Santika Indonesia Hotels & Resorts

Santika Indonesia Hotels & Resorts is an Indonesian hospitality group established in 1981 and owned through PT Grahawita Santika by the Kompas Gramedia Group. The business was created as part of Kompas Gramedia’s diversification into hospitality after difficulties surrounding the group’s newspaper operations created a need for new investment and employment opportunities. Its first hotel investment was Hotel Soeti in Bandung, which was expanded, renamed Hotel Santika Bandung, and subsequently recognized as a three-star property. The group’s portfolio developed around a multi-brand model covering several hotel segments. Its brands include Amaris Hotel, positioned as an economy-oriented smart hotel concept; Hotel Santika, a three-star offering; Kampi Hotel, a contemporary and visually oriented three-star concept; Hotel Santika Premiere, an upper-midscale or four-star brand; The Anvaya Beach Resorts, an upscale five-star resort brand; and The Samaya and The Kayana, which form the group’s Royal Collection and serve the luxury segment. This structure allows Santika to address different customer needs, from value-focused urban stays to full-service business hotels, destination resorts, and luxury villas. Santika’s identity is built around Indonesian cultural character rather than a standardized international hotel aesthetic. Its stated brand value, “Indonesian Home,” and service motto, “Hospitality from the Heart,” emphasize warmth, familiarity, and locally grounded hospitality. The group describes Indonesian culture as an important component of its properties, including architecture, design, guest service, and the overall experience offered at each hotel. By 2023, the group operated 112 hotels in 40 Indonesian cities across its seven principal brands. The portfolio has a broad national presence through Amaris, Hotel Santika, and Hotel Santika Premiere. Its resort and luxury concentration is more geographically focused: Bali hosts the group’s sole Anvaya property and two Samaya properties, while one Kayana property is located in Bali and the other in neighboring Lombok. The only Kampi property identified in the reference material is in Surabaya. Santika Indonesia Hotels & Resorts remains primarily an Indonesian domestic hospitality platform. Its significance lies in combining the distribution and resources of a major Indonesian media and business group with a locally defined hotel proposition. Rather than presenting itself as a global standardized chain, Santika uses a tiered portfolio to extend Indonesian hospitality across economy, midscale, upper-midscale, upscale, and luxury accommodation.

PT Grahawita Santika was established on 22 August 1981 to manage Kompas Gramedia’s hospitality activities. The decision formed part of the group’s broader diversification strategy. After the closure of the daily newspaper Pos Kota in 1978, Kompas Gramedia faced the loss of jobs and sought additional business activities. Hospitality was considered a possible investment area, although the proposal initially encountered resistance because hotels were viewed as a relatively slow-return business and carried negative associations in the investment environment of the time. Binawarman Sardjan, who served on Kompas Gramedia’s investment team, argued for the hotel proposal and persuaded investment-team chairman Indra Gunawan to approve it. The first acquisition was Hotel Soeti in Bandung. The property initially had 33 rooms; it was expanded to 70 rooms in 1988 and renamed Hotel Santika Bandung. In 1989, it received a three-star classification from Indonesia’s Minister of Tourism, Post and Telecommunications, Susilo Sudarman. The Bandung property established the foundation for the Santika hotel identity. Following the opening and development of its first property, the group expanded across Indonesia. Its growth eventually produced a network of approximately 40 properties in the earlier stages of development and, by 2023, a reported total of 112 hotels in 40 cities. Expansion was accompanied by a segmented brand architecture. Hotel Santika served the three-star market, while Hotel Santika Premiere addressed a higher four-star segment. Amaris Hotel was developed as a two-star smart-hotel concept, and Kampi Hotel as a three-star concept with a contemporary, visually distinctive character. The group also entered higher-end resort and luxury accommodation through The Anvaya Beach Resorts, The Samaya, and The Kayana. The group’s resort portfolio has a concentrated geographic pattern. Bali became an important destination for its upscale and luxury brands, with the group’s sole Anvaya property and two Samaya properties located there. One Kayana property is also in Bali, while the other is in Lombok. In contrast, the core Santika and Amaris brands have a much broader presence across Indonesian cities. This combination gives the group both national reach and destination-focused offerings. Throughout its development, Santika has emphasized Indonesian cultural expression as a central brand principle. The group’s stated value, “Indonesian Home,” and its service motto, “Hospitality from the Heart,” communicate a positioning based on warmth, local identity, and personal service. The company identifies Indonesian culture as relevant to the architecture and design of its hotels as well as to the services delivered to guests. This approach distinguishes Santika from hotel groups whose primary differentiation is an internationally uniform operating model. As of the 2023 reference point, Santika Indonesia Hotels & Resorts operated seven principal brands across economy, midscale, upper-midscale, upscale, and luxury categories. The group therefore functions not as a single-format hotel label but as a domestic multi-brand hospitality platform under the Kompas Gramedia corporate house.

• 2023

  Portfolio reaches 112 hotels

  [1]Santika Indonesia Hotels & Resortsen.wikipedia.org

  The group was reported to operate 112 hotels in 40 Indonesian cities across seven brands.

• 2016

  The Anvaya Beach Resorts opened

  [1]Santika Indonesia Hotels & Resortsen.wikipedia.org

  The Anvaya Beach Resorts entered the group’s upscale resort portfolio and was identified as a five-star hotel brand.

• 1989

  Hotel Santika Bandung receives three-star classification

  [1]Santika Indonesia Hotels & Resortsen.wikipedia.org

  Hotel Santika Bandung received a three-star classification from Indonesia’s Minister of Tourism, Post and Telecommunications.

• 1988

  Bandung property expanded and renamed

  [1]Santika Indonesia Hotels & Resortsen.wikipedia.org

  The Bandung hotel was expanded from 33 to 70 rooms and renamed Hotel Santika Bandung.

• 1981

  PT Grahawita Santika established

  [1]Santika Indonesia Hotels & Resortsen.wikipedia.org

  PT Grahawita Santika was established on 22 August to manage Kompas Gramedia’s hospitality business.

• 1981

  First hotel investment in Bandung

  [1]Santika Indonesia Hotels & Resortsen.wikipedia.org

  The group acquired Hotel Soeti in Bandung, creating the initial property platform from which the Santika hotel business developed.

• 1978

  Kompas Gramedia begins diversification pressure

  [1]Santika Indonesia Hotels & Resortsen.wikipedia.org

  The closure of the daily newspaper Pos Kota created employment and portfolio pressures that contributed to Kompas Gramedia’s later decision to investigate hospitality as a diversification opportunity.

A nationally distributed Indonesian hotel group spanning economy through luxury segments, differentiated by locally rooted design, service, and cultural hospitality.

• Luxury resort and villa hospitality

  The Samaya

  The Samaya is part of Santika Indonesia Hotels & Resorts’ Royal Collection, the group’s luxury tier. The brand is associated with destination-oriented accommodation and operates properties in Bali. Its role in the portfolio is to provide a premium resort and villa experience grounded in the group’s Indonesian hospitality identity.

• Luxury resort and villa hospitality

  The Kayana

  The Kayana belongs to the Royal Collection and serves the luxury segment. The portfolio includes properties in Bali and Lombok, giving the brand a presence in two major Indonesian leisure destinations. It represents Santika’s offering for guests seeking higher-end, destination-based accommodation rather than a conventional city hotel.

• Upscale beach resort · 2016

  The Anvaya Beach Resorts

  The Anvaya Beach Resorts is Santika’s upscale five-star resort brand. The brand was opened in 2016 and is positioned around destination leisure accommodation. Its Bali presence complements the group’s luxury Royal Collection while giving Santika a distinct upscale resort proposition within its multi-brand structure.

• Upper-midscale hotel

  Hotel Santika Premiere

  Hotel Santika Premiere is the group’s four-star hotel brand. It extends the Santika proposition into an upper-midscale segment, serving guests who require more extensive facilities and services than the standard Hotel Santika format. Properties under the brand are distributed across Indonesia and contribute substantially to the group’s national network.

• Midscale hotel · 1981

  Hotel Santika

  Hotel Santika is the group’s three-star core hotel brand and traces its identity to the original Hotel Santika Bandung. The brand provides practical full-service accommodation for domestic travelers, business guests, and visitors seeking a locally recognizable hotel experience. Its properties emphasize Indonesian cultural character and the group’s hospitality values.

• Contemporary three-star hotel

  Kampi Hotel

  Kampi Hotel is a three-star concept described as contemporary and visually distinctive, with an emphasis on an “instagenic” guest environment. The brand adds a more design-conscious and digitally shareable format to Santika’s midscale portfolio. The reference material identifies its only property as being located in Surabaya.

• Economy smart hotel

  Amaris Hotel

  Amaris Hotel is Santika’s two-star smart-hotel brand and its economy-market entry point. It is designed for guests seeking straightforward, accessible accommodation within a recognizable national network. Unlike the group’s destination luxury brands, Amaris has a broad presence across Indonesian cities and supports Santika’s reach among value-conscious travelers.

1. 1Santika Indonesia Hotels & Resortsen.wikipedia.org