New Holland Construction

New Holland Construction is a global construction-equipment brand headquartered in Turin, Italy, and owned by CNH Industrial N.V. Its origins trace to the New Holland Machine Company, established in 1895 in New Holland, Pennsylvania. The historical New Holland business developed from an American machinery operation into part of a much larger international industrial group, and the modern New Holland Construction brand was assembled as a global, full-line construction-equipment offering in 2005. The brand serves construction, infrastructure, earthmoving, utilities, agriculture-related contracting, quarrying and other applications requiring mobile heavy equipment. Its portfolio covers both heavy and light construction machinery. Products associated with the brand include crawler excavators, mini excavators, wheel loaders, backhoe loaders, skid-steer loaders, dozers and motor graders. These machines are used for excavation, loading, grading, trenching, material handling, site preparation and roadwork. The range is intended to cover the needs of contractors and fleet operators from compact urban projects through large-scale earthmoving operations. New Holland Construction became part of CNH in 1999. CNH was subsequently separated from Fiat Group and transferred into Fiat Industrial at the beginning of 2011; Fiat Industrial later became part of the corporate history leading to CNH Industrial. The brand therefore operates within a multinational agricultural, construction and commercial-vehicle machinery structure rather than as an independent publicly listed company. CNH Industrial manufactures New Holland-branded construction equipment through a worldwide production and research network. According to the referenced encyclopedia material, New Holland Construction has ten manufacturing plants and ten research and development centers distributed internationally. Its commercial network includes more than 800 dealers and approximately 2,100 outlets. The brand is present in about 100 countries and organizes its products into thirteen families, comprising five heavy-equipment families and eight light-equipment families. This network gives it a broad geographic reach while allowing equipment, support and distribution to be adapted to regional markets. The brand's market proposition centers on practical productivity, equipment breadth and support for contractors operating across different job-site conditions. Its product identity is particularly associated with excavators, loaders and backhoe loaders, although the complete range extends to additional earthmoving and site-preparation categories. New Holland Construction is distinct from New Holland Agriculture, another CNH Industrial brand focused on agricultural machinery, even though both share the New Holland name and corporate group. New Holland Construction has also used high-profile sports sponsorship as part of its marketing activity. From 2007 through 2010, the brand sponsored Juventus Football Club by appearing as the club's shirt sponsor. This campaign provided visibility beyond specialist construction-equipment audiences and connected the brand with one of Italy's best-known sports properties. Today, New Holland Construction remains an active international construction-machinery brand within CNH Industrial's portfolio.

New Holland Construction traces its origins to the New Holland Machine Company, founded in 1895 in New Holland, Pennsylvania. The original business formed part of the long development of American machinery manufacturing and established the New Holland name in equipment markets. Over time, the New Holland business expanded beyond its original operations and became part of larger industrial ownership structures. New Holland became a brand of CNH in 1999. CNH brought together major machinery activities and provided the organizational framework through which New Holland could operate internationally. The construction operation was subsequently shaped into a dedicated global brand. In 2005, New Holland Construction was created as a worldwide full-line construction-equipment brand, consolidating a broad range of machinery categories under the New Holland identity. The brand's development coincided with the international expansion of CNH's manufacturing, research, distribution and dealer infrastructure. New Holland Construction equipment came to be produced at facilities in different parts of the world, while research and development activities supported products for multiple regional markets. The referenced material describes a network of ten factories and ten research and development centers, supported by more than 800 dealers and approximately 2,100 outlets. The brand is reported to operate in around 100 countries. At the start of 2011, CNH was demerged from Fiat Group into Fiat Industrial. This corporate change altered the ownership structure surrounding New Holland Construction but did not change the brand's identity as a construction-machinery business. Fiat Industrial subsequently became part of the corporate history that led to CNH Industrial N.V., the current parent identified for the brand. New Holland Construction organizes its offer into thirteen product families, divided between heavy and light equipment. Heavy-range products include machinery such as crawler excavators, larger loaders, dozers and graders. Light-range products include compact excavators, skid-steer loaders, backhoe loaders and other equipment intended for smaller sites, urban work, utilities and general contracting. The portfolio enables the brand to address excavation, earthmoving, loading, grading, trenching, road construction and material-handling requirements. The brand has also pursued visibility outside the industrial-equipment sector. From 2007 to 2010, New Holland Construction was the shirt sponsor of Juventus Football Club. The Italian sports partnership gave the construction brand broad public exposure during a period in which it was building recognition as an international full-line equipment supplier. New Holland Construction remains an active CNH Industrial brand. Its headquarters are in Turin, Italy, while its manufacturing and development footprint is international. It should be distinguished from New Holland Agriculture, which is another New Holland-branded CNH Industrial business focused on farm machinery. New Holland Construction's own identity is centered on construction and earthmoving equipment, with excavators, loaders and backhoe loaders among its best-known product categories.

• 2011

  CNH transferred into Fiat Industrial

  [1]New Holland Constructionen.wikipedia.org

  CNH was demerged from Fiat Group into Fiat Industrial, changing the corporate setting of New Holland Construction.

• 2005

  New Holland Construction brand created

  [1]New Holland Constructionen.wikipedia.org

  The modern New Holland Construction brand was created with a global full-line construction-equipment offering.

• 1999

  New Holland becomes a CNH brand

  [1]New Holland Constructionen.wikipedia.org

  New Holland became part of CNH, placing the construction business within a broader international machinery group.

• 1895

  New Holland Machine Company founded

  [1]New Holland Constructionen.wikipedia.org

  The historical New Holland machinery business was founded in New Holland, Pennsylvania.

A broad international construction-equipment brand focused on productive, versatile machinery for excavation, loading, grading, material handling, infrastructure and general contracting applications.

• Heavy construction equipment

  Crawler excavators

  Crawler excavators are tracked earthmoving machines used for digging, trenching, foundation work, loading and general site preparation. Their tracked undercarriages provide stability on uneven or soft ground, while interchangeable attachments allow them to perform work beyond standard excavation. They form one of the core heavy-equipment families associated with New Holland Construction.

• Light construction equipment

  Mini excavators

  Mini excavators are compact tracked machines designed for confined sites, utility work, landscaping, residential construction and light demolition. Their smaller dimensions make them suitable for urban projects and locations where larger excavators cannot operate. They complement the brand's heavy excavator range by addressing contractors that need maneuverability and transportability.

• Loading and material-handling equipment

  Wheel loaders

  Wheel loaders are articulated loading machines used to move soil, aggregate, construction debris and other bulk materials. They combine a front-mounted bucket with wheeled mobility, making them useful in quarries, construction sites, recycling operations and infrastructure projects. New Holland Construction identifies loaders as one of its principal product areas.

• Multi-purpose construction equipment

  Backhoe loaders

  Backhoe loaders combine a front loader with a rear-mounted excavating arm. This configuration allows one machine to perform loading, digging, trenching, backfilling and handling tasks, making it useful for utilities, road maintenance, municipal work and general contracting. The category is one of the construction machines specifically associated with the New Holland brand.

• Compact construction equipment

  Skid-steer loaders

  Skid-steer loaders are compact, highly maneuverable machines used for loading, grading, excavation support, site cleanup and attachment-driven tasks. Their compact footprint and ability to use multiple implements make them suitable for contractors working in restricted spaces and for applications that require frequent changes between tools.

• Earthmoving equipment

  Dozers

  Dozers are used for pushing, spreading and leveling soil and other materials during site preparation, road construction and large earthmoving projects. They represent part of New Holland Construction's heavy equipment offering.

• Road and grading equipment

  Motor graders

  Motor graders are designed for precision grading, slope shaping, road formation and surface finishing. They support infrastructure and earthmoving contractors that require controlled leveling and accurate final profiles.

• 2007Juventus Football Club shirt sponsorship

  Italy · International football audience

  New Holland Construction became the shirt sponsor of Juventus Football Club, using a prominent sports partnership to raise consumer and public awareness of a specialist construction-equipment brand.

  Outcome. The sponsorship remained in place through 2010 and gave the brand high-visibility exposure beyond construction-industry media.

  Source

• 2011

  Move CNH into the Fiat Industrial structureStrategy

  Background

  CNH was separated from Fiat Group as part of a corporate restructuring.

  Action taken

  CNH was demerged into Fiat Industrial at the beginning of 2011.

  Aftermath

  New Holland Construction continued as a construction-equipment brand within the reorganized industrial group.

  Source

• 2005

  Create a global full-line construction brandStrategy

  Background

  CNH had a construction-equipment business operating within an increasingly international machinery group.

  Action taken

  The New Holland Construction brand was established with a worldwide full-line product offering covering heavy and light construction machinery.

  Aftermath

  The brand operates internationally across a broad product portfolio and dealer network.

  Source

• 2010

  New Holland Construction sponsorship of Juventus ends[1]New Holland Constructionen.wikipedia.org

  Campaign

  The brand's reported Juventus Football Club shirt-sponsorship period concluded after four seasons.

• 2007

  New Holland Construction sponsors Juventus Football Club[1]New Holland Constructionen.wikipedia.org

  Campaign

  New Holland Construction began a shirt-sponsorship relationship with Juventus Football Club that continued through 2010.

• 2005

  New Holland Construction brand established as a global full-line offering[1]New Holland Constructionen.wikipedia.org

  Other

  CNH established the modern New Holland Construction brand with a global full-line construction-equipment portfolio.

1. 1New Holland Constructionen.wikipedia.org