PostFinance

PostFinance is one of Switzerland’s leading financial institutions. It serves private and business customers, with more than 2.4 million customers described by the company as relying on it to help manage their finances. Its stated aim is to make money management as easy as possible for customers. The company’s offering spans everyday financial services and digital products. Its website presents account opening, payment cards, financial investments, life insurance and financing among the services and customer needs it addresses. PostFinance also offers digital investment solutions and online trading, and has developed digital platforms for financial services. Valuu, for example, is described as a fully digital mortgage brokerage platform that connects users with mortgage offers from different providers and supports the financing process online. PostFinance and Swissquote jointly launched Yuh, a banking app for customers who conduct their banking online, combining payments, saving towards goals and investing. PostFinance Ltd is a private limited company under private law and a wholly owned subsidiary of Swiss Post Ltd. It is regulated by the Swiss Financial Market Supervisory Authority (FINMA) and holds a licence under the Banking Act. The company is governed by a Board of Directors, with operational management handled by its Executive Board. Its official site describes the business as focused on private and business customers and highlights responsible management, trust and security. PostFinance’s history is connected to the launch of the post cheque and giro service. The company describes itself as a pioneer with a history spanning more than a century. Its more recent developments include digital investment solutions, the Valuu mortgage platform, the jointly launched Yuh app, an updated PostFinance Card combined with Debit Mastercard, and a brand identity refresh introduced in stages from spring 2024. Its website also promotes SmartPoints, customer advice and services including card security and e-trading.

PostFinance traces its institutional history to the launch of the post cheque and giro service. The company describes that beginning as part of a history extending over more than a century and characterizes itself as a pioneer in Swiss financial services. The supplied company history does not give a specific founding year, so a precise year of establishment is not stated here. Over time, PostFinance developed into a financial institution serving both private and business customers. Its present-day corporate description emphasizes helping customers manage their money as easily as possible. Its organization is distinct from Swiss Post: PostFinance Ltd is a private limited company under private law, wholly owned by Swiss Post Ltd, and operating under Swiss law. It is regulated by FINMA and has a licence under the Banking Act. The company’s Board of Directors is its highest official body, while its Executive Board is responsible for operational management. The company history highlights an increasing role for digital services and new financial products. PostFinance introduced new investment solutions, including four digital investment offerings, and entered the platform business with Valuu. Valuu was presented as a fully digital mortgage brokerage platform designed to make it possible to find and take out mortgages online, with options from different providers. PostFinance also partnered with Swissquote to launch Yuh, an app for customers who handle their banking online. The company describes Yuh as combining smartphone payments, saving for personal goals and investing, including the ability to invest large or very small sums. PostFinance has also updated its payment-card proposition. Its history page says the PostFinance Card is being combined with Debit Mastercard, expanding its stated use to additional in-person points of sale, online purchases and transactions outside Switzerland. In a separate change to its public-facing identity, the company began a staged brand makeover from spring 2024. The new visual system includes a logo based on two dynamic curved quarter-circles forming a stylized interpretation of the Swiss cross, as well as a new typeface and colour palette. The company continues to present a broad set of services to private and business customers. Its current website promotes account opening, payment cards, investment information, financing, life insurance, advice and online services such as e-trading. The available official material describes a business combining established banking and payment services with digital investment, trading and financing offerings, under the ownership of Swiss Post Ltd.

• Post cheque and giro service begins

• Digital investment solutions introduced

• Valuu platform launched

• Yuh launched with Swissquote

• PostFinance Card combined with Debit Mastercard

• Brand identity refresh begins

A Swiss financial institution focused on making money management straightforward for private and business customers, with digital services and products alongside banking and payment offerings.

• PostFinance Card with Debit Mastercard

  A payment card combining the PostFinance Card with Debit Mastercard, with stated in-store, online and international use.

• Yuh

  A banking app jointly launched by PostFinance and Swissquote, combining payments, saving for goals and investing.

• Valuu

  A fully digital mortgage brokerage platform that offers access to mortgage options from different providers and supports online financing.

• Digital investment solutions

  A set of four digital investment solutions introduced as an expansion of PostFinance’s investment range.

• SmartPoints credit card promotion

• Refresh of brand identityOther

• Card integration with Debit MastercardOther

1. 1PostFinance for private customerspostfinance.ch
2. 2PostFinance’s history | PostFinancepostfinance.ch
3. 3Company | PostFinancepostfinance.ch
4. 4Organization chart | PostFinancepostfinance.ch