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Skinnygirl Cocktails

Skinnygirl Cocktails is a low-calorie cocktail brand that began with the Skinnygirl Margarita and was acquired by Beam Inc. in March 2011.

Last updated September 15, 2026

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Overview

Skinnygirl Cocktails is a low-calorie cocktail brand. According to the brand's official site, it started with the Skinnygirl Margarita and grew into what it describes as a cocktail revolution. The brand was acquired by premium spirits powerhouse Beam Inc. in March 2011. Its family of offerings has since expanded to include Skinnygirl Vodka with Natural Flavors, Skinnygirl Ready-to-Serve Cocktails, and Skinnygirl, The Wine Collection, each positioned as a great tasting, naturally sweetened, low-calorie option.

History

Skinnygirl Cocktails began with the Skinnygirl Margarita and grew into what the brand's official site calls a cocktail revolution. The brand was acquired by premium spirits powerhouse Beam Inc. in March 2011. After the acquisition, the brand expanded its family of products to include Skinnygirl Vodka with Natural Flavors, Skinnygirl Ready-to-Serve Cocktails, and Skinnygirl, The Wine Collection, offering naturally sweetened, low-calorie options.

Products and positioning

Low-calorie cocktail options positioned as a fresh, modern, new-school way to cocktail, socialize, and live your life.

  • Skinnygirl Margarita

    The product that started the brand.

  • Skinnygirl Vodka with Natural Flavors

    A naturally sweetened, low-calorie vodka option.

  • Skinnygirl Ready-to-Serve Cocktails

    Ready-to-serve cocktail options.

  • Skinnygirl, The Wine Collection

    A wine collection offering naturally sweetened, low-calorie options.

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