Yangwang

Yangwang is a Chinese luxury automotive brand established by BYD and introduced in January 2023. It occupies the top end of BYD's passenger-vehicle portfolio, above the Denza and Fangchengbao brands, and is intended to compete with established European luxury marques through a combination of premium pricing, dramatic design, advanced chassis technology, and high-output electric powertrains. In China, the brand has been positioned in a price band above approximately CN¥1 million, making it a technological and prestige showcase rather than a volume-oriented nameplate. The brand's initial identity is closely tied to BYD-developed technologies. Yangwang was the first BYD brand to use the e4 platform, also described as an individual-wheel-drive or independent four-motor architecture. The system gives each wheel highly controlled propulsion and braking capability, allowing functions such as highly precise torque distribution, tank-like rotation, and sideways movement when paired with specialized wheels. Yangwang vehicles also showcase BYD's DiSus active body-control systems. The U9 uses the DiSus-X configuration, while the broader DiSus family includes systems identified as DiSus-C, DiSus-A, and DiSus-P. Yangwang's first production model was the U8, a large luxury sport-utility vehicle unveiled on January 5, 2023, and launched in China on April 18 of the same year. It combines four electric motors with a 2.0-liter turbocharged engine in a plug-in-hybrid or range-extended configuration. BYD has promoted an output figure of approximately 1,100 horsepower and off-road capability, while also demonstrating an emergency water-float function under specified conditions. The U8 is therefore marketed as both a luxury vehicle and a technology demonstrator capable of operating in demanding environments. At the same January 2023 presentation, BYD introduced the U9, a battery-electric performance car and the brand's second major model. The U9 emphasizes acceleration, high-performance handling, and active suspension. Its DiSus-X system is presented as a specialized supercar application that combines the capabilities of BYD's principal DiSus subsystems. Demonstrations included controlled operation on three wheels after a simulated tire failure. The model is positioned as a low-volume halo product designed to express Yangwang's engineering ambitions. BYD subsequently previewed the U7, a full-size luxury sedan, at an automotive aerodynamics meeting in September 2023. The company associated the model with a reported drag coefficient of 0.195. A long-wheelbase U8L variant and both battery-electric and plug-in-hybrid versions of the U7 broaden the range beyond the original SUV and supercar. Together, these models give Yangwang a portfolio spanning premium off-road utility, luxury sedan travel, and exotic sports-car performance. The brand has also experimented with a direct-to-customer retail model. Its first showroom opened in Shanghai on September 27, 2023, opposite the Oriental Pearl Tower. BYD planned a network of approximately 90 stores in 40 Chinese cities by the end of 2023, with around 60 locations reportedly under construction in October. Yangwang's retail strategy, product pricing, and technology demonstrations are designed to establish a distinct premium identity rather than simply present the vehicles as upgraded BYD products. As of the available reference material, Yangwang remains primarily a China-focused brand and its international expansion, standalone corporate structure, and separate financial reporting are not established.

Yangwang was created by BYD as its flagship luxury new-energy vehicle brand and publicly introduced in January 2023. The name means roughly “looking up” or “admire,” while its emblem is based on an oracle-bone-script form associated with lightning or electricity. These choices communicate the brand's intended association with aspiration, advanced energy technology, and a premium identity distinct from mainstream BYD vehicles. The brand's launch presentation established its technological direction. BYD founder and chief executive Wang Chuanfu drove a U8 onto the stage, while another U8 equipped with Mecanum wheels demonstrated lateral movement and tank-like rotation. The demonstrations were designed to show the possibilities of the e4 platform, BYD's four-motor individual-wheel-drive architecture. Unlike a conventional vehicle in which propulsion is managed primarily through a shared drivetrain, the e4 system gives each wheel independent electric-motor control. This enables rapid torque intervention and unusual low-speed maneuvers, while also supporting stability and traction functions. The U8 became Yangwang's first production vehicle. It is a full-size luxury SUV combining four electric motors with a 2.0-liter turbocharged engine used in an electrified range-extending configuration. Its selling proposition combines premium accommodation and high system output with off-road capability. BYD has also publicized an emergency flotation function, under which the vehicle can remain afloat for a limited period in specified flood or water-emergency conditions. The U8 entered the Chinese market in April 2023 and established the brand's association with large, technically conspicuous vehicles. The U9, revealed alongside the U8, extended the brand into the electric-supercar category. It uses a battery-electric powertrain and BYD's DiSus-X active suspension system. DiSus is a family of body-control technologies divided into several subsystems, with the X version presented as a special application for the U9. The suspension demonstrations emphasized the ability to control body movement and maintain operation in unusual situations, including a three-wheel demonstration after a simulated tire failure. The U9 therefore functions as a halo product intended to display engineering capability as much as to generate sales. Yangwang's subsequent development expanded the range toward conventional luxury-car segments. BYD previewed the U7 at an automotive aerodynamics meeting in September 2023. The full-size sedan was associated with a reported drag coefficient of 0.195 and was later described as available in both battery-electric and plug-in-hybrid forms. The U8L added a long-wheelbase derivative to the SUV range, supporting the brand's attempt to serve chauffeur-oriented and high-comfort buyers alongside off-road customers. Retail development became an important part of the brand-building effort. Yangwang's first showroom opened in Shanghai on September 27, 2023, opposite the Oriental Pearl Tower. BYD planned roughly 90 stores across 40 Chinese cities by the end of that year, with about 60 locations reportedly under construction in October. The network was intended to provide a dedicated environment for premium vehicles and to support a direct-to-customer sales approach. As positioned in the available reference material, Yangwang sits above Denza and Fangchengbao within BYD's multi-brand structure. It targets vehicles priced above approximately CN¥1 million in China and competes symbolically with European luxury brands. The available sources do not establish a separate public listing, independent financial reporting, a confirmed international retail rollout, or a standalone executive team. Its identity remains closely connected to BYD's technology portfolio and to the use of flagship products as demonstrations of the group's capabilities in electric propulsion, intelligent chassis control, and high-end vehicle manufacturing.

• 2023

  Yangwang brand introduced

  [1]Yangwang - Wikipediaen.wikipedia.org

  BYD publicly introduced Yangwang as a luxury new-energy vehicle brand in January.

• 2023

  U8 and U9 unveiled

  [1]Yangwang - Wikipediaen.wikipedia.org

  The U8 SUV and U9 electric supercar were presented, establishing the brand's initial product and technology direction.

• 2023

  U8 launches in China

  [1]Yangwang - Wikipediaen.wikipedia.org

  Yangwang's first model entered the Chinese market on April 18.

• 2023

  First Shanghai showroom opens

  [1]Yangwang - Wikipediaen.wikipedia.org

  The first Yangwang showroom opened on September 27, supporting a dedicated direct-sales network.

• 2023

  U7 previewed

  [1]Yangwang - Wikipediaen.wikipedia.org

  BYD previewed the U7 luxury sedan at an automotive aerodynamics meeting in September.

Ultra-premium Chinese new-energy vehicles emphasizing BYD technology, extreme performance, off-road capability, active chassis control, and distinctive engineering demonstrations.

• Full-size luxury plug-in-hybrid or range-extended electric SUV · 2023

  Yangwang U8

  The U8 is Yangwang's first model and its principal luxury off-road vehicle. It uses four electric motors supplied through BYD's e4 individual-wheel-drive platform, together with a 2.0-liter turbocharged engine serving the electrified powertrain. BYD has promoted output of about 1,100 horsepower, highly controlled wheel-by-wheel torque management, and an emergency water-float capability under specified conditions. Its launch demonstrations emphasized sideways travel, tank-like rotation, traction control, and operation in difficult terrain.

• Battery-electric supercar · 2024

  Yangwang U9

  The U9 is a battery-electric performance car designed as Yangwang's supercar halo product. Its key technical feature is the DiSus-X active suspension system, a specialized configuration derived from BYD's DiSus chassis-control family. Demonstrations have highlighted rapid acceleration, active body control, and the ability to continue a controlled demonstration on three wheels after a simulated tire failure. The model's primary role is to showcase Yangwang's electric performance and suspension engineering.

• Full-size luxury sedan · 2025

  Yangwang U7

  The U7 extends Yangwang into the full-size luxury-sedan segment. It has been described in both battery-electric and plug-in-hybrid forms and was previewed in an aerodynamics-focused presentation. A reported drag coefficient of 0.195 was used to underline its aerodynamic development. The model complements the U8 SUV and U9 supercar by targeting high-end sedan buyers while retaining the brand's technology-led positioning.

• Long-wheelbase luxury SUV · 2025

  Yangwang U8L

  The U8L is a long-wheelbase derivative of the U8. It extends the full-size SUV concept toward buyers seeking additional rear-seat space and a more chauffeur-oriented luxury format, while retaining the U8 family position within Yangwang's premium electrified range.

• 2023

  Source

Read more

• 2023Yangwang technology launch demonstration

  China

  The January 2023 launch presentation used live demonstrations of the U8, Mecanum-wheel lateral movement, tank-like rotation, and U9 active-suspension functions to frame Yangwang as a technology showcase for BYD.

  Outcome. The presentation established the brand's initial association with four-motor control, extreme maneuverability, active chassis technology, and premium pricing.

  Source
• 2023Dedicated showroom rollout

  China

  Yangwang opened its first Shanghai showroom and planned a broader network of approximately 90 stores in 40 Chinese cities, using a dedicated direct-to-customer retail format.

  Outcome. The rollout supported separation of Yangwang from BYD's mass-market retail presentation and created a physical channel for premium customer engagement.

  Source

• 2023

  Position Yangwang above Denza and FangchengbaoStrategy

  Background

  BYD was developing a multi-brand portfolio covering mainstream, premium, and specialized vehicle segments.

  Action taken

  It positioned Yangwang as the group's highest-end new-energy vehicle brand, with Chinese-market vehicles priced above approximately CN¥1 million.

  Aftermath

  Yangwang became BYD's principal luxury and technology-showcase marque, aimed at competing with established European luxury brands.

  Source

• 2023

  Adopt a dedicated direct-to-customer showroom modelStrategy

  Background

  BYD sought a retail environment suited to a premium brand rather than relying solely on its existing mass-market dealership presentation.

  Action taken

  Yangwang opened a dedicated Shanghai showroom and planned a network across 40 Chinese cities.

  Aftermath

  The brand began building a separate customer-facing identity and premium retail footprint in China.

  Source

1. 1Yangwang - Wikipediaen.wikipedia.org
2. 2仰望官网yangwangauto.com
3. 3U8翻车、智驾隧道追尾等事故引发安全争议auto.ifeng.com
4. 4U8翻车、智驾隧道追尾等事故引发安全争议news.qq.com
5. 5U8翻车、智驾隧道追尾等事故引发安全争议dg165.com