RTL Living

RTL Living is a German pay television channel operated within the RTL Group portfolio. It launched on 1 December 2006 as a themed service concentrating on lifestyle-oriented programming rather than general-interest television. Its editorial range covers trends, home and everyday living, travel, leisure and related factual-entertainment formats. The channel is positioned as a complementary specialist service within RTL's German pay-TV offering, alongside channels such as RTL Crime and Passion. The channel's programming proposition is built around practical and aspirational subject matter. Shows associated with the RTL Living concept address ways of living, consumer and design trends, travel experiences and other forms of factual entertainment intended for viewers seeking service, inspiration or escapism. Unlike a conventional free-to-air general channel, RTL Living's identity is primarily defined by its thematic scope and its place in a bundled pay-TV environment. A significant stage in the brand's development came in 2015, when RTL Group announced a coordinated relaunch and redesign of RTL Living, RTL Crime and RTL Passion. The changes took effect on 12 November 2015 and included new channel logos. This was a portfolio-level effort to give RTL's pay-TV brands a more contemporary and coherent visual presentation while preserving their different editorial roles. RTL Living was subsequently included in a broader rebranding of Mediengruppe RTL Deutschland's television brands. On 15 September 2021, RTL Living adopted a multicolour visual identity associated with the refreshed RTL brand system. The change replaced the channel's earlier green-based presentation and aligned it more closely with the red, yellow and blue visual language used by the parent RTL brand. The redesign was intended to create stronger recognition across the RTL family while allowing the channel to retain its lifestyle-focused name and programming remit. The channel's publicly documented identity is therefore defined by three elements: its German pay-TV distribution, its lifestyle and travel-oriented editorial focus, and its integration into RTL Group's broader branded television portfolio. Public reference material does not establish a separate corporate entity, standalone listed status, independent founder or independently reported financial results for RTL Living. It is best understood as a branded television service rather than as a separately listed media company.

RTL Living is a German thematic pay-TV channel operated within RTL Group's television portfolio. The service launched on 1 December 2006, extending RTL's German television activities into a specialist channel built around lifestyle and factual-entertainment subjects. Its programming remit includes trends, lifestyle, everyday life and travel, giving it a distinct editorial position compared with general-interest RTL programming and the group's other themed channels. The channel's format is based on a broad lifestyle concept rather than a single genre. Its subject areas can encompass practical and aspirational aspects of daily life, consumer and design trends, leisure interests and travel. This gives RTL Living a service-oriented and inspirational role in a pay-TV package, where viewers select channels according to particular interests. Public reference material identifies the channel as a German service and does not describe it as an independently incorporated or separately listed company. In October 2015, RTL Group announced a coordinated relaunch and redesign for RTL Living, RTL Crime and RTL Passion. The new presentation was introduced on 12 November 2015, with new logos for the three pay-TV channels. The initiative linked RTL Living's visual development to a wider effort to strengthen the coherence and contemporary appearance of RTL's themed-channel portfolio. While the channel's identity was updated, its lifestyle, life, trends and travel orientation remained the central editorial proposition. RTL Living underwent another significant visual change in 2021. On 15 September, it was rebranded as part of the broader rebranding of Mediengruppe RTL Deutschland and the RTL family of television brands. The channel moved from its earlier green-oriented visual treatment to a multicolour logo system associated with the refreshed RTL identity. The redesign used the red, yellow and blue colour language of the parent RTL brand, helping create a more recognisable family architecture across RTL services. The documented history of RTL Living is consequently less a story of corporate independence than of portfolio development. Its main milestones are the 2006 launch, the coordinated 2015 redesign of RTL's pay-TV channels and the 2021 integration into a new multicolour RTL brand system. Available reference material does not provide verified information on a standalone founder, headquarters, individual channel executives, subscriber figures, revenue, profitability or separate ownership structure beyond its operation within RTL Group.

• 2021

  Multicolour RTL rebrand

  [1]RTL Livingen.wikipedia.org

  RTL Living adopts a multicolour logo and visual identity on 15 September as part of the wider rebranding of Mediengruppe RTL Deutschland's television brands.

• 2015

  Coordinated pay-TV portfolio redesign

  [1]RTL Livingen.wikipedia.org

  RTL Group announces a relaunch and redesign of RTL Living, RTL Crime and RTL Passion, implemented on 12 November with new channel logos.

• 2006

  RTL Living launches

  [1]RTL Livingen.wikipedia.org

  RTL Living begins broadcasting on 1 December as a German pay-TV channel devoted to lifestyle, trends, life and travel programming.

A German specialist pay-TV channel offering lifestyle, travel, trend and everyday-life programming within RTL Group's branded television portfolio.

• Pay television channel · 2006

  RTL Living

  The core RTL Living offering is a German pay-TV channel launched in 2006. It presents television content about lifestyle, trends, everyday life and travel, combining service-oriented and aspirational subject matter with factual entertainment. The channel functions as a specialist brand within RTL Group's German pay-TV portfolio rather than as a separately listed or independently reported media company.

• 2021

  Adoption of the multicolour RTL identityStrategy

  Background

  The rebranding formed part of Mediengruppe RTL Deutschland's wider effort to align its television services under a refreshed RTL brand architecture.

  Action taken

  RTL Living changed its logo and visual identity to a multicolour design on 15 September 2021.

  Aftermath

  The channel became more visually connected to the broader RTL family while retaining its lifestyle and travel-oriented editorial positioning.

  Source

• 2015

  Relaunch and redesign of RTL LivingGeneration change

  Background

  RTL Group sought to refresh the presentation of RTL Living and its related pay-TV channels RTL Crime and RTL Passion.

  Action taken

  The three channels were relaunched and given new logos from 12 November 2015.

  Aftermath

  RTL Living continued as the lifestyle-focused member of the redesigned German pay-TV channel portfolio.

  Source

• 2021

  RTL Living adopts the refreshed RTL multicolour identity[1]RTL Livingen.wikipedia.org

  Product generation · Campaign

  As part of Mediengruppe RTL Deutschland's wider brand reorganisation, RTL Living changes to a multicolour logo and visual identity on 15 September.

• 2015

  RTL Group announces redesign of RTL Living and related pay-TV channels[1]RTL Livingen.wikipedia.org

  Product generation

  RTL Group announces that RTL Living, RTL Crime and RTL Passion will be relaunched and redesigned from 12 November, including the introduction of new channel logos.

• 2006

  RTL Living launches as a German pay-TV channel[1]RTL Livingen.wikipedia.org

  Product launch

  RTL Living begins broadcasting on 1 December as a German pay television service centered on lifestyle, trends, life and travel programming.

1. 1RTL Livingen.wikipedia.org
2. 2RTL Living official websitertl-living.de