Sheraton Dallas Hotel
A large convention-oriented Sheraton hotel complex in downtown Dallas, Texas.
Last updated August 22, 2026
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Overview
Sheraton Dallas Hotel is a large full-service convention hotel complex in the City Center District of downtown Dallas, Texas. The property occupies the former Southland Center, a landmark International Style development originally created for Southland Life Insurance Company. The complex combined hotel and office functions at a time when downtown Dallas was beginning to expand its modern commercial core, and its design was associated with Los Angeles-based Welton Becket & Associates. The original development included a 42-story central office tower and a 28-story hotel tower, connected by a shared podium and distinguished by glass curtain walls and blue Italian glass mosaic panels. The hotel tower was completed in 1958 with approximately 510 guest rooms and was formally dedicated in 1959. During its early years it operated as the Sheraton-Dallas Hotel and formed part of a prominent downtown complex that also included the Southland Life Building. The site became known not only for its scale but also for amenities such as the Chaparral Club restaurant, which occupied an upper floor of the office tower and was regarded for many years as one of downtown Dallas's leading restaurants. The broader complex later gained a third office tower, the Skyway Tower, completed in 1981. The property went through several changes in branding and management. It left the Sheraton system in 1990, first becoming the Southland Center Hotel and later the Harvey Hotel. In the mid-1990s, HBE Corporation acquired the complex and undertook a major redevelopment. The project consolidated the three towers into a large hotel operation, added a convention center on an adjoining block, and connected the facilities with skybridges. The redevelopment benefited from the property's proximity to Dallas Area Rapid Transit infrastructure and the Pearl light-rail station. The completed operation opened in 1998 as Adam's Mark Dallas, with roughly 1,844 rooms reported at the time. In 2007, the property was among the Adam's Mark hotels sold to Oxford Lodging Group and was rebranded as Sheraton Dallas Hotel, restoring the name used by the original hotel nearly five decades earlier. The rebranded property subsequently underwent a major renovation beginning in 2009, covering guestrooms, public areas, and convention facilities. A further renovation launched in 2018 and introduced a rooftop garden while updating the entrance, public spaces, meeting rooms, and guestrooms; the work was completed in November 2019. Today, Sheraton Dallas Hotel is positioned as a large urban meetings and events property rather than a small lifestyle hotel. It is described as having approximately 1,840 guest rooms and about 260,000 square feet of meeting space, making it one of the largest hotels in Dallas and one of the largest hotel complexes in Texas. Its offerings center on accommodation, food and beverage, extensive meeting and convention facilities, and access to downtown Dallas attractions and transit. The property has also hosted culture and fandom events, including Project A-Kon and TwiCon.
History
Sheraton Dallas Hotel originated as the hotel component of Southland Center, a major mixed-use downtown Dallas development commissioned by Southland Life Insurance Company. Designed by Welton Becket & Associates of Los Angeles, the project was conceived as a modern commercial complex combining office and hotel uses. Groundbreaking took place in 1955, and the first two buildings were completed in 1958: a 42-story central office tower and a 28-story hotel tower containing approximately 510 rooms. The hotel was dedicated in 1959, with appearances by Johnny Weissmuller and June Lockhart. The complex was notable in Dallas architectural and commercial history. Its three slab towers rested on a common base and used glass curtain walls with more than 1,000 spandrel panels faced in blue Italian glass mosaic tile. The Southland Life Building became Dallas's tallest building, and for a period it was also the tallest structure west of the Mississippi River. The complex's hospitality identity was reinforced by the Chaparral Club, an upper-floor restaurant that was considered one of downtown's most exclusive dining destinations for many years. An observation deck also occupied the top of the office tower. A third building, the 31-story Skyway Tower, was added in 1981 to provide additional office space. Southland Life later vacated the complex after the opening of Cityplace Center in 1988. The hotel left the Sheraton chain in 1990 and adopted the Southland Center Hotel name before becoming the Harvey Hotel in 1994 under management by Dallas-based Bristol Hotel Company. The complex faced a period of underuse before HBE Corporation acquired it in 1996 from New York Life. HBE purchased the approximately 1.5-million-square-foot complex and an additional block across the street. It then invested in a large redevelopment that converted the three towers into one expanded hotel operation and added a convention center on a neighboring block. Skybridges linked the hotel and convention facilities, while a parking garage and a three-story convention building were added southwest of the original complex. The DART light-rail line and nearby Pearl Station helped support the site's transformation into a major meetings and convention destination. During the conversion, the blue-mosaic exterior was painted gray. The Harvey Hotel tower remained open during the redevelopment. When the project was completed, HBE placed the property in its Adam's Mark chain. Adam's Mark Dallas opened in October 1998 with approximately 1,844 rooms, making it one of the largest hotel properties in the region. In 2007, the hotel was sold with other Adam's Mark properties to Oxford Lodging Group and returned to the Sheraton system under the name Sheraton Dallas Hotel. A $90 million renovation began in 2009 and addressed guestrooms, public areas, and convention facilities. Another renovation began in summer 2018 and included a rooftop garden, a redesigned entrance, refreshed public spaces, and updates to meeting and guest rooms. The work was completed in November 2019. The active property now operates as a large Sheraton hotel focused on lodging, conventions, meetings, catering, and group events. Its event history includes pop-culture conventions such as Project A-Kon and TwiCon, illustrating the property's ability to accommodate large specialized gatherings as well as conventional business events.
- 2019
Renovation completed
[1]The renovation program was completed in November.
- 2018
Second major renovation launched
[1]The property began another renovation that included a rooftop garden and redesigns of entrances, public areas, meeting rooms, and guestrooms.
- 2009
Major renovation begins
[1]A renovation program began across the guestrooms, public spaces, and convention center.
- 2007
Return to Sheraton branding
[1]Following the sale of Adam's Mark hotels to Oxford Lodging Group, the Dallas property was rebranded Sheraton Dallas Hotel.
- 1998
Adam's Mark Dallas opens
[1]The redeveloped property opened in October as Adam's Mark Dallas with approximately 1,844 rooms.
- 1996
HBE Corporation acquisition and redevelopment
[1]HBE Corporation acquired the complex and began planning a large-scale hotel and convention redevelopment.
- 1994
Rebranded as Harvey Hotel
[1]Bristol Hotel Company assumed management and renamed the property the Harvey Hotel.
- 1990
Hotel leaves Sheraton system
[1]The hotel ended its first period under the Sheraton name and became the Southland Center Hotel.
- 1981
Skyway Tower added
[1]A 31-story office tower was added to the Southland Center complex.
- 1959
Hotel dedication
[1]The hotel was formally dedicated in a ceremony featuring appearances by Johnny Weissmuller and June Lockhart.
Products and positioning
A large upscale, full-service urban convention hotel serving business travelers, meetings, conventions, group travel, and major cultural events.
Hotel lodging · 1958
Guest accommodation
The property provides approximately 1,840 guestrooms in a large downtown hotel complex. Accommodation is designed for business travelers, convention attendees, tourists, and group guests, with rooms and public areas updated through renovation programs conducted in the 2000s and 2010s.
Meetings and events · 1998
Convention and meeting facilities
The hotel offers approximately 260,000 square feet of meeting and event space. Its facilities include convention areas, meeting rooms, ballrooms, banquet capabilities, and connected event infrastructure intended for corporate meetings, trade events, weddings, large conventions, and specialized gatherings.
Hospitality services · 1958
Food and beverage services
Food and beverage operations form part of the hotel's full-service offer, including restaurant, bar, banquet, and catering services. The property's historic Chaparral Club was an important early dining venue, while later operations support the needs of hotel guests and large events.
Event hosting
Cultural and fandom event hosting
The hotel's scale and convention infrastructure have enabled it to host pop-culture gatherings, including Project A-Kon and TwiCon. These events complement the property's business-convention role and demonstrate its use as a venue for large fan communities and specialized conferences.
Marketing campaigns
- Project A-Kon
United States
Sheraton Dallas Hotel has hosted Project A-Kon, a large pop-culture convention, using its extensive guestroom inventory and convention facilities.
Outcome. The event is cited as part of the property's history as a venue for major fandom and cultural conventions.
- TwiCon
United States
The hotel has also hosted TwiCon, a pop-culture convention, further broadening its event profile beyond corporate and trade meetings.
Outcome. The convention is recorded among the property's notable cultural events.
Brand decisions
2018
Rooftop garden and guest-area renovationOtherBackground
The hotel launched another modernization program to refresh its arrival experience, event areas, and guestrooms.
Action taken
The project added a rooftop garden and redesigned the entrance, public spaces, meeting rooms, and guest rooms.
Aftermath
The renovation was completed in November 2019.
2009
Comprehensive property renovationOtherBackground
After the return to the Sheraton system, the property required updates to maintain its position as a large downtown meetings hotel.
Action taken
A renovation program addressed guestrooms, public areas, and the convention center.
Aftermath
The work modernized the principal guest and event areas, although the cited material does not provide a detailed completion date.
Renovation project cost. (2009)
2007
Rebranding as Sheraton Dallas HotelStrategyBackground
The property changed hands in the sale of a group of Adam's Mark hotels to Oxford Lodging Group.
Action taken
The Dallas hotel was returned to the Sheraton brand and restored its historic hotel name.
Aftermath
The property resumed operation as Sheraton Dallas Hotel and later received broad renovations under the restored brand.
1996
Conversion into a major convention hotelStrategyBackground
HBE Corporation acquired the largely underused complex and sought to reposition it for large-scale lodging and conventions.
Action taken
HBE redeveloped the three towers into one hotel operation and added a connected convention center, parking structure, and skybridges.
Aftermath
The redeveloped property opened in 1998 as Adam's Mark Dallas with approximately 1,844 rooms.
1990
End of the first Sheraton affiliationStrategyBackground
The hotel tower was removed from the Sheraton chain during a period of changing ownership and management arrangements.
Action taken
The property was renamed Southland Center Hotel and later operated under the Harvey Hotel name.
Aftermath
The hotel subsequently became part of the Adam's Mark chain before eventually returning to Sheraton branding.
Recent events
- 2019
Sheraton Dallas completes renovation with rooftop garden[1]
Other
A renovation launched in 2018 concluded in November 2019 after updating the entrance, public areas, meeting rooms, guestrooms, and adding a rooftop garden.
- 2009
Sheraton Dallas begins major renovation[1]
Other
A major renovation program began across guestrooms, public areas, and convention facilities following the property's return to the Sheraton system.
- 2007
Adam's Mark Dallas returns to the Sheraton brand[1]
M&A · Leadership change
After the property was sold as part of a group of Adam's Mark hotels, it was rebranded as Sheraton Dallas Hotel, restoring its original hotel affiliation.
Sources1 sources
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