Mitsubishi Motors Krama Yudha Indonesia

Mitsubishi Motors Krama Yudha Indonesia, commonly abbreviated as MMKI, is the Indonesian manufacturing company responsible for producing Mitsubishi passenger cars and light commercial vehicles. It operates separately from Mitsubishi Motors Krama Yudha Sales Indonesia, or MMKSI, which handles the marketing and distribution of Mitsubishi passenger vehicles and light commercial vehicles in the Indonesian market. Mitsubishi Fuso heavy-truck activities are handled by the separate Krama Yudha Tiga Berlian organization. MMKI emerged from the reorganization of Mitsubishi's Indonesian operations during the middle of the 2010s. Mitsubishi Motors had maintained a substantial Indonesian presence for decades through local partners and predecessor companies. PT New Marwa became the sole distributor of Mitsubishi vehicles in Indonesia in 1970 and changed its name to PT Krama Yudha Tiga Berlian Motors in 1973. In the same period, manufacturing-related companies established assembly operations in Jakarta. These operations helped Mitsubishi build a reputation in Indonesia for durable commercial vehicles, particularly vehicles sold under the Colt nameplate. The company's modern manufacturing base was developed in response to Mitsubishi Motors' effort to expand its passenger-vehicle business in Indonesia. Construction of the Cikarang plant began on 24 March 2015 at the Greenland International Industrial Center in Kota Deltamas, Bekasi Regency, West Java. The plant began production in April 2017. At the time of its establishment, the facility was designed for annual production of up to 160,000 vehicles and employed approximately 3,000 people. The plant gave Mitsubishi Motors a new domestic production platform for passenger cars and light commercial vehicles, while the previous organizational structure was divided so that KTB could focus on Mitsubishi Fuso trucks and related operations. The most important product associated with the facility is the Mitsubishi Xpander, an entry-level multi-purpose vehicle introduced in Indonesia in August 2017. Stronger-than-expected demand for the Xpander led Mitsubishi Motors to plan additional capacity, targeting an increase from 160,000 to 220,000 vehicles per year in fiscal 2020 and the creation of as many as 800 additional jobs. The plant also produces the Pajero Sport and Colt L300 and has supplied the Xpander-based Nissan Livina to Nissan Motor Indonesia under the Renault-Nissan-Mitsubishi Alliance relationship. MMKI also serves as an export base. Vehicles produced at Cikarang have been shipped to a number of overseas markets, including Thailand, the Philippines, Vietnam, Egypt, Syria and Bolivia. This export role gives the Indonesian plant importance beyond the domestic market and supports Mitsubishi Motors' broader Southeast Asian manufacturing strategy. In 2018, Indonesia became Mitsubishi Motors' largest national market by total sales, with 146,805 vehicles recorded. The company is therefore best understood as an industrial and manufacturing entity within Mitsubishi Motors' Indonesian business rather than as a consumer-facing sales brand. Its public identity is closely tied to the Cikarang plant, the Xpander's Indonesian production program, local assembly of Mitsubishi passenger and commercial vehicles, and the export of locally manufactured models.

Mitsubishi Motors' Indonesian manufacturing presence developed from a long-running distribution and assembly relationship with local companies. In 1970, as Indonesia encouraged foreign investment and industrial development, PT New Marwa became the sole distributor of Mitsubishi vehicles in the country. The distributor was renamed PT Krama Yudha Tiga Berlian Motors in 1973. Around the same time, PT Krama Yudha Ratu Motor and PT Mitsubishi Krama Yudha Motors and Manufacturing were established to operate manufacturing facilities in Jakarta's Pulo Gadung area. Mitsubishi became particularly well known in Indonesia for commercial vehicles. The Colt nameplate was widely used and helped establish the company as a producer of durable light commercial vehicles and heavy trucks. In 1980, KTB took over PT Pipit Motor Jakarta and converted it into PT Krama Yudha Kesuma Motor, which assembled passenger vehicles at Tanjung Priok. This gave Mitsubishi a broader local production footprint, although its passenger-car business later faced substantial difficulties. KTB planned an Indonesian Asian Utility Vehicle to compete with the Toyota Kijang, which had dominated the country's market for many years. The Asian financial crisis delayed the project, and Mitsubishi eventually introduced the Mitsubishi Kuda in 1999. The model did not achieve the anticipated level of success. As passenger-car sales weakened, the passenger-vehicle assembly plant was closed in 2005, ending Indonesian assembly of models including the Galant and Kuda under that arrangement. Mitsubishi Motors returned to a more ambitious passenger-car manufacturing strategy in the middle of the 2010s. In 2015, the company announced plans for an entry-level MPV intended to compete in Indonesia's highly competitive mass-market segment, particularly against the Toyota Avanza. Construction of a new facility in Cikarang, West Java, began on 24 March 2015, and MMKI was established as the manufacturing company for Mitsubishi passenger cars and light commercial vehicles. The plant is located in the Greenland International Industrial Center in Kota Deltamas, Bekasi Regency. The Cikarang facility opened in April 2017 with stated maximum capacity of 160,000 vehicles per year and an area of approximately 30 hectares. The 2017 restructuring also separated passenger-car and light-commercial-vehicle activities from the former KTB organization. MMKI became responsible for manufacturing, while MMKSI handled sales and marketing. KTB retained responsibility for Mitsubishi Fuso heavy-truck production and sales in Indonesia. The Mitsubishi Xpander was launched in Indonesia in August 2017 and quickly became the main product associated with the new plant. Demand exceeded initial expectations, leading Mitsubishi Motors to plan an expansion of annual capacity to 220,000 vehicles in fiscal 2020 and to add as many as 800 jobs. The facility also produced the Pajero Sport and Colt L300, and supplied an Xpander-based Nissan Livina to Nissan Motor Indonesia as part of the Renault-Nissan-Mitsubishi Alliance relationship. Cikarang subsequently served both the Indonesian market and export destinations. Xpander vehicles manufactured there were exported to countries including Thailand, the Philippines, Vietnam, Egypt, Syria and Bolivia. In 2018, Indonesia became Mitsubishi Motors' largest market by total sales, with 146,805 vehicles recorded. MMKI's role consequently expanded from domestic assembly to a regional production and export function. The broader Krama Yudha name also has a connection with Indonesian football history. From 1984 to 1992, the Palembang branch of the predecessor company operated the Krama Yudha Tiga Berlian football club in the Galatama semi-professional league. The club won the league in 1985 and again in the 1986–1987 season. This sporting activity belonged to the predecessor organization rather than to MMKI's current manufacturing operations.

• 2018

  Indonesia becomes Mitsubishi Motors' largest market

  [1]Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org

  Indonesia recorded 146,805 Mitsubishi Motors sales and became the company's largest market by total sales.

• 2017

  Cikarang facility begins production

  [1]Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org

  The MMKI plant opened in April, with an initial stated annual capacity of 160,000 vehicles.

• 2017

  Mitsubishi Xpander launches

  [1]Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org

  The Xpander entry-level MPV entered the Indonesian market and became the principal product supporting the new plant's growth.

• 2015

  Cikarang plant construction begins

  [1]Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org

  Mitsubishi Motors began construction of its new West Java manufacturing plant and established MMKI as its Indonesian passenger-car and light-commercial-vehicle manufacturing company.

• 2005

  Passenger-car assembly plant closes

  [1]Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org

  Weak passenger-car performance led to the closure of the relevant plant, ending local assembly of the Galant and Kuda under the previous structure.

• 1999

  Mitsubishi Kuda launches in Indonesia

  [1]Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org

  After delays caused by the Southeast Asian financial crisis, Mitsubishi introduced the Kuda Asian Utility Vehicle for the Indonesian market.

• 1980

  Passenger-car assembly expands at Tanjung Priok

  [1]Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org

  KTB took over PT Pipit Motor Jakarta and converted it into PT Krama Yudha Kesuma Motor for passenger-car assembly.

• 1973

  Krama Yudha manufacturing and distribution structure expands

  [1]Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org

  PT New Marwa was renamed PT Krama Yudha Tiga Berlian Motors, while related manufacturing companies began operating assembly facilities in Jakarta.

• 1970

  PT New Marwa becomes Mitsubishi's Indonesian distributor

  [1]Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org

  PT New Marwa was established as the sole distributor of Mitsubishi vehicles in Indonesia during a period of increased government encouragement for investment.

A locally based manufacturing platform for Mitsubishi Motors passenger cars and light commercial vehicles, combining Indonesian market production with regional export capability.

• multi-purpose vehicle · 2017

  Mitsubishi Xpander

  The Xpander is a compact, entry-level multi-purpose vehicle developed for markets such as Indonesia. It was launched locally in August 2017 and became the principal volume product of the Cikarang plant. Its stronger-than-expected demand drove plans to expand MMKI's production capacity and it also became an important export model for markets across Southeast Asia and beyond.

• sport utility vehicle

  Mitsubishi Pajero Sport

  The Pajero Sport is a Mitsubishi sport utility vehicle produced at the Cikarang facility as part of the plant's passenger-vehicle manufacturing program. It complements the Xpander by serving a higher-positioned SUV segment within Mitsubishi's Indonesian product range.

• light commercial vehicle

  Mitsubishi Colt L300

  The Colt L300 is a light commercial vehicle associated with Mitsubishi's long-standing Indonesian commercial-vehicle franchise. MMKI manufactures the model at Cikarang, continuing a local production tradition built around the Colt nameplate and Mitsubishi's reputation for durable work vehicles.

• multi-purpose vehicle

  Nissan Livina

  The Xpander-based Nissan Livina was supplied by MMKI to Nissan Motor Indonesia. Its production reflected cooperation within the Renault-Nissan-Mitsubishi Alliance and extended the use of the Cikarang manufacturing platform beyond Mitsubishi-badged vehicles.

• 2018

  Expand Cikarang capacity after Xpander demand exceeds expectationsStrategy

  Background

  Demand for the Xpander was reported to be higher than anticipated, creating pressure on the plant's initial annual production capacity of 160,000 vehicles.

  Action taken

  Mitsubishi Motors planned to increase annual capacity to 220,000 vehicles in fiscal 2020 and add up to 800 jobs, bringing the workforce to approximately 4,100 people. The Xpander was expected to account for about 160,000 units of production.

  Aftermath

  The plan reinforced MMKI's role as a major Indonesian production and export base, with the Xpander as its main volume driver.

  additional investment. Rp 540 billion (announced for the capacity expansion; fiscal 2020 target)

  Source

1. 1Mitsubishi Motors Krama Yudha Indonesiaen.wikipedia.org