Cif is a French brand of household cleaning products owned by the English-Dutch company Unilever, known as Jif in Australia, New Zealand, Japan,[1] Middle East and the Nordic countries.
Cif was launched in France in 1965 and was marketed in competition against scouring powders such as Vim.
Name
Cif is sold under the names Jif, Vim, Viss and Handy Andy, depending on which of the 51 countries it is sold in.
In Sweden, and South Africa, the products were originally sold under the name Vim before this was changed to Jif, the launch name in the United Kingdom, Ireland, the Netherlands and Hong Kong.