Rising Auto
A Chinese electric-vehicle brand established by SAIC Motor and later integrated as a high-end product line under Roewe.
Last updated October 13, 2026
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Overview
Rising Auto is a Chinese electric-vehicle brand created by SAIC Motor for premium and high-end battery-electric passenger cars. Its immediate predecessor was the R model line within SAIC's Roewe business. That line emerged in 2020 with the Roewe R ER6, a compact electric sedan related to the Roewe i6 Max, and was expanded later that year with the Marvel R electric sport-utility vehicle, a substantially redesigned derivative of the Roewe Marvel X. These vehicles used the R identity while remaining closely connected to the existing Roewe product structure. In March 2021, SAIC separated the R model line from Roewe and established it as an independent brand focused exclusively on luxury electric vehicles. The separation was accompanied by the presentation of the ES33 concept, which previewed a later production vehicle. In November 2021, the brand was renamed Rising Auto in English and Feifan Auto in Chinese. The rebranding was intended to give the electric-vehicle business a distinct identity rather than treating it as a model series within Roewe. The brand's next-generation product phase began with the Rising R7, a battery-electric mid-size coupe SUV introduced in 2022. The R7 was followed in early 2023 by the Rising F7, a larger and more upmarket battery-electric sedan. These vehicles represented a move away from the earlier ER6 and Marvel R, both of which were based on existing Roewe products and were withdrawn from the lineup at the end of 2022. The newer cars were positioned as dedicated Rising Auto products and formed the core of the brand's premium electric portfolio. Rising Auto also introduced a battery-swapping system for its vehicles in 2023. The system used dedicated exchange stations and followed a model already associated with competitor Nio. Battery swapping was presented as an alternative to conventional charging, with the aim of reducing vehicle refueling time for compatible customers. The introduction added an infrastructure component to Rising Auto's product strategy, although the available reference material does not establish the scale of the network or its commercial results. In October 2024, SAIC ended Rising Auto's operation as an independent brand and reorganized it as a high-end product line under Roewe. This change effectively altered the brand's organizational status while retaining its association with premium electric vehicles. Rising Auto is therefore best understood as an SAIC electric-vehicle marque that evolved from Roewe-derived products into a separate premium operation and was subsequently brought back into the Roewe structure. The available sources do not provide reliable information about a standalone headquarters, international sales footprint, financial performance, executive roster, or overseas operations.
History
Rising Auto originated in SAIC Motor's effort to create a distinct electric-vehicle product line within the Roewe brand. In January 2020, SAIC presented the Roewe R ER6, a compact battery-electric sedan intended to introduce the R identity. The ER6 was closely related to the Roewe i6 Max but received a different front-end treatment, including an R badge, along with revisions to the interior dashboard. Its relationship with an existing Roewe model illustrated the initial role of R as a sub-line rather than a fully independent marque. The line expanded in November 2020 with the Marvel R electric SUV. This vehicle was derived from the Roewe Marvel X but was extensively revised in exterior and interior appearance. SAIC promoted it in connection with 5G vehicle technology. At this stage, the R identity covered electric vehicles that remained technically and commercially linked to Roewe's existing range. In March 2021, SAIC announced that the R model line would be separated from Roewe and developed as an independent brand dedicated to luxury electric cars. The launch of the new structure included the R ES33 concept, which previewed a production vehicle planned for a later introduction. In November of the same year, the brand adopted the name Rising Auto, while its Chinese name became Feifan Auto. The change marked a formal attempt to establish a standalone identity for SAIC's high-end electric-vehicle business. The brand's product transition took place in 2022. Rising Auto introduced the R7, a battery-electric mid-size coupe SUV. At the end of that year, the earlier ER6 and Marvel R were withdrawn, allowing the company to concentrate on newer vehicles rather than continuing the Roewe-derived products. In early 2023, Rising Auto added the F7, a larger and more upmarket battery-electric sedan. The R7 and F7 became the principal production vehicles associated with the brand's independent phase. Rising Auto also announced a battery-swapping system in 2023. Dedicated stations were intended to replace a compatible vehicle's battery rather than requiring a conventional charging session. The approach resembled the system used by Nio and positioned Rising Auto within a broader industry debate over charging infrastructure, battery standardization, and service convenience. The supplied reference does not provide enough information to quantify the system's deployment or customer adoption. The independent-brand structure did not continue indefinitely. In October 2024, SAIC ended Rising Auto's independent operation and reorganized the marque as a high-end product line under Roewe. This represented a reversal of the 2021 separation, although Rising Auto's association with premium electric vehicles continued within the wider SAIC portfolio. The available material does not document a separate executive team, public listing, financial results, overseas expansion, or a definitive independent corporate headquarters.
- 2024
Independent operation ended
[1]SAIC reorganized Rising Auto as a high-end product line under Roewe.
- 2023
Rising F7 launched
[1]The F7 expanded the lineup with a higher-class battery-electric sedan.
- 2023
Battery-swapping system presented
[1]Rising Auto introduced dedicated battery-replacement stations for compatible vehicles.
- 2022
Rising R7 launched
[1]The R7 introduced Rising Auto's newer generation of dedicated battery-electric vehicles.
- 2022
Earlier R-derived models withdrawn
[1]Rising Auto ended production of the ER6 and Marvel R as it concentrated on next-generation products.
- 2021
R became an independent SAIC brand
[1]SAIC separated the R model line from Roewe and focused the new operation on high-end electric cars.
- 2021
R renamed Rising Auto
[1]The brand adopted the Rising Auto name in English and Feifan Auto in Chinese.
- 2020
R ER6 introduced
[1]SAIC presented the Roewe R ER6 as the first vehicle in the R electric-vehicle model line.
- 2020
Marvel R added to the R line
[1]The electric Marvel R SUV expanded the R line and was developed from the Roewe Marvel X.
Products and positioning
High-end and premium electric vehicles
Compact battery-electric sedan · 2020
Rising ER6
The ER6 was the first production vehicle associated with the R model line. It was closely related to the Roewe i6 Max, but used a differentiated front fascia with the R identity and received dashboard changes inside the cabin. The model represented Rising Auto's early, Roewe-derived product strategy and was discontinued after the brand moved toward newer dedicated vehicles.
Compact battery-electric SUV · 2020
Rising Marvel R
The Marvel R was the second major product in the R line. Based on the Roewe Marvel X, it received extensive exterior and interior redesign work and was promoted as a connected vehicle associated with 5G technology. It extended the early R portfolio into SUVs before being withdrawn at the end of 2022 as Rising Auto concentrated on next-generation models.
Mid-size battery-electric coupe SUV · 2022
Rising R7
The R7 was the first major next-generation production vehicle introduced under the Rising Auto name. It is a battery-electric mid-size coupe SUV and marked the brand's move beyond lightly reworked Roewe derivatives. The R7 formed one of the two principal products in the independent phase of the brand.
Higher-class battery-electric sedan · 2023
Rising F7
The F7 is a higher-class battery-electric sedan introduced in early 2023. It broadened Rising Auto's newer lineup beyond the R7 coupe SUV and served as a principal showcase for the brand's premium electric-vehicle positioning. The supplied sources do not provide verified specifications, pricing, sales data, or production volume.
Controversies
Brand decisions
2024
End independent operation under Rising AutoStrategyBackground
After operating separately from Roewe, SAIC reorganized the business within its established brand structure.
Action taken
In October 2024, SAIC converted Rising Auto into a high-end product line under Roewe.
Aftermath
Rising Auto ceased to operate as an independent SAIC brand, while its association with high-end electric vehicles continued as part of Roewe's portfolio.
2023
Introduce battery swappingStrategyBackground
Rising Auto sought to supplement conventional charging with a faster battery-replacement model already used by a competitor in China's electric-vehicle market.
Action taken
The brand introduced dedicated battery-swapping stations for compatible vehicles.
Aftermath
The system became part of Rising Auto's electric-mobility proposition, but the supplied sources do not establish its network scale or commercial performance.
2022
Shift away from Roewe-derived vehiclesGeneration changeBackground
The ER6 and Marvel R were closely related to existing Roewe vehicles, while Rising Auto sought to establish a newer and more distinct product portfolio.
Action taken
The company withdrew the two older products at the end of 2022 and concentrated on the R7 and subsequent next-generation vehicles.
Aftermath
The R7 and F7 became the core production models associated with the independent Rising Auto phase.
2021
Separate R from RoeweStrategyBackground
SAIC had initially developed R as an electric-vehicle model line within Roewe. The company decided to give the line an independent structure focused on high-end electric vehicles.
Action taken
SAIC separated the R operation from Roewe and presented the ES33 concept as an indication of the new brand's product direction.
Aftermath
The independent structure was renamed Rising Auto later in 2021 and subsequently introduced the R7 and F7.
2021
Rename the brand Rising AutoStrategyBackground
The independent R operation required a distinct market identity separate from its original Roewe model-line designation.
Action taken
SAIC changed the English name to Rising Auto and adopted Feifan Auto as the Chinese brand name.
Aftermath
The renamed brand continued with a premium electric-vehicle focus and launched newer products under the Rising identity.
Sources6 sources
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