StubHub

Trademark

StubHub is a US-founded online ticket marketplace where fans buy and sell tickets to concerts, sports, theatre and live events, now part of StubHub Holdings, Inc.

Last updated November 2, 2026

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Overview

StubHub is an American online ticket marketplace that lets fans resell and buy tickets to live events — concerts, sports, theatre and other entertainment — through a fixed-price and auction-style secondary market. It was founded in 2000 by Eric Baker and Jeff Fluhr, grew out of the early dot-com era of online ticketing, and became one of the best-known consumer brands in the secondary ticketing business. StubHub's model is a two-sided marketplace: sellers list tickets they cannot use or want to resell, and buyers search by event, venue, date and seat. The company earns revenue primarily from fees charged on transactions, and it has long marketed itself on buyer guarantees and customer-service protections that distinguish it from informal resale channels. Over time it expanded from a US-focused site into a multi-country platform serving markets in North America, Europe and Latin America, and it added mobile apps, interactive seat maps and event-discovery features. Ownership has changed several times. eBay acquired StubHub in 2007 and operated it as a subsidiary for more than a decade, integrating it into its broader e-commerce portfolio. In 2020 eBay sold StubHub to the Swiss-based ticket resale company viagogo, which combined the two businesses under StubHub Holdings, Inc. The combined group kept the StubHub brand as its flagship consumer-facing marketplace and later moved toward a public listing; StubHub Holdings trades on the New York Stock Exchange under the ticker STUB. Today StubHub positions itself as a mainstream, trust-oriented destination for live-event tickets, competing with other secondary-market platforms and with primary ticketing companies. Its brand is closely tied to major sports leagues, concert tours and theatre districts, and its marketing has emphasized the experience of attending live events rather than the mechanics of resale.

History

StubHub was founded in 2000 by Eric Baker and Jeff Fluhr as an online marketplace for reselling event tickets. It emerged during the first wave of consumer internet companies, when marketplaces were being built for categories — books, collectibles, travel — that had previously depended on classified ads and informal resale. StubHub's proposition was to make secondary ticketing legible and safer: listings organized by event and seat, with the company acting as an intermediary and offering protections to buyers. The company grew through the 2000s as online ticketing itself expanded, and in 2007 eBay acquired StubHub, folding it into its portfolio of consumer marketplaces. Under eBay, StubHub scaled its US business, invested in mobile and seat-map technology, and became a familiar brand in sports and entertainment sponsorship. It also became a frequent subject of debate in the ticketing industry, where artists, teams and primary ticketing companies scrutinized resale practices and pricing. In 2020 eBay agreed to sell StubHub to viagogo, a Swiss-headquartered ticket resale company, in a deal that combined two of the largest secondary-market platforms. The combined business operated under StubHub Holdings, Inc., with StubHub retained as the flagship consumer brand. The group subsequently prepared and completed a public listing, and StubHub Holdings began trading on the New York Stock Exchange under the ticker STUB. Across its history the brand has moved from a dot-com-era resale startup to a global marketplace whose name is widely associated with live-event ticketing. Its development has tracked broader changes in the industry: the shift from paper to digital tickets, the growth of mobile commerce, and continuing regulatory and public scrutiny of ticket resale and pricing practices.

StubHub founded by Eric Baker and Jeff Fluhr as an online ticket resale marketplace.
eBay acquires StubHub and operates it as a subsidiary.
eBay agrees to sell StubHub to viagogo, combining the two businesses under StubHub Holdings, Inc.
StubHub Holdings lists on the New York Stock Exchange under the ticker STUB.

Products and positioning

Mainstream, trust-oriented secondary ticket marketplace for live events, competing with other resale platforms and primary ticketing companies.

StubHub online ticket marketplace
A two-sided marketplace for buying and reselling tickets to concerts, sports, theatre and other live events, with listings organized by event, venue, date and seat.
StubHub mobile app
Mobile access to the marketplace, including event discovery, seat maps and digital ticket delivery.

Controversies

2026
Stone Church sues StubHub over resold ticket advertising
The Stone Church in Brattleboro filed a lawsuit against StubHub in the U.S. District Court for the Southern District of New York. The suit concerns the false advertising of event tickets resold on StubHub's platforms, and the venue seeks equitable relief. The filing identifies the court and the nature of the claim but does not specify further allegations, amounts, or outcomes.
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2022
Fan sues The Forum and others over crowd-surge injuries
A woman who attended a 2019 Harry Styles concert sued The Forum, show promoters and ticketing services, alleging she was seriously injured in a crowd surge and that the defendants failed to provide adequate security and crowd-control resources.
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2021
StubHub settles D.C. refund investigation
The D.C. Attorney General's Office announced a settlement with StubHub resolving an investigation into the company's refusal to issue refunds for events canceled during the pandemic. The settlement included more than $3.6 million and required policy disclosures, honoring refund policies, and punctual refund processing.
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2020
Class-action lawsuit filed against StubHub over canceled-event refunds
Matt McMillan sued StubHub in federal court in Madison, alleging that the ticket reseller reneged on its money-back guarantee for events canceled because of the coronavirus pandemic. He sought to have the lawsuit declared a class action on behalf of affected customers.
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2020
StubHub agrees to pay $1.3 million penalty over ticket pricing
Canada’s Competition Bureau said its investigation determined that StubHub advertised tickets at unattainable prices, including by displaying prices that excluded mandatory fees. Under an agreement with the Competition Tribunal, StubHub will pay a $1.3 million penalty. StubHub also said it would make the total purchase price the default view from the outset of the ticket-buying experience.
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