Procter & Gamble Philippines
Corporate brand
UnclaimedProcter & Gamble Philippines is the Philippine operating subsidiary of The Procter & Gamble Company, manufacturing, importing, marketing, and supervising a broad portfolio of household, personal-care, beauty, and consumer-health products.
Last updated August 31, 2026
Overview
Procter & Gamble Philippines is the Philippine subsidiary and local operating organization of The Procter & Gamble Company, the United States-based consumer-goods multinational. Its activities cover the production, manufacture, importation, marketing, distribution, and supervision of P&G products for the Philippine market. The local portfolio spans laundry care, fabric care, dishwashing, personal cleansing, hair care, oral care, deodorants, skin care, feminine and personal products, grooming, and consumer health. The business traces its Philippine presence to 1935, when P&G expanded into the Far East through the acquisition of Philippine Manufacturing Company (PMC). That transaction made the Philippine operation P&G's first operational unit in the Far East and its second-oldest subsidiary outside North America. The local business consequently has a longer history than many other P&G country organizations and became an important platform for the company's regional expansion. In 1964, P&G and its Philippine counterpart were merged into a new organization named Procter & Gamble PMC. The company used the Moon and Stars logo until 1989, when the local entity adopted the name Procter & Gamble Philippines. The historical identity of the business has therefore passed through several corporate and visual phases while remaining connected to the same global P&G house. P&G Philippines has operated manufacturing facilities in the country, including facilities associated with Tondo in Manila and Cabuyao in Laguna. Since 2016, its corporate base has been in Bonifacio Global City, Taguig. Local manufacturing is supplemented by imports from nearby P&G operations in Malaysia, Indonesia, Thailand, Vietnam, and South Korea. This combination enables the Philippine organization to maintain local supply and manufacturing capabilities while drawing on the wider Southeast Asian production network for selected products. Its brands in the Philippine market have included Safeguard, Head & Shoulders, Tide, Downy, Ariel, Pantene, Oral-B, Olay, Gillette, Vicks, Joy, and other internationally recognized P&G names. The local portfolio has changed over time as P&G has acquired brands, discontinued or replaced certain products, and sold selected businesses or brands to other companies. Examples recorded in the Philippine brand history include the addition of Ambi Pur after P&G acquired the brand from Sara Lee Philippines in 2010, the sale of Perla to SCPG Asia Pacific in 2016, and the transfer of Pringles to Monde Nissin in 2017 under a licensing arrangement with Kellogg's. P&G Philippines is best understood not as a single consumer product brand but as a country-level corporate organization and brand portfolio manager. Its market role is to adapt and operate P&G's global and regional brands within Philippine retail and consumer-health channels, while supporting local production, imports, marketing, and distribution. The organization remains active as part of The Procter & Gamble Company.
History
Procter & Gamble Philippines originated in 1935, when The Procter & Gamble Company expanded its international operations by acquiring Philippine Manufacturing Company, commonly abbreviated as PMC. The acquisition established P&G's first operational unit in the Far East and created what became its second-oldest subsidiary outside North America. The Philippine operation consequently occupies an early place in P&G's international history and served as a long-standing local base for the company's consumer-products activities. The business developed as a manufacturing and commercial organization serving Philippine consumers. Its activities came to include laundry detergents, soaps, shampoos, hair conditioners, toothpastes, deodorants, skin-care products, household cleaners, toilet soaps, and consumer-health products. Through these categories, the subsidiary connected Philippine consumers with both locally produced goods and products sourced through P&G's wider Asian network. In 1964, as part of a broader expansion, P&G merged with its Philippine counterpart to form Procter & Gamble PMC. The organization used the company's Moon and Stars logo until 1989. That year, it was renamed Procter & Gamble Philippines, aligning the local corporate identity more directly with the global P&G name. Historical references associate the company's branding and manufacturing presence first with its original plant in Tondo, Manila, and later with facilities in Cabuyao, Laguna. The local operating model has combined manufacturing with imports. Although P&G Philippines produces and manufactures products in the country, it also imports selected P&G goods from neighboring operations in Malaysia, Indonesia, Thailand, Vietnam, and South Korea. This regional sourcing model supports the breadth of the Philippine portfolio and allows the country organization to participate in P&G's broader Southeast Asian supply structure. The Philippine portfolio has changed as P&G expanded, reorganized, acquired, discontinued, or divested brands. Current or recently documented local brands include Ambi Pur, Ariel, Dolo-Neurobion, Downy, Gillette, Gillette Venus, Head & Shoulders, Herbal Essences, Joy, Neurobion, Olay, Old Spice, Oral-B, Pantene, Safeguard, Secret, Sangobion, Tide, and Vicks. The local business has also carried brands that were later discontinued, sold, or transferred. These include Ace, Bonux, Camay, Crest, Duracell, Gain, Ivory, Mr. Clean, Pampers, Perla, Pringles, Rejoice, Vidal Sassoon, and Zest, among others. Several portfolio changes illustrate the changing boundaries of the local operation. Ambi Pur was added after P&G acquired it from Sara Lee Philippines in 2010. Mr. Clean was discontinued in the Philippines in 2010 and was associated with a subsequent Bonux offering, while Bonux itself was later discontinued. Perla was sold to SCPG Asia Pacific in 2016. Pringles was sold to Monde Nissin in 2017 under license from Kellogg's. Other historical brand transfers include Dari Creme and Star, which were sold to San Miguel Corporation in 1994 for use under the Magnolia brand. Since 2016, the company has been based in Bonifacio Global City, Taguig. In its current form, Procter & Gamble Philippines is a country-level subsidiary rather than a standalone global brand. Its role is to produce, import, market, distribute, and supervise P&G brands in the Philippines while coordinating with the multinational's regional and global operations. The organization remains active and continues to represent one of P&G's oldest international operating presences.
- 2017
Pringles leaves the local P&G portfolio
[1]Pringles is sold to Monde Nissin in the Philippines under a licensing arrangement with Kellogg's.
- 2016
Headquarters move to Bonifacio Global City
[1]The company becomes based in Bonifacio Global City, Taguig, while the Perla brand is sold to SCPG Asia Pacific.
- 2010
Ambi Pur enters the portfolio
[1]Ambi Pur is added to the Philippine P&G portfolio following its acquisition from Sara Lee Philippines.
- 1989
Local company renamed Procter & Gamble Philippines
[1]The Philippine subsidiary changes its name from Procter & Gamble PMC to Procter & Gamble Philippines.
- 1964
Procter & Gamble PMC is formed
[1]P&G and its Philippine counterpart merge to form the organization known as Procter & Gamble PMC.
- 1935
P&G establishes its first Far Eastern operating unit
[1]The acquisition of Philippine Manufacturing Company gives The Procter & Gamble Company an operating presence in the Philippines and creates its first operational unit in the Far East.
Products and positioning
A Philippine consumer-goods operating company built around the global P&G portfolio, combining locally manufactured and regionally imported products across everyday household, personal-care, beauty, grooming, and consumer-health categories.
Household care
Laundry and fabric care
The local portfolio has included laundry detergents and fabric-care products under brands such as Ariel, Tide, Downy, Bonux, Ace, Gain, and related historical names. These products represent a core part of P&G Philippines' everyday household offering, with selected items manufactured locally and others supplied through the company's Southeast Asian network.
Personal care
Personal cleansing
Personal-cleansing products have included Safeguard and other soap and body-wash offerings. The category reflects P&G Philippines' long-standing presence in household and personal hygiene, with Safeguard identified among the company's principal Philippine brands.
Beauty and personal care
Hair care
The Philippine hair-care portfolio includes Head & Shoulders, Pantene, Herbal Essences, and selected former brands such as Rejoice, Prell, and Vidal Sassoon. Products cover shampoo and conditioning needs and are marketed through the local P&G organization.
Personal care
Oral care
Oral-B is a principal oral-care brand in the Philippine portfolio. The broader historical portfolio also included Crest. The category comprises oral-hygiene products supplied through P&G's local and regional production arrangements.
Beauty and personal care
Grooming and deodorants
Grooming and deodorant offerings include Gillette, Gillette Venus, Old Spice, and Secret. These brands cover shaving, hair removal, deodorants, and antiperspirants for different consumer segments in the Philippine market.
Beauty and personal care
Skin care
Olay is the principal skin-care name identified in the current Philippine portfolio. The local organization has also historically handled other beauty and skin-care brands, although individual brand availability has changed over time.
Consumer healthcare
Consumer health
The consumer-health portfolio includes Vicks, Neurobion, Dolo-Neurobion, and Sangobion. These products extend the Philippine operation beyond household and beauty categories into over-the-counter and nutritional health-related offerings.
Household care
Household cleaning and dishwashing
Joy and historical cleaning brands such as Mr. Clean form part of the company's household-care history in the Philippines. Mr. Clean was discontinued in the local market, while Joy remains listed among the current brands.
Brand decisions
2017
Transfer of Pringles to Monde NissinM&ABackground
Pringles was no longer retained within the local P&G portfolio.
Action taken
Pringles was sold to Monde Nissin in the Philippines under license from Kellogg's.
Aftermath
Pringles became a former P&G Philippines brand and continued in the market through the new local operator and licensing structure.
2016
Sale of PerlaM&ABackground
P&G's Philippine portfolio was being adjusted as the company managed its local brand mix.
Action taken
The Perla brand was sold to SCPG Asia Pacific.
Aftermath
Perla became a former P&G Philippines brand while the subsidiary continued operating with its remaining portfolio.
2010
Addition of Ambi PurM&ABackground
P&G expanded its air-care and household-care portfolio through the acquisition of Ambi Pur from Sara Lee Philippines.
Action taken
Ambi Pur was incorporated into the P&G Philippines brand portfolio.
Aftermath
The acquisition broadened the household-care range represented by the Philippine subsidiary.
1989
Renaming as Procter & Gamble PhilippinesStrategyBackground
The local subsidiary had operated under the Procter & Gamble PMC name since the 1964 merger.
Action taken
The company changed its name to Procter & Gamble Philippines.
Aftermath
The new name aligned the Philippine corporate identity more directly with the global P&G organization.
1964
Merger into Procter & Gamble PMCStrategyBackground
P&G was expanding its international business and reorganizing its relationship with the Philippine counterpart.
Action taken
P&G merged with its Philippine counterpart and created Procter & Gamble PMC.
Aftermath
The merged organization continued the local business under a unified corporate structure and used the Moon and Stars logo until 1989.
1935
Acquisition of Philippine Manufacturing CompanyM&ABackground
P&G was expanding beyond North America and sought an operating presence in the Far East.
Action taken
The company acquired Philippine Manufacturing Company and established the foundation of its Philippine subsidiary.
Aftermath
The transaction created P&G's first operational unit in the Far East and a long-running Philippine manufacturing and commercial organization.
Recent events
- 2017
Pringles transfers to Monde Nissin in the Philippines[1]
M&A
Pringles was sold to Monde Nissin for the Philippine market under a license from Kellogg's, ending its place in the local P&G portfolio.
- 2016
P&G Philippines moves its base to Bonifacio Global City[1]
M&A · Other
The Philippine organization became based in Bonifacio Global City, Taguig. The same year, the Perla brand was sold to SCPG Asia Pacific.
- 2010
Ambi Pur joins the Philippine P&G portfolio[1]
M&A · Product generation
Ambi Pur became part of the local P&G portfolio following P&G's acquisition of the brand from Sara Lee Philippines.
- 1989
The Philippine subsidiary adopts the Procter & Gamble Philippines name[1]
Other
Procter & Gamble PMC was renamed Procter & Gamble Philippines, marking the adoption of the name used for the local subsidiary today.
- 1964
Procter & Gamble PMC is formed[1]
M&A · Other
P&G merged with its Philippine counterpart to create the organization known as Procter & Gamble PMC during a period of corporate expansion.
- 1935
P&G enters the Philippine market through Philippine Manufacturing Company[1]
M&A
The Procter & Gamble Company acquired Philippine Manufacturing Company, establishing its first operational unit in the Far East and its second-oldest subsidiary outside North America.
Sources1 sources
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