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Brand Wiki/Other/Sheraton Mexico City Maria Isabel Hotel
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Sheraton Mexico City Maria Isabel Hotel

Corporate brand

Unclaimed

A Sheraton business hotel on Paseo de la Reforma in Mexico City's Zona Rosa, opposite the Ángel de la Independencia.

On this pageControversies↘History↘

Last updated August 24, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Sheraton Mexico City Maria Isabel Hotel

Industry
Other · Lodging Properties
Headquarters
Mexico City, Mexico
Founded
1962
Founder
Antenor Patiño
Parent
Marriott International
Country
Mexico
Group
Sheraton Hotels and Resorts
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Sheraton Mexico City Maria Isabel Hotel is a landmark business and convention hotel on Paseo de la Reforma in Mexico City, directly facing the Ángel de la Independencia monument in the Zona Rosa district. The property began as the Maria Isabel Hotel, developed in 1962 by Bolivian industrialist and hotel investor Antenor Patiño. Patiño named the hotel for his daughter, Maria Isabel Patiño de Goldsmith, who had died in 1954. The building was designed by Mexican architect Juan Sordo Madaleno in collaboration with José Villagrán García, Ricardo Legorreta, and José Adolfo Wiechers, placing the hotel within the modern architectural development of Mexico City's principal boulevard. The hotel's ownership and operating arrangements changed soon after its opening. In April 1963, it was taken over by Balsa Hotels, the Mexican hotel company associated with César Balsa. Later that year, Balsa Hotels became represented in the United States by Sheraton Hotels. In 1969, Sheraton acquired the Maria Isabel, renamed it the Maria Isabel-Sheraton Hotel, and expanded the property by adding a rear tower designed by Mexican architect Manuel de Santiago de la Torre. The addition increased the room count from 502 to 747 and established the pluralized hotel name, Sheraton Maria Isabel Hotel and Towers, used in subsequent descriptions. The property has operated primarily as a full-service business hotel rather than as a resort. Its central Reforma location provides access to offices, diplomatic and governmental institutions, cultural attractions, shopping, restaurants, and major transport routes. Its typical services include guest accommodation, restaurants and bars, meeting and event facilities, front-desk and concierge services, and other amenities associated with an urban Sheraton property. The hotel forms part of the Sheraton Hotels and Resorts portfolio, which is owned by Marriott International following Marriott's acquisition of Starwood Hotels and Resorts in 2016. The hotel has also been associated with two significant public incidents. A major fire in March 1981 affected the 16th through 18th floors and resulted in three deaths, including a firefighter, a bellboy, and a hotel guest. Contemporary accounts cited a short circuit and paint used during refurbishment as possible contributing factors, without establishing a definitive single cause in the available reference material. In February 2006, Cuban delegates were expelled after pressure connected with United States restrictions on Cuba. The episode prompted criticism from Mexican authorities and became a dispute involving alleged discrimination, extraterritorial application of United States policy, zoning compliance, parking capacity, and accessibility provisions. Sheraton denied discrimination based on national origin and said the rooms had been booked and paid for by a United States company. The property remains identified in reference material as a Sheraton hotel in Mexico City.

History

The hotel originated in 1962 as the Maria Isabel Hotel on Paseo de la Reforma in Mexico City. Its developer was Antenor Patiño, a Bolivian tycoon who named the property after his daughter, Maria Isabel Patiño de Goldsmith. The naming commemorated her death in 1954 at the age of 17. The hotel was conceived as a prominent modern building on one of Mexico City's most important avenues, opposite the Ángel de la Independencia in the Zona Rosa commercial and business district. The architectural team was led by Juan Sordo Madaleno, with José Villagrán García, Ricardo Legorreta, and José Adolfo Wiechers also involved in the design. The property entered a new operating phase in April 1963, when it was taken over by Balsa Hotels, the Mexican hotel company associated with César Balsa. In November of the same year, Balsa Hotels became represented by Sheraton Hotels in the United States, linking the Mexico City property to the American international hotel operator. Sheraton acquired the hotel in 1969. It was then renamed the Maria Isabel-Sheraton Hotel, and the company expanded the complex with a rear tower designed by Mexican architect Manuel de Santiago de la Torre. The project increased the number of rooms from 502 to 747. The enlarged property subsequently became known as the Sheraton Maria Isabel Hotel and Towers and is also identified in English-language references as the Sheraton Mexico City Maria Isabel Hotel. The building's role has principally been that of a centrally located, full-service business hotel. Its Reforma address places it near corporate offices, diplomatic facilities, government buildings, shops, restaurants, and tourist landmarks. The hotel has therefore served both transient business travelers and groups using its meeting, banquet, and event facilities, alongside conventional leisure and accommodation demand. The property's history includes a serious fire on March 18, 1981. The blaze started at approximately 8:30 p.m. on the 17th floor and severely damaged that floor, while also affecting the 16th and 18th floors and other nearby areas. The Mexican Red Cross and Mexico City emergency services dispatched ambulances, fire engines, and firefighters. Guests on lower floors were evacuated, while staff and emergency personnel assisted people trapped above the fire because smoke had blocked stairways and passageways. Once the flames had burned through the principal affected floors, responders were able to reach and evacuate guests from the upper levels. Three people died from their injuries: firefighter Juan Manuel Cruz Carmona, bellboy Francisco Galvan Trejo, and hotel guest Victor Daniel Gonzalez. The available account mentions a short circuit and paint used during refurbishment as possible causes, but does not provide a definitive conclusion. In February 2006, the hotel became the setting for an international and legal controversy when Cuban delegates were expelled following pressure related to the United States embargo against Cuba. Critics argued that the action conflicted with Mexican legislation intended to prevent domestic companies from applying foreign laws that contravene international law. Sheraton issued a statement denying discrimination based on national origin and explained that an American company had booked and paid for the rooms. Mexico's consumer-protection authority, Profeco, considered a possible fine, while local officials also investigated alleged zoning violations, unauthorized floor area, parking deficiencies, and accessibility shortcomings such as missing Braille menus. The available reference does not document a final closure, final fine, or definitive resolution of every allegation. The property is associated with Sheraton Hotels and Resorts, now part of Marriott International through Marriott's acquisition of Starwood Hotels and Resorts. No independently verified current owner, general manager, current room inventory, or official website is supplied in the reference material.

  • 2006

    Cuban-delegate controversy

    [1]Sheraton Mexico City Maria Isabel Hotelen.wikipedia.org

    The expulsion of Cuban delegates leads to public criticism and investigations by Mexican authorities.

  • 1981

    Major hotel fire

    [1]Sheraton Mexico City Maria Isabel Hotelen.wikipedia.org

    A fire damages several upper floors and causes three deaths.

  • 1969

    Sheraton acquires and expands the hotel

    [1]Sheraton Mexico City Maria Isabel Hotelen.wikipedia.org

    Sheraton purchases the property, adds a rear tower, and increases the room count from 502 to 747.

  • 1963

    Balsa Hotels takes over the property

    [1]Sheraton Mexico City Maria Isabel Hotelen.wikipedia.org

    The hotel is taken over by César Balsa's Balsa Hotels in April.

  • 1963

    Sheraton representation begins

    [1]Sheraton Mexico City Maria Isabel Hotelen.wikipedia.org

    Balsa Hotels becomes represented by Sheraton Hotels in the United States in November.

  • 1962

    Maria Isabel Hotel opens

    [1]Sheraton Mexico City Maria Isabel Hotelen.wikipedia.org

    Antenor Patiño develops the Maria Isabel Hotel on Paseo de la Reforma in Mexico City.

Products and positioning

An upscale, centrally located full-service business and convention hotel serving corporate, diplomatic, leisure, and event guests in Mexico City.

  • Hotel accommodation · 1962

    Guest rooms and suites

    The property's core offering is overnight accommodation in a full-service urban hotel complex comprising the original Maria Isabel building and the later rear tower. The historical expansion increased capacity from 502 to 747 rooms. The available reference does not provide a current room count, room categories, rates, or amenities.

  • Hospitality events

    Meetings, conventions, and events

    The hotel is positioned as a business property in a central commercial district and has provided meeting, banquet, and event-oriented hospitality alongside lodging. Specific ballroom capacities, meeting-room names, and current packages are not documented in the supplied sources.

  • Food and beverage

    Restaurants and bars

    Food-and-beverage service is part of the property's full-service hotel model. The 2006 reference specifically discusses restaurant menus and their accessibility, but it does not identify current restaurant names, cuisines, operating hours, or menus.

Controversies

  • 2006

    Expulsion of Cuban delegates

    Cuban delegates were expelled from the hotel after pressure associated with United States restrictions on Cuba. The incident raised questions about discrimination, the extraterritorial application of foreign law in Mexico, and the hotel's relationship with the United States company that had booked and paid for the rooms. Sheraton denied discrimination based on national origin.

    Source
  • 2006

    Zoning and accessibility allegations

    After the Cuban-delegate incident, local officials reviewed allegations involving unauthorized floor area, insufficient parking, and missing Braille restaurant menus. The supplied account says closure was considered and a possible consumer-protection fine was discussed, but does not establish the final disposition.

    Source

Read more

Brand decisions

  • 2006

    Response to Cuban-delegate controversyOther

    Background

    Cuban delegates were removed from the property after pressure linked to United States restrictions on Cuba, creating a dispute under Mexican law.

    Action taken

    Sheraton publicly denied discrimination based on national origin and stated that the rooms had been booked and paid for by a United States company.

    Aftermath

    Mexican authorities considered consumer, zoning, parking, and accessibility issues. The supplied sources do not establish the final legal or regulatory outcome.

    Source
  • 1969

    Sheraton acquisition and tower expansionStrategy

    Background

    Sheraton acquired the Maria Isabel Hotel after several years of association with Balsa Hotels and Sheraton representation.

    Action taken

    The property was renamed Maria Isabel-Sheraton and expanded with a rear tower, raising historical capacity from 502 to 747 rooms.

    Aftermath

    The enlarged complex became known as the Sheraton Maria Isabel Hotel and Towers and developed as a major central Mexico City business hotel.

    Source

Recent events

  • 1981

    Fire affects upper floors of Maria Isabel Hotel[1]Sheraton Mexico City Maria Isabel Hotelen.wikipedia.org

    Other

    A fire that began on the 17th floor spread to adjacent floors. Emergency responders evacuated guests and treated injured people; three people later died from their injuries.

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Sources1 sources

  1. 1Sheraton Mexico City Maria Isabel Hotelen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/sheraton-maria-isabel-hotel-and-towers · Editorial policy · How profiles are compiled