Rising Auto

Rising Auto is a Chinese electric-vehicle brand created by SAIC Motor for premium and high-end battery-electric passenger cars. Its immediate predecessor was the R model line within SAIC's Roewe business. That line emerged in 2020 with the Roewe R ER6, a compact electric sedan related to the Roewe i6 Max, and was expanded later that year with the Marvel R electric sport-utility vehicle, a substantially redesigned derivative of the Roewe Marvel X. These vehicles used the R identity while remaining closely connected to the existing Roewe product structure. In March 2021, SAIC separated the R model line from Roewe and established it as an independent brand focused exclusively on luxury electric vehicles. The separation was accompanied by the presentation of the ES33 concept, which previewed a later production vehicle. In November 2021, the brand was renamed Rising Auto in English and Feifan Auto in Chinese. The rebranding was intended to give the electric-vehicle business a distinct identity rather than treating it as a model series within Roewe. The brand's next-generation product phase began with the Rising R7, a battery-electric mid-size coupe SUV introduced in 2022. The R7 was followed in early 2023 by the Rising F7, a larger and more upmarket battery-electric sedan. These vehicles represented a move away from the earlier ER6 and Marvel R, both of which were based on existing Roewe products and were withdrawn from the lineup at the end of 2022. The newer cars were positioned as dedicated Rising Auto products and formed the core of the brand's premium electric portfolio. Rising Auto also introduced a battery-swapping system for its vehicles in 2023. The system used dedicated exchange stations and followed a model already associated with competitor Nio. Battery swapping was presented as an alternative to conventional charging, with the aim of reducing vehicle refueling time for compatible customers. The introduction added an infrastructure component to Rising Auto's product strategy, although the available reference material does not establish the scale of the network or its commercial results. In October 2024, SAIC ended Rising Auto's operation as an independent brand and reorganized it as a high-end product line under Roewe. This change effectively altered the brand's organizational status while retaining its association with premium electric vehicles. Rising Auto is therefore best understood as an SAIC electric-vehicle marque that evolved from Roewe-derived products into a separate premium operation and was subsequently brought back into the Roewe structure. The available sources do not provide reliable information about a standalone headquarters, international sales footprint, financial performance, executive roster, or overseas operations.

Rising Auto originated in SAIC Motor's effort to create a distinct electric-vehicle product line within the Roewe brand. In January 2020, SAIC presented the Roewe R ER6, a compact battery-electric sedan intended to introduce the R identity. The ER6 was closely related to the Roewe i6 Max but received a different front-end treatment, including an R badge, along with revisions to the interior dashboard. Its relationship with an existing Roewe model illustrated the initial role of R as a sub-line rather than a fully independent marque. The line expanded in November 2020 with the Marvel R electric SUV. This vehicle was derived from the Roewe Marvel X but was extensively revised in exterior and interior appearance. SAIC promoted it in connection with 5G vehicle technology. At this stage, the R identity covered electric vehicles that remained technically and commercially linked to Roewe's existing range. In March 2021, SAIC announced that the R model line would be separated from Roewe and developed as an independent brand dedicated to luxury electric cars. The launch of the new structure included the R ES33 concept, which previewed a production vehicle planned for a later introduction. In November of the same year, the brand adopted the name Rising Auto, while its Chinese name became Feifan Auto. The change marked a formal attempt to establish a standalone identity for SAIC's high-end electric-vehicle business. The brand's product transition took place in 2022. Rising Auto introduced the R7, a battery-electric mid-size coupe SUV. At the end of that year, the earlier ER6 and Marvel R were withdrawn, allowing the company to concentrate on newer vehicles rather than continuing the Roewe-derived products. In early 2023, Rising Auto added the F7, a larger and more upmarket battery-electric sedan. The R7 and F7 became the principal production vehicles associated with the brand's independent phase. Rising Auto also announced a battery-swapping system in 2023. Dedicated stations were intended to replace a compatible vehicle's battery rather than requiring a conventional charging session. The approach resembled the system used by Nio and positioned Rising Auto within a broader industry debate over charging infrastructure, battery standardization, and service convenience. The supplied reference does not provide enough information to quantify the system's deployment or customer adoption. The independent-brand structure did not continue indefinitely. In October 2024, SAIC ended Rising Auto's independent operation and reorganized the marque as a high-end product line under Roewe. This represented a reversal of the 2021 separation, although Rising Auto's association with premium electric vehicles continued within the wider SAIC portfolio. The available material does not document a separate executive team, public listing, financial results, overseas expansion, or a definitive independent corporate headquarters.

1. 2024Independent operation ended

   SAIC reorganized Rising Auto as a high-end product line under Roewe.

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2. 2023Rising F7 launched

   The F7 expanded the lineup with a higher-class battery-electric sedan.

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3. 2023Battery-swapping system presented

   Rising Auto introduced dedicated battery-replacement stations for compatible vehicles.

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4. 2022Rising R7 launched

   The R7 introduced Rising Auto's newer generation of dedicated battery-electric vehicles.

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5. 2022Earlier R-derived models withdrawn

   Rising Auto ended production of the ER6 and Marvel R as it concentrated on next-generation products.

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6. 2021R became an independent SAIC brand

   SAIC separated the R model line from Roewe and focused the new operation on high-end electric cars.

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7. 2021R renamed Rising Auto

   The brand adopted the Rising Auto name in English and Feifan Auto in Chinese.

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8. 2020R ER6 introduced

   SAIC presented the Roewe R ER6 as the first vehicle in the R electric-vehicle model line.

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9. 2020Marvel R added to the R line

   The electric Marvel R SUV expanded the R line and was developed from the Roewe Marvel X.

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High-end and premium electric vehicles

• Rising ER6Compact battery-electric sedan2020

  The ER6 was the first production vehicle associated with the R model line. It was closely related to the Roewe i6 Max, but used a differentiated front fascia with the R identity and received dashboard changes inside the cabin. The model represented Rising Auto's early, Roewe-derived product strategy and was discontinued after the brand moved toward newer dedicated vehicles.

• Rising Marvel RCompact battery-electric SUV2020

  The Marvel R was the second major product in the R line. Based on the Roewe Marvel X, it received extensive exterior and interior redesign work and was promoted as a connected vehicle associated with 5G technology. It extended the early R portfolio into SUVs before being withdrawn at the end of 2022 as Rising Auto concentrated on next-generation models.

• Rising R7Mid-size battery-electric coupe SUV2022

  The R7 was the first major next-generation production vehicle introduced under the Rising Auto name. It is a battery-electric mid-size coupe SUV and marked the brand's move beyond lightly reworked Roewe derivatives. The R7 formed one of the two principal products in the independent phase of the brand.

• Rising F7Higher-class battery-electric sedan2023

  The F7 is a higher-class battery-electric sedan introduced in early 2023. It broadened Rising Auto's newer lineup beyond the R7 coupe SUV and served as a principal showcase for the brand's premium electric-vehicle positioning. The supplied sources do not provide verified specifications, pricing, sales data, or production volume.

• 2024End independent operation under Rising AutoStrategy

  After operating separately from Roewe, SAIC reorganized the business within its established brand structure.

  What changed. In October 2024, SAIC converted Rising Auto into a high-end product line under Roewe.

  Aftermath. Rising Auto ceased to operate as an independent SAIC brand, while its association with high-end electric vehicles continued as part of Roewe's portfolio.

  Source
• 2023Introduce battery swappingStrategy

  Rising Auto sought to supplement conventional charging with a faster battery-replacement model already used by a competitor in China's electric-vehicle market.

  What changed. The brand introduced dedicated battery-swapping stations for compatible vehicles.

  Aftermath. The system became part of Rising Auto's electric-mobility proposition, but the supplied sources do not establish its network scale or commercial performance.

  Source
• 2022Shift away from Roewe-derived vehiclesGeneration change

  The ER6 and Marvel R were closely related to existing Roewe vehicles, while Rising Auto sought to establish a newer and more distinct product portfolio.

  What changed. The company withdrew the two older products at the end of 2022 and concentrated on the R7 and subsequent next-generation vehicles.

  Aftermath. The R7 and F7 became the core production models associated with the independent Rising Auto phase.

  Source
• 2021Separate R from RoeweStrategy

  SAIC had initially developed R as an electric-vehicle model line within Roewe. The company decided to give the line an independent structure focused on high-end electric vehicles.

  What changed. SAIC separated the R operation from Roewe and presented the ES33 concept as an indication of the new brand's product direction.

  Aftermath. The independent structure was renamed Rising Auto later in 2021 and subsequently introduced the R7 and F7.

  Source
• 2021Rename the brand Rising AutoStrategy

  The independent R operation required a distinct market identity separate from its original Roewe model-line designation.

  What changed. SAIC changed the English name to Rising Auto and adopted Feifan Auto as the Chinese brand name.

  Aftermath. The renamed brand continued with a premium electric-vehicle focus and launched newer products under the Rising identity.

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• 2024Independent Rising Auto operation ended

  In October 2024, SAIC ended Rising Auto's independent operation and converted it into a high-end product line under Roewe.

  Leadership change
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• 2023Rising F7 sedan launched

  Rising Auto expanded its range with the higher-class F7 battery-electric sedan.

  Product launch
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• 2023Rising Auto introduced a battery-swapping system

  The brand presented dedicated battery-replacement stations for compatible vehicles, adding battery swapping to its electric-mobility proposition.

  Product launch
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• 2022Rising R7 entered the next-generation product phase

  The battery-electric R7 coupe SUV became the brand's first major next-generation production vehicle after the transition from Roewe-derived models.

  Product launchProduct generation
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• 2021R model line separated from Roewe to form an independent electric-vehicle brand

  SAIC separated its R model line from the Roewe structure and developed it as an independent brand focused on premium electric vehicles.

  Other
  Source
• 2021R brand renamed Rising Auto

  In November 2021, SAIC changed the English brand name from R to Rising Auto and used Feifan Auto as the Chinese identity.

  Other
  Source

1. Rising Auto
2. Rising Auto official website