CNH Industrial
CNH Industrial is a Dutch multinational manufacturer of agricultural and construction equipment, operating principally through the Case IH, New Holland and Steyr brand families.
Last updated October 14, 2026
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Overview
CNH Industrial N.V. is a Netherlands-incorporated multinational manufacturer whose principal activities are agricultural machinery, construction equipment, equipment financing, and aftermarket parts and service. Although its legal seat is in Amsterdam, the company has historically maintained global headquarters in Basildon, England, and a principal office in London. The group is controlled and mostly owned by Exor, the Dutch investment company associated with the Agnelli family. The modern company was formed in 2013 through the merger of CNH Global N.V. and Fiat Industrial S.p.A. Its direct corporate ancestry reaches back to the 1999 combination of Case Corporation and New Holland N.V., bringing together two major equipment lineages. Case traced its origins to Jerome Increase Case's nineteenth-century threshing-machine business, while New Holland developed from a Pennsylvania feed-mill and machinery company founded by Abe Zimmerman in 1903. The combined portfolio also absorbed important International Harvester, Ford, Fiat, Steyr, Braud, Kobelco and other industrial traditions. CNH's agricultural business designs and sells tractors, combines, balers, forage harvesters, planters, seeders, sprayers, tillage equipment, harvesting machinery and specialized equipment for crops such as cotton, sugar cane, grapes and coffee. Case IH serves agricultural customers with products including Magnum, Steiger, Quadtrac and Axial-Flow families. New Holland Agriculture operates as a broad international full-line agricultural brand, while Steyr is especially associated with tractors for agriculture, forestry and municipal applications. Its construction business supplies backhoe loaders, skid-steer and compact track loaders, excavators, wheel loaders, articulated haulers, dozers, graders, telehandlers, compaction equipment and related machines. Case Construction Equipment and New Holland Construction provide overlapping but separately positioned product ranges through dealer networks in major markets. CNH also provides financing through CNH Industrial Capital, supporting retail purchases and leases for new and used equipment as well as wholesale floor-plan financing for dealers. Parts and field service extend support to current and older product lines, with distribution facilities on multiple continents. The group has used joint ventures, alliances and regional manufacturing to expand distribution and production. Reference material describes operations spanning approximately 170–180 countries, a large independent dealer and distributor network, dozens of manufacturing facilities, and research and development centers across the principal equipment markets. Its competitive positioning is based on a combination of established equipment brands, broad product coverage, dealer support, financing, engineering capability and increasing attention to emissions compliance, precision agriculture and alternative-power technologies.
History
CNH Industrial's history is an accumulation of agricultural, construction and industrial equipment businesses rather than the story of a single original manufacturer. One important lineage begins in 1842, when Jerome Increase Case established the Racine Threshing Machine Works. Case later expanded from threshing machinery into road-building and construction equipment. Its agricultural heritage also became connected with International Harvester, whose predecessor companies consolidated in 1902 and whose Farmall tractor, introduced in 1923, became a landmark of mechanized farming. Case and International Harvester's agricultural operations were combined in 1985 to create Case IH. Case IH subsequently acquired Steiger and developed the Magnum, Steiger and Quadtrac tractor families, as well as the Axial-Flow rotary combine line. The New Holland lineage began in 1903, when Abe Zimmerman established the New Holland Machine Company in Pennsylvania. It grew through feed, hay and farm machinery, while European agricultural expertise entered the group through Claeys and Braud. New Holland acquired a major interest in Claeys in 1964; Fiat later acquired Braud and Ford acquired New Holland, forming Ford-New Holland in 1986. Fiat purchased an 80 percent interest in Ford-New Holland in 1991, helping turn New Holland into a global full-line agricultural equipment producer. New Holland's later development included combines, tractors, forage equipment, grape harvesters and the early hydrogen-powered NH2 tractor concept. The construction side developed through several parallel paths. Case introduced important loader and backhoe products, including the Model 320 in 1957, described in the supplied reference material as the first fully factory-integrated backhoe loader. Case also became a major skid-steer manufacturer. Fiat's construction interests included FiatAllis, while New Holland's construction identity developed through Ford, Fiat and related equipment operations. New Holland Construction was launched as a distinct brand in 2005. Alliances with Kobelco and other partners helped expand crawler-excavator technology and regional distribution. CNH Global N.V. was established on 12 November 1999 through the merger of Case Corporation and New Holland N.V. It operated across agricultural equipment, construction equipment and financial services, manufacturing on several continents and distributing through a large network of independent dealers. During the 2000s it expanded through acquisitions, joint ventures and alliances, including Flexi-Coil, Shanghai New Holland Agricultural Machinery and relationships involving Kobelco. The company also consolidated some regional construction brands under New Holland Construction. Fiat separated its non-automotive activities into Fiat Industrial at the beginning of 2011. Fiat Industrial held an approximately 89.3 percent interest in CNH Global, alongside Iveco and FPT Industrial. On 29 September 2013, CNH Global and Fiat Industrial merged into CNH Industrial N.V. The new group retained the Case IH, New Holland Agriculture, Steyr, Case Construction Equipment and New Holland Construction brands, while CNH Industrial Capital provided financing. In the following period, the group's strategic themes included expansion in high-growth markets, dealer and service coverage, lower-emissions engines, precision agriculture and alternative power. Product and technology milestones included emissions-compliant construction machines, efficient tractor generations, autonomous or digitally assisted farming concepts and the hydrogen-powered NH2 prototype. CNH Industrial remains a global equipment group whose customer proposition combines machinery, financing, parts, service and specialized dealer support.
- 2013
CNH Industrial is created
[1]CNH Global and Fiat Industrial merge on 29 September 2013 into CNH Industrial N.V., ending CNH Global's independent corporate existence while its brands and operations continue under the successor group.
- 2012
Leadership transition
[1]Richard Tobin is appointed president and chief executive officer of CNH Global.
- 2011
CNH joins Fiat Industrial
[1]CNH becomes part of Fiat Industrial, the industrial holding company created through Fiat's corporate separation. CNH becomes part of Fiat Industrial after Fiat separates its non-automotive activities; Fiat Industrial holds an approximately 89.3 percent interest in CNH Global, alongside Iveco and FPT Industrial.
- 2010
Fiat announces industrial-business separation
[1]Fiat announces plans to separate CNH, Iveco, and FPT Industrial from its automobile-focused business.
- 2005
New Holland Construction is launched
[1]CNH consolidates selected non-Case construction equipment activities in Europe and Latin America under the New Holland Construction brand, while Case Construction Equipment remains a distinct global brand.
- 2005
Construction brand rationalization
[1]CNH consolidates selected non-Case construction brands in Europe and Latin America under New Holland Construction.
- 2002
Chinese agricultural joint venture is established
[1]CNH Global forms Shanghai New Holland Agricultural Machinery with a Chinese industrial partner, expanding its agricultural presence in China.
- 2001
Global Kobelco alliance
[1]CNH, Kobe Steel, and Kobelco establish a cooperation framework for crawler excavators and regional distribution.
- 2000
Flexi-Coil acquisition
[1]CNH Global acquires Canadian agricultural equipment manufacturer Flexi-Coil.
- 1999
CNH Global is formed
[1]Case Corporation and New Holland N.V. merge on 12 November 1999 to form CNH Global N.V., combining agricultural and construction equipment operations.
Products and positioning
A global full-line agricultural and construction equipment group built around established equipment brands, independent dealer distribution, financing and aftermarket support, with emphasis on productivity, emissions compliance, precision technologies and emerging markets. A global, multi-brand industrial equipment group serving professional agricultural, construction, forestry, municipal, and dealer-financing customers.
Agricultural machinery · 1985
Case IH
Case IH is CNH Industrial's agricultural equipment family, offering tractors, combines, balers, planters, tillage machinery and specialized harvesting equipment. Its better-known product families include Magnum tractors, Steiger and Quadtrac high-horsepower tractors, and Axial-Flow rotary combines. Its portfolio also includes cotton pickers, coffee harvesters and sugar-cane harvesters. The brand serves commercial farms and specialized crop producers through international dealers. Case IH was CNH Global's principal agricultural equipment brand. Its portfolio included tractors, combines, balers, planters, tillage equipment, cotton pickers, coffee harvesters, and sugar-cane harvesters. The brand's product heritage combined Case and International Harvester engineering, including the Magnum tractor, Axial-Flow combines, and Steiger and Quadtrac tractor families.
Agricultural machinery · 1903
New Holland Agriculture
New Holland Agriculture is a global full-line agricultural equipment brand. Its portfolio includes tractors, combines, balers, forage harvesters, hay tools, planters, seeders, sprayers, tillage equipment, material handlers, grounds-care equipment and specialized grape, coffee, cotton and sugar-cane machinery. The brand combines broad product coverage with manufacturing and distribution operations in multiple regions. New Holland Agriculture offered a broad full-line range for crop, livestock, forage, and specialty farming. Products included tractors, combines, balers, forage harvesters, grape harvesters, hay tools, planters, seeders, sprayers, tillage machinery, material handlers, and grounds-care equipment. The brand operated through international manufacturing and dealer networks.
Agricultural, forestry and municipal machinery
Steyr
Steyr is an Austrian-origin tractor brand serving agricultural, forestry and municipal users. It is positioned around tractor products and operates within CNH Industrial's agricultural equipment portfolio. Steyr was the group's Austrian tractor brand, serving agricultural, forestry, and municipal users. Its positioning emphasized specialized tractor applications and European engineering. Steyr remained part of CNH's agricultural brand portfolio after the formation of CNH Industrial. Steyr is an Austrian-origin tractor brand serving agricultural, forestry and municipal users. Its positioning emphasizes specialized tractor applications and European engineering, and it operates within CNH Industrial's agricultural equipment portfolio.
Construction machinery · 1842
Case Construction Equipment
Case Construction Equipment supplies backhoe loaders, skid steers, compact track loaders, excavators, wheel loaders, articulated trucks, dozers, graders, telehandlers, rough-terrain forklifts and compaction equipment. The business inherits a long Case construction history, extending from Case's nineteenth-century machinery business and its later development of integrated loader-backhoes, and sells through a global dealer network. Case Construction Equipment supplied backhoe loaders, skid-steer and compact track loaders, excavators, articulated dump trucks, wheel loaders, motor graders, crawler dozers, telehandlers, compaction rollers, and rough-terrain forklifts. Its heritage extended from Case's nineteenth-century machinery business and its later development of integrated loader-backhoes and other construction machines.
Construction machinery · 2005
New Holland Construction
New Holland Construction manufactures and markets excavators, wheel loaders, backhoe loaders, skid-steer and compact track loaders, dozers, telehandlers, graders and compact equipment. The brand was organized as a dedicated construction identity in 2005 and serves regional construction and infrastructure markets. New Holland Construction marketed crawler and wheeled excavators, wheel loaders, backhoe loaders, skid-steer and compact track loaders, dozers, telehandlers, graders, and compact equipment. CNH used the brand to consolidate selected construction product families in Europe and Latin America while maintaining Case as a separate construction brand. New Holland Construction manufactures and markets excavators, wheel loaders, backhoe loaders, skid-steer and compact track loaders, dozers, telehandlers, graders and compact equipment. The brand was organized as a dedicated construction identity in 2005 and serves regional construction and infrastructure markets; CNH used the brand to consolidate selected construction product families in Europe and Latin America while maintaining Case as a separate construction brand.
Equipment finance
CNH Industrial Capital
CNH Industrial Capital provides retail financing for equipment purchases and leases, including new and used machinery, and wholesale floor-plan financing for dealers. Its activities have covered North America, Brazil, Australia and Europe, including arrangements with BNP Paribas Lease Group in Western Europe. CNH Capital provided retail financing and leasing for new and used equipment and wholesale floor-plan financing for dealers. Services were offered through subsidiaries and partnerships in markets including North America, Brazil, Australia, and Western Europe, including cooperation with BNP Paribas Lease Group in parts of Europe.
Marketing campaigns
- 2011Climate Action Networking Reception sponsorship
South Africa · International
New Holland served as a Gold Sponsor of a Climate Action Networking Reception held in Durban in connection with the United Nations Environment Programme and South African partners.
Outcome. Sustainability-oriented corporate visibility campaign.
- 2009Energy Independent Farm
International
New Holland promoted its Energy Independent Farm concept alongside the NH2 hydrogen-powered tractor, presenting renewable energy and lower-emission agricultural technology as part of a future farming system.
Outcome. Technology and sustainability positioning initiative.
- 2007New Holland and Juventus sponsorship
Italy
New Holland sponsored Turin football club Juventus, linking the agricultural brand with a prominent Italian sporting property and generating brand visibility.
Outcome. Brand association and visibility campaign; later corporate status belongs to the successor group.
Brand decisions
2013
Merge CNH Global and Fiat IndustrialM&ABackground
The merger consolidated Fiat Industrial's industrial equipment holdings and CNH Global's agricultural and construction businesses in a Netherlands-incorporated company.
Action taken
CNH Global N.V. and Fiat Industrial S.p.A. merged on 29 September 2013 to form CNH Industrial N.V.
Aftermath
CNH Industrial became the group platform for the Case IH, New Holland, Steyr and construction equipment businesses.
2013
Create CNH IndustrialM&ABackground
Fiat Industrial and CNH Global were reorganized into a single industrial equipment company incorporated in the Netherlands.
Action taken
CNH Global and Fiat Industrial merged on 29 September 2013 to form CNH Industrial N.V.
Aftermath
CNH Global ceased as an independent corporate entity, while its brands and operations continued under CNH Industrial.
2011
Separate non-automotive businesses into Fiat IndustrialStrategyBackground
Fiat reorganized activities not directly related to automobiles into a separate industrial holding company.
Action taken
CNH became part of Fiat Industrial alongside Iveco and FPT Industrial.
Aftermath
CNH operated within Fiat Industrial until the successor group's merger into CNH Industrial in 2013.
2005
Rationalize construction brandsStrategyBackground
CNH operated several construction product families in overlapping geographic markets.
Action taken
The company consolidated selected non-Case construction brands in Europe and Latin America under New Holland Construction.
Aftermath
The change simplified the regional construction brand architecture while Case Construction Equipment remained a distinct brand.
1999
Combine Case and New Holland into CNH GlobalM&ABackground
Case Corporation and New Holland N.V. held complementary agricultural and construction equipment assets and international distribution capabilities. The two equipment companies sought to combine complementary agricultural and construction operations and create a larger global platform.
Action taken
The businesses merged to create CNH Global N.V., a consolidated equipment holding company. Case Corporation and New Holland N.V. were combined to establish CNH Global N.V.
Aftermath
The transaction created the corporate predecessor that later became part of CNH Industrial. The merger created the corporate platform that operated the Case IH, New Holland, and related equipment businesses during the 2000s.
Recent events
CNH Industrial begins trading as a focused agriculture and construction company[2]
Reported:
CNH Industrial announced that it had begun trading on the New York Stock Exchange and Borsa Italiana’s Euronext Milan as a focused agriculture and construction company, following the separation of its On- and Off-Highway businesses. Iveco Group also began independent operations and trading on Euronext Milan.
CNH Industrial completes acquisition of Raven Industries[3]
Reported:
CNH Industrial announced that it had completed its acquisition of Raven Industries, a U.S.-based precision agriculture technology company.
CNH Industrial announces acquisition of Raven Industries[4]
Reported:
CNH Industrial said it had acquired 100% of Raven Industries' capital stock for $58 per share; the sale was to be finalized by the end of 2021.
CNH Industrial completes minority investment in Monarch Tractor[5]
Reported:
CNH Industrial announced that it had completed a minority investment in Monarch Tractor, describing the investment as a strategic partnership intended to help accelerate agricultural industry transformation toward autonomy and electrification.
CNH Industrial collaborates with Accenture and Microsoft on connected products[6]
Reported:
CNH Industrial is collaborating with Accenture and Microsoft to enhance its digital capabilities and develop connected products and services. The five-year collaboration includes creating digital hubs where the companies will design, launch, and manage digital services for CNH Industrial brands.
CNH Industrial extends suspension of European assembly operations[7]
Reported:
CNH Industrial said that the majority of its European assembly operations would remain suspended until April 17 in light of the COVID-19 pandemic. Its logistics hubs and related supply operations remained operational.
CNH Industrial CEO Hubertus Mühlhäuser leaves the group[8]
Reported:
CNH Industrial announced that CEO Hubertus Mühlhäuser left the group with immediate effect after the board accepted his resignation.
CNH Industrial appoints Suzanne Heywood acting CEO[8]
Reported:
CNH Industrial appointed Suzanne Heywood acting CEO while it seeks a new long-term replacement.
CNH Industrial announces layoffs at Fargo plant[9]
Reported:
CNH Industrial confirmed that permanent layoffs at its Fargo plant would affect approximately 35 employees, citing reduced demand for products manufactured there. The company said it would work with the local Job Service to assist affected employees.
AGXTEND acquires minority stake in Geoprospectors[10]
Reported:
AGXTEND announced that it had acquired a minority stake in Geoprospectors GmbH.
Showing the 10 most recent.
Sources17 sources
- 1CNH Industrialen.wikipedia.org
- 2CNH Industrial作为专注农业与建筑业务的公司开始交易news.europawire.eu
- 3CNH Industrial完成对Raven Industries的收购finanznachrichten.de
- 4CNH Industrial宣布收购Raven Industriestoronto.citynews.ca
- 5CNH Industrial 完成对 Monarch Tractor 的少数股权投资finanznachrichten.de
- 6CNH Industrial与埃森哲、微软合作开发互联产品constructionequipment.com
- 7CNH Industrial延长欧洲装配业务暂停时间khl.com
- 8CNH Industrial首席执行官Hubertus Mühlhäuser离职khl.com
- 9CNH Industrial宣布法戈工厂裁员inforum.com
- 10AGXTEND收购Geoprospectors少数股权finanznachrichten.de
- 11CNH Industrial 完成对 K Line Ag 的收购finanznachrichten.de
- 12CNH Industrial完成对ATI的收购finanznachrichten.de
- 13CNH Industrial宣布协议收购ATIfinanznachrichten.de
- 14CNH Industrial 宣布已同意将 Truckline 出售给 Bapcorfinanznachrichten.de
- 15CNH Industrial Appoints New CEOconstructionequipment.com
- 16CNH Industrial N.V.: CNH Industrial acquires software engineering specialist NX9finanznachrichten.de
- 17CNH Industrial N.V.: CNH Industrial announces voting results of Annual General Meeting and publication of 2020 Sustainability Reportfinanznachrichten.de
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