Toyor Al-Janah
A Jordanian children’s media brand built around Arabic songs, television programming, child performers, and family-oriented entertainment.
Last updated August 31, 2026
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Overview
Toyor Al-Janah, meaning “Birds of Paradise,” is a Jordanian children’s media brand best known for its satellite television channel, Arabic children’s songs, music videos, programs, and troupe performances. The brand’s roots date to 1994, when Palestinian-Jordanian media figure Khaled Miqdad founded a children’s choir called Toyor Al-Janah. The choir developed a substantial following through songs and live performances before the similarly named television channel was launched in 2008. The channel was introduced through the Nilesat satellite system and later became available through Arabsat. Its programming is directed primarily at children and families, combining songs, music videos, studio programs, cartoons, and short entertainment formats. A defining feature of the channel is the use of children as presenters and performers. Rather than relying exclusively on adult hosts, Toyor Al-Janah places young singers and presenters at the center of its programming, using peer identification, playfulness, movement, humor, and an informal family atmosphere to communicate with its audience. The brand’s output has included recurring programs and segments such as “The House News,” “Just a Moment,” “Sing for Us,” “On Air Together,” and “Khatawi Al-Silawi,” alongside imported and syndicated cartoon content. Its core identity, however, has remained music-led. Songs associated with the brand address everyday childhood experiences, family relationships, celebrations, religious occasions, school-age emotions, and social themes. The Miqdad family has been especially prominent in the channel’s on-screen identity, with several family members appearing as singers or presenters over time. Toyor Al-Janah also expanded beyond its original channel. Toyor Al-Janah 2 began broadcasting in 2011 with videos, programs, cartoons, and other shows, but ceased broadcasting in 2012. Toyor Baby was developed as a related children’s satellite channel managed and supervised by Khaled Miqdad. The brand has additionally used digital platforms, including YouTube and social media, to distribute music videos and reach viewers outside the Arab satellite-television market. Related digital initiatives have included English, Turkish, and French-language Toyor Baby channels, extending the catalogue to children and families who do not primarily consume Arabic programming. The brand has also operated as a live entertainment troupe. Toyor Al-Janah performers have toured many Arab countries and appeared before live audiences, linking the television and online identities with concerts and public events. This touring model helped make the child performers recognizable beyond the channel itself. Toyor Al-Janah has occasionally attracted controversy because some of its songs address political or religious subjects. The strongest documented example is the 2010 music video “When We Die as Martyrs,” performed by Dima Bashar and Muhammad Bashar. The video presented the Israeli-Palestinian conflict from a Palestinian perspective and used children, battle imagery, and martyrdom-themed lyrics. Critics, including Saudi journalist Fawzia Nasir al-Na’im, characterized the production as inappropriate political or ideological messaging aimed at children. The video later disappeared from the brand’s official YouTube channel, although copies remained available elsewhere online. The channel’s performers also made a three-day visit to the Gaza Strip several months after the controversy. Toyor Al-Janah’s present identity is therefore broader than a single satellite channel. It functions as a children’s entertainment and music brand spanning television, online video, live performance, and multilingual digital distribution. Its recognizable proposition is the combination of child performers, Arabic family entertainment, catchy songs, and a participatory atmosphere designed to let young viewers identify with the people appearing on screen.
History
Toyor Al-Janah originated in 1994 as a children’s choir founded by Palestinian-Jordanian media figure Khaled Miqdad. The ensemble’s early identity was based on children performing songs for family audiences. Its success created the basis for a broader entertainment operation in which the performers could appear not only at live events but also in recorded music and television programming. In 2008, Miqdad established the Toyor Al-Janah satellite channel. The channel was launched through Nilesat and later became available on Arabsat. Its principal focus was children’s entertainment, especially Arabic songs and music videos. The channel’s programming model made young performers central to the viewing experience. Children appeared as singers, presenters, and recurring personalities, enabling the channel to present stories, songs, and conversations from a perspective intended to feel familiar to its young audience. Toyor Al-Janah’s schedule combined original music-led programming with cartoons and other entertainment formats. Documented programs and segments included “The House News,” “Just a Moment,” “Sing for Us,” “On Air Together,” and “Khatawi Al-Silawi.” The channel also carried cartoons such as Little Bear, The Pink Panther, Care Bears, Trotro, Popeye, Paddington Bear, and other imported children’s series during part of its programming history. Although the catalogue included conventional television content, songs remained the brand’s most distinctive product. The brand developed a recognizable stable of child performers. Members of the Miqdad family, including Al-Waleed, Al-Mu'tasim-billah, Jana, Jad, Eyad, Sanad, Zain, and Yara Miqdad, were associated with the channel at different points. Other singers and presenters included Murad Shareef, Bara’a Al-Awaid, Zinab Al-Makhal, Mu’min Al-Jenani, Ibrahim Al-Silawi, Jwan Al-Silawi, Lilian Al-Silawi, and Bayan Bayrouti. Earlier performers included Dima Bashar, Muhammad Bashar, Omar Al-Saidie, Lin Al-Saidie, Ashraf Yousef, Bilal Al-Kubaisi, Amina Karam, Layan Sameeh, Taif Al-Zahrani, Abd-Rauuf Al-Osairi, Mustafa Al-Azawi, Amal Qutami, Dima Al-Saidie, Osama Al-Nas'a, Raghad Al-Wazan, Mujahed Hisham, and Shehab Al-Sha'rani. Toyor Al-Janah extended its reach through touring. The troupe traveled to many Arab countries and performed songs and shows before live audiences. These appearances reinforced the connection between the channel’s screen personalities and its audience, while also giving the brand a concert and event business alongside broadcasting. In 2010, the channel became the subject of substantial criticism over “When We Die as Martyrs,” a music video performed by Dima Bashar and Muhammad Bashar. The production addressed the Israeli-Palestinian conflict through explicitly political and religious language and depicted children in conflict-related scenes. Critics argued that the video exposed children to ideological messaging and violent imagery. The song was widely viewed and discussed in Israel and Arab media. It was subsequently no longer available on the channel’s official YouTube account, although unofficial copies continued to circulate. The controversy highlighted the tension between Toyor Al-Janah’s family-oriented positioning and content dealing with politically sensitive themes. The brand also experimented with channel extensions. Toyor Al-Janah 2 began in 2011, carrying videos, programs, cartoons, and other shows, but ended broadcasting in 2012. Toyor Baby was developed as a related children’s satellite channel managed and supervised by Khaled Miqdad, with operations based in Amman and broadcasts from Bahrain. Later digital activity included Toyor Baby channels in English, Turkish, and French, supporting international reach through online video rather than relying only on Arabic satellite distribution. Today, Toyor Al-Janah is best understood as a cross-platform children’s media brand. Its activities encompass satellite television, music-video production, live entertainment, digital publishing, and multilingual online channels. The brand’s long-running formula remains centered on child performers, family participation, Arabic children’s music, and programs designed to make young viewers feel represented by the people appearing on screen.
- 2012
Toyor Al-Janah 2 ceased broadcasting
[1]The second channel ended its broadcast operation after a short period on air.
- 2011
Toyor Al-Janah 2 launched
[1]The affiliated second channel began broadcasting additional children’s videos, programs, cartoons, and entertainment content.
- 2010
Release of “When We Die as Martyrs”
[1]The politically themed music video performed by Dima Bashar and Muhammad Bashar generated criticism over its use of martyrdom language and conflict imagery in children’s entertainment.
- 2008
Toyor Al-Janah satellite channel launched
[1]The television channel bearing the choir’s name began broadcasting via Nilesat with a focus on children’s songs, programs, music videos, and family entertainment.
- 1994
Children’s choir founded
[1]Khaled Miqdad founded the Toyor Al-Janah children’s choir, establishing the creative foundation for the later television and digital media brand.
Products and positioning
A family-oriented Arab children’s media brand that uses child singers and presenters, music videos, cartoons, and live shows to create an informal peer-led entertainment experience.
Children’s satellite television channel · 2008
Toyor Al-Janah
The flagship Jordanian children’s television channel launched in 2008. It combines Arabic children’s songs, music videos, studio programs, child presenters, cartoons, and family entertainment. The channel’s distinctive presentation style places young performers at the center of the programming, encouraging peer identification and a warm household atmosphere.
Children’s satellite television channel · 2011
Toyor Al-Janah 2
An affiliated second channel that carried video clips, children’s programs, cartoons, and other shows. It expanded the group’s television inventory but discontinued broadcasting in 2012.
Children’s satellite television channel
Toyor Baby
A related children’s channel managed and supervised by Khaled Miqdad. It is associated with Amman, Jordan, and broadcasts from Bahrain, offering songs, anthems, and other programming for young children.
Online children’s video channel
Toyor Baby English
An English-language digital extension offering Toyor Baby songs and children’s content to English-speaking audiences beyond the Arabic-language satellite market.
Online children’s video channel
Toyor Baby Turkish (Bebek)
A Turkish-language digital channel associated with the Toyor Al-Janah media group. It distributes children’s songs produced for Turkish-speaking viewers under the Bebek identity.
Online children’s video channel
Toyor Baby French
A French-language online extension intended to make the group’s children’s songs and entertainment available to French-speaking audiences.
Live children’s entertainment
Toyor Al-Janah live troupe
The touring performance arm of the brand, featuring associated child singers and performers in concerts and public shows across Arab countries. The troupe connects the television personalities with audiences through live music and family events.
Controversies
2010
Criticism of “When We Die as Martyrs”
Toyor Al-Janah released a music video performed by Dima Bashar and Muhammad Bashar that addressed the Israeli-Palestinian conflict through martyrdom-themed lyrics, religious language, and scenes depicting children in a conflict setting. Saudi journalist Fawzia Nasir al-Na’im criticized the production as ideological indoctrination of children. The video was later removed from the channel’s official YouTube presence, though copies remained online.
Marketing campaigns
- Toyor Al-Janah Arab-country live tour
Arab countries
The Toyor Al-Janah troupe traveled through many Arab countries, presenting children’s shows and songs to live audiences. The touring activity extended the channel’s reach beyond satellite distribution and reinforced its performer-led identity.
Outcome. The troupe became an important offline extension of the television and music brand.
- Multilingual Toyor Baby digital expansion
Global online markets · English-speaking markets · Turkish-speaking markets · French-speaking markets
The media group introduced English-, Turkish-, and French-language online channels under the Toyor Baby concept, adapting its children’s music catalogue for additional language audiences.
Outcome. The initiative broadened the brand’s potential reach beyond Arabic-speaking satellite viewers.
Brand decisions
2011
Launch of Toyor Al-Janah 2Product launchBackground
The group sought to add a second television outlet for children’s clips, programs, cartoons, and related entertainment.
Action taken
Toyor Al-Janah 2 began broadcasting as an affiliated channel.
Aftermath
The channel ended broadcasting in 2012.
2008
Launch of the flagship satellite channelProduct launchBackground
The established Toyor Al-Janah children’s choir provided an existing creative identity and performer base for a dedicated television service.
Action taken
Khaled Miqdad launched the Toyor Al-Janah channel via Nilesat, later making it available through Arabsat.
Aftermath
The choir developed into a broader children’s media brand spanning television, music, touring, and online video.
- Move into multilingual digital distributionStrategy
Background
Online video offered a way to distribute children’s songs outside the Arabic-language satellite television footprint.
Action taken
The group created English-, Turkish-, and French-language Toyor Baby online channels.
Aftermath
The brand expanded its international digital audience and created localized outlets for its children’s music catalogue.
Recent events
- 2011
Toyor Al-Janah 2 began broadcasting[1]
Product launch
A second affiliated channel, Toyor Al-Janah 2, began carrying music videos, programs, cartoons, and other children’s shows. It stopped broadcasting the following year.
- 2010
Toyor Al-Janah performers visited the Gaza Strip[1]
Other
Several months after the controversy surrounding the martyrdom-themed video, the Toyor Al-Janah troupe performed during a three-day visit to the Gaza Strip.
- 2008
Toyor Al-Janah television channel launched[1]
Product launch
Khaled Miqdad established the Toyor Al-Janah satellite television channel after the earlier children’s choir had built an audience. The channel initially broadcast through Nilesat and focused on children’s music and family programming.
Expansion of Toyor Baby digital-language channels[1]
Product launch
The Toyor Al-Janah media group expanded its online children’s catalogue with English-, Turkish-, and French-language Toyor Baby channels, including the Turkish channel presented under the name Bebek.
Sources2 sources
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