SodaStream
A home-carbonation brand that enables consumers to make sparkling water and flavored soft drinks from tap water.
Last updated August 31, 2026
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Overview
SodaStream is an Israeli home-carbonation brand and manufacturing business headquartered in Kfar Saba. Its core product is a countertop appliance that injects carbon dioxide from a pressurized cylinder into water, producing sparkling water at home. Consumers can drink the carbonated water plain or add concentrated flavor syrups to create soft drinks. The system is sold together with reusable beverage bottles and replaceable or exchangeable carbon-dioxide cylinders. The brand traces its origins to an aerating apparatus developed in England in 1903 by Guy Hugh Gilbey of W. & A. Gilbey, the London gin distiller. Early products were marketed primarily to affluent households and the royal household, while flavored concentrates and commercial carbonation equipment expanded the business during the twentieth century. SodaStream’s first mass-market home carbonation machine appeared in 1955. The product became particularly familiar in the United Kingdom during the 1970s and 1980s, when the advertising line “Get busy with the fizzy” became closely associated with the brand. After ownership changes involving Reckitt & Colman and Cadbury Schweppes, the business was acquired in 1998 by Soda-Club, an Israeli distributor founded in 1991. Soda-Club relaunched the brand around home convenience, reduced reliance on packaged beverages, and a broader international retail presence. The company later expanded in the United States and became a Nasdaq-listed public company in 2010. In 2018, PepsiCo agreed to acquire SodaStream for approximately $3.2 billion. The acquisition was completed in August of that year and placed SodaStream within PepsiCo’s beverage portfolio. SodaStream’s results have since been incorporated into PepsiCo reporting rather than being reported as an independent public company. The company’s business model combines durable equipment with recurring purchases of carbon-dioxide cylinders, reusable bottles, flavor concentrates, and accessories. Its flavor range has included SodaStream-branded fruit and soft-drink concentrates as well as licensed or partnered flavors from brands including Crystal Light, Country Time, Kool-Aid, Ocean Spray, Bubly, Pepsi, Pepsi Max, 7UP, and Mountain Dew in selected markets and periods. The brand’s product positioning emphasizes convenience, customization, household preparation, and the potential to reduce the use of single-use beverage packaging. Environmental messaging has been central to its advertising, although the company’s manufacturing footprint and past West Bank facility have also attracted criticism. SodaStream’s principal machine families have evolved from manually operated models to designs using Quick Connect cylinders and, in some cases, electric controls. The Terra, Duo, and Art lines were introduced in 2022; E-Terra and E-Duo followed in 2023; and the stainless-steel Enso model launched in 2024. In 2025, SodaStream introduced Fizz & Go, a bottle designed to connect directly to a carbonation maker for portable use. The brand remains active internationally under PepsiCo ownership.
History
SodaStream’s origin lies in early twentieth-century British domestic carbonation. In 1903, Guy Hugh Gilbey of W. & A. Gilbey developed an apparatus for aerating liquids. The product was initially associated with affluent consumers and the royal household. During the 1920s, the business added flavored concentrates such as cherry ciderette and sarsaparilla. In the 1930s, the Vantas, nicknamed the “Penny Monster,” provided shopkeepers with a commercial carbonation machine. The first mass-market machine intended for home carbonation was introduced in 1955. SodaStream became especially popular in Britain during the 1970s and 1980s. In 1971, International Distillers & Vintners, the company formed through the merger of W. & A. Gilbey and Justerini & Brooks, sold the business to Reckitt & Colman. Reckitt & Colman sold it in 1974 through a management buyout led by SodaStream executive Roger Booth. A 1975 distribution and manufacturing relationship with Kenwood ended in 1979, after which Kenwood and its parent Thorn developed the competing Cascade machine. By the early 1980s, SodaStream held a very large share of the British market, and its Peterborough factory employed more than 500 people. Cadbury Schweppes acquired the company in 1985 for £26.2 million after a period affected by losses and costly overseas testing. In 1998, Soda-Club, the Israeli distributor founded by Peter Wiseburgh in 1991, acquired SodaStream. Soda-Club closed the Peterborough factory in 2003 and transferred cylinder refilling and refurbishment work to Germany. Under its ownership, the brand was relaunched across numerous markets with new machines and flavors. Its United States business grew from little reported revenue in 2003 to $7 million in 2008. Fortissimo Capital acquired a controlling interest in 2007 and appointed Daniel Birnbaum as chief executive. Birnbaum remained in the role until 2019 and was widely associated with the company’s international revival. SodaStream completed an initial public offering on Nasdaq in November 2010. During the following years, it broadened United States retail distribution and emphasized the environmental case for preparing drinks at home. Its marketing highlighted reusable bottles, returnable cylinders, and the avoidance of some disposable cans and bottles. The company also pursued environmental projects involving waste reduction, beach cleanup, water awareness, and tree planting. The company’s manufacturing arrangements became controversial because its principal facility until 2015 was located in Mishor Adumim, an industrial park within the Israeli settlement of Ma'ale Adumim in the occupied West Bank. The location prompted boycott activity and criticism from organizations supporting the Palestinian-led boycott, divestment, and sanctions movement. SodaStream moved its main manufacturing operation to a new facility in southern Israel in 2015, while controversy continued to appear in discussions of the brand. PepsiCo agreed to acquire SodaStream in 2018 for approximately $3.2 billion, completing the transaction in August. PepsiCo described the deal as supporting a shift toward more diversified and potentially healthier beverage choices, as well as packaging and sustainability initiatives. After the acquisition, SodaStream added PepsiCo-branded flavors and continued to operate as a consumer-facing brand within PepsiCo. Product development subsequently moved toward Quick Connect cylinder systems, electric machines, glass-and-plastic bottle compatibility, premium materials, and portable use. Terra, Duo, and Art appeared in 2022; E-Terra and E-Duo in 2023; Enso in 2024; and Fizz & Go in 2025.
- 2018
PepsiCo acquisition
[1]PepsiCo acquired SodaStream for approximately $3.2 billion.
- 2015
Manufacturing relocation
[1]The company moved its principal manufacturing operation from Mishor Adumim to a new facility in southern Israel.
- 2010
Nasdaq initial public offering
[1]SodaStream International became publicly traded on Nasdaq.
- 1998
Soda-Club acquisition
[1]Israeli distributor Soda-Club acquired the brand and began a broader relaunch.
- 1985
Cadbury Schweppes acquisition
[1]Cadbury Schweppes acquired SodaStream for £26.2 million.
- 1979
“Get busy with the fizzy” campaign era
[1]The slogan became a prominent part of SodaStream’s British advertising and brand identity.
- 1955
First mass-market home machine
[1]The first mass-market SodaStream machine for home carbonation was introduced.
- 1903
Aerating apparatus developed
[1]Guy Hugh Gilbey of W. & A. Gilbey developed an early apparatus for aerating liquids, establishing the business’s historical starting point.
Products and positioning
Convenient, customizable home beverages with reusable packaging and an environmental alternative to some single-use bottled drinks.
Home carbonation appliances · 1955
Sparkling Water Makers
Countertop appliances that carbonate chilled tap water by releasing compressed carbon dioxide from a cylinder. Depending on the model, the system uses a manual button, lever, or electric interface. The resulting sparkling water can be consumed plain or combined with a concentrated flavor.
Beverage concentrates · 1920
Flavor concentrates and syrups
Concentrated flavor products are added after carbonation to create flavored sparkling drinks. The range has included fruit flavors, diet variants, licensed beverages, and PepsiCo-branded options such as Bubly, Pepsi, Pepsi Max, 7UP, and Mountain Dew in selected markets.
Sparkling water makers · 2022
Terra, Duo and Art
These 2022 machine families use the Quick Connect cylinder attachment system. Duo supports both reusable plastic and glass bottles, while Art adds a lever intended to let users select carbonation intensity.
Electric sparkling water makers · 2023
E-Terra and E-Duo
Electric versions of the Terra and Duo concepts introduced an electrical interface while retaining the broader Quick Connect platform. The E-Duo maintains compatibility with both plastic and glass bottles.
Premium sparkling water maker · 2024
Enso
A premium machine launched in 2024 with a minimalist stainless-steel appearance associated with designer Naoto Fukasawa.
Reusable bottle and accessory · 2025
Fizz & Go
A stainless-steel bottle introduced in 2025 for direct connection to a SodaStream sparkling-water maker and for carrying carbonated drinks while traveling.
Controversies
2015
West Bank manufacturing controversy and boycott
SodaStream’s principal manufacturing facility had operated in Mishor Adumim, an industrial park within the Israeli settlement of Ma'ale Adumim in the occupied West Bank. The location prompted criticism, boycott campaigns, and debate over employment and settlement-related issues. The company relocated its principal manufacturing operation in 2015.
2012
UK advertising ban
A SodaStream television advertisement showing commercial beverage bottles exploding was barred from UK broadcast after Clearcast considered it a denigration of the bottled-drinks market. An appeal was rejected.
Marketing campaigns
- 2022Sea Turtle Partnership
International
An advertising campaign featuring David Hasselhoff was developed with a nonprofit focused on protecting wild sea turtles.
Outcome. The campaign linked the brand’s packaging message with marine-conservation awareness.
- 2021Don’t Just Share, Care
International
An Earth Day-related campaign featuring Randi Zuckerberg encouraged concrete climate action rather than symbolic social-media support.
Outcome. The campaign reinforced SodaStream’s environmental positioning.
- 2021Rainbow Story
International
A Pride Month digital campaign featuring Laverne Cox promoted a customizable rainbow-themed machine kit and supported LGBTQ+ rights.
Outcome. SodaStream stated that 10% of profits from the kit would be donated to ILGA World.
- 2020SodaStream with Snoop Dogg and Priyanka
United States · Canada
The company used Snoop Dogg in the United States and Priyanka in Canada in a campaign promoting the home-carbonation proposition.
Outcome. The campaign extended SodaStream’s celebrity and entertainment-led advertising.
- 2012Rethink Your Soda
International
The campaign promoted home carbonation as an alternative to some disposable beverage packaging and supported environmental messaging around reusable bottles and cylinders.
Outcome. The campaign was accompanied by the Source machine and environmental partnerships.
- 2012Replant Our Planet
International
SodaStream partnered with Trees for the Future on a tree-planting initiative linked to sales of home beverage carbonation systems.
Outcome. The initiative connected product sales with reforestation support in Brazil.
- 2010Bottle and Can Waste Campaign
International
SodaStream displayed large cages filled with empty beverage containers to draw attention to waste from packaged drinks.
Outcome. The campaign generated public attention and disputes with Coca-Cola, including a demand related to a display in Johannesburg.
Brand decisions
2022
Adopt Quick Connect machine platformGeneration changeBackground
SodaStream sought to simplify cylinder replacement and refresh its machine portfolio.
Action taken
The Terra, Duo, and Art models were introduced with cylinders that attach through a click-in Quick Connect mechanism rather than a screw connection.
Aftermath
The platform became a basis for later electric and premium models, including E-Terra, E-Duo, and Enso.
2020
Launch Bubly DropsProduct launchBackground
Following PepsiCo’s acquisition, SodaStream could use brands from PepsiCo’s beverage portfolio in home-carbonation formats.
Action taken
SodaStream introduced Bubly Drops in six fruit flavors.
Aftermath
The launch expanded the brand’s flavor proposition and integrated a PepsiCo sparkling-water brand into the system.
2018
Accept PepsiCo acquisitionM&ABackground
SodaStream had built an international home-carbonation business and was listed on Nasdaq. PepsiCo was seeking broader beverage formats and diversification beyond traditional packaged soft drinks.
Action taken
The company accepted PepsiCo’s acquisition at an announced value of approximately $3.2 billion; the transaction was completed in August 2018.
Aftermath
SodaStream became a PepsiCo subsidiary, its results were folded into PepsiCo reporting, and PepsiCo-branded flavors were added to the SodaStream range.
Acquisition value. Approximately US$3.2 billion (2018)
2010
Proceed with Nasdaq IPOOtherBackground
The company had expanded internationally and was seeking public-market capital and visibility.
Action taken
SodaStream International listed its shares on Nasdaq in November 2010.
Aftermath
The listing made SodaStream one of the prominent Israeli companies trading on Nasdaq and supported its next phase of international expansion.
Recent events
- 2025
SodaStream launches Fizz & Go[1]
Product launch
Fizz & Go was introduced as a stainless-steel bottle intended for direct connection to a sparkling-water maker and portable use.
- 2024
SodaStream launches Enso[1]
Product launch
The Enso machine introduced a minimalist stainless-steel design associated with designer Naoto Fukasawa.
- 2023
SodaStream expands electric machine range[1]
Product generation · Product launch
Electric E-Terra and E-Duo models were introduced as counterparts to manual machines.
- 2022
SodaStream introduces Terra, Duo, and Art[1]
Product generation · Product launch
The company launched three machine families using its Quick Connect cylinder system.
- 2021
SodaStream introduces PepsiCo flavor range[1]
Product launch
Pepsi, Pepsi Max, and 7UP flavors became available for SodaStream systems in selected markets.
- 2021
SodaStream and PepsiCo announce a strategic partnership[4]
Product launch
SodaStream and PepsiCo announced a partnership to make Pepsi-branded flavor products available for SodaStream home carbonation systems in selected markets.
- 2020
SodaStream launches Bubly Drops[1]
Product launch
SodaStream and PepsiCo introduced Bubly-branded flavor drops for use with home carbonation systems.
- 2018
SodaStream acquired by PepsiCo[1]
M&A
PepsiCo acquired SodaStream for approximately $3.2 billion, citing portfolio diversification and interest in environmentally oriented beverage formats.
- 2018
PepsiCo agrees to acquire SodaStream[5]
M&A
PepsiCo announced an agreement to acquire SodaStream International Ltd. in a transaction valuing the company at approximately US$3.2 billion including debt.
- 2018
PepsiCo completes acquisition of SodaStream[6]
M&A
PepsiCo completed the acquisition of SodaStream, ending SodaStream International Ltd.'s status as an independent publicly traded company.
Showing the 10 most recent.
Sources10 sources
- 1SodaStreamen.wikipedia.org
- 2SodaStream official websitesodastream.com
- 3Mishor Adumim factory controversyhrw.org
- 4SodaStream and PepsiCo announce a strategic partnershippepsico.com
- 5PepsiCo agrees to acquire SodaStreampepsico.com
- 6PepsiCo completes acquisition of SodaStreampepsico.com
- 7SodaStream Super Bowl advertisement rejected by broadcastersreuters.com
- 8New hope for COVID-19 patients? Partnership between SodaStream and Hadassah Medical Center Introduces Innovative Respiratory Device to Avoid Invasive Respiratory Assistancenewswire.ca
- 9PepsiCo expands SodaStream into away-from-home channelsbeveragedaily.com
- 10SodaStream Launches New Campaign And Limited Edition Machine For Pridebevnet.com
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