Vogue

Vogue is a cigarette brand positioned primarily toward female smokers and distinguished by its slim or superslim cigarette formats. Its marketing has historically connected the product with ideas of elegance, couture, personal appearance, and lifestyle rather than presenting it solely as a conventional tobacco product. The brand's visual identity has been associated with the style of 1950s haute couture photography, including imagery influenced by the work of photographer Henry Clarke. The documented product history includes the launch of Vogue Superslims and Vogue Superslims Menthol in 1987. In 1999, Vogue became associated with an alliance between British American Tobacco and Rothmans International, a major British tobacco competitor at the time. This relationship formed part of the brand's corporate history before British American Tobacco became its current owner and manufacturer. Vogue expanded its range with the Vogue Arome line in 2005. That line was available in European markets until 2006. In March 2007, the brand introduced Vogue Blanche and Vogue Noire. Later in August 2007, the manufacturers announced an image renewal intended to refresh the brand's presentation and market image. The brand has been sold in a number of countries, including the United States, Brazil, Germany, France, Italy, Russia, and South Africa, although availability and specific product variants have varied by market and over time. The available reference material does not establish a single founding country, a current global headquarters, a complete ownership chronology, or the present availability of every listed variant. Vogue should therefore be understood as an international tobacco product brand within British American Tobacco's portfolio, rather than as the unrelated fashion magazine or fashion label using the same name.

Vogue is a cigarette brand whose identity has been built around slim cigarette formats and a fashion-conscious marketing style. The brand has been presented primarily to female customers and has used visual associations with elegance, couture, physical appearance, and appetite. Its documented aesthetic reference point is the style of 1950s couture photography, particularly imagery associated with Henry Clarke. The earliest dated product milestone in the available reference material is the 1987 launch of Vogue Superslims and Vogue Superslims Menthol. These products established the brand's association with narrow cigarette formats and included a menthol variant. The source material does not provide a definitive original founding year for Vogue, so the 1987 launch date should not be treated as the brand's founding date. In 1999, Vogue's corporate history was connected with an alliance between British American Tobacco and Rothmans International. The available account identifies this alliance as an important point in the brand's development, but it does not provide sufficient detail to reconstruct the precise legal ownership or manufacturing arrangements in every market. Vogue is currently identified as owned and manufactured by British American Tobacco. The range developed further in the mid-2000s. Vogue Arome was released in 2005 and remained in the European market until 2006. In March 2007, Vogue Blanche and Vogue Noire were introduced. In August of the same year, the manufacturers announced an image renewal, indicating an effort to refresh the brand's visual identity and market positioning. Vogue has been sold or was sold across a broad group of markets, including the United States, Brazil, Germany, France, Italy, Russia, and South Africa. Product availability, names, and regulatory status may differ by jurisdiction. The available material does not establish Vogue's headquarters, original country of establishment, current complete distribution footprint, or a detailed list of all historical and current variants. The brand is distinct from Vogue magazine and from fashion businesses using the same name.

• 2007

  Vogue Blanche and Vogue Noire introduced

  [1]Vogue (cigarette)en.wikipedia.org

  Two named Vogue variants, Blanche and Noire, were launched in March.

• 2007

  Brand image renewal announced

  [1]Vogue (cigarette)en.wikipedia.org

  The manufacturers announced a renewal of Vogue's image in August.

• 2005

  Vogue Arome released

  [1]Vogue (cigarette)en.wikipedia.org

  The Vogue Arome line entered the market, with European availability reported through 2006.

• 1999

  Alliance involving British American Tobacco and Rothmans International

  [1]Vogue (cigarette)en.wikipedia.org

  Vogue's history became associated with an alliance between British American Tobacco and Rothmans International.

• 1987

  Superslim variants launched

  [1]Vogue (cigarette)en.wikipedia.org

  Vogue introduced Vogue Superslims and Vogue Superslims Menthol, establishing key formats in its documented product history.

A fashion-oriented cigarette brand marketed primarily toward female customers, with emphasis on slim formats, visual elegance, and associations with couture and physical appearance.

• Menthol cigarettes · 1987

  Vogue Superslims Menthol

  A superslim cigarette line launched in 1987. It is one of the core documented Vogue product families and reflects the brand's emphasis on narrow cigarette formats and fashion-oriented presentation. A menthol version of Vogue's superslim format, launched alongside the standard Superslims line in 1987. The reference material does not establish its current availability or regulatory status in individual markets.

• Aromatic cigarettes · 2005

  Vogue Arome

  An aromatic cigarette line released in 2005. The product was reported as being available in the European market until 2006, after which its status is not established by the supplied reference.

• Cigarettes · 2007

  Vogue Blanche

  A Vogue variant introduced in March 2007 as part of a later expansion of the brand's named product range. The supplied reference does not provide technical specifications or confirm current market availability.

• Cigarettes · 2007

  Vogue Noire

  A Vogue variant introduced alongside Vogue Blanche in March 2007. Detailed formulation, packaging, and current distribution information are not provided in the available source.

• 2021

  Vogue responds to Kamala Harris cover criticism

  In January 2021, Vogue faced criticism over the print cover image it selected of Kamala Harris. In response, the magazine issued a statement saying it valued the informal image and would celebrate both images as digital covers. The statement addressed the controversy surrounding the cover choice without adding further details about the selection process or the individuals involved.

  Source

• 2020

  Vogue Editor-in-Chief Apologizes and Acknowledges Shortcomings

  In June 2020, Anna Wintour, editor-in-chief of US Vogue, apologized to staff for publishing hurtful or intolerant material. She also acknowledged that Vogue had not done enough to elevate Black editors, writers, photographers, designers, and other creators. The apology addressed both the magazine's published content and its record in supporting Black talent within the industry.

  Source

• 2020

  Vogue editor acknowledges racial representation failures and apologizes

  In an internal email, Vogue editor in chief Anna Wintour acknowledged that the magazine had not done enough to elevate Black voices and had published images or stories that were hurtful or intolerant, and took responsibility for those mistakes. The report also says she noted that Vogue had too few Black employees.

  Source

Read more

• 2007Vogue image renewal

  International · specific markets not stated

  The manufacturers announced a renewal of Vogue's brand image in August 2007, continuing its fashion- and appearance-oriented positioning.

  Outcome. A refreshed brand image was announced; detailed campaign results are not available in the supplied reference.

  Source

• 2007

  Introduction of Blanche and Noire variantsProduct launch

  Background

  Vogue continued extending its named cigarette range during a period of brand repositioning.

  Action taken

  Vogue Blanche and Vogue Noire were launched in March 2007.

  Aftermath

  The launches were followed later in 2007 by an announced renewal of the brand image.

  Source

• 2007

  Vogue brand image renewalStrategy

  Background

  The manufacturers sought to update the presentation of a cigarette brand historically associated with couture-inspired style.

  Action taken

  An image renewal was announced in August 2007.

  Aftermath

  The supplied source records the announcement but does not document subsequent performance or detailed implementation.

  Source

• 2005

  Release of Vogue AromeProduct launch

  Background

  The brand expanded its range with an aromatic product line.

  Action taken

  Vogue Arome was released and marketed in European markets.

  Aftermath

  The line was reported as available in Europe until 2006.

  Source

• 1987

  Launch of superslim product familyProduct launch

  Background

  Vogue's documented product development emphasized a slim cigarette format and a fashion-oriented target audience.

  Action taken

  The brand introduced Vogue Superslims and Vogue Superslims Menthol.

  Aftermath

  The superslim format became a central part of Vogue's documented product identity.

  Source

• 2021-01-11

  Vogue responds to Kamala Harris cover criticism[3]Vogue responds to Kamala Harris cover criticismetonline.com

  Reported: 2021-01-11

  After criticism of its selected print cover image of Kamala Harris, Vogue issued a statement saying it valued the informal image and would celebrate both images as digital covers.

• 2020-10-17

  Lexus sponsors 2020 Taipei Fashion Week event[5]Lexus赞助2020台北时装周活动setn.com

  Reported: 2020-10-20

  Lexus sponsored the 2020 Taipei Fashion Week and Vogue Fashion's Night Out event, whose fashion show took place on October 17.

• 2020-06-12

  Vogue editor-in-chief apologizes and acknowledges shortcomings[2]Vogue Editor-in-Chief Apologizes and Acknowledges Shortcomingsthenews.com.pk

  Reported: 2020-06-12

  Anna Wintour, editor-in-chief of US Vogue, apologized to staff for publishing hurtful or intolerant material and acknowledged that Vogue had not done enough to elevate Black editors, writers, photographers, designers, and other creators.

• 2020-06-04

  Vogue editor acknowledges racial representation failures and apologizes[4]Vogue editor acknowledges racial representation failures and apologizesnbclosangeles.com

  Reported: 2020-06-10

  In an internal email, Vogue editor in chief Anna Wintour acknowledged that the magazine had not done enough to elevate Black voices and had published images or stories that were hurtful or intolerant, and took responsibility for those mistakes. The report also says she noted that Vogue had too few Black employees.

• 2020-05-14

  Amazon, Vogue and CFDA partner on Common Threads storefront[6]Amazon、Vogue与CFDA合作推出Common Threads线上商店businessinsider.com

  Reported: 2020-05-14

  Amazon, Vogue and the Council of Fashion Designers of America came together on a digital storefront for independent luxury designers to sell goods on Amazon. Those behind the initiative said it was meant to help independent high-end designers affected by the coronavirus pandemic.

1. 1Vogue (cigarette)en.wikipedia.org
2. 2Vogue Editor-in-Chief Apologizes and Acknowledges Shortcomingsthenews.com.pk
3. 3Vogue responds to Kamala Harris cover criticismetonline.com
4. 4Vogue editor acknowledges racial representation failures and apologizesnbclosangeles.com
5. 5Lexus赞助2020台北时装周活动setn.com
6. 6Amazon、Vogue与CFDA合作推出Common Threads线上商店businessinsider.com
7. 7'Vogue' Addresses The Kamala Harris Cover Controversy: Read The Statement | Q102q102.iheart.com
8. 8Anna Wintour apologizes for race-related 'mistakes' at Vogue - Breitbartbreitbart.com
9. 9Lexus聯手贊助2021臺北時裝週X VOGUE Fashion's Night Out - 財經chinatimes.com