Mojo Fun
Mojo Fun is a toy brand producing hand-sculpted, hand-painted animal figurines and playsets designed in the UK.
Last updated September 15, 2026
Overview
Mojo Fun is a toy brand focused on animal figures and playsets. According to its official site, Mojo (HK) Limited was founded in 2009 and launched its first series of models in January 2011, with the aim of creating high quality models for both play and collection. Every figurine is designed and hand-sculpted in the UK before being hand-painted, and each product is tested to a range of international standards. The range spans categories such as Fantasy, Farmland, Prehistoric Life, Sealife, Wildlife and Woodland, and the brand states that its mission is to celebrate and explore the human connection with the animal world.
History
Mojo (HK) Limited was founded in 2009 and is described on its official site as a fast growing company based around the design and production of high quality models for both play and collection. Better known to most as Mojofun, it launched its first series of models onto the market in January 2011. Late 2012 saw the beginning of a collaboration with Discovery Animal Planet, and the range under the Animal Planet brand was launched officially at the Hong Kong Toy Fair in January 2013. The brand states that its Animal Planet range became available in over 30 countries. Mojo also states that it worked with the Iberian Lynx Foundation, a government funded conservation charity set up to protect the Iberian Lynx.
Products and positioning
High quality animal models for both play and collection, walking the line between realism and aesthetics.
Animal figurines
Hand-sculpted and hand-painted animal figures designed in the UK.
Playsets
Animal-themed playsets such as the African Wildlife Mini Worlds Playset.
Flagship businesses
- Animal figurines
- Animal playsets
Sources
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