Skinnygirl Cocktails
Low-calorie ready-to-drink cocktail brand
Last updated August 20, 2026
Overview
Skinnygirl Cocktails was founded by Bethenny Frankel in 2009, known for its low-calorie margarita, later expanding to various RTD cocktails. The brand emphasizes balance between health and enjoyment, now part of Beam Suntory.
Products and positioning
low-calorie premium RTD cocktails
Product categories. ready-to-drink cocktails · margarita · wine
Flagship businesses
- Skinnygirl Margarita
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