Mitsubishi Motors Philippines
The Philippine automotive sales, distribution, and manufacturing operation of Mitsubishi Motors Corporation.
Last updated November 4, 2026
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Overview
Mitsubishi Motors Philippines Corporation (MMPC) is Mitsubishi Motors Corporation's Philippine operating company, responsible for the local distribution, manufacturing, marketing, and after-sales support of Mitsubishi-branded passenger vehicles and light commercial vehicles. The company is one of the Philippines' major automobile businesses and has been described as the country's second-biggest automobile seller. Its activities combine locally produced vehicles with models imported from Mitsubishi production facilities elsewhere in Asia. MMPC was incorporated in 1987 as Philippine Automotive Manufacturing Corporation, or PAMCOR, to take over the Philippine activities of an earlier automotive enterprise. Its corporate history reaches back to Chrysler Philippines Corporation, established in 1963 to assemble and distribute Chrysler, Dodge, and Plymouth vehicles. Mitsubishi Motors entered the predecessor business in 1972 through a minority investment, and Mitsubishi vehicles began being introduced in the Philippines in 1974. The predecessor was renamed Canlubang Automotive Resources Corporation in 1978. Mitsubishi Motors Corporation and Nissho Iwai Corporation, now Sojitz Corporation, acquired full ownership of that business in 1985 before establishing PAMCOR in 1987. PAMCOR adopted the Mitsubishi Motors Philippines Corporation name in 1996, when Mitsubishi Motors became its majority shareholder. In June 2018, Sojitz completed its exit by transferring its 49 percent interest to Mitsubishi Motors Corporation. MMPC consequently became wholly owned by Mitsubishi Motors. The ownership change strengthened the direct connection between the Philippine operation and Mitsubishi Motors' global corporate structure. MMPC has operated one of Mitsubishi Motors' manufacturing facilities outside Japan. Its Philippine production history has included vehicles such as the L300, Mirage, Mirage G4, Adventure, Fuzion, Galant, Lancer, Pajero, Space Gear, and Space Wagon. The locally assembled range has changed over time as production was consolidated or models were sourced from other Mitsubishi facilities. In the current product structure described by reference material, the L300 remains locally produced, while the Mirage and Mirage G4 have also been associated with Philippine production. Other vehicles, including the Montero Sport, Triton, Xpander, Xforce, and Destinator, are sourced through imports from Mitsubishi plants in Thailand, Indonesia, or other countries. The L300 is one of MMPC's most important commercial-vehicle products. In July 2020, the company marked production of its 200,000th L300 unit. The company also indicated that Philippine-built units would be exported to other Southeast Asian markets, particularly Indonesia, from 2022. This illustrates MMPC's role not only as a domestic distributor but also as a manufacturing and regional supply-base operation. MMPC formerly distributed Mitsubishi Fuso trucks and buses in the Philippines. That responsibility lasted from 1987 until the creation of Sojitz Fuso Philippines Corporation. Sojitz Fuso was established to become the general distributor of Fuso products, with the transition taking effect in the first quarter of 2019. MMPC therefore remains focused on Mitsubishi Motors vehicles rather than the separate Fuso commercial-vehicle distribution business. Beyond vehicle operations, MMPC has had connections with automotive-component manufacturing and property development. Asian Transmission Corporation, based in Calamba, Laguna, produced automotive components and was associated with MMPC before being sold to Mitsubishi Motors in Japan. Mitsubishi Motors Properties, Inc. serves as a property-development arm involved in planned mixed-use communities and related project, construction-supervision, and property-management services. In February 2020, MMPC relocated its corporate functions, including sales and marketing, government affairs, service, parts, accessories, and finance, to Bonifacio G…
History
Mitsubishi Motors Philippines traces its corporate ancestry to the Philippine automotive business established as Chrysler Philippines Corporation in 1963. That company assembled and distributed Chrysler, Dodge, and Plymouth vehicles. In May 1972, C. J. Yulo & Sons acquired a controlling interest, while Mitsubishi Motors Corporation and Nissho Iwai Corporation acquired the remaining stake. Mitsubishi vehicles were introduced into the Philippine market in 1974, marking the beginning of Mitsubishi's sustained local automotive presence. In 1978, the business was renamed Canlubang Automotive Resources Corporation, commonly known as CARCO. Mitsubishi Motors and Nissho Iwai acquired full ownership from the Yulo group in 1985. The following year, the ownership structure was reorganized to support a formal Mitsubishi-led Philippine operation. Philippine Automotive Manufacturing Corporation was incorporated in January 1987 and took over CARCO's activities, including vehicle manufacturing, distribution, and related business functions. PAMCOR was renamed Mitsubishi Motors Philippines Corporation in August 1996. Earlier that year, Mitsubishi Motors had acquired an additional one percent from Nissho Iwai, increasing its shareholding to 51 percent and making it the majority owner. The new name aligned the Philippine company more closely with Mitsubishi Motors' international identity while retaining its local manufacturing and distribution role. MMPC's manufacturing program has covered a wide variety of Mitsubishi vehicles. Over different periods, the Philippine operation produced or assembled the L300, Mirage, Mirage G4, Adventure, Fuzion, Galant, Lancer, Pajero, Space Gear, and Space Wagon. Other models were imported from Mitsubishi facilities in Japan, Thailand, Indonesia, Taiwan, or the United States, depending on the model and period. This combination of local production and international sourcing allowed the company to maintain a broad product portfolio while adapting to changing manufacturing arrangements. MMPC also served as the Philippine distributor for Mitsubishi Fuso trucks and buses from 1987 through 2018. Mitsubishi Fuso products included the Canter, FK, FL, FM, FI, FJ, Rosa, FP, and FV lines. In November 2018, Mitsubishi Fuso Truck and Bus Corporation announced that Sojitz Fuso Philippines Corporation would take over as the general distributor. The transfer became effective in the first quarter of 2019, separating Fuso distribution from MMPC's Mitsubishi Motors passenger and light-commercial vehicle business. A major change in corporate ownership took place on June 1, 2018, when Sojitz completed the sale of its 49 percent MMPC stake to Mitsubishi Motors Corporation. MMPC became a wholly owned Mitsubishi Motors subsidiary. The company subsequently continued to combine domestic manufacturing with imports, offering models such as the L300, Mirage, Mirage G4, Montero Sport, Triton, Xpander, Xforce, and other Mitsubishi vehicles to the Philippine market. In July 2020, MMPC celebrated production of its 200,000th L300. The company identified Southeast Asian export opportunities for Philippine-built L300 units, including Indonesia from 2022. In February 2020, it consolidated major corporate departments in EcoTower Building, Bonifacio Global City, Taguig. Its current brand communications use Mitsubishi Motors' global “Drive your Ambition” platform, introduced as part of the automaker's worldwide rebranding in 2018. The company has also been connected with businesses beyond vehicle sales. Asian Transmission Corporation, located in Calamba, Laguna, produced automotive components and was later sold by MMPC to Mitsubishi Motors in Japan. Mitsubishi Motors Properties, Inc. operates as a property-development and real-estate arm associated with planned mixed-use communities, including residential, commercial, educational, and leisure components, as well as design, construction-supervision, and property-management services.
- 2020
The 200,000th L300 is produced
[1]MMPC reaches a production milestone for its long-running L300 light commercial vehicle.
- 2018
MMPC becomes wholly owned by Mitsubishi Motors
[1]Mitsubishi Motors acquires Sojitz's 49 percent stake and becomes MMPC's sole owner.
- 1996
PAMCOR becomes Mitsubishi Motors Philippines Corporation
[1]Mitsubishi Motors becomes the majority shareholder and the company adopts the MMPC name.
- 1987
PAMCOR is incorporated
[1]Philippine Automotive Manufacturing Corporation formally takes over the predecessor's operations.
- 1985
Mitsubishi and Nissho Iwai acquire full ownership
[1]The two corporate partners acquire the entire predecessor business from the Yulo group.
- 1978
The company becomes Canlubang Automotive Resources Corporation
[1]The predecessor adopts the CARCO corporate name.
- 1974
Mitsubishi vehicles are introduced locally
[1]The Philippine operation begins introducing Mitsubishi-branded automobiles.
- 1972
Mitsubishi Motors enters the predecessor business
[1]Mitsubishi Motors Corporation and Nissho Iwai Corporation acquire minority interests alongside C. J. Yulo & Sons.
- 1963
Chrysler Philippines Corporation is established
[1]The predecessor company begins assembling and distributing Chrysler, Dodge, and Plymouth vehicles in the Philippines.
Products and positioning
A mainstream Japanese automotive brand operation serving Philippine consumers and businesses through locally produced and imported Mitsubishi vehicles, supported by nationwide sales, service, parts, and accessories activities.
Light commercial vehicle · 1987
L300
The L300 is MMPC's signature light commercial vehicle and one of the most important products in its Philippine manufacturing portfolio. It has been locally produced during multiple periods and serves cargo, passenger-transport, and business-use applications. MMPC marked production of its 200,000th L300 in 2020 and identified the model as a potential source of exports to other Southeast Asian markets.
Subcompact hatchback · 2012
Mirage
The Mirage is a small passenger car sold by MMPC for urban and everyday transportation. It was imported from Thailand before local production began, forming part of MMPC's transition between international sourcing and Philippine assembly. The model is positioned within Mitsubishi's accessible passenger-car range.
Subcompact sedan · 2013
Mirage G4
The Mirage G4 is the sedan counterpart to the Mirage and extends the small-car range for buyers seeking a conventional three-box body style. It was initially sourced from Thailand and later associated with local production in the Philippines. The model supports MMPC's coverage of entry-level and practical passenger-car segments.
Sport utility vehicle · 2001
Montero Sport
The Montero Sport is a midsize sport utility vehicle sold in the Philippines as an imported Mitsubishi model. It occupies a higher-volume family and utility segment than the Mirage line and has remained part of MMPC's modern product portfolio after earlier interruptions in local availability.
Pickup truck · 1978
Triton
The Triton is Mitsubishi's pickup offering in the Philippine market. MMPC produced the model locally during an earlier period and later sourced it from Thailand. It serves both personal-use and commercial customers requiring a light-duty pickup platform.
Multi-purpose vehicle · 2018
Xpander
The Xpander is an imported Mitsubishi people-mover serving family and practical multi-seat transport needs. It is sourced from Indonesia and forms part of MMPC's newer regional product mix, alongside Mitsubishi sport utility vehicles and passenger cars.
Compact sport utility vehicle · 2024
Xforce
The Xforce is a compact sport utility vehicle imported from Indonesia for the Philippine market. It expands Mitsubishi's crossover offering and reflects MMPC's use of regional Mitsubishi manufacturing facilities to supplement domestic production.
Sport utility vehicle · 2025
Destinator
The Destinator is listed as a current Mitsubishi Motors Philippines model sourced from Indonesia. It represents a newer imported addition to the company's sport utility vehicle portfolio.
Marketing campaigns
- 2018Drive your Ambition
Philippines · Global Mitsubishi Motors markets
MMPC adopted Mitsubishi Motors' global “Drive your Ambition” brand platform as part of the automaker's worldwide rebranding.
Outcome. The slogan became the company's stated brand sign-off and linked its Philippine communications with Mitsubishi Motors' international identity.
Brand decisions
2020
MMPC reaches the 200,000-unit L300 milestoneOtherBackground
The L300 was one of MMPC's principal locally produced commercial vehicles.
Action taken
The company produced its 200,000th L300 unit and identified plans to export Philippine-built vehicles to Southeast Asian markets.
Aftermath
The milestone reinforced the L300's importance to MMPC's manufacturing base and regional production ambitions.
2018
Mitsubishi Motors acquires Sojitz's MMPC stakeM&ABackground
Sojitz Corporation had held 49 percent of MMPC, while Mitsubishi Motors had become the majority shareholder in 1996.
Action taken
Mitsubishi Motors completed the acquisition of Sojitz's 49 percent interest on June 1, making MMPC a wholly owned subsidiary.
Aftermath
The transaction consolidated ownership of the Philippine operation under Mitsubishi Motors Corporation.
2018
Fuso distribution is separated from MMPCStrategyBackground
MMPC had distributed Mitsubishi Fuso commercial vehicles in the Philippines since 1987.
Action taken
Mitsubishi Fuso Truck and Bus Corporation announced that the newly established Sojitz Fuso Philippines Corporation would become the general distributor, effective in the first quarter of 2019.
Aftermath
Fuso trucks and buses moved to a separate Sojitz-linked distribution company, leaving MMPC focused on Mitsubishi Motors vehicles.
Recent events
- Unconfirmed
Mitsubishi Motors Philippines receives DOLE Safety Seal[2]
Reported:
Mitsubishi Motors Philippines Corporation received the Department of Labor and Employment's COVID-19 Safety Seal, covering its Sta. Rosa Plant and Parts Warehouse for six months.
- Unconfirmed
Mitsubishi Motors Philippines names Takeshi Hara president and CEO[3]
Mitsubishi Motors Philippines Corporation said Takeshi Hara will serve as its new president and CEO, succeeding Mutsuhiro Oshikiri, starting July 1. The source does not provide a publication date to establish the announcement date.
- Unconfirmed
Mitsubishi Motors Philippines and Jiggy Manicad Learning Foundation support Taal relief operations[4]
Reported:
Mitsubishi Motors Philippines Corporation and the Jiggy Manicad Learning Foundation went to Batangas and Cavite to help families affected by the Taal volcano eruption.
Sources4 sources
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