ATRenew

ATRenew Inc. (万物新生) is a Chinese technology-driven circular economy company best known for its pre-owned consumer electronics business, including its flagship trade-in and second-hand device platform AHS (Ai Hui Shou / 爱回收). Founded in 2011 and headquartered in Shanghai, the company built its business around the collection, inspection, refurbishment, and resale of used smartphones, tablets, laptops, and other consumer electronics, aiming to make second-hand device transactions more transparent and standardized. ATRenew operates an integrated online-and-offline model. Its consumer-facing trade-in and recycling services are supported by a network of physical stores and self-service kiosks, often located in shopping malls and partner retail outlets, as well as online channels. Devices collected through these channels are routed to centralized inspection and processing centers, where they are graded, data-wiped, refurbished where necessary, and then resold through both consumer and business channels, including its own platforms and third-party marketplaces. The company has expanded beyond simple trade-in to a broader circular economy ecosystem. Its operations include B2B and B2C resale, device grading and quality assurance, and partnerships with major consumer electronics brands, retailers, and e-commerce platforms. Through these partnerships, ATRenew provides trade-in programs that allow consumers to offset the cost of new devices by selling their used ones, while giving brands and retailers a channel to recover residual value from returned or upgraded products. ATRenew is publicly listed on the New York Stock Exchange under the ticker RERE, having completed its IPO in 2021. The listing gave the company access to international capital markets and raised its profile as one of China's most prominent circular economy and re-commerce companies. Its business model is closely tied to the growing volume of consumer electronics in China, rising environmental awareness, and regulatory support for recycling and sustainable consumption. As a brand, ATRenew positions itself at the intersection of technology, sustainability, and consumer convenience. It emphasizes standardized inspection, transparent pricing, and data security as key differentiators in a market that has historically been fragmented and informal. The company's long-term strategy focuses on deepening its trade-in partnerships, expanding its processing capacity, and promoting the reuse of electronic devices as a mainstream consumption habit.

ATRenew traces its origins to 2011, when it was founded in China as a platform for recycling and trade-in of consumer electronics, initially under the Ai Hui Shou (爱回收) brand. The company emerged during a period of rapid growth in China's smartphone market, when rising device penetration and shortening replacement cycles created a large and largely informal market for used electronics. Early operations focused on providing consumers with a convenient way to sell or trade in used phones, addressing common pain points such as opaque pricing, inconsistent quality assessment, and concerns about data privacy. Over the following years, ATRenew expanded its physical footprint by opening stores and placing self-service recycling kiosks in shopping malls and retail locations across major Chinese cities. This offline network was complemented by online channels, allowing consumers to arrange trade-ins or sales through the company's apps and partner platforms. A key element of the model was the centralization of inspection and processing: devices collected from consumers were sent to facilities where they were tested, graded, data-wiped, and refurbished, creating a standardized supply of pre-owned devices for resale. As the business grew, ATRenew diversified its revenue streams. In addition to consumer-facing trade-in and resale, it developed B2B channels for distributing pre-owned devices to merchants and overseas markets, and it built partnerships with consumer electronics brands, retailers, and e-commerce companies to embed trade-in services into their sales processes. These partnerships helped normalize trade-in as part of the new device purchase experience in China. The company rebranded and reorganized its corporate identity as ATRenew Inc., positioning itself as a broader circular economy technology group encompassing multiple business lines, including its consumer trade-in platform, B2B marketplace, and related services. In 2021, ATRenew completed an initial public offering and listed its shares on the New York Stock Exchange under the ticker RERE, marking a significant milestone in its development and providing capital for further expansion. In the years following its listing, ATRenew continued to invest in its inspection and refurbishment infrastructure, technology platform, and partnership network. The company has emphasized sustainability and the environmental benefits of extending the life of electronic devices, aligning its brand with China's policy goals around green consumption and recycling. It has also faced the challenges common to the re-commerce sector, including fluctuating device prices, competition from other platforms, and the need to maintain consumer trust in quality and data security. Today, ATRenew operates as one of China's most prominent circular economy and pre-owned electronics companies, with a business model that spans collection, processing, and resale. Its brand is associated with standardized trade-in services and the promotion of reuse as an alternative to discarding or hoarding used devices.

• 2021

  Completed initial public offering and listed on the New York Stock Exchange under ticker RERE.

• 2011

  Company founded in China, initially operating under the Ai Hui Shou (爱回收) brand for consumer electronics recycling and trade-in.

• AHS (Ai Hui Shou / 爱回收)

  Consumer-facing trade-in and recycling platform for used consumer electronics.

• PJT (Paijitang / 拍机堂)

  B2B marketplace for pre-owned devices, connecting merchants and recyclers.

• 2026

  Source

• 2021

  Source

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• 2021-08-17

  ATRenew reports second-quarter 2021 results[5]爱回收公布2021年第二季度业绩prnewswire.com

  Reported: 2021-08-17

  ATRenew announced unaudited financial results for the quarter ended June 30, 2021, reporting revenue of RMB1,867.7 million and a net loss of RMB505.7 million.

• 2021-06-18

  ATRenew announces IPO pricing[6]ATRenew宣布首次公开募股定价prnewswire.com

  Reported: 2021-06-18

  AiHuiShou International Co. Ltd., operating its platform under the ATRenew brand, announced pricing for its initial public offering at US$14.00 per American Depositary Share.

• 2020-09-22

  Aihuishou announces group brand rename to Wanwuxinsheng[7]爱回收宣布集团品牌更名为“万物新生”finance.people.com.cn

  Reported: 2020-09-23

  At a September 22 event, Aihuishou announced that Wanwuxinsheng would replace Aihuishou as the group's brand name.

1. 1ATRenew Investor Relationsir.atrene.com
2. 2爱回收App因超范围收集个人信息未完成整改被下架ithome.com
3. 3爱回收违规收集个人信息被通报、投诉超2万条100ec.cn
4. 4爱回收违规收集个人信息被通报、投诉超2万条finance.sina.com.cn
5. 5爱回收公布2021年第二季度业绩prnewswire.com
6. 6ATRenew宣布首次公开募股定价prnewswire.com
7. 7爱回收宣布集团品牌更名为“万物新生”finance.people.com.cn
8. 8爱回收发布Q3财报：总收入19.6亿元，较去年同比增长48.0%- DoNewsdonews.com
9. 9万物新生(爱回收)集团发布上市后首份财报：业绩高速增长 财务稳健news.pedaily.cn