Sheraton Grand Tel Aviv

Sheraton Grand Tel Aviv is a large beachfront hotel on Hayarkon Street in Tel Aviv, Israel. It is part of the Sheraton Hotels and Resorts portfolio, which is operated within Marriott International. The present building opened on March 12, 1977, as the Tel Aviv-Sheraton Hotel and was subsequently known as the Sheraton Tel Aviv Hotel & Towers and the Sheraton Tel Aviv Hotel. Following an extensive renovation completed in 2022, the property adopted the name Sheraton Grand Tel Aviv in 2023. The hotel occupies a historically significant site. Before the present building was constructed, the Red House stood there. Built in 1926, the Red House first served as the seat of Tel Aviv's city council. It later became associated with the Haganah and Mossad LeAliyah Bet, organizations involved in the defense of the Jewish community in Mandatory Palestine and the movement of Jewish immigrants into the territory. During the 1948 Arab-Israeli War, the building was used by David Ben-Gurion and the supreme command of the Israel Defense Forces. After the war, it briefly housed Israel's Ministry of Foreign Affairs. The Red House was later demolished to make way for the hotel, and a plaque at the hotel's entrance records the site's earlier history. The property was built by Ignatz Bubis and Emilio Bruns. Its design was produced by Werner Joseph Wittkower, who had also designed the earlier Sheraton property in Tel Aviv, together with Israeli architect Yaakov Rechter. The building's location on the city's seafront gives it a role in both business and leisure hospitality, serving visitors seeking access to the beach, central Tel Aviv, and the city's cultural and commercial districts. The hotel's history is connected to an earlier Sheraton property located approximately one mile north of the current site, near Independence Park. That first hotel began as the unfinished Nordau Plaza Hotel. After several ownership and development attempts, it was completed and opened in March 1961 as the Sheraton-Tel Aviv Hotel, becoming Sheraton's first hotel outside the United States and Canada. It hosted the 16th Chess Olympiad in 1964 and received a 136-room addition in 1970. The older property was renamed the Pal Hotel in 1974 and demolished in 1991. Although the original hotel no longer exists, the nearby beach continues to be known locally as Sheraton Beach. Today, Sheraton Grand Tel Aviv provides upscale accommodation, food and beverage services, meeting and event facilities, and access to the Mediterranean waterfront. Its positioning combines an internationally recognized hotel brand with a prominent urban beach location and a site carrying important modern Israeli historical associations.

The present Sheraton Grand Tel Aviv stands on a site with a substantial civic and national history. A building known as the Red House was constructed there in 1926. It initially served as the seat of Tel Aviv's city council and later became associated with the Haganah and Mossad LeAliyah Bet. During the 1948 Arab-Israeli War, the Red House was used as a headquarters by David Ben-Gurion and the supreme command of the Israel Defense Forces. It briefly served as the location of Israel's Ministry of Foreign Affairs after the war. The building was eventually demolished to permit construction of the hotel; a plaque at the entrance commemorates the location's earlier role. The first Sheraton hotel in Tel Aviv was not the current property. It was located about one mile north of the present hotel, on the north side of Independence Park. The structure was originally planned in 1948 as the Nordau Plaza Hotel. Construction reached an advanced stage by 1952 but was then suspended. Chicago investors acquired the incomplete building in 1957, although their plans did not proceed. A Milwaukee-based group later completed the project, and the hotel opened in March 1961 as the Sheraton-Tel Aviv Hotel. It was the first Sheraton hotel outside the United States and Canada. The property hosted the 16th Chess Olympiad in 1964, and a 136-room wing was added in November 1970. In 1974, the hotel was renamed the Pal Hotel. It was demolished in 1991, while the adjoining beach retained the local name Sheraton Beach. The current hotel was developed by Ignatz Bubis and Emilio Bruns. Werner Joseph Wittkower, who had designed the earlier Tel Aviv Sheraton, worked with Yaakov Rechter on the design. The new property opened on March 12, 1977, under the name Tel Aviv-Sheraton Hotel. Over time, it was known as the Sheraton Tel Aviv Hotel & Towers and then the Sheraton Tel Aviv Hotel. The property underwent an extensive renovation in 2022. In 2023, it was renamed Sheraton Grand Tel Aviv, aligning the property with Sheraton's Grand designation while retaining its longstanding connection with the city. As an operating hotel, the property serves both leisure and business travelers. Its beachfront position on Hayarkon Street supports a resort-oriented proposition, while meeting rooms and event facilities provide a business and social-events component. The hotel's historical plaque and its location near central Tel Aviv's waterfront distinguish it from a generic branded accommodation property. Its current brand affiliation is with Sheraton Hotels and Resorts under Marriott International.

• 2023

  Property renamed Sheraton Grand Tel Aviv

  [1]Sheraton Grand Tel Aviven.wikipedia.org

  After the renovation period, the property adopted the name Sheraton Grand Tel Aviv.

• 2022

  Extensive renovation completed

  [1]Sheraton Grand Tel Aviven.wikipedia.org

  The current hotel underwent an extensive renovation.

• 1991

  Original Sheraton property demolished

  [1]Sheraton Grand Tel Aviven.wikipedia.org

  The first Sheraton-Tel Aviv property, later renamed the Pal Hotel, was demolished.

• 1977

  Current hotel opens

  [1]Sheraton Grand Tel Aviven.wikipedia.org

  The present building opened on March 12, 1977, as the Tel Aviv-Sheraton Hotel.

• 1970

  Additional wing completed at the original property

  [1]Sheraton Grand Tel Aviven.wikipedia.org

  A 136-room wing was added to the first Sheraton-Tel Aviv Hotel.

• 1964

  16th Chess Olympiad hosted

  [1]Sheraton Grand Tel Aviven.wikipedia.org

  The original Sheraton-Tel Aviv Hotel hosted the 16th Chess Olympiad.

• 1961

  First Sheraton-Tel Aviv Hotel opens

  [1]Sheraton Grand Tel Aviven.wikipedia.org

  The earlier hotel near Independence Park opened in March 1961 as Sheraton-Tel Aviv, becoming Sheraton's first property outside the United States and Canada.

• 1948

  Red House used during the 1948 war

  [1]Sheraton Grand Tel Aviven.wikipedia.org

  During the 1948 Arab-Israeli War, the Red House served as a headquarters for David Ben-Gurion and the supreme command of the Israel Defense Forces.

• 1926

  Red House constructed

  [1]Sheraton Grand Tel Aviven.wikipedia.org

  The Red House was built on the site now occupied by the hotel. It initially served as Tel Aviv's city-council building and later acquired wider national significance.

Upscale international beachfront hotel combining Sheraton brand services, business and event facilities, and access to central Tel Aviv's Mediterranean coast.

• Hotel accommodation · 1977

  Guest rooms and suites

  The hotel's core offering is overnight accommodation in a large beachfront property in central Tel Aviv. Rooms and suites support both leisure stays and business travel, with the Sheraton brand providing the international service framework. The seafront setting is a central part of the property's appeal.

• Hospitality and event services · 1977

  Meetings and events

  Meeting and event facilities extend the hotel beyond leisure accommodation. They serve business gatherings, conferences, receptions, and other social functions, making the property relevant to corporate travelers and local event demand as well as international visitors.

• Food and beverage · 1977

  Restaurants and bars

  On-site dining and beverage services form part of the hotel's full-service hospitality proposition. These facilities support resident guests and contribute to the property's role as an upscale urban hotel on Tel Aviv's Mediterranean waterfront.

• 2023

  Adoption of the Sheraton Grand nameStrategy

  Background

  Following the 2022 renovation, the property updated its public identity within the Sheraton brand family.

  Action taken

  The hotel was renamed Sheraton Grand Tel Aviv.

  Aftermath

  The new name became the property's current designation while preserving its Sheraton identity and Tel Aviv location-based positioning.

  Source

• 2022

  Extensive property renovationStrategy

  Background

  The hotel required a substantial modernization as part of its continuing operation within the Sheraton portfolio.

  Action taken

  An extensive renovation of the property was completed in 2022.

  Aftermath

  The renovation preceded the property's 2023 renaming as Sheraton Grand Tel Aviv.

  Source

• 1977

  Development of a new Sheraton property on the Red House siteStrategy

  Background

  The original Sheraton-Tel Aviv Hotel was a separate property near Independence Park. A new hotel was developed on the historically significant Red House site on Hayarkon Street.

  Action taken

  Ignatz Bubis and Emilio Bruns developed the current hotel, designed by Werner Joseph Wittkower and Yaakov Rechter. It opened as the Tel Aviv-Sheraton Hotel on March 12, 1977.

  Aftermath

  The new property became the principal Sheraton hotel associated with Tel Aviv, while the earlier hotel continued separately until its later renaming and demolition.

  Source

1. 1Sheraton Grand Tel Aviven.wikipedia.org