Tapjoy
Tapjoy is a mobile advertising and ad monetization platform, presented by Unity as an in-app rewarded marketplace called the Tapjoy offerwall.
Last updated October 29, 2026
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Overview
Tapjoy is described as a mobile advertising and ad monetization platform. Unity's product page presents the Tapjoy offerwall as an in-app rewarded marketplace connecting advertisers with publishers, supporting user acquisition and monetization through opt-in rewarded ads.
Products and positioning
Tapjoy offerwall
An in-app rewarded marketplace connecting top advertisers with leading publishers, enabling users to interact with opt-in ads that offer a valuable exchange as they play and progress through a game.
Controversies
2021
FTC reaches settlement with Tapjoy over alleged unfulfilled in-app rewards
The Federal Trade Commission reached a settlement with Tapjoy over allegations that it defrauded consumers of promised in-app rewards. The settlement requires Tapjoy to clearly disclose potential rewards and delivery timeframes, work with app developers to ensure rewards are delivered, and investigate related consumer complaints.
2021
Tapjoy settles FTC allegations over promised rewards
Tapjoy settled FTC allegations that it deceived consumers by failing to provide promised rewards. The proposed consent agreement would require clear disclosure of reward terms and other measures addressing reward delivery and consumer complaints.
Recent events
Tapjoy announces MobileVoice market research solution[5]
Reported:
Tapjoy announced MobileVoice, a global market research solution that delivers mobile consumer insights and offers custom surveys and API integrations.
Tapjoy settles FTC allegations over promised rewards[4]
Tapjoy settled FTC allegations that it deceived consumers by failing to provide promised rewards. The proposed consent agreement would require clear disclosure of reward terms and other measures addressing reward delivery and consumer complaints.
FTC reaches settlement with Tapjoy over alleged unfulfilled in-app rewards[3]
Reported:
The Federal Trade Commission reached a settlement with Tapjoy over allegations that it defrauded consumers of promised in-app rewards. The settlement requires Tapjoy to clearly disclose potential rewards and delivery timeframes, work with app developers to ensure rewards are delivered, and investigate related consumer complaints.
Sources5 sources
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