Würth

Corporate brand

German family-owned global supplier of fasteners, tools, assembly materials, and related industrial products and services. A German international group supplying fasteners, tools, chemicals, personal protective equipment, and wider maintenance, repair, and operations products to professional customers.

Last updated October 14, 2026

Overview

Würth is the principal operating brand of the Würth Group, a German family-owned multinational specializing in fasteners, assembly materials, tools, chemicals, technical equipment, and related business services. The company began in Künzelsau, Baden-Württemberg, in 1945, when Adolf Würth established a wholesale business for screws, nuts, and bolts. After Adolf Würth died in 1954, his 19-year-old son Reinhold Würth assumed responsibility for the two-person business with support from his mother, Alma Würth. Over the following decades, Reinhold transformed the regional wholesaler into a decentralized international group built around direct customer relationships, extensive product availability, technical advice, and highly organized sales operations. The Würth brand is best known for products used by professional tradespeople and industrial customers rather than ordinary household consumers. Its core range includes screws and other fasteners, anchors and dowels, hand and power tools, workshop equipment, chemical products, electrical and electromechanical components, furniture and construction fittings, personal protective equipment, storage systems, and installation materials. The group also supplies automotive workshops, metalworking businesses, woodworking companies, construction firms, maintenance departments, and manufacturers. Its assortment is designed to function as a broad procurement platform: customers can source many of the consumables, tools, safety products, and technical accessories needed for daily operations from one supplier. A defining feature of Würth's commercial model is customer proximity. Würth Line companies sell through field representatives, local pickup shops, digital channels, catalogs, vending and inventory-management systems, and other specialist distribution formats. The group employs a large international sales force that visits customers directly and helps them select products, standardize inventories, and improve procurement processes. This approach distinguishes Würth from a conventional hardware retailer and supports a premium industrial-distribution positioning based on availability, consistency, technical support, and service. The wider Würth Group consists of more than 400 companies divided broadly into the Würth Line and Allied Companies. Würth Line businesses carry the Würth name and focus mainly on fastening and assembly products for trade and industry. Allied Companies operate in adjacent areas such as electrical wholesale, electronics, tools, chemicals, standard parts, logistics, and financial services, often retaining their original identities after acquisition. This structure gives the group breadth beyond the core Würth-branded range while preserving a decentralized operating model. Würth remains privately held and is controlled through family ownership structures. Reinhold Würth, who led the company's expansion for much of the post-war period, moved from operational management to supervisory and advisory roles in the 1990s and 2000s. In 2025, the next generation became more prominent: Sebastian Würth assumed the chairmanship of the company Advisory Board, while Benjamin Würth became chairman of the Supervisory Board. Robert Friedmann remains chairman of the Central Management Board, the group's highest executive decision-making body. The group reported consolidated sales of EUR 20.7 billion for fiscal 2025 and employed approximately 86,415 people at year-end, according to company figures. Its 2025 reporting also highlighted the growing importance of digital sales, which reached EUR 5.2 billion and represented 25.2 percent of total group sales. These figures describe the Würth Group rather than a separately reported consumer brand. The group continues to invest in digitalization, artificial intelligence, logistics, research and development, and solutions for labor shortages and procurement documentation. Würth also has an unusually visible cultural and sporting profile for an…

History

Würth's history began in the immediate post-war period in southern Germany. On 16 July 1945, Adolf Würth registered a wholesale business for screws, nuts, and bolts in Künzelsau, a small town in the Hohenlohe region of Baden-Württemberg. The company initially operated with only two people and served the rebuilding economy, where dependable supplies of basic fastening products were essential to tradespeople, workshops, and construction businesses. The family name later became the central commercial identity of the group, and the logo's stylized W is commonly associated with two screw heads. Adolf Würth's son Reinhold entered the business formally on 1 October 1949 as its second employee and first apprentice. He completed his commercial training in 1952 and was introduced early to direct selling. After Adolf Würth died in 1954 at the age of 45, Reinhold, then only 19, assumed management with his mother Alma Würth. His leadership established the entrepreneurial and sales-oriented culture that later defined the group. Rather than remaining a small regional wholesaler, Würth invested in systematic field sales, close customer contact, reliable delivery, and an expanding catalog of complementary products. Internationalization began in 1962 with the establishment of Würth Nederland B.V., the group's first foreign company. Additional subsidiaries followed in Switzerland, Austria, Italy, and other European markets. In 1969, Reinhold Würth expanded into North America, an important step in turning the business into an international supplier. The company subsequently developed a decentralized network in which national Würth companies could adapt sales, logistics, and customer service to local markets while retaining common product, brand, and management principles. The group gradually moved beyond screws and bolts. Its assortment expanded to include anchors and dowels, chemicals, tools, machines, automotive hardware, installation materials, furniture and construction fittings, electrical and electromechanical components, safety equipment, and storage solutions. The broader offer allowed Würth to serve complete workflows in automotive repair, construction, woodworking, metalworking, manufacturing, and maintenance. The strategy was not simply to add products, but to create a professional procurement environment in which customers could consolidate purchases and receive technical support from one supplier. In 1987, the company articulated a long-term growth vision while sales were still approximately EUR 700 million. By 2000, Würth Group sales had surpassed EUR 5 billion, meeting the stated Vision 2000 target. The same period saw the development of a more formal group structure, with the Würth Line constituting the core branded business and Allied Companies operating in related sectors. Acquisitions and investments broadened the group into electrical wholesale, electronics, chemicals, tools, logistics, financial services, and other industrial supply activities. Reinhold Würth withdrew from day-to-day operational management in 1994 and became chairman of the group's Advisory Board. Robert Friedmann, who had joined Würth in 1992, was appointed chairman of the Central Management Board in 2000. In 2006, Reinhold Würth passed the chairmanship of the Advisory Board to his daughter Bettina Würth, while remaining involved in the group's supervisory and family governance structures. This transition helped preserve the family-owned character of the company while separating operational management from shareholder and advisory oversight. Research, logistics, and digital systems became increasingly important as Würth's product range and international customer base expanded. The group has historically emphasized product development and applied research more heavily than many traditional trading companies. In 2006, after several years of research, it opened a plant in Schwäbisch Hall for copper-indium-selenium solar-cell technology, illustrating the diversification possible within the wider group. Würth also developed storage and inventory-management systems, including ORSY-related solutions, to help professional customers control consumable parts and reduce procurement interruptions. The group built a substantial cultural and philanthropic presence alongside its commercial expansion. Reinhold and Carmen Würth established the Würth Foundation in 1987 to support art, culture, science, research, education, and social integration. The Würth Collection grew into one of Europe's significant private art collections, with works displayed in museums and galleries connected to the group. The company has also supported literature, music, schools, universities, and contemporary art, and it operates or sponsors public cultural venues such as Kunsthalle Würth and Museum Würth. Würth's brand visibility has further expanded through sports and entertainment sponsorship. It has supported NASCAR and Team Penske, sponsored the Würth 400 race, partnered with the German Football Association, appeared in football sponsorships in Germany and other countries, and participated in Formula E and Australian touring-car racing. The Würth Open-Air Festival and Würth Philharmoniker extend the company's cultural identity into live music. By the mid-2020s, Würth Group had become a global, privately owned business with more than 400 companies, operations in approximately 80 countries, thousands of pickup shops, and a workforce exceeding 86,000. Fiscal 2025 sales reached EUR 20.7 billion, while digital channels generated EUR 5.2 billion. The group's current strategy combines its traditional strengths in direct technical sales and customer proximity with e-commerce, data, artificial intelligence, automated logistics, inventory services, and solutions designed for labor shortages and increasing documentation demands. Governance changes in 2025, including Sebastian Würth's appointment as Advisory Board chairman and Benjamin Würth's appointment as Supervisory Board chairman, marked the latest stage in the family's multigenerational stewardship of the business.

2025
Next-generation family governance transition
[11]Next-generation family governance transitionkunstkultur.wuerth.com
Sebastian Würth became chairman of the Advisory Board and Benjamin Würth became chairman of the Supervisory Board.
2025
Group returns to growth
[7]Würth Group returns to growthnews.wuerth.com
Fiscal 2025 sales reached EUR 20.7 billion, with digital channels generating EUR 5.2 billion and accounting for 25.2 percent of group sales.
2024
Group reports EUR 20.2 billion sales
[6]Würth Group: 2024 facts and figureswuerth.com
The Würth Group reported fiscal 2024 sales of EUR 20.2 billion and 88,393 employees at year-end.
2023
Würth 400 introduced at Dover Motor Speedway
[9]Wikipedia: Würthen.wikipedia.org
Würth became title sponsor of a NASCAR Cup Series race at Dover Motor Speedway under the Würth 400 name.
2022
DFB partnership begins
[9]Wikipedia: Würthen.wikipedia.org
Würth became an official partner of the German Football Association, with visibility around Germany's men's, women's, and under-21 national teams.
2017
Würth Philharmoniker founded
[9]Wikipedia: Würthen.wikipedia.org
The Würth Philharmoniker was established in Künzelsau by the Würth Musikstiftung.
2014
Würth Elektronik enters Formula E partnership
[9]Wikipedia: Würthen.wikipedia.org
Würth Elektronik became a technology partner of ABT Schaeffler Audi Sport for the inaugural Formula E season.
2012
Würth begins primary NASCAR sponsorship
[9]Wikipedia: Würthen.wikipedia.org
Würth became a primary sponsor in selected NASCAR Nationwide Series races with Team Penske.
2006
Bettina Würth takes over the Advisory Board
[2]Würth Group: Historywuerth.com
Bettina Würth succeeded her father as chairwoman of the Würth Group Advisory Board on 1 March 2006.
2006
Schwäbisch Hall solar-cell plant opens
[9]Wikipedia: Würthen.wikipedia.org
After several years of research, the group opened a production facility for copper-indium-selenium solar cells, demonstrating diversification beyond industrial distribution.

Showing the 10 most recent.

Products and positioning

Premium professional-industrial distribution brand combining a very broad technical assortment with direct sales, customer-specific advice, local pickup availability, digital procurement, and inventory-management services.

Fastening and assembly · 1945
Fasteners and screws
Würth's foundational product category includes screws, bolts, nuts, washers, threaded products, and related fastening components for construction, automotive, woodworking, metalworking, maintenance, and manufacturing. The range is designed around professional standards, repeatability, availability, and compatibility with trade-specific applications.
Construction fastening
Anchors and dowels
The brand supplies mechanical and chemical anchoring products, dowels, and associated installation accessories used to secure fixtures and structural elements in masonry, concrete, and other building materials. These products extend Würth's role from basic hardware wholesaler to technical construction-systems supplier.
Professional tools
Tools and machines
Würth sells hand tools, power tools, machines, workshop equipment, measuring devices, and accessories for professional users. The range is positioned for trades, automotive repair, industrial maintenance, construction, and assembly work, and is supported by field-sales advice and local distribution infrastructure.
Industrial and construction chemicals
Construction and technical chemicals
This category includes adhesives, sealants, cleaners, lubricants, technical aerosols, installation chemicals, and other products used in construction, assembly, repair, and maintenance. Chemical products allow Würth to supply consumables that are used alongside its fastening and tooling systems. This category covers products such as adhesives, sealants, lubricants, cleaners, sprays, and other technical chemical consumables. They are used in assembly, repair, maintenance, vehicle servicing, construction, and workshop applications. The products extend Würth’s role from a fastener supplier into a broader source of routine materials used alongside installation and repair work.
Automotive aftermarket
Automotive workshop supplies
Würth supplies automotive workshops with fasteners, repair consumables, chemicals, tools, diagnostic and workshop equipment, storage products, and vehicle-specific hardware. The offer is aimed at professional repair and maintenance environments rather than direct consumer car retail.
Inventory management and logistics
ORSY storage and inventory systems
ORSY-related systems organize small parts, consumables, tools, and replenishment processes in workshops and industrial workplaces. The proposition combines modular storage with inventory visibility, restocking support, and procurement services, helping customers reduce downtime and administrative effort.
Workplace safety
Personal protective equipment
The Würth range includes protective clothing, gloves, footwear, eye and hearing protection, respiratory protection, and other workplace-safety products. It serves construction, industrial, automotive, and maintenance customers that require recurring supplies in addition to tools and fastening materials. Würth’s professional assortment includes personal protective equipment and workplace safety products. These offerings support customers operating in construction, manufacturing, workshops, logistics, and other environments where protective clothing and equipment are part of normal work procedures. They complement the group’s tools, chemicals, fastening products, and general MRO supplies.
Electrical and industrial components
Electrical and electromechanical components
Through the wider Würth Group and its Allied Companies, the business supplies electrical, electronic, and electromechanical products alongside the core fastening range. These products broaden the group's relevance to industrial maintenance, installation, manufacturing, and electrical wholesale customers.
Fasteners and installation
Fastening products
The core assortment includes screws, bolts, nuts, anchors, fittings, and related installation products. These items support construction, industrial assembly, vehicle repair, maintenance work, and other professional applications. Würth’s fastening proposition is positioned around breadth, application suitability, and convenient replenishment rather than a single specialist product.
Tools and workshop equipment
Würth Tools
Würth markets hand tools, power tools, workshop equipment, and associated accessories for professional users. The range is intended for trades, repair operations, construction, industrial maintenance, and automotive workshops. Offerings can differ by market, with sales and service channels designed to connect equipment purchases with recurring consumables and technical supplies.
MRO distribution assortment
Würth Assortment
The Würth Assortment refers to the group's broad professional catalog rather than one individual product. It brings together fastening items, tools, chemical products, abrasives, protective equipment, storage systems, and other supplies used in daily operations. Its strategic value is the ability to consolidate many recurring purchases through one professional supplier and associated ordering and replenishment services.

Marketing campaigns

2025Würth 400 Presented by LIQUI MOLY
United States
The Würth 400 title moved to Texas Motor Speedway for the 2025 NASCAR Cup Series season, with LIQUI MOLY as presenting sponsor. Würth also supported the No. 21 Wood Brothers Racing Mustang driven by Josh Berry. The campaign maintained Würth's high-profile NASCAR platform while shifting the race property to a new venue.
Outcome. The campaign maintained Würth's high-profile NASCAR platform while shifting the race property to a new venue.
Source
2023Würth 400 NASCAR race sponsorship
United States
Würth became title sponsor of a NASCAR Cup Series race at Dover Motor Speedway under the Würth 400 name. The race title established a recurring branded property in the NASCAR calendar.
Outcome. The race title established a recurring branded property in the NASCAR calendar.
Source
2022German Football Association partnership
Germany
Würth became an official partner of the DFB, with brand exposure at international matches involving the men's senior team, women's national team, and under-21 team. The partnership increased Würth's national visibility beyond its professional trade and industrial customer base.
Outcome. The partnership increased Würth's national visibility beyond its professional trade and industrial customer base.
Source
2017Fylkir football sponsorship
Iceland
Würth began sponsoring Icelandic top-division football club Fylkir, extending its sports-marketing activity into a local European club partnership and forming part of Würth's continuing international football visibility.
Outcome. The sponsorship formed part of Würth's continuing international football visibility.
Source
2015Dick Johnson Racing and Team Penske partnership
Australia
Würth entered a long-term strategic sponsorship arrangement with Dick Johnson Racing and Team Penske in Australian V8 Supercars. The partnership included branded liveries and selected race participation. Würth entered a long-term strategic sponsorship arrangement with Dick Johnson Racing and Team Penske in Australian V8 Supercars. The partnership included branded liveries and selected race participation, expanding Würth's motorsport presence in the Australian market and connecting the brand with Team Penske's broader racing portfolio.
Outcome. The arrangement expanded Würth's motorsport presence in the Australian market and connected the brand with Team Penske's broader racing portfolio.
Source
2014ABT Formula E technology partnership
International
Würth Elektronik became a technology partner of the German ABT Schaeffler Audi Sport team for the first Formula E season. The brand appeared on cars, team infrastructure, transport, and official communications. The partnership was extended for a further three years after the team's initial Formula E season.
Outcome. The partnership was extended for a further three years after the team's initial Formula E season.
Source
2012Team Penske NASCAR sponsorship
United States
Würth became a primary sponsor in selected NASCAR Nationwide Series races with Team Penske, using motorsport to increase awareness of the brand among professional and industrial audiences. The relationship developed into continuing NASCAR Cup Series sponsorships and later race-title sponsorship.
Outcome. The relationship developed into continuing NASCAR Cup Series sponsorships and later race-title sponsorship.
Source
Würth cultural and museum program
Germany · Europe
Through the Würth Foundation, the Würth Collection, museums, galleries, music organizations, awards, and educational programs, the group uses art and culture as a long-term corporate identity and public-engagement platform. The program created a permanent cultural presence across Germany and several European markets, with many exhibitions and museum venues offering free admission.
Outcome. The program created a permanent cultural presence across Germany and several European markets, with many exhibitions and museum venues offering free admission.
Source

Brand decisions

2025
Accelerate digital sales, artificial intelligence, and customer-process solutionsStrategy
Background
Professional customers faced skilled-labor shortages, increasing documentation requirements, and pressure to reduce procurement time and operating costs.
Action taken
The group expanded digital sales, data-driven services, artificial-intelligence applications, and integrated inventory and procurement solutions.
Aftermath
Digital channels generated EUR 5.2 billion, or 25.2 percent of fiscal 2025 group sales, while the group returned to sales growth at EUR 20.7 billion.
Consolidated sales and digital-channel sales. EUR 20.2 billion total sales in fiscal 2024; digital-channel share not stated in the cited source → EUR 20.7 billion total sales and EUR 5.2 billion digital-channel sales in fiscal 2025 (Fiscal years 2024 and 2025)
Source
2006
Invest in copper-indium-selenium solar-cell productionOther
Background
After several years of research, the group explored a technology outside its traditional fastening and distribution activities.
Action taken
Würth opened a production plant in Schwäbisch Hall for solar cells using copper, indium, and selenium rather than silicon.
Aftermath
The plant demonstrated the group's willingness to diversify, although the activity was separate from the core Würth Line business.
Source
1987
Create a long-term growth vision and formalize cultural stewardshipStrategy
Background
The group was scaling rapidly and sought a long-range framework for commercial development and family responsibility.
Action taken
Reinhold and Carmen Würth established the Würth Foundation, while the company articulated a Vision 2000 growth objective.
Aftermath
The group combined aggressive international and product expansion with a durable philanthropic and cultural program.
Source
1962
Begin international expansion through national subsidiariesStrategy
Background
The German business had established a base in fastening distribution and sought growth beyond its home market.
Action taken
Reinhold Würth established Würth Nederland B.V., followed by subsidiaries in other European markets and later North America.
Aftermath
The group evolved into a decentralized international network operating through hundreds of country and specialist companies.
Source
1945
Build the business around wholesale distribution and direct customer serviceStrategy
Background
Adolf Würth founded the company as a wholesale supplier of screws, nuts, and bolts during Germany's post-war reconstruction period.
Action taken
The business developed a professional distribution model centered on trade customers, dependable product supply, and later direct field sales.
Aftermath
This model became the foundation for Würth's expansion from a regional hardware wholesaler into a global industrial-distribution group.
Source
Expand from fasteners into a complete professional procurement rangeStrategy
Background
Customers increasingly required tools, chemicals, safety products, fittings, and other consumables in addition to screws and bolts.
Action taken
Würth broadened its assortment into tools, machines, chemicals, anchors, automotive hardware, installation materials, electrical components, PPE, and storage systems.
Aftermath
The company became a multi-category supplier capable of serving complete workflows across construction, automotive, woodworking, metalworking, and industry.
Source

Recent events

2026
Würth Group returns to growth in fiscal 2025[7]Würth Group returns to growthnews.wuerth.com
Other · Pricing
The group reported EUR 20.7 billion in sales for fiscal 2025. Company reporting emphasized renewed growth, digital sales of EUR 5.2 billion, and continued investment in digitalization and artificial intelligence. The group employed 86,415 people at the end of 2025.
2025
Sebastian and Benjamin Würth take on senior family governance roles[11]Next-generation family governance transitionkunstkultur.wuerth.com
Leadership change
Sebastian Würth became chairman of the Würth Group Advisory Board, while Benjamin Würth succeeded Reinhold Würth as chairman of the group's Supervisory Board, marking a further transition to the next family generation.
2025
Würth 400 title sponsorship moves to Texas Motor Speedway[9]Wikipedia: Würthen.wikipedia.org
Campaign · Other
Würth announced that the Würth 400 race title would move from Dover Motor Speedway to Texas Motor Speedway for the 2025 NASCAR Cup Series season, with the event presented by LIQUI MOLY.
2025
Würth marks Reinhold Würth's 90th birthday and the group's 80th anniversary[8]Würth Group: Reinhold Würth 90th birthday milestoneswuerth.com
Campaign · Other
The company organized exhibitions at Museum Würth 2 in Künzelsau to commemorate Reinhold Würth's 90th birthday and the 80th anniversaries of Adolf Würth GmbH & Co. KG and the Würth Group.
2025
Würth continues major NASCAR sponsorships[9]Wikipedia: Würthen.wikipedia.org
Campaign
Würth continued its association with Team Penske and sponsored cars associated with Ryan Blaney and Joey Logano, while also sponsoring Josh Berry's Wood Brothers Racing Mustang in the 2025 season.
2024
Reinhold Würth advises employees not to vote for the AfD[9]Wikipedia: Würthen.wikipedia.org
Other
Reinhold Würth sent a letter to approximately 25,000 employees in Germany urging them not to support the right-wing Alternative for Germany. He criticized aspects of the government while arguing that the AfD posed a threat to the established democratic party system.
2022
Würth becomes an official partner of the German Football Association[9]Wikipedia: Würthen.wikipedia.org
Campaign
The Würth brand began appearing at international matches involving Germany's men's, women's, and under-21 national teams under an official partnership with the DFB.

Sources12 sources

Cite this profile: Cite the canonical profile. /brand-wiki/würth · Editorial policy · How profiles are compiled

Overview

History

2025
Next-generation family governance transition
[11]Next-generation family governance transitionkunstkultur.wuerth.com
Sebastian Würth became chairman of the Advisory Board and Benjamin Würth became chairman of the Supervisory Board.
2025
Group returns to growth
[7]Würth Group returns to growthnews.wuerth.com
Fiscal 2025 sales reached EUR 20.7 billion, with digital channels generating EUR 5.2 billion and accounting for 25.2 percent of group sales.
2024
Group reports EUR 20.2 billion sales
[6]Würth Group: 2024 facts and figureswuerth.com
The Würth Group reported fiscal 2024 sales of EUR 20.2 billion and 88,393 employees at year-end.
2023
Würth 400 introduced at Dover Motor Speedway
[9]Wikipedia: Würthen.wikipedia.org
Würth became title sponsor of a NASCAR Cup Series race at Dover Motor Speedway under the Würth 400 name.
2022
DFB partnership begins
[9]Wikipedia: Würthen.wikipedia.org
Würth became an official partner of the German Football Association, with visibility around Germany's men's, women's, and under-21 national teams.
2017
Würth Philharmoniker founded
[9]Wikipedia: Würthen.wikipedia.org
The Würth Philharmoniker was established in Künzelsau by the Würth Musikstiftung.
2014
Würth Elektronik enters Formula E partnership
[9]Wikipedia: Würthen.wikipedia.org
Würth Elektronik became a technology partner of ABT Schaeffler Audi Sport for the inaugural Formula E season.
2012
Würth begins primary NASCAR sponsorship
[9]Wikipedia: Würthen.wikipedia.org
Würth became a primary sponsor in selected NASCAR Nationwide Series races with Team Penske.
2006
Bettina Würth takes over the Advisory Board
[2]Würth Group: Historywuerth.com
Bettina Würth succeeded her father as chairwoman of the Würth Group Advisory Board on 1 March 2006.
2006
Schwäbisch Hall solar-cell plant opens
[9]Wikipedia: Würthen.wikipedia.org
After several years of research, the group opened a production facility for copper-indium-selenium solar cells, demonstrating diversification beyond industrial distribution.

Showing the 10 most recent.

Products and positioning

Fastening and assembly · 1945
Fasteners and screws
Würth's foundational product category includes screws, bolts, nuts, washers, threaded products, and related fastening components for construction, automotive, woodworking, metalworking, maintenance, and manufacturing. The range is designed around professional standards, repeatability, availability, and compatibility with trade-specific applications.
Construction fastening
Anchors and dowels
The brand supplies mechanical and chemical anchoring products, dowels, and associated installation accessories used to secure fixtures and structural elements in masonry, concrete, and other building materials. These products extend Würth's role from basic hardware wholesaler to technical construction-systems supplier.
Professional tools
Tools and machines
Würth sells hand tools, power tools, machines, workshop equipment, measuring devices, and accessories for professional users. The range is positioned for trades, automotive repair, industrial maintenance, construction, and assembly work, and is supported by field-sales advice and local distribution infrastructure.
Industrial and construction chemicals
Construction and technical chemicals
This category includes adhesives, sealants, cleaners, lubricants, technical aerosols, installation chemicals, and other products used in construction, assembly, repair, and maintenance. Chemical products allow Würth to supply consumables that are used alongside its fastening and tooling systems. This category covers products such as adhesives, sealants, lubricants, cleaners, sprays, and other technical chemical consumables. They are used in assembly, repair, maintenance, vehicle servicing, construction, and workshop applications. The products extend Würth’s role from a fastener supplier into a broader source of routine materials used alongside installation and repair work.
Automotive aftermarket
Automotive workshop supplies
Würth supplies automotive workshops with fasteners, repair consumables, chemicals, tools, diagnostic and workshop equipment, storage products, and vehicle-specific hardware. The offer is aimed at professional repair and maintenance environments rather than direct consumer car retail.
Inventory management and logistics
ORSY storage and inventory systems
ORSY-related systems organize small parts, consumables, tools, and replenishment processes in workshops and industrial workplaces. The proposition combines modular storage with inventory visibility, restocking support, and procurement services, helping customers reduce downtime and administrative effort.
Workplace safety
Personal protective equipment
The Würth range includes protective clothing, gloves, footwear, eye and hearing protection, respiratory protection, and other workplace-safety products. It serves construction, industrial, automotive, and maintenance customers that require recurring supplies in addition to tools and fastening materials. Würth’s professional assortment includes personal protective equipment and workplace safety products. These offerings support customers operating in construction, manufacturing, workshops, logistics, and other environments where protective clothing and equipment are part of normal work procedures. They complement the group’s tools, chemicals, fastening products, and general MRO supplies.
Electrical and industrial components
Electrical and electromechanical components
Through the wider Würth Group and its Allied Companies, the business supplies electrical, electronic, and electromechanical products alongside the core fastening range. These products broaden the group's relevance to industrial maintenance, installation, manufacturing, and electrical wholesale customers.
Fasteners and installation
Fastening products
The core assortment includes screws, bolts, nuts, anchors, fittings, and related installation products. These items support construction, industrial assembly, vehicle repair, maintenance work, and other professional applications. Würth’s fastening proposition is positioned around breadth, application suitability, and convenient replenishment rather than a single specialist product.
Tools and workshop equipment
Würth Tools
Würth markets hand tools, power tools, workshop equipment, and associated accessories for professional users. The range is intended for trades, repair operations, construction, industrial maintenance, and automotive workshops. Offerings can differ by market, with sales and service channels designed to connect equipment purchases with recurring consumables and technical supplies.
MRO distribution assortment
Würth Assortment
The Würth Assortment refers to the group's broad professional catalog rather than one individual product. It brings together fastening items, tools, chemical products, abrasives, protective equipment, storage systems, and other supplies used in daily operations. Its strategic value is the ability to consolidate many recurring purchases through one professional supplier and associated ordering and replenishment services.

Marketing campaigns

2025Würth 400 Presented by LIQUI MOLY
United States
The Würth 400 title moved to Texas Motor Speedway for the 2025 NASCAR Cup Series season, with LIQUI MOLY as presenting sponsor. Würth also supported the No. 21 Wood Brothers Racing Mustang driven by Josh Berry. The campaign maintained Würth's high-profile NASCAR platform while shifting the race property to a new venue.
Outcome. The campaign maintained Würth's high-profile NASCAR platform while shifting the race property to a new venue.
Source
2023Würth 400 NASCAR race sponsorship
United States
Würth became title sponsor of a NASCAR Cup Series race at Dover Motor Speedway under the Würth 400 name. The race title established a recurring branded property in the NASCAR calendar.
Outcome. The race title established a recurring branded property in the NASCAR calendar.
Source
2022German Football Association partnership
Germany
Würth became an official partner of the DFB, with brand exposure at international matches involving the men's senior team, women's national team, and under-21 team. The partnership increased Würth's national visibility beyond its professional trade and industrial customer base.
Outcome. The partnership increased Würth's national visibility beyond its professional trade and industrial customer base.
Source
2017Fylkir football sponsorship
Iceland
Würth began sponsoring Icelandic top-division football club Fylkir, extending its sports-marketing activity into a local European club partnership and forming part of Würth's continuing international football visibility.
Outcome. The sponsorship formed part of Würth's continuing international football visibility.
Source
2015Dick Johnson Racing and Team Penske partnership
Australia
Würth entered a long-term strategic sponsorship arrangement with Dick Johnson Racing and Team Penske in Australian V8 Supercars. The partnership included branded liveries and selected race participation. Würth entered a long-term strategic sponsorship arrangement with Dick Johnson Racing and Team Penske in Australian V8 Supercars. The partnership included branded liveries and selected race participation, expanding Würth's motorsport presence in the Australian market and connecting the brand with Team Penske's broader racing portfolio.
Outcome. The arrangement expanded Würth's motorsport presence in the Australian market and connected the brand with Team Penske's broader racing portfolio.
Source
2014ABT Formula E technology partnership
International
Würth Elektronik became a technology partner of the German ABT Schaeffler Audi Sport team for the first Formula E season. The brand appeared on cars, team infrastructure, transport, and official communications. The partnership was extended for a further three years after the team's initial Formula E season.
Outcome. The partnership was extended for a further three years after the team's initial Formula E season.
Source
2012Team Penske NASCAR sponsorship
United States
Würth became a primary sponsor in selected NASCAR Nationwide Series races with Team Penske, using motorsport to increase awareness of the brand among professional and industrial audiences. The relationship developed into continuing NASCAR Cup Series sponsorships and later race-title sponsorship.
Outcome. The relationship developed into continuing NASCAR Cup Series sponsorships and later race-title sponsorship.
Source
Würth cultural and museum program
Germany · Europe
Through the Würth Foundation, the Würth Collection, museums, galleries, music organizations, awards, and educational programs, the group uses art and culture as a long-term corporate identity and public-engagement platform. The program created a permanent cultural presence across Germany and several European markets, with many exhibitions and museum venues offering free admission.
Outcome. The program created a permanent cultural presence across Germany and several European markets, with many exhibitions and museum venues offering free admission.
Source

Brand decisions

2025
Accelerate digital sales, artificial intelligence, and customer-process solutionsStrategy
Background
Professional customers faced skilled-labor shortages, increasing documentation requirements, and pressure to reduce procurement time and operating costs.
Action taken
The group expanded digital sales, data-driven services, artificial-intelligence applications, and integrated inventory and procurement solutions.
Aftermath
Digital channels generated EUR 5.2 billion, or 25.2 percent of fiscal 2025 group sales, while the group returned to sales growth at EUR 20.7 billion.
Consolidated sales and digital-channel sales. EUR 20.2 billion total sales in fiscal 2024; digital-channel share not stated in the cited source → EUR 20.7 billion total sales and EUR 5.2 billion digital-channel sales in fiscal 2025 (Fiscal years 2024 and 2025)
Source
2006
Invest in copper-indium-selenium solar-cell productionOther
Background
After several years of research, the group explored a technology outside its traditional fastening and distribution activities.
Action taken
Würth opened a production plant in Schwäbisch Hall for solar cells using copper, indium, and selenium rather than silicon.
Aftermath
The plant demonstrated the group's willingness to diversify, although the activity was separate from the core Würth Line business.
Source
1987
Create a long-term growth vision and formalize cultural stewardshipStrategy
Background
The group was scaling rapidly and sought a long-range framework for commercial development and family responsibility.
Action taken
Reinhold and Carmen Würth established the Würth Foundation, while the company articulated a Vision 2000 growth objective.
Aftermath
The group combined aggressive international and product expansion with a durable philanthropic and cultural program.
Source
1962
Begin international expansion through national subsidiariesStrategy
Background
The German business had established a base in fastening distribution and sought growth beyond its home market.
Action taken
Reinhold Würth established Würth Nederland B.V., followed by subsidiaries in other European markets and later North America.
Aftermath
The group evolved into a decentralized international network operating through hundreds of country and specialist companies.
Source
1945
Build the business around wholesale distribution and direct customer serviceStrategy
Background
Adolf Würth founded the company as a wholesale supplier of screws, nuts, and bolts during Germany's post-war reconstruction period.
Action taken
The business developed a professional distribution model centered on trade customers, dependable product supply, and later direct field sales.
Aftermath
This model became the foundation for Würth's expansion from a regional hardware wholesaler into a global industrial-distribution group.
Source
Expand from fasteners into a complete professional procurement rangeStrategy
Background
Customers increasingly required tools, chemicals, safety products, fittings, and other consumables in addition to screws and bolts.
Action taken
Würth broadened its assortment into tools, machines, chemicals, anchors, automotive hardware, installation materials, electrical components, PPE, and storage systems.
Aftermath
The company became a multi-category supplier capable of serving complete workflows across construction, automotive, woodworking, metalworking, and industry.
Source

Recent events

2026
Würth Group returns to growth in fiscal 2025[7]Würth Group returns to growthnews.wuerth.com
Other · Pricing
The group reported EUR 20.7 billion in sales for fiscal 2025. Company reporting emphasized renewed growth, digital sales of EUR 5.2 billion, and continued investment in digitalization and artificial intelligence. The group employed 86,415 people at the end of 2025.
2025
Sebastian and Benjamin Würth take on senior family governance roles[11]Next-generation family governance transitionkunstkultur.wuerth.com
Leadership change
Sebastian Würth became chairman of the Würth Group Advisory Board, while Benjamin Würth succeeded Reinhold Würth as chairman of the group's Supervisory Board, marking a further transition to the next family generation.
2025
Würth 400 title sponsorship moves to Texas Motor Speedway[9]Wikipedia: Würthen.wikipedia.org
Campaign · Other
Würth announced that the Würth 400 race title would move from Dover Motor Speedway to Texas Motor Speedway for the 2025 NASCAR Cup Series season, with the event presented by LIQUI MOLY.
2025
Würth marks Reinhold Würth's 90th birthday and the group's 80th anniversary[8]Würth Group: Reinhold Würth 90th birthday milestoneswuerth.com
Campaign · Other
The company organized exhibitions at Museum Würth 2 in Künzelsau to commemorate Reinhold Würth's 90th birthday and the 80th anniversaries of Adolf Würth GmbH & Co. KG and the Würth Group.
2025
Würth continues major NASCAR sponsorships[9]Wikipedia: Würthen.wikipedia.org
Campaign
Würth continued its association with Team Penske and sponsored cars associated with Ryan Blaney and Joey Logano, while also sponsoring Josh Berry's Wood Brothers Racing Mustang in the 2025 season.
2024
Reinhold Würth advises employees not to vote for the AfD[9]Wikipedia: Würthen.wikipedia.org
Other
Reinhold Würth sent a letter to approximately 25,000 employees in Germany urging them not to support the right-wing Alternative for Germany. He criticized aspects of the government while arguing that the AfD posed a threat to the established democratic party system.
2022
Würth becomes an official partner of the German Football Association[9]Wikipedia: Würthen.wikipedia.org
Campaign
The Würth brand began appearing at international matches involving Germany's men's, women's, and under-21 national teams under an official partnership with the DFB.

Overview

History

Products and positioning

Marketing campaigns

Brand decisions

Recent events

Related entries

Sources12 sources

Overview

History

Products and positioning

Marketing campaigns

Brand decisions

Recent events

Related entries

Sources12 sources