5th Avenue

5th Avenue is an American candy-bar brand centered on a peanut-butter filling combined with a crisp component and a chocolate coating. The brand was originally introduced by Luden's and later became part of The Hershey Company. It occupies a traditional American candy-bar position built around peanut, peanut-butter, and chocolate flavors and is sold primarily through retail channels. Publicly available information is insufficient to establish a complete chronology of recipe, packaging, and market changes, so this entry retains only the better-supported facts about its ownership and product profile.

5th Avenue is an American candy brand generally associated with an introduction by Luden's in the 1930s. Its signature product uses a candy-bar format combining a peanut-butter center, a crisp element, and a chocolate coating. Following changes in the ownership and organization of the relevant confectionery businesses, 5th Avenue later became part of The Hershey Company's brand portfolio. Reliable public information about the founder, the exact timing of ownership changes, and detailed recipe or packaging developments is limited, so those details are not expanded here.

• 1936

• 1936

  5th Avenue candy bar

  The brand's signature candy bar centers on a peanut-butter filling combined with a crisp texture component and a chocolate coating, creating a pronounced peanut-and-chocolate flavor profile.