Super RTL
German free-to-air television network serving children, families and young adults through Toggo and RTL Super programming.
Last updated August 31, 2026
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Overview
Super RTL is a German free-to-air television network operated by SUPER RTL Fernsehen GmbH, a wholly owned subsidiary of RTL Deutschland. It is principally positioned as a children’s and family broadcaster, combining linear television with branded digital, audio and streaming services. Its broadcast day is divided into two principal programming environments: Toggo, which supplies children’s and preschool content during the daytime, and RTL Super, an evening and late-night schedule aimed at families and young adults. The service began broadcasting on 28 April 1995 as RTL Disney Fernsehen GmbH & Co. KG, a joint venture between CLT, the Luxembourg-based company associated with RTL, and Disney’s international television interests. Its launch program was The New Adventures of Winnie the Pooh. The partnership gave Super RTL access to Disney programming and helped establish the channel as a major destination for younger viewers in Germany. Following the consolidation of CLT and UFA television interests into CLT-UFA, the channel became part of the wider corporate structure that eventually developed into RTL Group and RTL Deutschland. Super RTL expanded beyond its core schedule by creating branded programming blocks and related services. The preschool block Toggolino was introduced in 2000, while Toggo became the umbrella identity for programming and activities aimed principally at children aged approximately six to thirteen in 2001. The brand supported television, websites, live events, licensing and music releases. A nationwide children’s roadshow, initially called the Fun & Action Tour and later the Toggo Tour, connected the channel with viewers outside the television screen. Super RTL also developed subscription video-on-demand through Kividoo, a time-shift channel called Toggo Plus, and the digital radio service Toggo Radio. Disney programming was gradually removed after the German free-to-air Disney Channel launched in January 2014. Super RTL responded by securing content agreements with Warner Bros. Worldwide Television Distribution, Sony Pictures Television and DreamWorks Animation, while also adding more live-action series to its evening schedule. This transition reduced the channel’s dependence on Disney and broadened its programming supply across animation, family entertainment, drama and procedural series. RTL Group acquired Disney’s remaining interest in the venture in 2021, giving RTL full control of the channel for the first time. In 2023, the evening programming block formerly known as Super RTL Primetime was renamed RTL Super, although the main channel retained the Super RTL identity. In 2024, preschool content was brought under the broader Toggo brand as the Toggolino identity was discontinued. A proposed transaction involving Nickelodeon Germany and a new Toggo-branded network was blocked by Germany’s Federal Cartel Office in September 2024. Super RTL remains an active German television and children’s-media brand, with its business extending across linear broadcasting, digital video, radio, licensing and live experiences.
History
Super RTL was created during the expansion and international consolidation of commercial television in Germany. CLT, the Luxembourg-based company associated with RTL, formed a partnership with Disney’s international television interests, and the resulting RTL Disney Fernsehen GmbH & Co. KG launched Super RTL on 28 April 1995. The first program was The New Adventures of Winnie the Pooh. Disney’s participation supplied recognizable family and children’s content, while the RTL connection provided a German commercial broadcasting platform. The channel became part of the broader RTL corporate structure as CLT and UFA’s television operations were consolidated during the late 1990s. In 1997, the completed formation of CLT-UFA brought Super RTL together with other German and European RTL-related services. Super RTL developed a strong focus on younger audiences and by 1998 was reported as the leading channel among viewers aged three to thirteen. In 1997, it launched a Germany-wide children’s roadshow, initially known as the Fun & Action Tour and subsequently renamed the Toggo Tour. The initiative used television characters and activities to build a direct relationship with children and families. The broadcaster expanded its commercial and digital activities in the late 1990s and early 2000s. It launched a website in 1999 and established a licensing agency. Preschool programming was organized under the Toggolino block from 2000, while the Toggo umbrella brand was introduced in 2001 for children aged roughly six to thirteen. Toggolino Club followed in 2002 as a paid preschool learning and entertainment service. The brand also entered music publishing through Toggo Music releases. Between 2001 and 2005, the channel carried Ravensburger TV, a programming strand supplied by RTV Family Entertainment. Super RTL received approval in 2005 for a proposed preschool pay-TV channel called Toggolino TV, but that service was never launched. The broadcaster continued to develop its education and digital portfolio, including the transfer of Bertelsmann’s Scoyo learning platform to Super RTL in 2009. It also expanded distribution through online television platforms, becoming available on Zattoo alongside other RTL channels in 2013. A major strategic transition occurred when Disney prepared the launch of a German free-to-air Disney Channel. Disney programming left Super RTL at the beginning of 2014. To replace the lost supply, Super RTL signed volume and library agreements with Warner Bros. Worldwide Television Distribution, Sony Pictures Television and DreamWorks Animation. The DreamWorks arrangement also included programming from the Classic Media library. Super RTL complemented its children’s schedule with more evening drama and family-oriented live-action programming, including acquired series from ABC Family, ABC and Syfy. The company launched Kividoo, a subscription video-on-demand service, in April 2015. In 2016, it launched Toggo Plus, a time-shift service that retransmitted children’s programming one hour later. Toggo Radio followed in June 2020 as a digital and DAB+ service offering chart music, children’s songs and radio plays. These services extended the brand beyond linear television. RTL Group announced in March 2021 that it had acquired Disney’s remaining interest in the venture. This ended the original Disney-RTL ownership arrangement and placed Super RTL fully under the RTL corporate group. In 2023, the evening block was renamed RTL Super, although the Super RTL channel identity continued for the overall service. In 2024, the separate Toggolino label was retired in favor of using Toggo across children’s and preschool programming. A proposed partnership and acquisition involving Nickelodeon Germany was subsequently blocked by the German Federal Cartel Office. Super RTL remains active as a German broadcaster and multi-platform children’s-media brand.
- 2024
Toggo becomes the unified children’s identity
[1]Preschool content is brought under Toggo as the separate Toggolino label is discontinued.
- 2023
RTL Super evening block introduced
[1]The Super RTL Primetime block is renamed RTL Super.
- 2021
RTL Group obtains full ownership
[1]RTL Group acquires Disney’s remaining stake in the Super RTL venture.
- 2020
Toggo Radio launches
[1]The brand adds a children’s and family audio service distributed online and through DAB+.
- 2016
Toggo Plus launches
[1]A one-hour time-shift channel for Toggo and Toggolino programming begins operation.
- 2015
Kividoo launches
[1]Super RTL enters subscription video-on-demand with a children’s content service.
- 2014
Post-Disney programming transition
[1]Disney programming leaves the schedule and Super RTL begins relying more heavily on other international suppliers.
- 2001
Toggo brand introduced
[1]Toggo becomes the umbrella brand for programming and activities aimed at older children.
- 2000
Toggolino preschool block introduced
[1]Preschool programming is organized under the Toggolino identity.
- 1999
Website and licensing agency launched
[1]Super RTL expands into online publishing and television licensing.
Products and positioning
A German children’s and family entertainment brand combining free-to-air television with digital video, audio, licensing and experiential activities.
Free-to-air television network · 1995
Super RTL
The core German television service broadcasts children’s and preschool programming during the daytime and family-oriented entertainment, drama and procedural series in the evening. Its schedule is organized primarily around Toggo and RTL Super.
Children’s programming brand · 2001
Toggo
Toggo is Super RTL’s principal children’s brand. It encompasses television programming, digital content, live events, licensing and related media activities. Since 2024, it has also served as the main identity for preschool programming formerly presented as Toggolino.
Family and young-adult programming block · 2023
RTL Super
RTL Super is the evening programming environment carried by the Super RTL service. It presents acquired drama, crime, procedural and family-oriented entertainment for viewers beyond the primary children’s audience.
Subscription video-on-demand · 2015
Kividoo
Kividoo is Super RTL’s subscription video-on-demand service for children and families. Its catalog has included programming from DreamWorks Animation, Studio Hamburg, ZDF Enterprises, HIT Entertainment, BBC Studios and Tessloff Verlag.
Time-shift television service · 2016
Toggo Plus
Toggo Plus retransmits Toggo and Toggolino programming with a one-hour delay. The service was designed to extend access to the children’s schedule and did not time-shift the evening RTL Super block.
Digital radio · 2020
Toggo Radio
Toggo Radio is a children’s and family audio service offering chart music, children’s songs and radio plays. It is distributed through Super RTL platforms, online aggregators, smart devices and DAB+, rather than conventional FM broadcasting.
Marketing campaigns
- 1997Fun & Action Tour / Toggo Tour
Germany
A nationwide roadshow used television characters, games and live activities to bring the Super RTL brand to children and families. It was later renamed the Toggo Tour.
Outcome. Developed into a recurring experiential extension of the Toggo brand.
Brand decisions
2024
Proposed Nickelodeon Germany transactionM&ABackground
Super RTL sought a new partnership with Paramount Global involving Nickelodeon programming and the proposed acquisition and replacement of Nickelodeon Germany.
Action taken
The parties proposed a standalone Toggo-branded network, subject to regulatory approval.
Aftermath
Germany’s Federal Cartel Office blocked the proposed channel deal in September 2024.
2021
RTL Group acquires Disney’s stakeM&ABackground
Super RTL had operated for more than two decades as a joint venture between RTL-related interests and Disney.
Action taken
RTL Group acquired Disney’s remaining interest in the venture.
Aftermath
Super RTL came under full RTL control.
2016
Launch of Toggo PlusProduct launchBackground
Super RTL sought to increase the reach and viewing flexibility of its children’s schedule.
Action taken
It introduced a one-hour time-shift channel carrying Toggo and Toggolino programming.
Aftermath
The children’s programming strand could begin earlier on the main service while remaining available through the time-shift outlet.
2015
Launch of KividooProduct launchBackground
Viewing was increasingly extending beyond linear television into subscription and on-demand services.
Action taken
Super RTL launched Kividoo as a subscription video-on-demand service for children.
Aftermath
The brand added a digital subscription product to its television and licensing activities.
2013
Diversification ahead of Disney programming departureStrategyBackground
The planned German free-to-air Disney Channel threatened Super RTL’s access to Disney programming.
Action taken
Super RTL signed content arrangements with Warner Bros., Sony Pictures Television and DreamWorks Animation and expanded its evening schedule with live-action acquisitions.
Aftermath
Disney programming left in 2014, while the broadcaster continued with a more diversified programming portfolio.
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