Root
Telematics-based auto insurance company.
Last updated October 28, 2026
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Overview
Root, Inc. is an American insurance company that uses telematics via its mobile app to assess driving behavior and offer personalized auto insurance rates. The company went public in 2020.
Products and positioning
A technology-driven direct-to-consumer insurance company that emphasizes fair pricing and user experience.
Product categories. Auto insurance · Renters insurance
Controversies
2020
Oregon fines Root Insurance over alleged COVID emergency-order violation
Oregon's Department of Consumer and Business Services said Root Insurance was fined $10,000 after its computer system automatically sent nonrenewal notices to 100 people following decreases in their driving frequency. The article does not specify when the alleged violation occurred.
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