Ben & Jerry's Israel
The Israeli Ben & Jerry's ice-cream business, operating locally since 1987 with domestic production and a portfolio of branded ice creams and frozen snacks.
Last updated October 6, 2026
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Overview
Ben & Jerry's Israel is the Israeli operating business associated with the Ben & Jerry's ice-cream brand. Local reporting identifies the business as having operated in Israel since 1987, with a manufacturing facility in Be'er Tuvia employing more than 200 people. The Israeli operation is described as locally owned and as holding rights to use the Ben & Jerry's name while producing ice cream in accordance with international brand standards. Because the available material does not identify the legal corporate entity, its exact ownership structure, or a current official website, this dossier treats it as the Israeli brand operation rather than asserting that it is the same legal entity as the global Ben & Jerry's company. The business sells ice cream through Israeli supermarket chains, convenience stores, independent retailers, company ice-cream parlors and other food-service outlets. Its local assortment includes packaged tubs, individual portions, ice-cream sandwiches, and bite-sized coated frozen snacks. Products emphasize indulgent combinations built around cream ice cream, cookie pieces, brownies, fudge coatings, caramel and other inclusions. Local launches and relaunches show a marketing approach that combines established international-style product formats with flavors and packaging intended for Israeli consumers. A recurring feature of the Israeli operation is the use of customer demand to support product returns. In 2023, the business brought back its ice-cream sandwich after strong consumer interest. In 2025, it reintroduced the cherry-focused flavor formerly known as Cherry Garcia under the name Cherry Cherry Dream, citing repeated requests from customers. The local product was described as cherry cream ice cream with cherry pieces and fudge inclusions and was distributed through mainstream retail and Ben & Jerry's parlors. The brand also uses digital and social campaigns to promote shared consumption and new formats. A 2024 campaign for multipacks of three Peace Pop frozen bars recruited Israeli trios with personal relationships, including siblings and friends, to express themes of family, friendship and togetherness. The campaign supported two flavors, Cookie Dough and Salted Caramel Brownie, and used TikTok, Instagram, Facebook, YouTube and the company's website. The Israeli business operates within the wider Ben & Jerry's brand environment, whose public identity has historically linked ice cream with social and environmental advocacy. The reference material also notes political controversy involving statements by the global brand and its relationship with Unilever. Those global disputes should not automatically be attributed to the Israeli operating business: the available reporting describes the local operation as an Israeli-owned manufacturer and retailer, while providing no verified executive list or detailed legal documentation for it. The brand remains active in Israel, with local manufacturing and distribution documented through 2025.
History
Ben & Jerry's Israel is documented in the supplied local reporting as operating since 1987. Unlike a simple import-only arrangement, the Israeli business is described as having a domestic production plant in Be'er Tuvia and a workforce of more than 200 employees. The reports characterize the operation as Israeli-owned and as possessing rights to use the Ben & Jerry's brand in Israel. They also state that its manufacturing follows international standards, although the available sources do not specify the legal entity, the original franchise or licensing agreement, or the names of the owners and managers. Over time, the Israeli operation developed a distribution model spanning large food retailers, convenience stores, private shops, company-branded parlors and other points of sale. Its assortment reflects the broader Ben & Jerry's product language: rich dairy ice cream, prominent pieces and swirls, cookie dough, brownies, fudge, caramel and chocolate coatings. The local portfolio includes both tubs for household consumption and single-serve formats designed for impulse purchase. Product activity reported in the 2020s shows an emphasis on reviving recognizable formats and adapting them to local demand. In summer 2023, the business returned an ice-cream sandwich consisting of vanilla cookie-dough ice cream between chocolate-chip cookies. The product was positioned as a portable alternative to a tub and joined other single-serve products. Subsequent coverage described the Peace Pop range of bite-sized, coated frozen snacks, with Cookie Dough and Salted Caramel Brownie variants. After an initial sell-through, the snacks were brought back to retailers. In 2024, the business supported a three-piece Peace Pop multipack with a digital campaign built around Israeli trios. The participants represented different forms of close relationships, including siblings and friends. The campaign used social and video platforms and framed the multipack as a way to share the ice-cream experience at home. This represented a local brand-building strategy based less on technical product claims than on social occasions, familiarity and group enjoyment. In 2025, the company relaunched a cherry flavor that had reportedly been absent from shelves for approximately five years. It used the name Cherry Cherry Dream rather than the earlier Cherry Garcia name and attributed the return to repeated customer requests. The product combined cherry cream ice cream, cherry pieces and fudge inclusions and was made available through multiple Israeli retail channels and Ben & Jerry's parlors. The local brand exists amid the wider Ben & Jerry's relationship with Unilever and the global brand's well-known social-issue positioning. The supplied material references political statements and disputes associated with the international brand, including controversy concerning Israel and Palestine. Those matters are not sufficient by themselves to establish actions by Ben & Jerry's Israel, and no local scandal, lawsuit, recall or regulatory enforcement action is documented in the supplied sources. The current local operation is therefore best described as an active Israeli manufacturing and distribution business whose public record, in the available material, is concentrated on products, consumer demand and marketing campaigns.
- 2025
Cherry Cherry Dream launched
[1]The Israeli operation brought back a cherry flavor under a new name following reported customer demand.
- 2024
Peace Pop trio multipack campaign
[2]A social and digital campaign supported three-piece Peace Pop packs in Cookie Dough and Salted Caramel Brownie flavors.
- 2023
Ice-cream sandwich returns
[3]The business reintroduced its cookie-dough ice-cream sandwich between chocolate-chip cookies for the summer season.
- 1987
Israeli operation begins
[1]Local reporting dates the start of Ben & Jerry's Israel's operations in Israel to 1987.
Products and positioning
Indulgent, inclusion-rich ice cream and frozen snacks combining international Ben & Jerry's branding with local Israeli production, retail distribution and digitally led consumer campaigns.
Packaged ice cream · 2025
Cherry Cherry Dream
A cherry-centered cream ice cream containing cherry pieces and fudge inclusions. The Israeli business introduced it in 2025 as a renamed return of a popular cherry flavor that had reportedly been off the market for about five years. It was sold through supermarket chains, convenience outlets, independent retailers and Ben & Jerry's parlors.
Coated frozen snack · 2024
Peace Pop Cookie Dough
A single-serve frozen snack built around vanilla cream ice cream with a cookie-dough center, fudge coating and cookie crumbs. It was also offered in a three-piece household multipack in the Israeli market.
Coated frozen snack · 2024
Peace Pop Salted Caramel Brownie
A coated frozen snack combining cream ice cream, salted caramel and a brownie center with fudge coating and cookie crumbs. The flavor formed part of the Israeli three-piece Peace Pop multipack promoted in 2024.
Ice-cream snack · 2023
Ice-cream Sandwich
An individually wrapped handheld dessert made from vanilla cookie-dough ice cream placed between two chocolate-chip cookies. The Israeli operation returned it to shelves in 2023 after reported consumer demand.
Marketing campaigns
- 2024The Trios campaign
Israel
A digital campaign launched alongside three-piece Peace Pop multipacks. Israeli trios—including siblings and close friends—shared personal and humorous stories to communicate the idea that ice cream is especially enjoyable when consumed together. The campaign ran across TikTok, Instagram, Facebook, YouTube and the company website.
Outcome. The campaign supported the domestic launch of the multipack; the supplied report does not provide independently verified sales results.
Brand decisions
2025
Rename and relaunch the cherry flavorProduct launchBackground
Local reporting said customers repeatedly requested the return of a cherry flavor that had been absent from Israeli shelves for approximately five years.
Action taken
Ben & Jerry's Israel relaunched the product as Cherry Cherry Dream, featuring cherry cream ice cream, cherry pieces and fudge inclusions.
Aftermath
The flavor became available through major food retailers, convenience stores, independent shops and Ben & Jerry's parlors. No verified sales figures were reported.
2023
Bring back the ice-cream sandwichProduct launchBackground
The company cited strong demand following the product's earlier seasonal availability.
Action taken
It returned the individually wrapped cookie-and-ice-cream sandwich to the Israeli market and positioned it within its single-serve snack range.
Aftermath
The product was distributed through food retailers, selected shops, convenience stores and Ben & Jerry's factory stores.
Recent events
- 2025
Ben & Jerry's Israel brings back cherry flavor under a new name[1]
Product launch · Product generation
The Israeli operation relaunched the cherry-and-fudge ice-cream flavor previously associated with Cherry Garcia as Cherry Cherry Dream after repeated customer requests. The product was distributed through food retailers, convenience stores, independent shops and Ben & Jerry's parlors.
- 2024
Ben & Jerry's Israel launches trio multipacks and digital campaign[2]
Campaign · Product launch
A digital campaign promoted three-piece packs of Peace Pop frozen bars in Cookie Dough and Salted Caramel Brownie flavors. The creative featured Israeli trios and centered on friendship, family and shared enjoyment.
- 2023
Ice-cream sandwich returns to Israeli shelves[3]
Product launch · Product generation
The Israeli business reintroduced an individually wrapped ice-cream sandwich made with vanilla cookie-dough ice cream between two chocolate-chip cookies, citing strong demand from the prior summer.
Peace Pop frozen snacks return after rapid sell-through[4]
Product launch · Product generation
Local coverage reported that the newly introduced Peace Pop bite-sized frozen snacks sold out quickly and were returned to retail freezers in Cookie Dough and Salted Caramel Brownie variants.
Sources4 sources
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