Hershey's Cookies 'n' Creme
A white creme candy bar containing small chocolate cookie pieces.
Last updated August 22, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Hershey's Cookies 'n' Creme is a confectionery product made by The Hershey Company and introduced in 1994. It is built around a flat, pale creme center or coating containing small, regularly shaped chocolate cookie pieces, giving the bar a cookies-and-cream profile while distinguishing it visually and texturally from Hershey's traditional milk-chocolate bars. The standard bar is divided into 12 rectangular sections arranged in a three-by-four grid, making it both a packaged snack and a recognizable member of the broader Hershey's bar portfolio. The product has been extended through multiple formats and limited or regional variations. An XL version is thicker than the standard bar and contains 16 rectangular sections arranged in a four-by-four pattern. Hershey also introduced a substantially thicker Giant version with a five-by-five arrangement of sections. In 2010, the company applied the Cookies 'n' Creme concept to Hershey's Drops, offering the flavor in a small, bite-sized candy format rather than only as a molded bar. The brand has also supported adjacent creme-and-cookie products, including Cookies 'n' Mint and a Canadian re-release of Strawberries 'n' Creme in 2020. Hershey has used seasonal packaging to connect the product with calendar occasions. A red, white, and blue wrapper was introduced for the United States Independence Day period and repeated in 2021. The packaging evolved from an originally all-white presentation to a cream-colored design with blue details along the sides. These changes preserved the product's core visual identity while allowing seasonal editions to stand out at retail. The recipe and product description changed in 2008. The Hershey Company modified the ingredients of some products to reduce reliance on comparatively expensive cocoa butter by using oil substitutes. Following that change, the Cookies 'n' Creme package no longer described the bar as containing white chocolate. The listed formulation includes sugar, vegetable oils, nonfat milk, milkfat, cookie ingredients based on enriched wheat flour, cocoa processed with alkali, whey, chocolate, soy lecithin, flavorings, and other processing and freshness ingredients. The bar is identified as OU-D certified, indicating a kosher dairy product. The brand has also appeared outside the bar aisle. General Mills released Hershey's Cookies 'n' Creme cereal in the United States on July 5, 2013, extending the licensed flavor identity into breakfast cereal. The candy bar itself is among the Hershey's chocolate products sold in the United Kingdom, while Canada has received several related creme-based variants. Overall, Cookies 'n' Creme functions as a branded Hershey confectionery line whose principal proposition is the combination of a sweet white creme base and crunchy chocolate cookie pieces, supported by size extensions, seasonal packaging, regional launches, and adjacent snack formats.
History
Hershey's Cookies 'n' Creme was introduced by The Hershey Company in 1994 as a bar built around the cookies-and-cream flavor combination. Rather than using the conventional milk-chocolate appearance associated with many Hershey bars, it presents a flat white creme confection containing small, uniformly shaped chocolate cookie pieces. The standard bar is molded into 12 rectangular sections in a three-by-four grid. This construction gives the product a familiar break-apart bar format while making its color and cookie inclusions immediately distinguishable on the shelf. The line subsequently developed through format and size extensions. The XL bar increased the thickness and used 16 sections arranged in a four-by-four grid. A Giant version went further, using a significantly thicker form and a five-by-five section arrangement. In 2010, Hershey applied the same general flavor concept to Hershey's Drops, shifting the proposition from a single breakable bar to small individual pieces. These extensions allowed the brand identity to remain consistent while changing the eating occasion and physical presentation. The product's regional history includes additional creme-based variations. In Canada, Hershey released Cookies 'n' Mint and brought back Strawberries 'n' Creme in 2020. Cookies 'n' Creme is also one of the Hershey's chocolate products sold in the United Kingdom. In the United States, General Mills released Hershey's Cookies 'n' Creme cereal on July 5, 2013, demonstrating that the flavor identity could be used beyond confectionery and into a licensed breakfast product. A significant product decision occurred in 2008, when The Hershey Company changed the ingredients of some products to replace relatively expensive cocoa butter with oil substitutes. For Cookies 'n' Creme, the change was reflected in the package description: the wrapper no longer stated that the bar contained white chocolate. The ingredient information describes a formulation based on sugar, vegetable oils, nonfat milk, milkfat, cookie ingredients, cocoa processed with alkali, whey, chocolate, emulsifiers, flavorings, and related processing ingredients. The product is OU-D certified, identifying it as kosher dairy. Hershey has also used packaging variations to mark seasonal occasions. A special red, white, and blue wrapper was created for the United States Independence Day period and repeated in 2021. The package later moved from an all-white presentation toward a cream-colored design with understated blue side details. These changes altered the visual treatment without changing the central proposition of white creme and chocolate cookie pieces. The available reference material does not establish a separate corporate entity for the product, independent management, or a standalone financial history; it remains a branded product line manufactured by The Hershey Company.
- 2021
Independence Day packaging repeated
[1]The red, white, and blue seasonal wrapper was used again for the Independence Day period.
- 2020
Canadian related bars released
[1]Hershey released Cookies 'n' Mint and re-released Strawberries 'n' Creme in Canada.
- 2013
Cookies 'n' Creme cereal released
[1]General Mills launched Hershey's Cookies 'n' Creme cereal in the United States on July 5.
- 2010
Cookies 'n' Creme extended to Hershey's Drops
[1]A related bite-sized Hershey's Drops product was released using the Cookies 'n' Creme flavor profile.
- 2008
Recipe and product description changed
[1]Hershey changed ingredients in some products by replacing relatively expensive cocoa butter with oil substitutes; the Cookies 'n' Creme package consequently stopped describing the product as white chocolate.
- 1994
Cookies 'n' Creme introduced
[1]The Hershey Company introduced Hershey's Cookies 'n' Creme as a white creme bar containing small chocolate cookie pieces.
Products and positioning
A mainstream Hershey confectionery variant centered on a sweet white creme base and crunchy chocolate cookie pieces, with broad appeal through familiar bar architecture, size extensions, seasonal packaging, and related snack formats.
Candy bar · 1994
Hershey's Cookies 'n' Creme Bar
The core product is a flat white creme candy bar containing small, uniformly shaped chocolate cookie pieces. The standard bar is divided into 12 rectangular blocks arranged in a three-by-four grid. Its visual identity comes from the contrast between the pale creme base and dark cookie inclusions.
Candy bar
Hershey's Cookies 'n' Creme XL
The XL format is a thicker version of the standard Cookies 'n' Creme bar. It uses 16 rectangular blocks arranged in a four-by-four grid, preserving the product's break-apart design while offering a larger-format presentation.
Candy bar
Hershey's Cookies 'n' Creme Giant
The Giant version is substantially thicker than the XL bar and uses a five-by-five arrangement of rectangular sections. It represents the largest described bar format in the Cookies 'n' Creme range.
Bite-sized candy · 2010
Hershey's Drops
Released in 2010, Hershey's Drops carried the Cookies 'n' Creme concept into individual bite-sized pieces rather than a single molded bar.
Breakfast cereal · 2013
Hershey's Cookies 'n' Creme cereal
General Mills released a cereal using the Hershey's Cookies 'n' Creme flavor identity in the United States in 2013. It extended the brand concept from confectionery into the breakfast-cereal category.
Marketing campaigns
- 2021Independence Day packaging repeat
United States
The red, white, and blue Independence Day design returned for another seasonal release.
Outcome. The reference material confirms the repeat edition but does not report campaign results.
- 2020Independence Day seasonal packaging
United States
Hershey introduced a special Cookies 'n' Creme wrapper using red, white, and blue colors for the United States Independence Day holiday.
Outcome. The seasonal presentation was repeated in 2021; broader campaign performance is not stated in the reference material.
Brand decisions
2010
Extension into Hershey's DropsProduct launchBackground
The established Cookies 'n' Creme flavor offered an opportunity to move beyond the conventional bar format.
Action taken
Hershey released related Cookies 'n' Creme candies as Hershey's Drops.
Aftermath
The flavor line gained a bite-sized format; the reference material does not provide performance data.
2008
Reformulation and removal of white-chocolate wordingStrategyBackground
The Hershey Company changed the ingredients of some products to reduce reliance on comparatively expensive cocoa butter by using oil substitutes.
Action taken
The Cookies 'n' Creme formulation incorporated vegetable oils, and its packaging no longer stated that the bar contained white chocolate.
Aftermath
The product continued to be described as a white creme bar with cookie pieces. No sales or financial effect is provided in the reference material.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/hersheys-cookies-n-creme · Editorial policy · How profiles are compiled