
British American Tobacco
A London-headquartered multinational tobacco and nicotine-products group with cigarette, smokeless, vaping and heated-tobacco brands.
Last updated November 3, 2026
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Overview
British American Tobacco p.l.c. (BAT) is a British multinational tobacco and nicotine-products company headquartered in London. Established in 1902 as a joint venture between the United Kingdom’s Imperial Tobacco Company and the United States’ American Tobacco Company, it was created to coordinate overseas expansion while the two parent companies continued to operate in their respective home markets. The new company rapidly built an international distribution and manufacturing network across markets including Canada, China, Germany, South Africa, Australia and New Zealand. BAT’s early history was strongly connected with China. It inherited a Shanghai factory from W.D. & H.O. Wills and, by the 1930s, had become a major cigarette manufacturer there. Its Chinese assets were seized during the Japanese occupation and the company was expelled from China after the establishment of the People’s Republic in 1949. The company later expanded through acquisitions and corporate restructuring, becoming B.A.T. Industries in 1976. It acquired the reorganized American Tobacco Company in 1994, adding brands such as Lucky Strike and Pall Mall, and merged with Rothmans International in 1999. During the twentieth century BAT also owned or controlled businesses outside tobacco, including retail chains and financial-services companies. These activities included BATUS Retail Group, Argos, Eagle Star, Allied Dunbar and Farmers Group. Most of the non-tobacco operations were subsequently sold, demerged or combined with Zurich Insurance to create Zurich Financial Services in 1998. BAT’s tobacco business expanded in Europe, Asia, Africa and Latin America through acquisitions including Italy’s Ente Tabacchi Italiani, Serbia’s Duvanska Industrija Vranje, Turkey’s Tekel, Indonesia’s Bentoel Group, Colombia’s Protabaco and Croatia’s TDR. In 2017 it completed the acquisition of the remaining shares of Reynolds American after an agreed transaction valued at approximately $49.4 billion, giving BAT full access to important United States brands and substantially increasing its scale. The company’s traditional portfolio includes cigarettes, cigars, fine-cut tobacco and snus. Its major cigarette brands include Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Viceroy and Vogue, although ownership and marketing rights vary by country. BAT has increasingly promoted a transition toward so-called New Category products, including Vuse electronic cigarettes, glo heated-tobacco products and Velo nicotine pouches. It also invested in Canadian cannabis producer Organigram in 2021 as part of a broader diversification effort. BAT operates in a heavily regulated industry and has faced litigation, public-health criticism and controversy over historical knowledge of smoking-related health risks, marketing practices and operations in countries including Nigeria and Myanmar. The company has also been affected by restrictions on tobacco advertising and sponsorship. It remains listed primarily in London, is a FTSE 100 constituent, has a secondary Johannesburg listing and trades in the United States through American Depositary Shares. As of the supplied reference material, BAT describes itself as a global consumer-goods company focused on tobacco, nicotine and potentially reduced-risk alternatives, while continuing to sell combustible cigarettes in many markets.
History
British American Tobacco was created in 1902 through an agreement between Imperial Tobacco and the American Tobacco Company. The arrangement divided domestic territories while assigning overseas subsidiaries, trademarks and export operations to the new joint venture. James Buchanan Duke became chairman and Henry Herbert Wills deputy chairman. BAT used existing agencies and factories to establish an international business rather than initially competing directly in Britain or the United States. China became one of the company’s most important early markets. BAT operated a factory in Shanghai and worked with the Wing Tai Vo Tobacco Company, whose Ruby Queen brand became commercially significant. By 1937, before the company’s Chinese assets were seized during the Japanese invasion, BAT was manufacturing and distributing tens of billions of cigarettes in China. Following the creation of the People’s Republic in 1949, BAT was removed from the Chinese market. The American Tobacco Company sold its interest in 1911 after the United States Supreme Court ordered the breakup of the parent corporation. Imperial Tobacco gradually reduced its holding but did not dispose of its remaining interest until 1980. BAT reorganized its group companies under B.A.T. Industries in 1976 and acquired the reorganized American Tobacco Company in 1994. The latter transaction strengthened its international brand portfolio, particularly through Lucky Strike and Pall Mall. BAT merged with Rothmans International in 1999. The transaction brought additional global brands and manufacturing interests but also led to criticism because Rothmans held a stake in a Burmese factory. BAT sold that interest in 2003 following a request from the British government. The company continued its acquisition-led expansion with Italy’s state tobacco company ETI in 2003, a majority stake in Serbia’s Duvanska Industrija Vranje, the combination of its US Brown & Williamson business with R. J. Reynolds in 2004, and purchases in Turkey, Scandinavia, Indonesia, Colombia and Croatia. The Reynolds American transaction was the largest modern turning point. In 2016 BAT offered to acquire the shares it did not already own, initially proposing approximately $47 billion. Reynolds accepted an increased offer of approximately $49.4 billion in January 2017, and the transaction closed in July of that year. BAT thereby expanded its US presence and added Reynolds brands such as Newport while consolidating its position among the world’s largest tobacco groups. In parallel, BAT moved beyond combustible cigarettes. Vuse electronic cigarettes, glo heated-tobacco products and Velo nicotine pouches became central to its New Category strategy. The company also acquired a minority stake in Organigram in 2021. BAT sold its Russian business in 2023 and has continued to face pressure from regulation, litigation, declining cigarette consumption and the need to manage the transition between traditional tobacco and newer nicotine products. BAT has also used sports and cultural partnerships to build brand visibility. Its Formula One involvement included the acquisition of Tyrrell and the creation of British American Racing, followed by Honda’s purchase of the team. BAT later returned to Formula One through a partnership with McLaren centered on Vuse and Velo branding. Tobacco sponsorship restrictions have shaped the form and visibility of these partnerships.
- 2023
Russia business sold
[1]BAT announces the sale of BAT Russia to local management-led buyers.
- 2021
Organigram investment
[1]BAT takes a stake of close to 20 percent in Canadian cannabis producer Organigram.
- 2017
Reynolds American acquisition completed
[1]BAT completes the approximately $49.4 billion acquisition of Reynolds American.
- 2008
Tekel acquired
[1]BAT acquires Turkey’s state-owned cigarette manufacturer.
- 2003
ETI acquisition
[1]BAT acquires Italy’s state tobacco company, becoming the country’s second-largest tobacco operator.
- 1999
Rothmans International merger
[1]BAT combines with Rothmans International and expands its global brand and manufacturing footprint.
- 1994
American Tobacco acquired
[1]BAT acquires its former US parent in its reorganized form, adding major cigarette brands.
- 1976
Group reorganized as B.A.T. Industries
[1]BAT’s operating companies are reorganized under a new holding company.
- 1949
BAT leaves China
[1]The company is expelled from China after the establishment of the People’s Republic.
- 1911
American Tobacco exits the company
[1]The American Tobacco Company sells its interest following the breakup of its parent under US antitrust proceedings.
Products and positioning
A global tobacco and nicotine-products group spanning mass-market and premium cigarette brands while building a reduced-risk and non-combustible product portfolio.
Cigarettes
Dunhill
A premium-positioned international cigarette brand in BAT’s portfolio. Its availability, product formats and ownership or distribution arrangements can vary by market.
Cigarettes
Kent
A major international cigarette brand sold across multiple markets and associated with BAT’s global premium and mainstream tobacco portfolio.
Cigarettes
Lucky Strike
A historically important cigarette brand acquired through BAT’s purchase of American Tobacco and later marketed internationally, subject to local rights and regulations.
Cigarettes
Pall Mall
A large-volume international cigarette brand that entered BAT’s portfolio through the American Tobacco acquisition and remains sold in numerous markets.
Cigarettes
Rothmans
A core international cigarette brand brought into BAT through the 1999 Rothmans International merger.
Electronic cigarettes
Vuse
BAT’s principal electronic-cigarette and vaping brand, used in the company’s New Category strategy and promoted through selected sports and creative partnerships.
Heated tobacco
glo
BAT’s heated-tobacco platform, designed for use with specially produced tobacco consumables rather than conventional cigarette combustion.
Nicotine pouches
Velo
A nicotine-pouch brand positioned as a non-combustible oral nicotine product and included in BAT’s New Category portfolio.
Controversies
2026
Albuquerque sues eight tobacco companies over cigarette butt litter
The City of Albuquerque filed a lawsuit against eight tobacco companies, including Philip Morris USA, Altria Group, R.J. Reynolds Tobacco Company, Reynolds American, Santa Fe Natural Tobacco Company, British American Tobacco P.L.C, Liggett Group and BSR Distributing, seeking to recover costs of cleaning up cigarette butts from streets, sidewalks, waterways, arroyos and public places. The city alleges the companies continue to produce non-biodegradable filters despite knowing they create waste.
2007
Nigerian tobacco lawsuit
Nigeria sued BAT and other tobacco companies, seeking compensation connected with tobacco-related healthcare costs and alleging marketing that targeted young people.
1999
Myanmar factory controversy
The Rothmans merger brought BAT a stake in a Burmese factory, prompting criticism from human-rights groups; the interest was sold in 2003 after a British government request.
1996
Smoking-ban concerns in Muslim-majority markets
Internal documents described the tobacco industry’s concern about religious rulings and organized opposition to smoking in Muslim-majority countries.
1958
Historical knowledge of smoking risks
Industry documents indicate that BAT scientists were aware of substantial expert evidence linking cigarette smoking with cancer decades before later public disclosures and regulatory actions.
Marketing campaigns
- 2019A Better Tomorrow partnership with McLaren
Formula One · IndyCar · International
BAT partnered with McLaren under its A Better Tomorrow platform, using Vuse and Velo branding and later creative-art liveries.
Outcome. The relationship was expanded and extended to McLaren Formula E in 2024.
- 1997British American Racing and Lucky Strike sponsorship
International Formula One
BAT acquired Tyrrell and entered Formula One through the British American Racing team, with Lucky Strike among the associated tobacco brands.
Outcome. The team was sold to Honda, and tobacco links ended after the 2006 season because of advertising restrictions.
Brand decisions
2023
Sale of BAT RussiaM&ABackground
BAT reviewed its presence in Russia amid changing geopolitical and operating conditions.
Action taken
BAT sold the Russian business to a consortium led by local management.
Aftermath
The business changed its name to the International Tobacco Marketing Services Group.
2021
Investment in OrganigramStrategyBackground
BAT pursued diversification beyond conventional tobacco and nicotine products.
Action taken
The company acquired a stake of close to 20 percent in Canadian cannabis producer Organigram.
Aftermath
The investment formed part of BAT’s broader diversification and non-combustible-product strategy.
Investment amount. Approximately £126 million (March 2021)
2016
Offer for Reynolds AmericanM&ABackground
BAT sought to acquire the Reynolds American shares it did not already own and increase its scale in the United States.
Action taken
BAT increased its offer to approximately $49.4 billion, with completion in July 2017.
Aftermath
The transaction created one of the world’s largest listed tobacco companies and added Reynolds brands including Newport.
Transaction value. Approximately $49.4 billion (Agreed January 2017; completed July 2017)
Recent events
- 2023
BAT chief executive Jack Bowles resigns[1]
Leadership change
Jack Bowles left the chief executive role with immediate effect and was replaced by finance director Tadeu Marroco.
- 2023
BAT announces sale of its Russian business[1]
M&A · Other
BAT announced the sale of BAT Russia to a consortium led by local management; the business subsequently adopted a new name.
- 2017
BAT completes acquisition of Reynolds American[1]
M&A
BAT completed the acquisition of the remaining Reynolds American shares, creating the world’s largest listed tobacco company at the time and adding brands including Newport to its portfolio.
- 2002
BAT loses UK Marlboro naming dispute[1]
Lawsuit
BAT lost litigation concerning its ability to sell cigarettes using the Marlboro name in the United Kingdom after the Rothmans transaction altered the relevant licensing circumstances.
Sources5 sources
- 1British American Tobaccoen.wikipedia.org
- 2British American Tobacco corporate websitebat.com
- 3Albuquerque sues eight tobacco companies over cigarette butt litterkob.com
- 4Albuquerque sues eight tobacco companies over cigarette butt litterwestword.com
- 5Albuquerque sues eight tobacco companies over cigarette butt littermarketing-interactive.com
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