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Sino United Publishing

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A Hong Kong-based integrated Chinese-language publishing group spanning publishing, distribution, retail, printing, digital media, logistics, and cultural businesses.

Last updated August 31, 2026

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Overview

Sino United Publishing, formally Sino United Publishing (Holdings) Limited, is a Hong Kong-based publishing and cultural-services group formed in 1988 by reorganizing the joint management structure of several long-established Chinese publishing institutions. Its principal publishing houses include Joint Publishing (Hong Kong), Chung Hwa Book Company (Hong Kong), and The Commercial Press (Hong Kong), organizations whose institutional histories extend back to the early twentieth century. The group therefore combines the heritage of established Chinese-language publishers with the scale and operating structure of a modern holding company. The group’s activities extend well beyond the release of books. Its businesses have included general and educational publishing, periodicals, electronic publications, digital publishing, book distribution, retail bookstores, subscription and logistics services, commercial and security printing, RFID and anti-counterfeiting technologies, packaging and paper-related services, art dealing and auctions, audio-visual products, cultural investment, and cultural exchange. This breadth makes Sino United a vertically integrated cultural enterprise: it can participate in content creation, production, physical distribution, retail, and increasingly digital delivery. Hong Kong remains the group’s base and a central market. Through subsidiaries, joint ventures, and affiliated operations, Sino United has also developed activities in Macau, mainland China, Singapore, Malaysia, North America, and the United Kingdom. Overseas operations have included Chinese-language bookstores and cultural retail businesses serving diaspora communities, while mainland operations have included publishing, printing, digital services, logistics, and cultural-art businesses. Its retail network has historically included numerous outlets in Hong Kong as well as stores in cities such as Vancouver, Toronto, San Francisco, and Los Angeles. The organization was created through the consolidation of three major publishing enterprises and related companies. Joint Publishing, Chung Hwa, and The Commercial Press were placed under a common management arrangement in 1980, and that arrangement was reorganized as Sino United Publishing in September 1988. The group also inherited or incorporated printing and production capabilities, including the business that became C & C Joint Printing. Over time, the holding company added specialist subsidiaries in security printing, logistics, electronic publishing, online book retail, art, and international distribution. Sino United has presented itself as an institution concerned with promoting Chinese culture and contributing to social progress. Its position in Hong Kong’s book market has also made it an important gatekeeper for the availability and visibility of Chinese-language titles. That influence became politically sensitive after the 2014 Occupy movement. In 2015, reports alleged that titles associated with Hong Kong localism or supportive views of the protest movement were removed from, or became less visible in, bookstores operated by the group’s major publishing subsidiaries. The same period produced reports that the Central People’s Government Liaison Office in Hong Kong had taken effective control of the group. These allegations and the resulting debate about censorship and editorial independence remain a significant part of Sino United’s public profile. The group’s present scope is best understood as a diversified publishing and cultural-services platform rather than a single imprint. Its legacy publishing brands continue to provide the most visible public identity, while printing, digital publishing, retail, logistics, art, and overseas operations broaden its commercial base.

History

Sino United Publishing was established in 1988, but its institutional foundations lie in a network of older Chinese publishing and printing enterprises. The Commercial Press Hong Kong began operations in 1914, following the wider Commercial Press tradition; a Hong Kong branch of Chung Hwa Book Company was established in 1927; and Hong Kong Joint Publishing dates from 1948. These organizations became important suppliers of Chinese-language books and cultural materials in Hong Kong. The group’s production base also developed before the holding company itself. Joint Printing was created in 1980 through the combination of two printing operations associated with the Commercial Press and Chung Hwa. In the same year, a joint management office was formed for Joint Publishing, Chung Hwa, and The Commercial Press. This arrangement was reorganized in September 1988 under Sino United Publishing, which became the holding structure for the three core publishing enterprises and a number of associated companies. After its formation, Sino United expanded from a shared publishing administration into a broad cultural and commercial group. Its subsidiaries and affiliates added printing, offset production, security printing, logistics, subscription services, electronic publishing, online retail, art dealing, auction services, audio-visual distribution, and cultural investment. The group also retained and developed retail channels, allowing its publishing houses to place titles through branded bookstores and related distribution businesses. SuperBookcity.com represented an extension of this retail model into e-commerce. Expansion beyond Hong Kong followed several routes. The group maintained or developed operations in Macau and mainland China, including printing facilities and digital publishing services. It also participated in Chinese-language retail and distribution in Singapore and Malaysia. In North America and the United Kingdom, affiliated companies and bookstores served overseas Chinese-language communities. Eastwind Books & Arts, a San Francisco and Los Angeles retailer founded in 1979, was acquired by Sino United in 1993. Other overseas operations included Sino United entities in the United States, Canada, and the United Kingdom, together with Joint Publishing-branded stores in Vancouver and Toronto. The group’s cultural portfolio also included art businesses. Tsi Ku Chai dealt in traditional books, used books, rubbings, and Buddhist texts; Pok Art House and related companies operated in the art field; and Sino Art Auctioneers was established in Hong Kong in 2005. Joint ventures and affiliated companies connected the group with Rong Bao Zhai and other cultural-art enterprises. These activities reflected a strategy of treating publishing as part of a wider cultural economy rather than limiting the business to printed books. Sino United became increasingly prominent in public discussions about Hong Kong’s publishing environment after the 2014 Occupy movement. In January 2015, its three principal publishing subsidiaries were reported to have delisted Hong Kong Nationalism after criticism from Chief Executive C. Y. Leung. Subsequent reports said the group had published or distributed titles critical of the Occupy movement while removing or reducing the visibility of books by pro-democracy authors. In March, the independent publisher Up Publications complained about the return of roughly twenty titles from the group’s major retail subsidiaries. A student read-in at The Chinese University of Hong Kong brought further attention to the issue. During the same period, Hong Kong media reported that the Central People’s Government Liaison Office had taken control of Sino United. These reports and allegations became central to assessments of political influence over Hong Kong’s book trade. Despite the controversy, Sino United remains a major integrated Chinese-language publishing organization. Its historical importance derives from the combination of several long-established publishing houses, while its business significance comes from the vertical integration of publishing, printing, distribution, retail, logistics, digital services, and cultural businesses across Hong Kong and overseas markets.

  • 2015

    Publishing censorship controversy

    [1]

    Reports concerning delisted books, returned titles, bookstore displays, and alleged political control made Sino United a prominent subject in Hong Kong’s censorship debate.

  • 2013

    Online retail and logistics consolidation

    [1]

    SuperBookcity.com was established as an online retail platform, while certain retail and subscription activities were merged into SUP Publishing Logistics.

  • 2005

    Sino Art Auctioneers is established

    [1]

    The group added a dedicated art-auction business in Hong Kong.

  • 1993

    Eastwind Books & Arts is acquired

    [1]

    Sino United acquired Eastwind Books & Arts, a Chinese-language retailer with locations in San Francisco and Los Angeles.

  • 1988

    Sino United Publishing is formed

    [1]

    The joint management structure was reorganized as Sino United Publishing, a holding company for the three core publishing enterprises and related businesses.

  • 1980

    Joint management office and printing consolidation

    [1]

    A common management office was created for Joint Publishing, Chung Hwa, and The Commercial Press, while related printing operations were consolidated into Joint Printing.

  • 1948

    Hong Kong Joint Publishing is established

    [1]

    Hong Kong Joint Publishing was founded and subsequently became one of Sino United’s principal publishing houses.

  • 1927

    Chung Hwa Book Company establishes its Hong Kong operation

    [1]

    Chung Hwa Book Company’s Hong Kong publishing history began, providing another institutional predecessor of the later group.

  • 1914

    Commercial Press Hong Kong begins operations

    [1]

    The Hong Kong operation of The Commercial Press, later one of Sino United’s core publishing subsidiaries, commenced trading.

Products and positioning

Integrated Chinese-language publishing and cultural-services group

  • General publishing and bookstores · 1948

    Joint Publishing (Hong Kong)

    One of Sino United’s three principal publishing houses. Joint Publishing issues Chinese-language books and operates or has operated bookstores serving Hong Kong and overseas Chinese-speaking communities. Its position combines editorial publishing with direct retail distribution.

  • General and educational publishing · 1927

    Chung Hwa Book Company (Hong Kong)

    A core Sino United publishing subsidiary with institutional roots in the Hong Kong Chinese-language book trade. Its activities include book publishing and participation in the group’s retail and distribution network.

  • General and reference publishing · 1914

    The Commercial Press (Hong Kong)

    The Hong Kong branch of The Commercial Press is among the group’s oldest publishing businesses. It contributes general, educational, reference, and culturally oriented Chinese-language publications and has operated through Sino United’s bookstore network.

  • Commercial printing · 1980

    C & C Joint Printing

    Sino United’s printing operations provide commercial print production and related services. The business developed from the 1980 consolidation of printing offices associated with The Commercial Press and Chung Hwa and later expanded through facilities and affiliates in Hong Kong and mainland China.

  • Security printing and anti-counterfeiting · 1989

    C & C Security Printing

    A specialist business focused on security-printing services and anti-counterfeiting applications. Related operations have included companies in Hong Kong, Macau, Shenzhen, and Shanghai, as well as technology and RFID-related ventures.

  • Electronic and digital publishing · 1992

    Sino United Electronic Publishing

    The group’s electronic publishing activities extend its traditional publishing portfolio into digital formats and services. Related operations have included electronic publishing and digital publishing-service companies in Hong Kong and Shenzhen.

  • Online book retail · 2013

    SuperBookcity.com

    An online book-retailing platform established by the group as part of its response to e-commerce and changing book-distribution habits. It complements Sino United’s physical bookstores and logistics operations.

  • Art dealing and cultural commerce

    Sino United art businesses

    The group’s cultural portfolio includes art dealers, auction businesses, traditional-book specialists, and joint ventures connected with art and cultural retail. These operations broaden the group beyond publishing into collecting, cultural exchange, and heritage-related commerce.

Controversies

  • 2015

    Hong Kong publishing censorship controversy

    Sino United’s three principal publishing subsidiaries were reported to have withdrawn a book on Hong Kong nationalism after criticism from Chief Executive C. Y. Leung. Further reports alleged that the group promoted books critical of the Occupy movement while excluding or reducing the prominence of books by pro-democracy writers. Up Publications also reported unexpected returns of approximately twenty titles, and students organized a public read-in to protest the alleged marginalization of independent and protest-related books.

  • 2015

    Alleged control by the Central Government Liaison Office

    Hong Kong media reported that the Liaison Office of the Central People's Government in Hong Kong had taken control of Sino United Publishing. The allegation was connected to broader concerns about political influence over the group’s editorial decisions and bookstore distribution.

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Brand decisions

  • 2015

    Withdraw and return politically sensitive titlesOther

    Background

    The group faced political pressure and public scrutiny after the 2014 Occupy movement and criticism of books concerning Hong Kong identity and protest politics.

    Action taken

    The group’s three main publishing subsidiaries were reported to have delisted a Hong Kong nationalism title; an independent publisher also reported the return of approximately twenty titles.

    Aftermath

    The actions prompted accusations of censorship and led to student protests and wider debate about editorial independence in Hong Kong.

  • 2013

    Expand into e-commerce and consolidate logisticsStrategy

    Background

    The group was developing digital publishing and online book sales while maintaining a substantial physical retail network.

    Action taken

    Sino United established SuperBookcity.com and merged certain retail and subscription activities into SUP Publishing Logistics.

    Aftermath

    The changes integrated online retail, physical distribution, and logistics more closely within the group.

  • 1993

    Acquire Eastwind Books & ArtsM&A

    Background

    Eastwind Books & Arts operated Chinese-language retail businesses in San Francisco and Los Angeles.

    Action taken

    Sino United acquired the retailer, extending its overseas presence in North America.

    Aftermath

    The acquisition strengthened the group’s access to overseas Chinese-language book and cultural-product markets.

  • 1988

    Create an integrated publishing holding companyStrategy

    Background

    Joint Publishing, Chung Hwa, and The Commercial Press had operated under a common management arrangement since 1980, alongside related printing businesses.

    Action taken

    The management structure was reorganized as Sino United Publishing, creating a holding company for the three publishing enterprises and associated operations.

    Aftermath

    The reorganization provided the basis for a diversified group combining publishing, printing, distribution, retail, and later digital and cultural businesses.

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