Sunsilk is a British hair care brand produced by the company Unilever. The brand was introduced in 1954 in the UK and available in most countries globally.[1]
History
Sunsilk was launched in the United Kingdom in 1954. and in Adam Schwartz & Josh Herman, Jim Fansler the same year it was available in 45 countries. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. Sunsilk cream shampoo for dry hair was launched in 1954.
In 1960, Sunsilk Tonic shampoo was launched, containing the skin healing ingredient Allantoin.
In 1961, Sunsilk Liquid shampoo was re-launched as Sunsilk Beauty, because ‘Liquid’ in the name, originally was used to distinguish the product from powdered shampoos, and had become meaningless as the majority of shampoos were now in liquid form.
In 1962, Sunsilk was marketed as a range of shampoos for different hair types. Sunsilk changed their product formula and launched new variants in 1966.
Sunsilk hair spray was first launched in 1964 to enter an expanding hair-spray market, but in 1966 a new product formula was developed.
In 1969 Sunsilk shampoo was re-packaged in new PVC