MedPage Today

MedPage Today is a medical news and information service aimed primarily at physicians, other health professionals, and readers who follow clinical medicine and health policy. Its coverage spans medical research, regulatory developments, public-health issues, treatment trends, professional practice, and reporting from major medical meetings. The publication operates as a digital-first news brand rather than as a general consumer health portal, with its editorial orientation directed toward professionally relevant reporting and analysis. The service was founded by Robert S. Stern in March 2005. Its early development centered on producing timely medical journalism for a professional audience, including reporting and analysis that connected clinical evidence with policy and healthcare practice. In January 2010, MedPage Today received approval to offer continuing medical education credits accredited by the American Academy of Family Physicians, working with the Office of Continuing Medical Education at the University of Pennsylvania School of Medicine. This expanded the brand beyond news publishing into structured professional education. In December 2010, MedPage Today was acquired by Everyday Health, which was associated with the Ziff-Davis media group. The acquisition placed the publication within a larger digital health and technology-media portfolio while allowing it to retain a distinct medical-news identity. The brand subsequently developed collaborative editorial and educational initiatives with established medical organizations. In July 2011, it announced a partnership with the American Heart Association for Cardiovascular Daily, a daily email newsletter. In June 2017, it began collaborating with the Endocrine Society on a Reading Room that brought together MedPage Today material and content from the professional society. MedPage Today has also been known for investigative and analytical reporting. Its joint investigations with the Milwaukee Journal Sentinel examined financial relationships between opioid manufacturers and nonprofit organizations involved in pain-treatment advocacy. Later reporting examined the regulatory history and abuse of Opana ER, an opioid painkiller. These projects gave the publication a role in broader public discussion about pharmaceutical influence, opioid prescribing, regulatory oversight, addiction, and accidental deaths. The publication has produced analysis on other contentious healthcare subjects, including diabetes-related amputations, insurance preauthorization practices, and suicide among medical professionals. Some of these reports attracted criticism from parts of the medical community over methodology, framing, factual interpretation, or the allocation of responsibility. Such reactions illustrate the tension between investigative medical journalism and professional audiences whose practices or institutions are being scrutinized. MedPage Today has received multiple Platinum eHealthcare Leadership Awards in different categories. Its editorial structure also evolved over time: an editorial board was formed in 2022. The publication's editor in chief is Jeremy Faust, an emergency physician affiliated with Brigham and Women's Hospital and an assistant professor at Harvard Medical School. As an active Ziff-Davis-owned publication, MedPage Today continues to combine daily medical reporting, specialty coverage, meeting news, analysis, newsletters, and professional education.

MedPage Today was founded by Robert S. Stern in March 2005 as a medical news service intended primarily for healthcare professionals. From its beginning, the publication focused on clinical developments, medical policy, professional practice, and reporting from medical meetings. Its audience orientation distinguished it from broad consumer-health websites: the service emphasized information useful to physicians and other health professionals while also publishing analysis of issues affecting the healthcare system. A significant early expansion occurred in January 2010, when MedPage Today received approval to provide continuing medical education credits accredited by the American Academy of Family Physicians. The program was developed in collaboration with the Office of Continuing Medical Education at the University of Pennsylvania School of Medicine. The accreditation connected the publication's journalism with formal professional learning and gave readers an educational use for selected content. In December 2010, Everyday Health acquired MedPage Today. Everyday Health was a subsidiary associated with Ziff-Davis, and the acquisition integrated MedPage Today into a larger digital health and media environment. The publication continued to operate under its own name and maintained its medical-professional editorial focus. In July 2011, MedPage Today announced a collaboration with the American Heart Association to produce Cardiovascular Daily, a daily email newsletter devoted to cardiovascular medicine. The brand developed a notable investigative profile through joint work with the Milwaukee Journal Sentinel. In 2011 and 2012, the publications investigated what they described as questionable financial relationships between pharmaceutical companies producing narcotic painkillers and nonprofit groups advocating pain treatment. The reporting examined undisclosed or insufficiently disclosed industry support, including funding connected to the University of Wisconsin-Madison's UW Pain & Policy Studies Group. The work contributed to wider scrutiny of opioid prescribing, pharmaceutical influence, and the role of advocacy organizations. A U.S. Senate committee subsequently considered the matter, amid concern about opioid-related addiction and accidental deaths. In 2015, MedPage Today and the Milwaukee Journal Sentinel continued their opioid-related reporting with an investigation into the approval history and abuse of Opana ER. The reporting was followed by regulatory attention, and the Food and Drug Administration later requested removal of the drug from the market in June 2017. The Opana ER episode reinforced MedPage Today's role in reporting on the interaction between drug regulation, pharmaceutical marketing, clinical prescribing, and public-health harm. In June 2017, MedPage Today began collaborating with the Endocrine Society on a Reading Room. The initiative brought together MedPage Today articles and material from the endocrine professional society, extending the brand's role as a bridge between medical journalism and specialist organizations. The publication also continued to produce original analytical reporting on controversial healthcare subjects. In October 2017, Cheryl Clark published an analysis of the increase in amputations among patients with diabetes from 2013 onward. The analysis attracted mixed reactions within the medical profession. A November 2017 report examining insurance operations and preauthorization practices similarly prompted debate, with some readers viewing it as an exposure of problematic conduct and others questioning its factual accuracy and portrayal of the process. In September 2018, a MedPage Today report attributed rising U.S. suicide rates in part to physicians and insufficient clinical training. Physicians criticized the report's framing and rejected its broad causal argument, making it another example of the publication's sometimes contentious relationship with professional audiences. Despite such disputes, MedPage Today has received multiple Platinum eHealthcare Leadership Awards in several categories. The publication formed an editorial board in 2022. Its editor in chief is Jeremy Faust, an emergency physician at Brigham and Women's Hospital and an assistant professor at Harvard Medical School. MedPage Today remains an active Ziff-Davis-owned digital publication covering clinical medicine, health policy, regulatory affairs, medical meetings, investigative subjects, newsletters, and professional education.

• 2022

  Editorial board formed

  [1]MedPage Todayen.wikipedia.org

  MedPage Today formed an editorial board as part of its editorial governance structure.

• 2017

  Endocrine Society Reading Room collaboration

  [1]MedPage Todayen.wikipedia.org

  MedPage Today began a content collaboration with the Endocrine Society.

• 2011

  Cardiovascular Daily collaboration

  [1]MedPage Todayen.wikipedia.org

  MedPage Today and the American Heart Association collaborated on a daily cardiovascular newsletter.

• 2010

  CME accreditation expands the service

  [1]MedPage Todayen.wikipedia.org

  MedPage Today received approval to offer AAFP-accredited continuing medical education credits in collaboration with the University of Pennsylvania School of Medicine.

• 2010

  Acquisition by Everyday Health

  [1]MedPage Todayen.wikipedia.org

  Everyday Health acquired MedPage Today in December.

• 2005

  MedPage Today is founded

  [1]MedPage Todayen.wikipedia.org

  Robert S. Stern founded MedPage Today in March as a medical news service for healthcare professionals.

A professional medical-news outlet combining rapid clinical reporting, health-policy journalism, investigative analysis, medical-meeting coverage, newsletters, and continuing education.

• Medical news website · 2005

  MedPage Today website

  The core digital publication provides reporting and analysis on clinical medicine, health policy, regulation, public health, healthcare practice, and medical meetings. Its coverage is designed primarily for physicians and other healthcare professionals, while remaining accessible to a wider audience interested in medicine.

• Professional education · 2010

  Continuing medical education

  MedPage Today offers educational activity associated with its medical coverage. In 2010, it received approval to offer continuing medical education credits accredited by the American Academy of Family Physicians through collaboration with the University of Pennsylvania School of Medicine's continuing medical education office.

• Email newsletter · 2011

  Cardiovascular Daily

  Cardiovascular Daily was a daily email-newsletter collaboration between MedPage Today and the American Heart Association. The initiative focused on cardiovascular medicine and extended the brand's specialty reporting into a recurring subscription format.

• Specialty content collaboration · 2017

  Reading Room

  The Reading Room was developed through a collaboration between MedPage Today and the Endocrine Society. It combined MedPage Today journalism with material from the professional society to provide focused endocrine-related reading for medical audiences.

• 2015

  Opana ER regulatory and abuse investigation

  A joint MedPage Today–Milwaukee Journal Sentinel investigation examined the troubled approval history and widespread abuse of Opana ER. The reporting was followed by regulatory developments, including the FDA's later action to remove the drug from the market.

  Source

• 2011

  Investigation of opioid advocacy funding

  MedPage Today and the Milwaukee Journal Sentinel reported on financial relationships between opioid manufacturers and nonprofit organizations involved in pain-treatment advocacy. The investigation included claims concerning undisclosed industry funding and contributed to subsequent Senate scrutiny of opioid prescribing and influence.

  Source

Read more

• 2017Endocrine Society Reading Room

  United States · Digital

  MedPage Today and the Endocrine Society created a Reading Room combining journalism from MedPage Today with content from the professional organization.

  Outcome. The initiative created a joint specialist-content destination; additional outcome metrics are not specified.

  Source
• 2011Cardiovascular Daily

  United States

  MedPage Today collaborated with the American Heart Association on a daily email newsletter covering cardiovascular medicine.

  Outcome. The collaboration broadened MedPage Today's specialty-news and email offering; later performance details are not specified in the available material.

  Source

• 2010

  Join the Everyday Health portfolioM&A

  Background

  MedPage Today sought to operate within a larger digital-health media environment while retaining its medical-professional focus.

  Action taken

  Everyday Health acquired the publication in December 2010.

  Aftermath

  The brand continued under the MedPage Today name and remained associated with the wider Ziff-Davis media group.

  Source

• 2010

  Add accredited professional educationStrategy

  Background

  Medical professionals require recognized continuing education alongside access to clinical news.

  Action taken

  MedPage Today obtained approval to offer AAFP-accredited CME credits in collaboration with the University of Pennsylvania School of Medicine.

  Aftermath

  The publication expanded from news delivery into professional education.

  Source

1. 1MedPage Todayen.wikipedia.org
2. 2MedPage Today official websitemedpagetoday.com