Purcotton

Purcotton (Chinese: 全棉时代) is a Chinese consumer brand built around cotton as its core material, founded in 2009 and wholly owned by Winner Medical Co., Ltd. (SZSE: 300888), a medical consumables group. The brand positions itself on the idea of "cotton changes the world" (全棉改变世界), promoting a lifestyle described as comfortable, healthy and environmentally friendly, and it has become one of China's best-known domestic cotton-goods brands in the mother-and-baby and household-goods categories. The brand's product range spans cotton tissues (棉柔巾), cotton wet wipes, gauze bath towels, feminine sanitary pads under its 奈丝公主 (Nice Princess) sub-brand, cotton baby diapers, post-partum care pads, baby and children's apparel, home textiles and homewear. Its baby ultra-soft pure cotton tissue (婴儿超柔纯棉柔巾) is a flagship item, and its post-partum care pad has been repeatedly recognized by parenting media. Purcotton draws on the quality and production systems of its parent Winner Medical, which has a long history in wound care and infection protection, and it markets itself as a "national goods" (国货) brand with strict quality control. Purcotton operates across online and offline channels in China, including its own official mall, major e-commerce platforms such as JD.com, and physical stores, and it has built a large membership base — reported to have surpassed 20 million members by 2020. The brand runs a membership program with tiered benefits and a monthly member day on the 18th, plus an annual 818 member festival. It has also expanded into brand experiences such as a global flagship store and cotton-field fashion shows. In marketing, Purcotton has worked with celebrities including Zhao Liying, Guo Jingjing, Zhang Linghe and Lu Yuxiao as spokespeople for home textiles, homewear and its feminine-care line. It is active in sustainability and social responsibility, participating in disaster-relief donations alongside Winner Medical and 奈丝公主, and engaging with industry bodies such as the China Cotton Association, where it was elected a vice-chairman unit. The brand also promotes the sustainability of cotton as a renewable, biodegradable material.

Purcotton presents its history as beginning in 1991 and as being connected to Winner Medical’s long-standing medical background. The brand’s own account frames this heritage as an important part of its consumer proposition: cotton products are developed not only as apparel or household commodities, but also as products related to hygiene, care, and comfortable everyday use. Over time, the brand expanded from its cotton-centered foundation into a broad lifestyle portfolio. Its current official description groups the business into cleaning and care, maternity and childcare, women's care, clothing and apparel, and home living, among other categories. Products cited by the company include cotton soft towels, wet wipes, diapers, nursing and maternity items, sanitary pads, menstrual pants, tampons, children's clothing, baby clothing, homewear, bedding, and towels. This expansion made Purcotton a multi-category consumer brand rather than a narrowly defined textile or children's-clothing label. The brand’s stated vision, “Cotton Changes the World,” reinforces its use of cotton as both a material proposition and a broader lifestyle theme. The official site emphasizes cotton-based product development and describes a portfolio approaching 10,000 styles. The available material does not provide a fully dated chronology of product launches, acquisitions, leadership changes, or international expansion, so those events are not added here. In retail, Purcotton states that all of its stores are directly operated and that it does not use franchise stores. This operating model is a notable part of its consumer-facing identity, although the available reference does not specify the store count or the dates on which the retail network reached particular milestones. The brand remains active in China through physical retail and its official e-commerce website. Its ownership and corporate relationship are associated with Winner Medical, but additional independent verification would be needed for a detailed corporate timeline.

• 1991

  Brand establishment

  [1]Purcotton official websitepurcotton.com

  Purcotton’s official website states that the brand was established in 1991 and developed against the medical background of Winner Medical.

A cotton-centered, hygiene-conscious lifestyle brand serving mother-and-baby, women's care, cleaning, apparel, and home-living needs.

• Cleaning and personal care

  Cotton soft towels

  Disposable or everyday-use cotton soft towels are identified by the brand as one of its core offerings. They represent Purcotton’s central proposition of applying cotton materials to convenient, hygiene-oriented daily care.

• Women's care

  Nais Princess sanitary products

  Nais Princess is presented on the official website as one of Purcotton’s three core product lines. The line belongs to the brand’s women's-care portfolio, which also includes menstrual pants and tampons.

• Baby and maternity care

  Nais Baby cotton diapers

  Nais Baby cotton diapers are named by the brand as a core offering within its maternity and childcare business. The broader category includes diapers, changing-care products, and other items intended for infant and family use.

• Kids apparel

  Baby and children's clothing

  Purcotton’s apparel range includes children's and baby clothing. These products extend the cotton proposition into wearable goods and support the brand’s presence in the mother-and-baby market.

• Home living

  Home and household products

  The home-living assortment includes homewear, bedding, bath towels, and related household textiles. Together with wet wipes and cleaning products, this category broadens Purcotton from personal care into routine household consumption.

• 2021

  Makeup Remover Wipe Ad Criticized for Mocking Women; Brand Apologizes Twice and Holds Staff Accountable

  In January 2021, a Purcotton video used a woman being followed and her appearance after removing makeup as advertising material, drawing criticism for being offensive to women. The brand removed the video and apologized twice, acknowledging an internal review failure, holding management accountable, and ending cooperation with the content supplier. The Winner Medical entry is linked to its Purcotton business.

  Source

• 2021

  Purcotton apologizes and withdraws criticized advertisement

  In January 2021, the brand Purcotton faced controversy after an advertisement drew criticism for allegedly insulting and objectifying women. In response, Purcotton issued an apology, stating that it would establish a rectification group and hold those responsible accountable. The company also removed the criticized video. The incident centered on the advertisement's content and the brand's subsequent apology and withdrawal of the video.

  Source

Read more

• 2021-01-08

  Purcotton apologizes and withdraws criticized advertisement[8]Purcotton apologizes and withdraws criticized advertisementtmtpost.com

  After its advertisement drew criticism for allegedly insulting and objectifying women, Purcotton apologized, said it would establish a rectification group and hold those responsible accountable, and removed the video.

1. 1Purcotton official websitepurcotton.com
2. 2全棉时代品牌官网（PurCotton）-全棉改变世界！purcotton.com
3. 3全棉时代会员突破2000万，会员权益更新升级purcotton.com
4. 4全棉时代荣获多项母婴大奖：国货好棉引领母婴行业purcotton.com
5. 5国货好棉自然柔软，全棉时代亮相2021CBME孕婴童展purcotton.com
6. 6Makeup Remover Wipe Ad Criticized for Mocking Women; Brand Apologizes Twice and Holds Staff Accountablethepaper.cn
7. 7Makeup Remover Wipe Ad Criticized for Mocking Women; Brand Apologizes Twice and Holds Staff Accountablethepaper.cn
8. 8Purcotton apologizes and withdraws criticized advertisementtmtpost.com
9. 9自夸式道歉？全棉时代遭质疑，曾被曝产品质量不合格finance.qianlong.com