Nissin Cisco
Nissin Cisco is a core operating company of the Nissin Foods Group, centered on confectionery and cereal.
Last updated October 13, 2026
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Overview
Nissin Cisco is described on the Nissin Foods Group official site as a core operating company of the Nissin Foods Group, with confectionery and cereal as its two pillars. Its confectionery business, the company's founding business, includes long-selling products such as Ace Coin, Coconut Sable, and Choco Flake. In recent years, cereal growth has accelerated amid rising demand for convenience and health consciousness. Ciscoon, launched in 1963, is described as the No. 1 domestic corn flake brand by sales, and the granola Goro-Gura, launched in 2014, is said to have gained customer support and boosted the company's growth. The company slogan is "More fun, more healthily."
History
According to the Nissin Foods Group official history page, the business began in 1924 in Sakai City, O-machi Higashi 4-7 as Harimaya Seika-sho. In 1934 a factory was added in Sakai City, Yasui-cho 27, and chocolate production began. In 1948 a new factory was established in Osaka City, Abeno-ku, Hannan-cho Nishi 6, biscuit production began, and Harimaya Seika Co., Ltd. was established. In 1955, at the current Osaka factory location, Sakai City, Ishizu Kitamachi 80, Mitaka Seika Co., Ltd. was established and biscuit and chocolate production began; Ace Coin was launched. In 1960 the company name was changed to Cisco Seika Co., Ltd. (capital 6 million yen). In 1963 corn flake production facilities were completed and Ciscoon was launched; Ciscoon, introduced with the catchphrase "World breakfast Ciscoon," became a major hit and established a new dietary lifestyle and food culture throughout Japan, and a Tokyo factory was built in Menuma-machi, Osato-gun, Saitama Prefecture. In 1964 the company name was changed to Cisco Co., Ltd. (capital 200 million yen), and the Tokyo factory began operation in Menuma-machi, Osato-gun, Saitama Prefecture. In 1965 Coconut Sable was launched. In 1968 Choco Flake was launched. In 1978 Crisp Cake (now Crisp Choco) was launched. In 1988 capital was increased to 500 million yen. In 1991 the company joined the Nissin Foods Group and changed its name to Nissin Cisco Co., Ltd. (capital 2.6 billion yen). In 1999 the Tokyo factory obtained ISO9002 certification and the Osaka factory obtained ISO9002 certification (both factories later moved through ISO9001 and ISO22000 and currently use FSSC22000). In 2001 Ciscoon BIG was launched. In 2002 the CI mark was changed to "Cisco's." In 2004 the Tokyo factory obtained ISO14001 certification and the Osaka factory obtained ISO14001 certification. In 2005 Ace Coin marked its 50th anniversary of launch. In 2008 the Nissin Foods Group shifted to a holding company structure, and the company became a group operating company of Nissin Foods Holdings Co., Ltd. In 2009 GooTa Fruit-Packed Granola (predecessor of the Goro-Gura series) was launched. In 2011 the Ciscoon character was renewed and packaging was renewed; a second factory was added to the Tokyo factory and Ciscoon production began in eastern Japan; March 20 was established as Sable Day based on the wordplay "Sa (3) bu (2) re (0)." In 2012 the Osaka factory and Tokyo factory obtained ISO22000 certification. In 2013 Ciscoon marked its 50th anniversary of launch and the CI mark was changed to the NISSIN lip mark. In 2014 the Goro-Gura series was launched. In 2015 Coconut Sable marked its 50th anniversary of launch. In 2018 Choco Flake marked its 50th anniversary of launch and Crisp Choco marked its 40th anniversary of launch; the Tokyo factory obtained FSSC22000 certification. In 2019 the Osaka factory obtained FSSC22000 certification. In 2022 the Osaka factory and Tokyo factory obtained ISO45001 certification. In 2024 Goro-Gura marked its 10th anniversary of launch and the company reached its 100th anniversary since founding.
Products and positioning
エースコイン
シスコーン
ココナッツサブレ
チョコフレーク
クリスプケーキ
シスコーンBIG
GooTaフルーツたっぷりグラノーラ
ごろっとグラノーラ
Sources3 sources
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