Sprinklr

Sprinklr is an American software company focused on customer experience management (CXM). Its software-as-a-service platform brings together tools for customer service, social media management, social listening, digital advertising, content operations, customer insights, collaboration, employee advocacy, and related engagement workflows. The company’s central proposition is that large organizations can manage customer interactions and associated data across many public and private channels from a more unified operating environment rather than relying on separate point products for social media, contact centers, digital messaging, analytics, and marketing. Ragy Thomas founded Sprinklr in 2009 after working in technology and marketing, including at email-marketing company Bigfoot International. The company began with a narrow emphasis on helping brands manage their social-media presence. Thomas initially financed the business himself, with early infrastructure reportedly operating from the basement of his home. Early customers included Cisco, Dell, and Virgin America. The name Sprinklr was derived from the idea of carefully and consistently watering a brand’s presence across social channels. The business expanded through a combination of product development, acquisitions, and enterprise partnerships. In 2014 it acquired Dachis Group, TBG Digital, and Branderati, adding capabilities in employee advocacy, social-business consulting, competitive intelligence, content marketing, paid social advertising, and brand advocacy. In 2015 it acquired Get Satisfaction, NewBrand, and Booshaka, strengthening customer communities, text analytics, and data segmentation. Subsequent acquisitions included social analytics company Postano and the social advertising business of Nanigans. In 2021 Sprinklr acquired VoiceN, an artificial-intelligence voice-to-text transcription platform, supporting its broader effort to apply automation to customer interactions. Sprinklr introduced its Experience Cloud in 2015, initially offering a way to coordinate interactions across more than 23 social networks and websites. In 2017, it broadened its strategy from social-media management toward a wider customer-experience platform, adding products spanning social listening, content marketing, customer care, and related functions. Its artificial-intelligence capabilities, including Sprinklr Intuition and Product Insights, were designed to collect, classify, and analyze large volumes of unstructured customer feedback. Product Insights, for example, was intended to identify product-related comments concerning areas such as design, packaging, performance, and features. The company grew internationally during the late 2010s. By 2018, it was reported to serve more than 1,500 customers, and by the end of 2019 it reported more than 1,500 employees and 25 offices in 15 countries. Its customer base and positioning have generally centered on large enterprises and public-facing organizations that need to coordinate high volumes of interactions across social networks, messaging services, websites, contact centers, and digital channels. Sprinklr became a public company on June 23, 2021, listing on the New York Stock Exchange under the symbol CXM. The initial public offering priced 16.6 million shares at $16 per share and raised approximately $266 million, according to the company’s Wikipedia reference account. In November 2024, Rory Read became president and chief executive officer. Founder Ragy Thomas moved into an advisory role while continuing as chairman of the board. Sprinklr remains an active enterprise software company whose platform is organized around the convergence of customer care, marketing, insights, and digital engagement.

Sprinklr was established in 2009 by Ragy Thomas, a technology and marketing executive who had previously worked at Bigfoot International. Thomas initially funded the company himself, and its early computing infrastructure was reportedly operated from his home. The original business concentrated on helping organizations manage their emerging social-media presence. Cisco, Dell, and Virgin America were among its early customers. The company began building a broader software platform through outside financing and acquisitions. Sprinklr announced its first outside funding in March 2012. In 2014 it acquired Dachis Group, adding capabilities associated with employee advocacy, competitive intelligence, content marketing, social-business consulting, and related services. Later that year it acquired TBG Digital to strengthen paid social advertising and Branderati to expand brand advocacy capabilities. In March 2015, Sprinklr launched Experience Cloud, which was designed to coordinate interactions across social networks and websites. The company continued its acquisition program that year by buying Get Satisfaction, a customer-community software provider; NewBrand, a text-analytics company; and Booshaka, a data-segmentation business. These transactions helped move Sprinklr beyond publishing and monitoring into customer care, analysis, and audience intelligence. In 2016, Sprinklr acquired social analytics startup Postano. In 2017, it repositioned the business more explicitly around customer experience management, adding products for social listening, content marketing, and customer care. The company also integrated eight additional products into Experience Cloud during that year. Its platform strategy was to bring multiple functions into a common environment so that enterprises could coordinate marketing, service, insights, and engagement data. Sprinklr added artificial-intelligence functionality in 2018 under the Sprinklr Intuition name. These capabilities were intended to automate the collection and interpretation of social-media information. By October 2018, the company was reported to have more than 1,500 customers. In 2019 it introduced Product Insights, an AI-based capability intended to categorize customer comments from social networks and review websites according to product attributes such as design, packaging, performance, and features. By December 2019, Sprinklr reported more than 1,500 employees and 25 offices in 15 countries across North America, South America, Europe, and the Asia-Pacific region. During the COVID-19 outbreak in 2020, Sprinklr supplied case-tracking services to the government of Kerala, India. The arrangement generated political criticism concerning patient-data handling and procurement. Sprinklr rejected allegations that it had compromised the data. The Kerala government later stated in court that the information was controlled by the state’s Centre for Development of Imaging Technology and hosted in Amazon Web Services, and that Sprinklr employees could not access it. The company continued to expand its platform through partnerships and acquisitions. It acquired the social-advertising business of Nanigans in 2019 and VoiceN, an AI voice-to-text transcription platform operator, in 2021. It became a TikTok advertising partner in 2020 and later expanded that relationship to organic content. In 2022, Sprinklr announced integrations or partnerships involving Amazon Connect and Twilio, extending its customer-care and communications capabilities. On June 23, 2021, Sprinklr listed on the New York Stock Exchange under the symbol CXM. The offering priced 16.6 million shares at $16 each and raised approximately $266 million, implying a valuation of about $4 billion at the time. In November 2024, Rory Read assumed the president and CEO role. Thomas transitioned to an advisory position while retaining the chairmanship. Sprinklr’s current identity is that of an enterprise SaaS provider combining customer service, social and digital engagement, content, analytics, and AI in a unified CXM platform.

• 2024

  Rory Read becomes CEO

  [1]Sprinklren.wikipedia.org

  Rory Read became president and CEO, with Ragy Thomas moving into an advisory role while remaining chairman.

• 2021

  Sprinklr lists on the NYSE

  [1]Sprinklren.wikipedia.org

  The company began public trading under the ticker CXM.

• 2019

  Product Insights launches

  [1]Sprinklren.wikipedia.org

  Sprinklr introduced AI-based categorization of product feedback from social and review channels.

• 2018

  Sprinklr Intuition is introduced

  [1]Sprinklren.wikipedia.org

  The company launched AI capabilities for automated social-data collection and analysis.

• 2017

  Expansion into customer experience management

  [1]Sprinklren.wikipedia.org

  Sprinklr expanded its strategy beyond social-media management into a broader CXM platform.

• 2015

  Experience Cloud launches

  [1]Sprinklren.wikipedia.org

  Sprinklr introduced Experience Cloud for managing interactions across social networks and websites.

• 2014

  Dachis Group, TBG Digital, and Branderati acquisitions

  [1]Sprinklren.wikipedia.org

  The acquisitions expanded employee advocacy, consulting, content marketing, paid social advertising, and brand advocacy capabilities.

• 2012

  First outside funding

  [1]Sprinklren.wikipedia.org

  Sprinklr received its first reported external financing.

• 2009

  Sprinklr is founded

  [1]Sprinklren.wikipedia.org

  Ragy Thomas founded Sprinklr to help brands manage their social-media presence and customer interactions.

An enterprise-focused unified customer experience management platform integrating customer care, social engagement, marketing, content, analytics, and artificial intelligence.

• Customer service and contact-center software

  Sprinklr Service

  Sprinklr Service is the customer-care component of the platform. It is designed to help enterprises manage service interactions across digital messaging, social networks, voice and other channels, while connecting conversations with customer context, workflows, automation, and analytics. The offering reflects Sprinklr’s broader strategy of combining traditionally separate contact-center and digital-engagement functions.

• Social media management

  Sprinklr Social

  Sprinklr Social supports enterprise social-media operations, including publishing, engagement, monitoring, collaboration, and performance analysis. It is intended for organizations managing numerous brands, markets, channels, and approval workflows. The product grew out of Sprinklr’s original focus on helping companies coordinate social presence and audience interactions at scale.

• Customer and social intelligence · 2018

  Sprinklr Insights

  Sprinklr Insights provides social listening, monitoring, research, and analysis capabilities. It is designed to help organizations interpret public conversations, customer feedback, market signals, and brand discussion across digital sources. AI features such as Sprinklr Intuition and Product Insights support automated collection, classification, and interpretation of large volumes of unstructured text.

• Digital marketing and advertising

  Sprinklr Marketing

  Sprinklr Marketing covers social advertising, campaign coordination, content operations, and related digital-marketing workflows. Its capabilities were strengthened through acquisitions including TBG Digital, Branderati, and the social-advertising business of Nanigans. The product is positioned for enterprise teams that need to connect paid, owned, and earned digital activity.

• Artificial intelligence and automation · 2018

  Sprinklr AI

  Sprinklr’s AI capabilities automate tasks such as conversation analysis, feedback categorization, transcription, routing, and customer-service assistance. Sprinklr Intuition and Product Insights are examples of earlier AI initiatives, while the VoiceN acquisition added voice-to-text transcription technology to the company’s broader automation strategy.

• 2020

  Kerala COVID-19 data and procurement controversy

  Sprinklr’s provision of COVID-19 case-tracking services to the Kerala government prompted opposition allegations concerning patient-data security and the process used to award the work. Sprinklr denied compromising patient information and said the government controlled the data, which was stored in India in accordance with applicable privacy requirements. The Kerala government told the High Court that C-DIT managed the data in Amazon Web Services and that Sprinklr personnel had no access.

  Source

Read more

• 2022BWT F1 Alpine sponsorship

  Global

  Sprinklr sponsored the BWT F1 Alpine team during the 2022 season, using an international sports property to support brand visibility for its enterprise software business.

  Outcome. The sponsorship provided global brand exposure; specific commercial results are not documented in the supplied references.

  Source
• 2017Forbes Most Influential CMO collaboration

  Global

  Sprinklr partnered with Forbes beginning in 2017 on Most Influential CMO lists, using data sourced from LinkedIn to support the rankings and related thought-leadership activity.

  Outcome. The collaboration increased Sprinklr’s association with enterprise marketing leadership and customer-experience thought leadership.

  Source

• 2024

  Leadership transitionStrategy

  Background

  Sprinklr’s founder had led the company since its creation as it developed from a social-media specialist into a broader CXM provider.

  Action taken

  Rory Read became president and CEO, while Ragy Thomas transitioned to an advisory role and remained chairman.

  Aftermath

  The transition separated day-to-day executive leadership from the founder’s continuing board and strategic involvement.

  Source

• 2021

  Initial public offeringOther

  Background

  After years of private financing and international expansion, Sprinklr pursued a public-market listing.

  Action taken

  Sprinklr listed on the New York Stock Exchange under CXM on June 23, 2021.

  Aftermath

  The company became publicly traded and continued operating as an enterprise SaaS provider.

  Initial public offering proceeds. Approximately $266 million raised from 16.6 million shares priced at $16 each (June 23, 2021)

  Source

• 2017

  Shift from social media management to customer experience managementStrategy

  Background

  Sprinklr sought to address a wider set of enterprise engagement needs rather than remain primarily a social-media tool provider.

  Action taken

  The company expanded Experience Cloud with products spanning social listening, content marketing, customer care, and other CX functions.

  Aftermath

  The broader positioning became the basis for the Sprinklr CXM platform and its enterprise software identity.

  Source

• 2015

  Launch of Experience CloudProduct launch

  Background

  Sprinklr initially focused on social-media management, while enterprise customers increasingly required coordination across websites and multiple social channels.

  Action taken

  The company launched Experience Cloud to bring interactions across more than 23 social media channels and websites into a common platform.

  Aftermath

  The launch established the platform foundation for Sprinklr’s later customer experience management strategy.

  Source

• 2021-04-05

  Sprinklr and EDP expand partnership[3]Sprinklr与EDP扩大合作finanznachrichten.de

  Reported: 2021-04-05

  Sprinklr announced that Portuguese energy company EDP is expanding its partnership and use of Sprinklr products for digital marketing, advertising, research, customer care and engagement.

• 2021-03-15

  Sprinklr announces confidential IPO filing[4]Sprinklr宣布已秘密提交IPO注册文件prnewswire.com

  Reported: 2021-03-15

  Sprinklr announced that it had confidentially submitted a draft registration statement for a proposed initial public offering. The offering was proposed and had not yet taken place.

• 2021-02-11

  HGS Digital and Sprinklr announce strategic partnership[5]HGS Digital与Sprinklr宣布建立战略合作关系equitybulls.com

  Reported: 2021-02-11

  HGS Digital and Sprinklr announced a long-term managed-services partnership to help brands develop and operationalize social-care strategies while maximizing their software investment.

• 2020-09-09

  Sprinklr raises $200 million and announces convertible securities[6]Sprinklr筹集2亿美元并宣布可转换证券融资techcrunch.com

  Reported: 2020-09-09

  Sprinklr raised $200 million at a $2.7 billion valuation and announced $150 million in convertible securities from Sixth Street Growth. Hellman & Friedman supplied the $200 million investment and also invested $300 million to buy back secondary shares.

• Unconfirmed

  Sprinklr acquires majority of Nanigans' social media business[7]Sprinklr 收购 Nanigans 社交媒体业务的多数权益businessinsider.com

  Reported: 2019-12-10

  Sprinklr acquired a majority of social media firm Nanigans. Nanigans' artificial intelligence business focused on tracking incrementality will continue to be run by its cofounder and CEO.

1. 1Sprinklren.wikipedia.org
2. 2Sprinklr official websitesprinklr.com
3. 3Sprinklr与EDP扩大合作finanznachrichten.de
4. 4Sprinklr宣布已秘密提交IPO注册文件prnewswire.com
5. 5HGS Digital与Sprinklr宣布建立战略合作关系equitybulls.com
6. 6Sprinklr筹集2亿美元并宣布可转换证券融资techcrunch.com
7. 7Sprinklr 收购 Nanigans 社交媒体业务的多数权益businessinsider.com
8. 8HGS Digital Partners with CXM Leader Sprinklrbusiness-standard.com
9. 9Sprinklr Announces Pricing of Initial Public Offeringprnewswire.com