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Yoozoo Games

A Chinese video-game developer and publisher focused on browser and mobile massively multiplayer games, with operations and distribution across international markets.

Last updated October 9, 2026

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Overview

Yoozoo Games is the trading name associated with Youzu Interactive, a Chinese video-game developer and publisher established in 2009 by entrepreneur Lin Qi. The company develops and publishes browser-based and mobile games, with a particular emphasis on massively multiplayer online role-playing games and strategy titles. Its business model commonly combines free access with the sale of virtual goods and other in-game items, while much of its catalogue is developed internally. The company initially built its business in China and subsequently expanded its publishing and operating activities overseas. In 2013 it created Yoozoo Games HongKong Limited to support localization and the operation of massively multiplayer games in Europe and North America. The same year, Yoozoo began taking its games to international audiences, helping establish its global publishing identity through GTArcade and the international versions of its games. Its best-known international property is League of Angels, a browser-based MMORPG that originated in China and was adapted for English-speaking and other overseas markets. The game was released in North America in late 2013 and became one of the company's most visible international products. Its sequel, League of Angels II, followed in 2016 with staged beta testing and releases in North America, Europe, and multiple language markets. Other published or associated titles include browser games such as Knight's Fable and Magerealm, as well as mobile products including Legacy of Discord and Infinity Kingdom. Yoozoo became a publicly traded company in 2014 through a listing on the Shenzhen Stock Exchange under ticker 002174.SZ. The company also expanded through acquisitions, including the purchase of German online-game developer Bigpoint in 2016. This broadened its access to European development and publishing capabilities. Yoozoo's international strategy has generally combined proprietary development, regional localization, platform distribution, and live operation of games across several territories. Infinity Kingdom, released for iOS and Android in January 2021 and later made available on Steam, illustrates the company's movement toward globally distributed mobile strategy games. The title supports numerous language markets and uses a free-to-play structure. Across its portfolio, Yoozoo has operated in a highly competitive market shaped by mobile adoption, live-service content, virtual-item monetization, platform rules, and the need to sustain player communities over long periods. The company was also heavily affected by the death of founder Lin Qi in December 2020. Public reporting described an alleged poisoning by a colleague, Xu Yao, who was later sentenced to death for the murder in 2024. This event became a major leadership and corporate-governance episode associated with the company. Yoozoo remains identified primarily with game development, publishing, localization, and international operation rather than with a single hardware platform or game genre.

History

Yoozoo Games was established in 2009 by Lin Qi, also known as Titan Lin, as a Chinese game-development and publishing business. Its early activities centered on games for the domestic market, but the company soon pursued an international model based on localization, regional publishing, and operation of online communities. The business focused especially on browser-based MMORPGs, a category that could reach players through web browsers while generating revenue through virtual goods and related in-game purchases. A major step in the company's overseas expansion came in 2013. Yoozoo Games HongKong Limited was established during the year to support the localization and operation of massively multiplayer games in North America and Europe. Yoozoo also began publishing titles internationally and created or used GTArcade as part of its overseas distribution strategy. This period established the company's identity as more than a domestic developer: it became a publisher seeking audiences across Asia, Europe, and North America. League of Angels became the company's most prominent international game. The browser MMORPG was released in China in July 2013 and reached North American players later that year. Its international growth demonstrated Yoozoo's approach of adapting a Chinese-originated game for overseas markets, then supporting it with continuing service operation and regional distribution. The title was later recognized among notable new Facebook games in 2014. League of Angels II followed in 2016. Its North American launch was preceded by a closed beta, followed by an open beta, and its European rollout was accompanied by multilingual editions covering English, French, German, simplified Chinese, traditional Chinese, Portuguese, and Spanish. Yoozoo entered the public markets in 2014 through the Shenzhen Stock Exchange. The transaction followed the company's acquisition by Susino Umbrella in an all-stock deal, as described in the company's reference history. Public listing gave Yoozoo a wider corporate and financial platform for developing, acquiring, and distributing online games. The company subsequently expanded its European capabilities by acquiring German online-game developer Bigpoint in 2016. The catalogue broadened beyond League of Angels. Browser MMORPGs associated with the company included Knight's Fable and Magerealm, while other titles included Fire Raiders, Legacy of Discord, and Game of Thrones: Winter Is Coming. Yoozoo also became associated with mobile development and publishing, reflecting the industry's shift from browser play toward smartphones and tablets. Infinity Kingdom represented this mobile and international direction. Released for iOS and Android on January 28, 2021, the cartoon-styled strategy game was distributed through multiple mobile storefronts and later received a Steam version on July 2, 2021. Its available language range included major European and Asian languages, illustrating the company's continuing effort to operate games across national markets. The company experienced a severe leadership crisis following Lin Qi's death on December 25, 2020. Reference material states that he was allegedly poisoned by colleague Xu Yao on December 16. Xu Yao was sentenced to death for the murder in 2024. The event attracted attention beyond the games industry and became an important part of the public history of Yoozoo Games. The company is nevertheless principally documented as an international developer and publisher of browser and mobile games, with revenue substantially linked to free-to-play services and sales of virtual goods.

  • 2024

    Murder conviction and death sentence

    [1]

    Xu Yao was sentenced to death for the murder of founder Lin Qi.

  • 2021

    Infinity Kingdom launches

    [1]

    Infinity Kingdom debuted on iOS and Android in January and later arrived on Steam in July.

  • 2020

    Founder dies

    [1]

    Lin Qi died on December 25, 2020, creating a major leadership transition and corporate crisis.

  • 2016

    League of Angels II launches

    [1]

    The sequel entered staged testing and was released in North America, Europe, and multiple language markets.

  • 2016

    Bigpoint acquisition

    [1]

    Yoozoo acquired German online-game developer Bigpoint, strengthening its European development and publishing footprint.

  • 2014

    Shenzhen Stock Exchange listing

    [1]

    The company became publicly traded on the Shenzhen Stock Exchange under ticker 002174.SZ.

  • 2013

    International publishing expansion

    [1]

    Yoozoo established a Hong Kong operating entity and began expanding the publication and localization of its games in overseas markets.

  • 2013

    League of Angels reaches overseas audiences

    [1]

    League of Angels was released in China and subsequently launched in North America, becoming Yoozoo's best-known international browser MMORPG.

  • 2009

    Company founded

    [1]

    Lin Qi founded the Chinese game developer and publisher that became associated with the Yoozoo Games trading name.

Products and positioning

A China-based, internationally oriented developer and publisher of free-to-play browser and mobile games, emphasizing MMORPG, role-playing, and strategy experiences supported by live operations, localization, and virtual-goods sales.

  • Browser MMORPG · 2013

    League of Angels

    League of Angels is a browser-based massively multiplayer online role-playing game released by Yoozoo in 2013. It originated in China and was adapted for international markets, with a North American release later that year. The game uses an online-service model centered on persistent player communities, character progression, and virtual-goods monetization. It became Yoozoo's most visible international property and was distributed through the company's overseas publishing infrastructure.

  • Browser MMORPG · 2016

    League of Angels II

    League of Angels II is the sequel to League of Angels. Yoozoo announced the game in 2016 and conducted a closed beta before opening the service to a broader audience. It launched in North America in April 2016 and reached Europe soon afterward. The title was localized into several languages, including English, French, German, simplified and traditional Chinese, Portuguese, and Spanish.

  • Mobile strategy game · 2021

    Infinity Kingdom

    Infinity Kingdom is a free-to-play mobile strategy game with a cartoon-styled presentation. It launched for iOS and Android in January 2021 and was later released on Steam for PC. The game was distributed across numerous international storefronts and supported a broad range of languages, reflecting Yoozoo's emphasis on global mobile publishing and live-service operation.

  • Mobile game

    Youth Romance: Three Kingdoms

    Youth Romance: Three Kingdoms is a game cited among Yoozoo Games' notable titles. It draws on the Three Kingdoms historical-literary setting and represents the company's participation in the Chinese mobile-game market. Specific launch, platform, and current operating details are not established by the supplied reference material.

  • Browser MMORPG · 2014

    Knight's Fable

    Knight's Fable is a browser-based MMORPG associated with Yoozoo and listed as a May 2014 release. It belongs to the company's earlier web-game portfolio, which used persistent online worlds and free-to-play monetization to reach players through browsers.

  • Browser MMORPG · 2015

    Magerealm

    Magerealm is a browser-based MMORPG associated with Yoozoo and listed as a December 2015 release. It formed part of the company's web-game catalogue during the period when Yoozoo was expanding its international browser publishing activities.

  • Mobile role-playing game

    Legacy of Discord

    Legacy of Discord is a mobile game associated with Yoozoo's role-playing portfolio. The supplied reference identifies the title but does not provide sufficient detail about its launch date, platforms, geographic availability, or present operating status.

Controversies

  • 2024

    Xu Yao sentenced for Lin Qi murder

    Xu Yao was sentenced to death in 2024 for the murder of Lin Qi. The criminal case remained one of the most significant public events associated with Yoozoo's corporate history.

  • 2020

    Death of founder Lin Qi after alleged poisoning

    Lin Qi died on December 25, 2020, following an alleged poisoning incident attributed in reporting to colleague Xu Yao. The event created a major leadership and reputational crisis for Yoozoo Games.

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Marketing campaigns

  • 2016League of Angels II multilingual rollout

    North America · Europe · International

    Yoozoo supported the launch of League of Angels II with closed and open beta testing, a North American release, a European release, and successive multilingual editions. Promotional activity included an in-game gold giveaway after launch.

    Outcome. The sequel expanded the League of Angels brand into additional territories and language markets.

Brand decisions

  • 2021

    Launch of Infinity KingdomProduct launch

    Background

    The games market was shifting toward mobile free-to-play services and globally distributed strategy products.

    Action taken

    Yoozoo released Infinity Kingdom on iOS and Android, followed by a Steam version later in the year.

    Aftermath

    The release extended Yoozoo's mobile and international strategy-game portfolio across mobile and PC platforms.

  • 2016

    Acquisition of BigpointM&A

    Background

    Yoozoo aimed to strengthen its European online-game capabilities and international operating footprint.

    Action taken

    The company acquired German online-game developer Bigpoint.

    Aftermath

    The transaction expanded Yoozoo's presence in European development and online-game publishing.

    Reported acquisition value. $89.7 million (2016)

  • 2014

    Public listing on the Shenzhen Stock ExchangeOther

    Background

    Yoozoo required a public corporate structure to support its development, publishing, and expansion activities.

    Action taken

    The company became listed on the Shenzhen Stock Exchange under ticker 002174.SZ.

    Aftermath

    The listing made Yoozoo a publicly traded Chinese game company and provided a platform for subsequent expansion.

  • 2013

    Build an international publishing and localization networkStrategy

    Background

    Yoozoo sought to extend games developed for the Chinese market into Europe, North America, and other overseas territories.

    Action taken

    The company established a Hong Kong entity, used international distribution channels, and localized massively multiplayer games for regional audiences.

    Aftermath

    This strategy supported the overseas release of League of Angels and helped establish Yoozoo as an international game publisher.

Recent events

  • 2021

    Infinity Kingdom launches on mobile platforms[1]

    Product launch · Product generation

    Yoozoo released the free-to-play mobile strategy game Infinity Kingdom for iOS and Android, followed by a PC release on Steam.

  • 2016

    Yoozoo Games acquires Bigpoint[1]

    M&A

    Yoozoo acquired German online-game developer Bigpoint, expanding its European development and publishing presence.

Sources8 sources

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