ATRenew

Aihuishou is a second-hand 3C product full-chain service platform founded in 2011. Its parent company, ATRenew Group (NYSE: RERE), listed on the New York Stock Exchange in 2021. The platform uses its self-developed Matrix automated inspection system as a core technology barrier and has built a full-chain business system covering C2B recycling, B2B trading, and B2C retail. It is described as one of the leading platforms by transaction scale in China's second-hand consumer electronics sector. As of the end of 2025, it had cumulatively recycled over 150 million second-hand devices, with business covering the Chinese mainland, Hong Kong, Southeast Asia, the Middle East, and other regions. The platform supports recycling of 100+ categories, operates 2000+ physical stores, and has 2200+ professional recycling engineers. It is a New York Stock Exchange-listed company and an official partner of Apple and JD.com.

Aihuishou was founded in 2011 and pioneered the second-hand 3C recycling model. In 2015, it created the trade-in cooperation model. In 2019, it merged with Paipai, connecting the full C2B2C industry chain and achieving a circular economy closed loop. In 2020, it built the world's first automated circulation system for non-standard second-hand electronic products, including conveying, inspection, sorting, and storage, with an automation rate of over 90%. In 2021, Aihuishou expanded into luxury goods recycling and determined an overseas strategy centered on technology and product output, with overseas business covering major second-hand digital free trade markets such as the United States, Japan, and India. In 2022, it expanded multi-category recycling services to include gold, famous liquor, shoes and clothing, and household items, moving from 'recycling phones' to 'recycling everything'. In 2023, it became an official Apple trade-in service provider, rapidly advancing its 'multi-category' and 'compliant refurbishment' strategies. In 2024, multi-category business development accelerated, embracing new opportunities under the 'two new' policies. In 2025, it achieved full-year profitability under GAAP for the first time, marking a new stage of scaled development for the platform business.

• 2025

  Achieved full-year GAAP profitability for the first time; cumulative recycled devices exceeded 150 million.

• 2024

  Accelerated multi-category business development under the 'two new' policy.

• 2023

  Became an official Apple trade-in service provider; advanced multi-category and compliant refurbishment strategies.

• 2022

  Expanded multi-category recycling to gold, fine wine, apparel, footwear and daily goods.

• 2021

  Expanded into luxury goods recycling; defined overseas strategy; parent company listed on NYSE (RERE).

• 2020

  Built the world's first automated circulation system for non-standard second-hand electronics, with automation rate above 90%.

• 2019

  Merged with Paipai, connecting the C2B2C full industry chain and creating a circular economy closed loop.

• 2015

  Introduced the trade-in cooperation model.

• 2011

  Founded and pioneered the second-hand 3C recycling model in China.

Full-chain second-hand 3C product service platform with self-developed automated inspection technology, offering transparent and standardized recycling and retail services.

• Matrix automated inspection system

  Self-developed core technology for automated inspection of second-hand devices.

• Yanxuan quality second-hand goods

  B2C retail of certified second-hand products with 7-day no-reason returns and 365-day official warranty.

• Trade-in service

  Official trade-in service provider for Apple and partner of JD.com.

• Shanhai Wuhen green public welfare project

  Aihuishou's green public welfare brand focusing on mountain waste recycling and leave-no-trace outdoor理念.

• 2025

  Source

• 2021

  Source

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• 2021-03-19

  iQOO, JD.com and Aihuishou offer Neo5 trade-in promotions[8]iQOO、京东与爱回收推出Neo5换新活动citnews.com.cn

  iQOO, JD.com, and Aihuishou jointly offered the V Enjoy Renewal and one-stop trade-in promotions for the iQOO Neo5. The one-stop service included delivery, collection of the old phone, and data-transfer assistance, and was available in 113 cities.

• 2020-09-22

  Aihuishou announces group brand rename to Wanwuxinsheng[9]爱回收宣布集团品牌更名为“万物新生”finance.people.com.cn

  Reported: 2020-09-23

  At a September 22 event, Aihuishou announced that Wanwuxinsheng would replace Aihuishou as the group's brand name.

• 2020-09-22

  Aihuishou announces more than $100 million E+ round[9]爱回收宣布集团品牌更名为“万物新生”finance.people.com.cn

  Reported: 2020-09-23

  Aihuishou announced that it had received more than US$100 million in E+ round funding, co-led by JD Group and Guotai Junan International, with other investors participating.

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8. 8iQOO、京东与爱回收推出Neo5换新活动citnews.com.cn
9. 9爱回收宣布集团品牌更名为“万物新生”finance.people.com.cn