Uber

Corporate brand

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A global technology platform for ride-hailing, delivery, freight, and related on-demand transportation services.

Last updated November 3, 2026

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Overview

Uber is the principal consumer and business-services brand of Uber Technologies, Inc., an American multinational technology and transportation company headquartered in San Francisco. Its core platform connects passengers with drivers through a mobile application, enabling on-demand trips, digital payment, routing, driver-partner matching, and two-sided ratings. Depending on the market, the mobility platform may include private-car rides, taxis, motorcycles, shared trips, premium vehicles, airport transportation, and other locally adapted services. The company began in 2009 as an effort to make it easier to obtain direct transportation using a smartphone. Its initial service in San Francisco focused on booking black luxury cars, but Uber later broadened its model through UberX, which allowed appropriately screened drivers using qualifying personal vehicles to provide lower-cost rides. This helped establish the platform model that became associated with modern ridesharing, while also creating disputes with taxi operators, regulators, and labor authorities over licensing, competition, safety, fares, and the legal status of drivers. Uber subsequently expanded beyond passenger mobility. Uber Eats connects consumers, restaurants, couriers, and other local merchants for restaurant and grocery delivery. Uber Freight provides digital tools and marketplace functions for shippers and carriers. The company has also operated or tested car sharing, alcohol delivery, temporary-work matching, business travel, public-transit integration, and other local services. Some activities were later sold, closed, or transferred to partners, reflecting a strategy of concentrating on mobility, delivery, and freight while using partnerships for autonomous vehicles and emerging transportation formats. The brand operates through a marketplace model rather than owning most of the vehicles used to provide trips. Revenue is generated primarily from fees and commissions associated with rides, delivery orders, merchants, freight transactions, and related platform services. Drivers, couriers, restaurants, carriers, and other providers generally remain separate from the company, although the precise legal and contractual arrangement differs by jurisdiction. Local regulation has required Uber to modify pricing, insurance, worker protections, licensing, and operating practices in many markets. Major strategic transactions have included the sale of Uber’s Chinese operations to DiDi, the combination of its Southeast Asian operations with Grab, the acquisition of Careem and Postmates, the sale of its self-driving vehicle unit to Aurora, and the purchase of Drizly and portions of Cornershop. Uber Technologies became a publicly traded company on the New York Stock Exchange in 2019. Under chief executive Dara Khosrowshahi, the company has emphasized operational discipline, platform profitability, delivery scale, freight technology, and partnerships intended to bring autonomous vehicles into its network. Service availability, product names, pricing, and regulatory status remain market-specific.

History

Uber developed from an idea associated with Garrett Camp after difficulty obtaining a taxi in Paris and dissatisfaction with the cost of hiring a private driver. Camp, Travis Kalanick, Oscar Salazar, and Conrad Whelan worked on an early mobile application, with Ryan Graves becoming the first employee in 2010. A beta service appeared in San Francisco in 2010, followed by a public launch in 2011 under the name UberCab. The company shortened its name to Uber after objections from taxi operators. The original product arranged black luxury cars and was priced above ordinary taxi service. Uber changed direction as it introduced ordinary taxis in Chicago in 2012 and UberX later that year. In 2013, the platform began accepting qualified drivers using personal vehicles, subject to screening, insurance, registration, and vehicle standards. This model enabled rapid international growth and helped make app-based ridesharing a significant alternative to traditional taxi dispatch, but it also generated regulatory and labor disputes in many jurisdictions. Uber broadened its activities through shared transportation, business services, food delivery, freight, car sharing, and other experiments. Uber Eats began as a delivery offering in 2014 and became a major business. Uber Freight launched in 2017. The company’s international portfolio was reshaped by the sale of its Chinese operations to DiDi in 2016 and the combination of its Russian and neighboring-market activities with Yandex Taxi in 2018. Its Southeast Asian operations were combined with Grab in 2018. These transactions exchanged direct operations for strategic equity positions and reduced the company’s exposure to difficult regional competition. The company also invested heavily in artificial intelligence and autonomous transportation. It acquired Ottomotto in 2016, creating a legal dispute with Waymo over alleged trade-secret use, and acquired Geometric Intelligence the same year. Uber’s advanced-technology vehicle unit was sold to Aurora Innovation in 2021, while the company retained an interest and continued pursuing autonomous mobility through partnerships. Its air-mobility unit was sold to Joby Aviation in 2020. Kalanick stepped down as chief executive in 2017 amid intense criticism of company culture and management practices. Dara Khosrowshahi succeeded him and led a period of restructuring, public-market preparation, acquisitions, divestitures, and greater emphasis on governance. Uber became publicly listed in May 2019. The company faced a pandemic-era collapse in mobility demand, followed by expansion in delivery and later recovery in transportation activity. Uber’s business remains shaped by legal questions concerning driver classification, minimum compensation, insurance, platform liability, competition with taxis, consumer safety, privacy, and local operating permits. In the United Kingdom, the Supreme Court ruled that drivers were entitled to worker status under the relevant legal framework. In California, Proposition 22 created a different framework for app-based drivers after the company opposed employee-classification legislation. Regulatory outcomes continue to vary by country and city. In parallel, the company has promoted electric vehicles and autonomous-vehicle partnerships as long-term changes to its network. Uber today is a publicly traded, multi-sided technology platform whose principal businesses are mobility, delivery, and freight.

2021
Autonomous vehicle unit sold to Aurora
[1]Uberen.wikipedia.org
Uber transferred its Advanced Technologies Group to Aurora Innovation in an equity transaction.
2020
Postmates acquired
[1]Uberen.wikipedia.org
The acquisition strengthened Uber’s restaurant and local-delivery operations.
2019
Initial public offering
[3]Uber investor relationsinvestor.uber.com
Uber Technologies listed its shares on the New York Stock Exchange under UBER.
2017
Khosrowshahi becomes CEO
[1]Uberen.wikipedia.org
Dara Khosrowshahi replaced Travis Kalanick as chief executive.
2017
Uber Freight launches
[1]Uberen.wikipedia.org
Uber entered digital freight brokerage and logistics services.
2016
China operations transferred to DiDi
[1]Uberen.wikipedia.org
Uber exchanged its Chinese operations for an equity interest in DiDi.
2014
Uber Eats begins
[1]Uberen.wikipedia.org
Uber launched its restaurant-delivery business, later branded Uber Eats.
2012
UberX expands the marketplace
[1]Uberen.wikipedia.org
Uber introduced a less expensive service using qualifying non-luxury vehicles.
2011
Public launch in San Francisco
[1]Uberen.wikipedia.org
Uber publicly launched its black-car service and adopted the shorter Uber name.
2010
First employee and beta service
[1]Uberen.wikipedia.org
Ryan Graves became Uber’s first employee and the service entered beta operation in San Francisco.
2009
Uber is founded
[2]Uber corporate informationuber.com
Garrett Camp and Travis Kalanick began developing a smartphone-based transportation service in San Francisco.

Products and positioning

A global, app-based marketplace connecting consumers with transportation providers, couriers, merchants, shippers, and carriers across mobility, delivery, and freight.

Ride-hailing and urban mobility · 2011
Uber
Uber’s core mobility marketplace connects riders with drivers and, in some markets, licensed taxi operators. The application supports trip requests, matching, route information, digital payment, safety features, and ratings. Service categories vary by location and may include economy rides, premium vehicles, shared trips, taxis, motorcycles, airport services, and public-transit connections.
Restaurant and local delivery · 2014
Uber Eats
Uber Eats is a digital ordering and delivery marketplace connecting consumers with restaurants, grocery providers, other local merchants, and couriers. Its assortment, delivery model, fees, and merchant tools differ by market. The business has also incorporated assets and operations obtained through transactions involving Postmates and Cornershop.
Digital freight and logistics · 2017
Uber Freight
Uber Freight provides digital marketplace and logistics tools for shippers and carriers. It is oriented toward commercial freight rather than consumer passenger travel, using software to help match loads with transportation capacity and support related booking and management processes.

Controversies

2026
Boise woman sues Uber alleging failure to protect her from delivery driver
A woman from Boise has filed a lawsuit against Uber, alleging that the company failed to protect her from a delivery driver. The claim centers on the assertion that Uber did not provide adequate protection in connection with the delivery driver. The lawsuit was reported as a news event, with the source describing the filing and the woman's allegation against the company.
Source
2026
Dutch privacy watchdog fines Uber €825M over automated driver suspensions
The Dutch privacy watchdog fined Uber €825 million (approximately $966 million) for using automated systems to suspend and deactivate drivers in violation of the EU General Data Protection Regulation, finding that drivers were subject to significant decisions based solely on automated processing without sufficient safeguards and were not given sufficient information about how the decisions were made. Uber disputes the findings and plans to appeal.
Source 1 Source 2
2026
U.S. Justice Department sues Uber over alleged discrimination against riders with disabilities
The U.S. Justice Department filed a $125 million lawsuit against Uber, alleging the ride-sharing company discriminates against passengers with disabilities by refusing service, charging cleaning fees for service animal shedding, and charging cancellation fees to riders unlawfully denied service, in violation of Title III of the Americans with Disabilities Act. The lawsuit seeks a court order to stop the discrimination, policy changes, ADA training, monetary damages, and a civil penalty. Uber said it disagrees with the DOJ's allegations and cited its zero-tolerance policy for confirmed service denials.
Source 1 Source 2
2026
Uber Wins Bid to Throw Out UK Lawsuits
Uber said it had won its bid to throw out two linked lawsuits brought by thousands of London black cab drivers and two former private hire companies. The claims alleged that Uber gave misleading and inaccurate information to Transport for London about obtaining a private hire vehicle operating licence. The company announced the outcome of its bid to dismiss the linked claims; the available account does not specify further details of the proceedings or their consequences.
Source
2026
FTC inquiry into personalized pricing and compensation
The U.S. Federal Trade Commission launched an inquiry into whether Delta Air Lines, United Airlines, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart use consumers' or workers' personal data to set prices or compensation. The agency ordered the companies to provide information as part of the inquiry. The inquiry concerns the potential use of personal data in pricing and compensation decisions across these companies.
Source
2022
Uber Files disclosures
A large leak of internal documents covering the Kalanick era described lobbying efforts directed at governments and politicians, relationships with senior officials, and the reported use of a data-access shutdown mechanism during police investigations. The disclosures triggered renewed scrutiny of the company’s political and regulatory conduct.
Source
2022
William Good files $63 million suit against Uber
William Good filed a $63 million negligence suit against Uber, seeking to hold the rideshare company accountable for injuries from a crash and alleging that its driver screening and business practices were unsafe. These are allegations in the suit; the supplied sources do not report a determination.
Source
2021
Uber pledges additional safety measures for delivery drivers
In April 2021, Uber SA pledged to increase safety campaigns for food delivery drivers and to review the insurance it provides. The pledge followed reporting about risks and accidents involving drivers. The company stated its commitment to these additional safety measures for delivery drivers in South Africa.
Source
2021
Uber and Lyft pledge legal-fee support for drivers under Texas abortion law
In September 2021, Uber and Lyft stated they would cover legal fees for drivers sued under Texas's abortion law for transporting women seeking abortions. Lyft said it had established a Driver Legal Defense Fund, while Uber CEO Dara Khosrowshahi made a similar commitment on Friday. The companies' statements addressed legal costs faced by drivers under the law.
Source
2021
New York plaintiff sues Checkr, Uber and Lyft over background check
A complaint alleges that Checkr violated the Fair Credit Reporting Act by reporting the plaintiff as deceased in a background check. It also alleges that Uber and Lyft failed to provide him with a required copy of his report and written description of his rights. The plaintiff seeks damages.
Source

Marketing campaigns

2020Global electrification and sustainability commitment
Global
Uber announced a goal of reaching carbon neutrality globally by 2040 and encouraged a transition toward electric vehicles, including a stated ambition that rides in most countries would be provided exclusively in electric vehicles by 2030.
Outcome. The commitment became part of Uber’s longer-term sustainability and driver-vehicle strategy.
Source
2019California driver-classification ballot campaign
California, United States
Uber joined a broader industry campaign opposing the application of California Assembly Bill 5 to rideshare drivers and supporting Proposition 22, which established a separate status and benefits framework for app-based drivers.
Outcome. Proposition 22 passed in 2020, although its legal status and subsequent legislative developments continued to be contested.
Source

Brand decisions

2020
Acquire Postmates and sell autonomous vehicle unitM&A
Background
The pandemic reduced mobility demand while delivery expanded, and autonomous-vehicle development required substantial capital and specialized expertise.
Action taken
Uber acquired Postmates and agreed to transfer its Advanced Technologies Group to Aurora Innovation.
Aftermath
Uber strengthened delivery while pursuing autonomous mobility primarily through partnerships and investments rather than wholly owned vehicle development.
Source
2019
Initial public offeringOther
Background
Uber sought access to public capital and a public-market valuation after years of private expansion.
Action taken
Uber Technologies completed an initial public offering and began trading on the New York Stock Exchange as UBER.
Aftermath
The company became subject to public-company reporting, shareholder scrutiny, and market trading.
Source
2016
Exchange Chinese operations for a DiDi stakeM&A
Background
Uber faced intense competition in China and had invested heavily in local operations.
Action taken
Uber transferred its China business to DiDi in exchange for an equity interest, while DiDi invested in Uber.
Aftermath
Uber withdrew from direct Chinese ride-hailing operations and retained strategic exposure through its DiDi holding.
- DiDi — DiDi acquired Uber’s Chinese operations and expanded its domestic position.
Source

Recent events

2024
Uber files settle taxi-driver class action in Australia[1]Uberen.wikipedia.org
Lawsuit
Uber agreed to a settlement with Australian taxi and hire-car operators concerning alleged unlawful operations and economic losses.
2020
Uber announces workforce reductions during COVID-19[1]Uberen.wikipedia.org
Other
The company announced major layoffs as the pandemic sharply reduced demand for mobility services.
2020
Uber acquires Postmates[1]Uberen.wikipedia.org
M&A
Uber acquired the delivery company Postmates to strengthen its food and local-commerce business.
2020
Uber acquires Careem[1]Uberen.wikipedia.org
M&A
Uber completed its acquisition of Middle Eastern mobility platform Careem for approximately $3.1 billion.
2020
Uber announces carbon-neutrality and electrification goals[5]Global electrification and sustainability commitmentuber.com
Regulation
Uber announced a goal of global carbon neutrality by 2040 and planned electric-vehicle requirements in many markets by 2030.
2019
Uber completes initial public offering[3]Uber investor relationsinvestor.uber.com
Other
Uber Technologies became publicly traded on the New York Stock Exchange under the ticker UBER.
2019
Drivers strike over pay and working conditions[1]Uberen.wikipedia.org
Other
Uber and Lyft drivers in several markets protested compensation, working hours, employment protections, and benefits.
2017
Dara Khosrowshahi becomes chief executive[1]Uberen.wikipedia.org
Leadership change
Former Expedia Group chief executive Dara Khosrowshahi replaced Travis Kalanick as Uber CEO.
2016
Uber sells Chinese operations to DiDi[1]Uberen.wikipedia.org
M&A
Uber transferred its China business to DiDi in exchange for an equity interest and an investment by DiDi.
2012
Uber launches UberX with lower-cost vehicle options[1]Uberen.wikipedia.org
Product launch
Uber introduced a lower-priced service that expanded the platform beyond luxury vehicles, subject to licensing and vehicle requirements.

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