Meituan

Corporate brand

Unclaimed Request correction

A Chinese platform for food delivery, local services, travel bookings, instant retail and related on-demand commerce.

Last updated November 2, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Meituan is a Chinese technology and consumer-services company built around a broad local-services marketplace. Its platform connects consumers with restaurants, retailers, hotels, travel providers and other merchants, while providing the transaction, marketing, payments, review and logistics infrastructure needed to complete those interactions. Its most visible business is food delivery, but the company also operates in-store dining and entertainment, hotel and travel reservations, instant retail, community-oriented grocery delivery, business food distribution, bike sharing and selected financial and technology services. The company was founded in Beijing in 2010 by Wang Xing during the rapid expansion of China’s group-buying market. Meituan initially competed in the deal-of-the-day sector, where numerous websites sold discounted vouchers for restaurants, entertainment venues and other local businesses. It expanded quickly from pilot operations in major cities into second- and third-tier markets, using merchant coverage, consumer traffic and operational scale to outlast many competitors. By 2014, it had become one of the leading Chinese group-buying platforms. Meituan’s strategic development shifted from voucher-led group buying toward a wider local-services ecosystem. Food delivery, launched in 2013, became a central activity and created a high-frequency use case that could direct traffic to lower-frequency services such as hotel reservations, travel and in-store offers. In 2015, Meituan merged with Dianping, a major local-review and group-buying service. The combined company was subsequently known as Meituan Dianping and brought together Meituan’s transaction and delivery capabilities with Dianping’s merchant information, consumer reviews and local discovery functions. The company expanded further through the acquisition of Mobike in 2017, adding shared bicycles and related urban mobility services. It raised substantial private financing before completing an initial public offering on the Hong Kong Stock Exchange in September 2018. In September 2020, the listed company adopted the shorter name Meituan, reflecting its broader business scope beyond the original Dianping combination. Meituan’s operating model depends on a large network of merchants, delivery personnel, consumers and technology systems. Its on-demand infrastructure supports restaurant delivery as well as the rapid delivery of groceries, medicines, flowers, convenience goods and other products. Xiaoxiang Supermarket, formerly associated with Meituan’s grocery initiative, focuses on online supermarket and fresh-product fulfillment in selected cities. Meituan Select, introduced in 2020, used bulk purchasing and next-day collection points to serve lower-tier markets, although the company later placed greater emphasis on efficiency and profitability amid intense competition and regulatory pressure. The platform also includes hotel and travel reservations, in-store coupons and packages, restaurant-management tools, business-to-business food distribution and other merchant services. Meituan has invested in autonomous delivery vehicles, unmanned aerial delivery and artificial intelligence as ways to improve logistics and customer assistance. In 2023 it introduced Keeta in Hong Kong, marking its first service launch outside mainland China. Keeta later expanded into Saudi Arabia, establishing an international brand distinct from the Meituan name used primarily in China. Meituan operates in a highly competitive and closely regulated environment. It has faced competition in food delivery, travel, grocery and local commerce, while regulators have scrutinized platform exclusivity, pricing conduct and merchant treatment. In 2021, China’s State Administration for Market Regulation investigated the company for alleged anticompetitive conduct and subsequently imposed a penalty. Meituan accepted the decision and stated that it would comply with regulatory requirements. By the end of 2024, the company reported more than 770 million annual transacting users and more than 14.5 million annual active merchants, illustrating the scale of its marketplace.

History

Meituan was established in Beijing in 2010 by Wang Xing during the rapid growth of China’s online group-buying industry. The early business sold discounted vouchers for restaurants, entertainment and other local services. Competition was intense, with a large number of deal-of-the-day websites seeking consumers and merchants. Meituan initially piloted its model in Shanghai and Beijing, then expanded into second- and third-tier cities. Its growth depended on building local merchant networks, attracting repeat users and standardizing the execution of promotions across many markets. As the sector consolidated, Meituan became one of the dominant group-buying platforms. It raised early institutional funding, including investment from Sequoia Capital, and later secured a Series C round led by General Atlantic in 2014. The company’s direction increasingly moved away from one-off discount vouchers toward frequent, operationally intensive local services. Food delivery, introduced in 2013, became especially important because it generated regular consumer engagement and created opportunities to cross-sell hotel, travel, restaurant and other services. A major turning point came in October 2015, when Meituan and Dianping combined. Dianping contributed a strong local-information, reviews and merchant-discovery business, while Meituan contributed group-buying, transaction and delivery capabilities. The combined platform was first branded Meituan Dianping. It subsequently raised more than US$3.3 billion in financing in 2016 and continued to expand its marketplace and logistics network. Meituan broadened its scope through acquisitions and new business lines. In 2017 it acquired Mobike, bringing shared bicycles and e-mobility into the company’s portfolio. The company then completed its initial public offering in Hong Kong in September 2018. In 2020, it changed its corporate name from Meituan Dianping to Meituan. During the COVID-19 period, food delivery and other contact-light services became increasingly important, while the company also launched or expanded next-day community commerce through Meituan Select. The grocery and instant-retail businesses required substantial investment in fulfillment, procurement and delivery. Meituan developed several formats, including instant delivery for products from local merchants, fresh grocery operations and next-day collection-point delivery. Competitive pressure, government rules and the challenge of achieving sustainable margins led the company to reorganize parts of these activities and place greater emphasis on supply-chain efficiency and profitability. Regulatory scrutiny intensified in 2021. The State Administration for Market Regulation investigated Meituan for alleged anticompetitive practices and later imposed a penalty. Meituan accepted the outcome rather than appealing and publicly committed to compliance. The company also raised additional capital in 2021 through equity and convertible-bond financing, identifying groceries and autonomous delivery technology as areas for investment. Meituan continued to develop logistics automation, including self-driving delivery vehicles and unmanned aerial vehicles. It also expanded beyond mainland China for the first time with Keeta, a food-delivery service launched in Hong Kong in May 2023. Keeta subsequently entered Saudi Arabia, making international expansion a more visible part of the company’s long-term strategy. By the end of 2024, Meituan reported more than 770 million annual transacting users and more than 14.5 million annual active merchants, reflecting its evolution from a group-buying website into a large local-services and on-demand-commerce platform.

2024
Reported platform scale exceeds 770 million annual transacting users
[1]Meituan - Wikipediaen.wikipedia.org
By the end of 2024, Meituan reported more than 770 million annual transacting users and over 14.5 million annual active merchants.
2023
Keeta launches in Hong Kong
[1]Meituan - Wikipediaen.wikipedia.org
Keeta began food-delivery operations in Hong Kong, representing Meituan’s first market outside mainland China.
2021
Meituan Select launches
[1]Meituan - Wikipediaen.wikipedia.org
Meituan introduced a next-day community-commerce service using bulk purchasing and designated pickup locations.
2020
Corporate name changes to Meituan
[1]Meituan - Wikipediaen.wikipedia.org
The company retired the Meituan Dianping name in favor of Meituan.
2018
Hong Kong initial public offering
[1]Meituan - Wikipediaen.wikipedia.org
Meituan Dianping began trading on the Hong Kong Stock Exchange in September.
2017
Mobike is acquired
[1]Meituan - Wikipediaen.wikipedia.org
Meituan acquired shared-bicycle company Mobike, expanding into urban mobility.
2015
Meituan and Dianping merge
[1]Meituan - Wikipediaen.wikipedia.org
The combination joined Meituan’s transactions and delivery operations with Dianping’s reviews and local-discovery capabilities.
2013
Food delivery is introduced
[1]Meituan - Wikipediaen.wikipedia.org
Meituan launched food-delivery services, creating a high-frequency business that later became central to its platform.
2010
Meituan is founded
[1]Meituan - Wikipediaen.wikipedia.org
Wang Xing founded Meituan in Beijing to compete in China’s rapidly expanding online group-buying market.

Products and positioning

An integrated, technology-enabled marketplace for everyday local services and on-demand commerce.

Food delivery · 2013
Meituan Food Delivery
Meituan’s restaurant-delivery service connects consumers with restaurants and delivery personnel through ordering, payment, dispatch and tracking functions. Introduced in 2013, it became one of the company’s most important high-frequency services and a gateway to other offerings on the platform. The network also supports merchant promotion, menu digitization and delivery operations across Chinese cities.
Local discovery and reviews
Dianping
Dianping provides consumer reviews, merchant information, recommendations, coupons and local discovery. Following the 2015 combination with Meituan, it remained an important discovery layer within the broader local-services ecosystem, helping users find restaurants, entertainment venues and other businesses before completing transactions through the platform.
Travel booking · 2015
Meituan Hotel and Travel
The hotel and travel business provides accommodation reservations and related travel offers. Meituan uses its consumer traffic, merchant relationships and local-service data to connect hotels and other travel providers with Chinese travelers. The offering also includes packages, coupons and promotional tools intended to help smaller and midsized hospitality businesses attract demand.
Instant retail
Meituan Instashopping
Meituan Instashopping enables local merchants to sell products for rapid or next-day fulfillment. Categories can include flowers, medicines, convenience goods and supermarket products. The service uses Meituan’s delivery infrastructure to digitize small and midsized retailers and extend the platform beyond prepared food.
Online supermarket and grocery
Xiaoxiang Supermarket
Xiaoxiang Supermarket is Meituan’s online-supermarket format, developed from its earlier grocery initiative. It supplies fresh products, household goods and selected medicines through a city-based fulfillment model, with operations concentrated in major urban markets where rapid delivery and controlled inventory are commercially practical.
Community commerce · 2020
Meituan Select
Meituan Select was introduced in 2020 as a next-day community-commerce service. It used bulk purchasing to lower costs and delivered orders to designated collection points, often local shops. The service expanded rapidly during the pandemic but later faced competition, regulatory constraints and profitability challenges, prompting greater focus on operational efficiency.
International food delivery · 2023
Keeta
Keeta is Meituan’s international food-delivery brand. It launched in Hong Kong in 2023 and subsequently expanded to Saudi Arabia. The brand allows Meituan to adapt its delivery proposition, merchant acquisition and consumer marketing to markets where the Meituan name and China-specific platform model are not yet established.
Bike sharing
Mobike
Mobike provides shared bicycles and related urban mobility services. Meituan acquired the business in 2017 and became responsible for aspects of its production, operations and lifecycle management. The service broadened Meituan’s presence in everyday urban transportation beyond delivery and local commerce.

Controversies

2026
SAMR says it will lawfully advance subsequent review of Meituan's acquisition of Maiyatian
At a press conference on the morning of October 10, 2026, China's State Administration for Market Regulation (SAMR) said it would balance development and regulation and lawfully advance the subsequent review of Meituan's acquisition of equity in Maiyatian, a delivery aggregation platform. SAMR said its review found the concentration may have the effect of eliminating or restricting competition in China's domestic delivery aggregation platform services market, could affect small and medium merchants' independent choice of delivery capacity and crowd out other third-party capacity providers, and would further strengthen Meituan's market control in the domestic online food delivery and instant retail platform markets; SAMR informed the applicant of this assessment, the applicant submitted a conditional commitments plan, and SAMR held China's first-ever public hearing in a concentration review on September 18, 2026 on whether the plan could resolve the competition concerns.
Source 1 Source 2 Source 3
2021
Food delivery platform fined 3.442 billion yuan for 'choose one of two' monopoly conduct
On October 8, 2021, the State Administration for Market Regulation determined that Meituan engaged in 'choose one of two' monopoly conduct in the online food delivery platform services market within China, fined it 3.442 billion yuan, and ordered it to fully refund 1.289 billion yuan in exclusive cooperation deposits.
Source
2021
Report raises complaints about Meituan power-bank charging and fees
A January 5, 2021 report described consumer complaints that Meituan power banks ran out of charge quickly while users were still charged. Meituan customer service said it could waive the two charges in one customer's case; the report said Meituan had not explained the cause by publication.
Source
2021
China's market regulator investigates Meituan's unreported Mobike acquisition
In 2021, China's State Administration for Market Regulation stated that it was investigating Meituan's acquisition of Mobike over the company's failure to file the transaction as required. The regulator's statement concerned the absence of a legally mandated filing for the deal, and it identified the matter as an investigation into Meituan's acquisition of Mobike for that reason. The announcement did not specify any findings, penalties, or further outcomes at the time.
Source
2021
China fines Meituan for alleged abuse of market dominance
China's State Administration for Market Regulation fined Meituan 3% of its 2020 domestic sales, or 3.442 billion yuan, and ordered it to stop the conduct and refund exclusive cooperation deposits. The regulator found that Meituan had abused its dominant position by imposing exclusive cooperation arrangements that restricted competition.
Source 1 Source 2 Source 3 Source 4
2020
Food delivery dispatch algorithms and rider delivery pressure spark public controversy
In September 2020, a Renwu report on food delivery riders' delivery time limits and algorithmic pressure triggered widespread discussion. Meituan responded that it would optimize the dispatch system and reward arrangements and leave riders an 8-minute flexible buffer. This item concerns labor conditions, algorithmic governance, and platform management controversy; the cited response is not verification of the actual implementation effect for all orders.
Source 1 Source 2
2020
Meituan responds to claims about default enrollment in its payment service
Consumers said they had been enrolled in Meituan's payment and lending services by default after entering a promotional code. In response, Meituan said the enrollment page displayed the product features and the relevant agreement, and it denied that enrollment was automatic. Meituan also said users could close the service through the app or through customer service.
Source
2020
Court rules Meituan Xiaodai's lending business unlawful in enforcement cases
The Jiaozuo Intermediate People's Court ruled that Meituan Xiaodai had engaged in lending business unlawfully and rejected its enforcement applications. Meituan said it held an online micro-loan license, maintained that its lending was lawful, and had requested review by a higher court; the matter remained in legal proceedings.
Source
2020
Ele.me–Meituan competition dispute transferred to Beijing court
A Chinese court issued a civil ruling transferring Ele.me's commercial disparagement and alleged unfair-competition case against Meituan to the Beijing Haidian District People's Court. The allegations include commercial bribery, disparagement, false publicity and pressure on merchants; the report does not establish a final finding on those allegations.
Source 1 Source 2 Source 3
2020
Meituan responds to rider concerns with delivery-system changes
Meituan responded to public and media concerns about delivery riders and its platform system by announcing changes to its delivery system. The announced changes included an eight-minute flexible delivery window for riders, longer delivery times or suspended orders in bad weather, and an upgraded rider appeal function. The company presented these measures as a response to the concerns raised about riders and the platform system.
Source

Brand decisions

2023
Begin international expansion under KeetaStrategy
Background
Meituan sought growth outside mainland China while retaining its expertise in food delivery, merchant digitization and logistics.
Action taken
The company launched Keeta in Hong Kong and later expanded the brand into Saudi Arabia.
Aftermath
Keeta became Meituan’s principal international-facing delivery brand.
Source
2020
Launch Meituan SelectStrategy
Background
Pandemic-era demand and competition in community group buying created an opportunity to use Meituan’s merchant and logistics network for lower-frequency household purchases.
Action taken
Meituan launched a next-day delivery and pickup service based on bulk purchasing.
Aftermath
The service expanded across numerous Chinese provinces but faced regulatory, competitive and profitability pressures.
Source
2017
Acquire MobikeM&A
Background
Meituan sought to broaden its local-services ecosystem and add an urban mobility business.
Action taken
Meituan acquired Mobike and incorporated shared bicycles into its service portfolio.
Aftermath
The transaction expanded Meituan beyond commerce and delivery into shared mobility.
Reported acquisition value. US$2.7 billion (2017)
Source
2015
Combine with DianpingM&A
Background
The Chinese group-buying and local-services market was consolidating, while Meituan sought to combine transaction and delivery scale with stronger local information and reviews.
Action taken
Meituan and Dianping became one company in October 2015.
Aftermath
The combination created the Meituan Dianping platform and expanded the company’s reach across local discovery, merchant services, group buying and delivery.
Source

Recent events

2023
Meituan launches Keeta in Hong Kong[1]Meituan - Wikipediaen.wikipedia.org
Product launch
Meituan began food-delivery operations in Hong Kong under the Keeta brand, initially serving Mong Kok and Tai Kok Tsui.
2023
Meituan expands drone delivery activity[1]Meituan - Wikipediaen.wikipedia.org
Product launch
The company expanded urban unmanned-aerial delivery operations and announced a technology partnership with Pony.ai to support deployment in major Chinese cities.
2020
Meituan adopts its shorter corporate name[1]Meituan - Wikipediaen.wikipedia.org
Other
The listed company changed its name from Meituan Dianping to Meituan, effective September 30, 2020.
2018
Meituan lists on the Hong Kong Stock Exchange[1]Meituan - Wikipediaen.wikipedia.org
Other
The company completed its Hong Kong initial public offering under the Meituan Dianping name, with an IPO price of HK$69 per share.
2015
Meituan and Dianping combine their businesses[1]Meituan - Wikipediaen.wikipedia.org
M&A
Meituan and Dianping became one company, combining group-buying, local discovery, reviews, merchant information and transaction capabilities.

Sources120 sources

Cite this profile: Cite the canonical profile. /brand-wiki/meituan · Editorial policy · How profiles are compiled