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Brand Wiki/Consumer Discretionary/W Taipei
W

W Taipei

Corporate brand

Unclaimed

A five-star W Hotels property in Taipei's Xinyi Planning District, combining luxury accommodation with restaurants, nightlife, wellness and event facilities.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Related entries
  5. 5. Sources

Company facts

W Taipei

Industry
Consumer Discretionary · Hotel Chains
Headquarters
Taipei, Taiwan
Founded
2011
Parent
Marriott International
Country
Taiwan
Owner
Uni-President Enterprises Corporation
Group
W Hotels
On this page5
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Related entries
  5. 5. Sources

Overview

W Taipei is a five-star luxury hotel in Taipei, Taiwan, operating under Marriott International's W Hotels brand. The property is owned by Taiwanese retail and consumer-goods conglomerate Uni-President Enterprises Corporation and occupies the eighth through thirty-first floors of the Taipei City Hall Bus Station complex. Its location places it in the Xinyi Planning District, Taipei's central business and commercial area, near Taipei City Hall, Taipei 101, the Taipei World Trade Center, the Taipei International Convention Center and the National Sun Yat-sen Memorial Hall. The hotel began trial operations in February 2011 and commenced official operations in March 2011. It opened with 405 guest rooms and was positioned as a lifestyle-oriented luxury hotel rather than a conventional business property. The W Hotels identity is expressed through contemporary design, social spaces, nightlife-oriented programming and a combination of dining, wellness and technology facilities. The building's exterior was designed by Japanese designer Tadashi Yamane, while the interior design was undertaken by GA Design. W Taipei's accommodation offer is supported by a broad set of public and guest facilities. Its principal dining venues include The Kitchen Table, a restaurant on the tenth floor, and Yen, a Chinese restaurant located on the top floor. The property also includes WOOBAR, a cocktail and social lounge; WET Bar; and a WET outdoor pool with views toward Taipei 101 and the surrounding city skyline. Wellness and business amenities include the AWAY Spa, the FIT fitness center and the WIRED business center. Reference material describes the property as having five restaurants and bars in total, although the named venues most consistently identified are The Kitchen Table, Yen, WOOBAR and WET Bar. W Taipei's market role is closely tied to the Xinyi district's concentration of corporate offices, shopping, entertainment, convention activity and tourism. Its location supports several customer segments, including international and domestic leisure travelers, business visitors, event guests, diners and nightlife customers. The property therefore functions both as a hotel and as a hospitality destination within one of Taipei's most prominent urban districts. Publicly available reference material does not establish a separate founding company, current general manager, financial performance, room-rate data or a distinct ownership change. The available record identifies Uni-President as owner and Marriott International as the parent company associated with the W Hotels operating brand.

History

W Taipei was developed as a W Hotels property in Taipei's Xinyi Planning District, one of the city's principal business, convention, shopping and tourism areas. The hotel occupies floors eight through thirty-one of the Taipei City Hall Bus Station building, integrating a large-scale luxury hotel into a mixed urban transport and commercial setting rather than occupying a standalone resort site. Its owner is identified as Uni-President Enterprises Corporation, while W Hotels operates within Marriott International's global hospitality portfolio. The property entered trial operations in February 2011 and began official operations in March 2011. At opening, it contained 405 guest rooms and introduced the W brand's lifestyle-focused approach to Taipei. This approach emphasized contemporary interiors, restaurants and bars, social spaces, wellness facilities and a strong connection to the surrounding city. The hotel's exterior was designed by Japanese designer Tadashi Yamane, and GA Design was responsible for the interior design. These design contributions supported the property's intended identity as a modern urban landmark within the Xinyi district. W Taipei's facilities were organized around several complementary uses. Accommodation was supported by The Kitchen Table on the tenth floor, Yen on the top floor, WOOBAR, WET Bar and a WET outdoor pool. The pool area overlooks Taipei 101 and the central Taipei skyline, giving the property a recognizable city-facing leisure feature. Additional amenities included the AWAY Spa, FIT fitness center and WIRED business center. Together, these spaces allowed the hotel to serve overnight guests while also attracting local diners, lounge customers, event attendees and wellness users. The hotel's location near Taipei City Hall, Taipei 101, the Taipei World Trade Center, the Taipei International Convention Center and the National Sun Yat-sen Memorial Hall has been central to its commercial relevance. It provides access to corporate, convention, retail, cultural and sightseeing activity in the district. The available reference material does not document a separate rebranding, ownership transfer, major expansion, leadership succession or financial milestone after the 2011 opening. W Taipei's documented history therefore centers on its launch, its design and its continued role as a W Hotels lifestyle property in Taipei.

  • 2011

    Trial operations begin

    [1]W Taipeien.wikipedia.org

    W Taipei began trial operations in February 2011 in the Taipei City Hall Bus Station complex.

  • 2011

    Official opening

    [1]W Taipeien.wikipedia.org

    The hotel commenced official operations in March 2011 with 405 guest rooms.

Products and positioning

An upscale, design-led lifestyle hotel combining luxury accommodation, urban dining, nightlife, wellness and social spaces in Taipei's Xinyi district.

  • Luxury accommodation · 2011

    Guest rooms

    W Taipei offers 405 guest rooms across the hotel's upper floors in the Taipei City Hall Bus Station complex. The accommodation forms the core of the property, serving both leisure and business travelers visiting Taipei's Xinyi Planning District.

  • Restaurant · 2011

    The Kitchen Table

    The Kitchen Table is a principal dining venue located on the hotel's tenth floor. It is part of W Taipei's food-and-beverage offer and complements the property's accommodation, social and lifestyle positioning.

  • Chinese restaurant · 2011

    Yen

    Yen is W Taipei's Chinese restaurant, located on the top floor of the building. Its elevated location forms part of the hotel's premium dining proposition and broadens the property beyond international hotel dining.

  • Cocktail lounge · 2011

    WOOBAR

    WOOBAR is the hotel's cocktail and social lounge. It represents the nightlife-oriented side of the W Hotels concept and provides a public-facing venue distinct from the hotel's accommodation and formal dining spaces.

  • Pool and poolside hospitality · 2011

    WET Pool and WET Bar

    The WET outdoor pool and WET Bar are located on the tenth floor. The pool area overlooks Taipei 101 and the downtown skyline, combining recreation, views and poolside food-and-beverage service.

  • Wellness · 2011

    AWAY Spa

    AWAY Spa is W Taipei's wellness facility, offering a dedicated spa component within the hotel's lifestyle and leisure proposition. The available reference material identifies the facility but does not specify its treatment menu or operating details.

  • Fitness · 2011

    FIT fitness center

    FIT is the hotel's fitness facility for guest exercise and wellness needs. It complements the AWAY Spa and WET Pool as part of W Taipei's broader health, recreation and lifestyle amenities.

  • Business services · 2011

    WIRED business center

    WIRED is W Taipei's business center, providing a business-oriented amenity for guests staying in a district known for corporate offices, conventions and international commercial activity.

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  • Bangkok Marriott Hotel The Surawongse
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  • Courtyard by Marriott
  • Delta Hotels
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  • Four Points by Sheraton
  • Grosvenor House Hotel
  • Hanbury Manor
  • Hôtel de Bourgtheroulde
  • Hotel ICON
  • Hotel Imperial
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  • Indianapolis Marriott Downtown
  • JW Marriott
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  • JW Marriott Hotel Hong Kong
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  • JW Marriott Indianapolis
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Sources1 sources

  1. 1W Taipeien.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/w-taipei · Editorial policy · How profiles are compiled