Skinnygirl Cocktails
Skinnygirl Cocktails is a low-calorie cocktail brand that began with the Skinnygirl Margarita and was acquired by Beam Inc. in March 2011.
Last updated September 15, 2026
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Overview
Skinnygirl Cocktails is a low-calorie cocktail brand. According to the brand's official site, it started with the Skinnygirl Margarita and grew into what it describes as a cocktail revolution. The brand was acquired by premium spirits powerhouse Beam Inc. in March 2011. Its family of offerings has since expanded to include Skinnygirl Vodka with Natural Flavors, Skinnygirl Ready-to-Serve Cocktails, and Skinnygirl, The Wine Collection, each positioned as a great tasting, naturally sweetened, low-calorie option.
History
Skinnygirl Cocktails began with the Skinnygirl Margarita and grew into what the brand's official site calls a cocktail revolution. The brand was acquired by premium spirits powerhouse Beam Inc. in March 2011. After the acquisition, the brand expanded its family of products to include Skinnygirl Vodka with Natural Flavors, Skinnygirl Ready-to-Serve Cocktails, and Skinnygirl, The Wine Collection, offering naturally sweetened, low-calorie options.
Products and positioning
Low-calorie cocktail options positioned as a fresh, modern, new-school way to cocktail, socialize, and live your life.
Skinnygirl Margarita
The product that started the brand.
Skinnygirl Vodka with Natural Flavors
A naturally sweetened, low-calorie vodka option.
Skinnygirl Ready-to-Serve Cocktails
Ready-to-serve cocktail options.
Skinnygirl, The Wine Collection
A wine collection offering naturally sweetened, low-calorie options.
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