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Rio

Rio is a beauty device and beauty tools brand that describes itself as "the beauty specialists".

Last updated November 2, 2026

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Overview

Rio presents itself as "the beauty specialists", offering beauty devices, treatments, beauty tools and accessories for at-home beauty needs. Its product range spans skin and eye devices, hair care and hair removal, nails, feet, teeth, home salon equipment and accessories. Rio states it has over 30 years' experience in beauty devices, treatments, beauty tools and accessories, and that it pioneered the fusion of beauty and salon technology, introducing the first home laser hair removal system. It also offers a selection of beauty tools and devices for partners at Selfridges.

History

Rio states that it has over 30 years' experience in beauty devices, treatments, beauty tools and accessories, offering customers solutions to their everyday beauty needs. It describes itself as "the beauty specialists", bringing quality, performance and value to at-home beauty treatments. Rio also states that it has pioneered the fusion of beauty and salon technology and introduced the first home laser hair removal system.

Products and positioning

Rio positions itself as "the beauty specialists", bringing quality, performance and value to at-home beauty treatments.

  • Eye Refreshing Massager

    A device whose cooling mode helps visibly de-puff the under-eye area, with gentle heat and vibration to relieve tension, targeted micro-massage to release tension in the forehead and around the brows, and cool therapy to reduce redness and inflammation.

  • Face & Body Massage Roller

    A device using EMS technology to gently stimulate underlying muscles, helping improve tone and definition with continued use; regular use supports skin's natural bounce and resilience, reducing the appearance of sagging over time; microcurrent stimulation encourages the skin's natural renewal processes; gentle massage and vibration help ease daily tension.

Controversies

  • 2021

    Court upholds judgment in RIO trademark dispute

    The Shandong High People's Court rejected the appeals and upheld the first-instance judgment in a trademark dispute involving RIO-associated Shanghai Bacchus Liquor and several other companies. The first-instance court had found that the defendants' conduct infringed Bacchus's registered trademark rights and ordered company-name changes and compensation.

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