Purcotton controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
Makeup Remover Wipe Ad Criticized for Mocking Women; Brand Apologizes Twice and Holds Staff Accountable
In January 2021, a Purcotton video used a woman being followed and her appearance after removing makeup as advertising material, drawing criticism for being offensive to women. The brand removed the video and apologized twice, acknowledging an internal review failure, holding management accountable, and ending cooperation with the content supplier. The Winner Medical entry is linked to its Purcotton business.
2021
Purcotton apologizes and withdraws criticized advertisement
Company response
In January 2021, the brand Purcotton faced controversy after an advertisement drew criticism for allegedly insulting and objectifying women. In response, Purcotton issued an apology, stating that it would establish a rectification group and hold those responsible accountable. The company also removed the criticized video. The incident centered on the advertisement's content and the brand's subsequent apology and withdrawal of the video.
After its advertisement drew criticism for allegedly insulting and objectifying women, Purcotton apologized, said it would establish a rectification group and hold those responsible accountable, and removed the video.
Company response
Apology — 全棉时代
在舆论的压力之下，全棉时代昨日下午晚些时候终于发布了致歉声明
Remediation — 全棉时代
表示将立即成立整改小组，并对出现的问题严格问责
Remediation — 全棉时代
同时第一时间对视频进行下架处理
Source excerpt
这条丑化、物化女性视频的上线很快引起了网友的不满。
在舆论的压力之下，全棉时代昨日下午晚些时候终于发布了致歉声明，表示将立即成立整改小组，并对出现的问题严格问责，同时第一时间对视频进行下架处理。
这一广告创意遭到网友质疑，有网友认为全棉时代卸妆巾的用户是女性，却如此不尊重女性。