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This Wikipedia entry compiles all brands owned or licensed by Unilever, a leading British-Dutch multinational fast-moving consumer goods (FMCG) company. It categorizes these brands into segments like food & beverage, personal care, and home care, providing a comprehensive overview of the company's extensive global brand portfolio across over 190 countries.
Key moments
1929Unilever founded through merger of Dutch Margarine Unie and British Lever Brothers
1971Acquires global tea brand Lipton
1987Acquires Ben & Jerry's ice cream brand and Chesebrough-Ponds
2000Acquires Best Foods, integrating Hellmann's and Bertolli into its portfolio
2020Adds sustainable personal care brand Seventh Generation
Core Value of the Entry
This centralized list serves as a convenient reference for readers to quickly grasp Unilever's global business scope. It differentiates between global brands with worldwide distribution and regional brands tailored for specific local markets, highlighting the company's differentiated marketing strategies for different regions.
Mirror of Corporate Expansion
The evolution of the brands on this list reflects Unilever's nearly 100-year development journey, especially its extensive mergers and acquisitions. By acquiring both local and international well-known brands, Unilever has rapidly expanded its global footprint and enriched its product offerings to meet diverse consumer needs.
Alignment with Modern Consumer Trends
Most brands in this list align with contemporary consumer preferences, such as eco-friendly products and plant-based food options. This shows that Unilever has been actively adjusting its brand portfolio to keep up with evolving global consumer demands, particularly the growing focus on sustainability and healthy lifestyles.
This is a list of brands owned by the British multinationalconsumer goods company Unilever.
Food and drink
Condiments and extracts
Amino – food products (Poland)
Amora – French mayonnaise and dressings (France, Belgium and Morocco)
Aromat – seasoning (South Africa, Sweden, Switzerland, Netherlands)
Best Foods – mayonnaise, sandwich spreads, peanut butter and salad dressings
Chirat – pickled vegetables (pickled onions, pickled cucumbers, pickled mixes), sauces (top down in the squeeze bottles, sachets, glass jars and glass bottles), vinegars and salad dressings (Kressi), olives, mustard (top down in the squeeze bottles, sachets), capers and corn on the cob, mayonnaise (top down in the squeeze bottles, tubes, sachets), tomato ketchup (top down in the squeeze bottles, sachets) (Switzerland)
Colman's – mustard, condiments, packet sauces, OK Fruity Sauce (UK)
Continental – side dishes (Australia, New Zealand)
Fanacoa – mayonnaise, mustard, ketchup (Argentina and for export to Latin America)
Fruco – ketchup, mayonnaise and condiments (Colombia)
Globus – mayonnaise, mustard, ketchup and condiments (Hungary)[1]
Knorr (Knorr-Suiza in Argentina, Royco in Indonesia and Kenya, Continental in Australia, outside Japan) – sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen food range
Kuner – mayonnaise (top down in the squeeze bottles, sachets, glass jars, tubes), sauces (top down in the squeeze bottles, sachets, glass jar) (Austria)
Knorr (Knorr-Suiza in Argentina and Mexico, Royco in Indonesia and Kenya, Continental in Australia) – sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen food range (except Japan)
Kuner – mayonnaise (top down squeeze bottles, sachets, glass jars, tubes), sauces (top down in the squeeze bottles, sachets, glass bottles) (Austria)
Domestos (Vim in Bangladesh, Canada, India, Pakistan and Vietnam; Domex in the Philippines, India, Pakistan and Sri Lanka) – bleach (Australia, Bulgaria, Czech Republic, France, Germany, Hungary, Indonesia, Israel, Italy, Poland, Romania, Russia, South Africa, Spain, Turkey and the United Kingdom)
Deja – laundry detergent (Ecuador)
Dero – laundry detergent (Romania)
Dixan – laundry detergent (Italy)
Lysoform – home care (Italy)
Minerva – laundry and dishwasher detergents (Brazil)
Molto – fabric softener (Indonesia)
Neutral – laundry detergent
Omo (Australia, Switzerland, Liechtenstein, South Africa, Morocco, The Netherlands, Norway, Brazil, Turkey and Chile) – laundry detergent
Persil – this brand name is primarily operated by Henkel, but Unilever owns the rights to use the Persil name in Malaysia, Singapore, Ireland, the United Kingdom, France and New Zealand. It sells its own premium detergents under this brand, based on the Omo formula. They are not the same formulation as Henkel's Persil products, although they may occupy the same market position.
Quix – dishwashing liquid (Chile)
Radiant – laundry detergent (Australia and New Zealand)
Rin – laundry detergent (India, Bangladesh, Pakistan)
Citra – women's hand and body lotion, beauty soap, and scrubs (Indonesia, Thailand, Malaysia and the Middle East)
Clear (Linic in Portugal, Ultrex in Greece) – anti-dandruff, scalp care shampoo and conditioner (China, Southeast Asia, Australia, Romania, Pakistan, Philippines, Poland, South Africa, Hungary, United States, Canada, Latin America, Turkey)
Sunsilk (Sedal in Spanish-speaking Latin American countries, Seda in Brazil, Elidor in Turkey; Hazeline in China) – shampoo and conditioner (discontinued in the United States and Canada in 2007)
Tatcha – Luxury skincare brand acquired on 10 June 2019 for close to $500 million
TRESemmé – hair care range (Argentina, Australia, Brazil, Canada, Chile, Denmark, Finland, India, Indonesia, Mexico, Norway, New Zealand, Philippines, South Africa, Spain, Sweden, Thailand, the United Kingdom and the United States)
V Wash feminine wash (India; acquired from Glenmark)[5]
Vaseline – body lotion, shower gel, deodorant (Vasenol in Portugal, Brazil, Italy, Spain and Mexico)
Vibrance – shampoo and conditioner
Vim (Middle East)
Vinólia – soap (Brazil)
Vitakeratin – hair treatment (Philippines)
VO5 – hair care/styling (except the United States)
Zwitsal – baby care range (Netherlands and Indonesia)[6]
Former brands
In 2003, Unilever announced the strategic decision to sell off the Dalda brand in both India and Pakistan.[7] In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under inr 1000000000.[8] On 30 March 2004, Unilever Pakistan accepted an offer of inr 1330000000 for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited.[9] On 16 January 2014, Unilever Philippines sold the Royal pasta brand to Philippine company RFM Corporation for around .[10] Unilever also owned the Magnum Ice Cream Company and all its brands, until that business was demerged in December 2025.[11]
