Everyday Health Group

Everyday Health Group is a digital health-media and information business within Ziff Davis. It operates a portfolio of websites and related services aimed at both consumers and healthcare professionals. Its consumer-facing properties cover general health, chronic conditions, pregnancy and parenting, wellness, lifestyle, and patient communities. Its professional businesses provide medical news, continuing education, healthcare rankings, recruitment services, and information for clinicians and other healthcare workers. The business began in 2002, when Benjamin Wolin and Michael Keriakos founded a company initially known as Agora Media. Its early strategy was to create online health content and digital services for established offline health brands. After a merger with Streetmail.com, the company became Waterfront Media. A major turning point came in October 2008, when Waterfront Media merged with Revolution Health in a transaction reported at approximately $300 million. The combined business sought to build a large consumer-health publishing network and projected revenue of about $100 million for 2009. The company adopted the Everyday Health name in 2010. That year it also expanded its professional-health presence through the acquisition of MedPage Today. It explored becoming a public company, but an attempted November 2010 initial public offering did not proceed because of changing securities-market conditions. During the following years, the company broadened beyond conventional web publishing. It developed video and television programming, launched Everyday Health TV through YouTube's Original Channel Initiative, and acquired EQAL, the digital production company associated with lonelygirl15 and other online video projects. Everyday Health became publicly traded on the New York Stock Exchange in March 2014 under the symbol EVDY. In 2016, Ziff Davis, then part of j2 Global, agreed to acquire the company. The transaction closed in December 2016, taking Everyday Health private and making it part of the wider Ziff Davis internet and digital-media group. Following the acquisition, the business increasingly emphasized portfolio expansion in professional healthcare, medical education, provider reputation, recruitment, parenting, chronic-condition communities, and wellness. Subsequent acquisitions included Health eCareers, Prime Medical, Castle Connolly, BabyCenter, Migraine Again, Diabetes Daily, DailyOM, and Emma's Diary. These properties complemented the established Everyday Health and What to Expect brands and gave the group a broader presence across healthcare information, patient support, medical careers, provider discovery, pregnancy, parenting, and holistic-lifestyle content. The group also developed partnerships involving Mayo Clinic, Cureus, TrialReach, healthcare conferences, and other health-sector organizations. Everyday Health Group's current model is therefore broader than that of a single online publication. It combines editorial brands, professional information services, communities, education, provider and healthcare-market intelligence, recruitment, advertising, sponsorship, and marketing partnerships. The portfolio includes Everyday Health, What to Expect, BabyCenter, Diabetes Daily, Migraine Again, DailyOM, Emma's Diary, MedPage Today, Health eCareers, Prime Medical or Prime Education, and Castle Connolly. It operates as a health-focused division of Ziff Davis rather than as an independently listed company.

Everyday Health Group originated in 2002, when Benjamin Wolin and Michael Keriakos established Agora Media to develop online health content for major traditional health brands. The company later merged with Streetmail.com and adopted the name Waterfront Media. This early period established the business's central model: using digital publishing, consumer information, and partnerships to extend health-related content beyond traditional media channels. In October 2008, Waterfront Media merged with Revolution Health. The deal was reported at approximately $300 million, and the combined company expected to generate about $100 million in revenue in 2009. The merger gave the business a larger audience and a broader collection of consumer-health assets. In 2009, Everyday Health also entered into a multi-year arrangement with Mayo Clinic to add Mayo Clinic consumer content to its health properties, a relationship described as continuing for more than a decade. The company changed its name to Everyday Health in 2010. It attempted to list publicly later that year, but the planned November IPO was withdrawn amid changes in securities-market conditions. The company nonetheless continued expanding, acquiring MedPage Today in December 2010 and thereby adding a professional medical-news and information operation. By 2011, its network included partnerships associated with health personalities and diet brands, while management pursued video and television production as an additional form of digital distribution. In 2011, Everyday Health co-produced a television series with Litton Entertainment, hired former ABC News producer Paul Slavin to help establish a studio operation, and joined YouTube's Original Channel Initiative. The resulting Everyday Health TV programming extended the company’s health and lifestyle content into professionally produced online video. In 2012, the company acquired EQAL, known for the lonelygirl15 web series and the u look haute YouTube channel. EQAL operated as a separate division, and Everyday Health also co-produced Recipe Rehab, a television adaptation of one of its digital series that ran from 2012 to 2015. Everyday Health completed its initial public offering on March 28, 2014, trading on the New York Stock Exchange under EVDY. A strategic ownership change followed in 2016. Ziff Davis, then owned by j2 Global, agreed to acquire Everyday Health in October, and the transaction closed on December 8. The company consequently became part of the Ziff Davis digital-media group and ceased to operate as an independently listed public company. Reports in 2017 indicated that j2 Global was considering divesting less-profitable parts of the business, but the group continued to build selected health and professional-service verticals. The post-acquisition period was defined by targeted portfolio expansion. In 2017, Everyday Health Group acquired Health eCareers from DHI Group for a reported $15 million. Health eCareers connects healthcare employers with physicians, nurses, and other healthcare professionals. In 2018, the company acquired Prime Medical, a medical education and research business, and Castle Connolly, known for healthcare-provider ratings and its Top Doctors publications. It also acquired BabyCenter from Johnson & Johnson. BabyCenter was combined with What to Expect within the group's pregnancy-and-parenting division. The group strengthened its industry presence in 2019 by sponsoring the HLTH conference. In 2020 it acquired Migraine Again, adding a focused patient advocacy and community platform. In 2021 it acquired Diabetes Daily and DailyOM, broadening the portfolio into diabetes support, wellness courses, self-improvement, inspiration, and related lifestyle content. At the beginning of 2022, it acquired Emma's Diary as part of the purchase of Lifecycle Marketing Ltd., adding a United Kingdom parenting and baby-advice property. Everyday Health Group also developed partnerships with medical and healthcare organizations. These included marketing work associated with the academic medical journal Cureus and a relationship with TrialReach, a healthcare platform intended to help match patients with clinical trials. Through its combination of editorial sites, communities, professional services, education, rankings, recruiting, and marketing partnerships, the group evolved from a health-content start-up into a diversified digital-health division of Ziff Davis.

• 2022

  Emma's Diary is acquired

  [1]Everyday Health Groupen.wikipedia.org

  The United Kingdom parenting business joined Everyday Health Group through the Lifecycle Marketing Ltd. transaction.

• 2020

  Migraine Again joins the portfolio

  [1]Everyday Health Groupen.wikipedia.org

  The acquisition added a migraine and chronic-headache patient community.

• 2018

  Expansion into provider rankings and parenting

  [1]Everyday Health Groupen.wikipedia.org

  The group acquired Castle Connolly and BabyCenter, alongside its acquisition of Prime Medical.

• 2016

  Acquisition by Ziff Davis

  [1]Everyday Health Groupen.wikipedia.org

  Ziff Davis agreed to acquire Everyday Health, with the transaction completed in December.

• 2014

  Initial public offering

  [1]Everyday Health Groupen.wikipedia.org

  Everyday Health began trading on the New York Stock Exchange under EVDY.

• 2012

  EQAL is acquired

  [1]Everyday Health Groupen.wikipedia.org

  The acquisition expanded Everyday Health's digital-video and production capabilities.

• 2010

  The company becomes Everyday Health

  [1]Everyday Health Groupen.wikipedia.org

  Waterfront Media adopted the Everyday Health name and acquired MedPage Today later that year.

• 2008

  Waterfront Media merges with Revolution Health

  [1]Everyday Health Groupen.wikipedia.org

  The merger created a larger digital-health company under the Waterfront Media name.

• 2002

  Agora Media is founded

  [1]Everyday Health Groupen.wikipedia.org

  Benjamin Wolin and Michael Keriakos founded the company to develop online health content for established offline health brands.

A multi-brand digital health-information and healthcare-services portfolio serving consumers, patients, parents, clinicians, medical professionals, healthcare employers, and health-industry marketers.

• Consumer health media

  Everyday Health

  The flagship consumer health publishing brand provides general health information, condition-related articles, wellness content, tools, and lifestyle coverage. It forms the core of the group’s consumer-health network and supports partnerships, advertising, and health-information services.

• Medical news and professional information

  MedPage Today

  MedPage Today is a professional medical-news and information publication acquired in 2010. It serves clinicians and other healthcare professionals with reporting and educationally oriented medical content.

• Pregnancy and parenting media

  What to Expect

  What to Expect is a pregnancy and parenting brand covering pregnancy stages, childbirth, newborn care, child development, and family life. It operates alongside BabyCenter within Everyday Health Group’s pregnancy-and-parenting portfolio.

• Pregnancy and parenting media

  BabyCenter

  BabyCenter provides pregnancy, baby, and parenting information and community content. Acquired from Johnson & Johnson in 2018, it became part of the group’s pregnancy-and-parenting division with What to Expect.

• Healthcare provider ratings

  Castle Connolly

  Castle Connolly is a healthcare ratings and provider-information business known for its Top Doctors publications and annual peer-nominated recognition programs. It gives the group a presence in provider discovery and reputation-oriented healthcare information.

• Healthcare recruitment

  Health eCareers

  Health eCareers is a recruitment marketplace for healthcare employers and professionals. Its listings connect organizations with physicians, nurses, and other healthcare workers seeking employment opportunities.

• Patient community

  Diabetes Daily

  Diabetes Daily is a diabetes-focused patient community and advocacy property. It adds condition-specific discussion, information, and support to the group’s broader consumer-health portfolio.

• Patient advocacy and community

  Migraine Again

  Migraine Again focuses on people living with migraine and chronic headaches. Its acquisition expanded Everyday Health Group’s condition-specific patient-support and advocacy offerings.

• Wellness and self-improvement

  DailyOM

  DailyOM offers courses and content related to holistic living, self-improvement, inspiration, and horoscopes. It broadens the group’s portfolio beyond clinical and condition-specific health information.

• Parenting media

  Emma's Diary

  Emma's Diary is a United Kingdom-based pregnancy and parenting business offering baby and parenting advice. It joined the group through the acquisition of Lifecycle Marketing Ltd. in 2022.

• 2019HLTH conference sponsorship

  United States · Healthcare industry

  Everyday Health Group became a sponsor of the HLTH health conference, aligning the company with a major digital-health industry event.

  Outcome. The sponsorship increased the group's visibility among healthcare, technology, media, and health-services participants.

  Source
• 2012Recipe Rehab

  United States · Television

  Everyday Health co-produced a television adaptation of Recipe Rehab, a health and food program associated with its online video activity.

  Outcome. The series aired from October 2012 through July 2015.

  Source
• 2011Everyday Health TV

  United States · Digital video

  Everyday Health joined YouTube's Original Channel Initiative and developed professionally produced health and lifestyle programming under the Everyday Health TV identity.

  Outcome. The initiative extended the company from web publishing into original online video and studio production.

  Source

• 2022

  Acquire Emma's Diary through Lifecycle MarketingM&A

  Background

  Everyday Health Group continued expanding its pregnancy and parenting presence, including in the United Kingdom.

  Action taken

  The group acquired Emma's Diary as part of the larger purchase of Lifecycle Marketing Ltd.

  Aftermath

  Emma's Diary added a United Kingdom baby and parenting advice property to the group.

  Source

• 2021

  Acquire Diabetes Daily and DailyOMM&A

  Background

  The company continued diversifying across patient support, wellness, and lifestyle content.

  Action taken

  Everyday Health Group acquired Diabetes Daily and DailyOM.

  Aftermath

  The portfolio gained diabetes advocacy and community capabilities as well as holistic-living and self-improvement content.

  Source

• 2020

  Acquire Migraine AgainM&A

  Background

  Everyday Health Group sought to expand its condition-specific patient communities and advocacy services.

  Action taken

  The company acquired Migraine Again.

  Aftermath

  The group added a focused platform for people living with migraine and chronic headaches.

  Source

• 2018

  Build a broader professional and parenting portfolioStrategy

  Background

  The group was expanding beyond general consumer health into provider information, medical education, and family media.

  Action taken

  It acquired Prime Medical, Castle Connolly, and BabyCenter.

  Aftermath

  The acquisitions strengthened the group's medical-professional, provider-ranking, pregnancy, and parenting businesses.

  Source

• 2016

  Sell the company to Ziff DavisM&A

  Background

  Ziff Davis sought to expand its digital-media portfolio with a health-focused publishing and services business.

  Action taken

  Ziff Davis agreed to acquire Everyday Health, and the transaction closed on December 8, 2016.

  Aftermath

  Everyday Health became a division of Ziff Davis and was no longer independently listed.

  Source

• 2014

  Complete initial public offeringOther

  Background

  After the unsuccessful 2010 attempt, the company pursued a public listing as its health-media network expanded.

  Action taken

  Everyday Health completed its IPO on the New York Stock Exchange under the symbol EVDY.

  Aftermath

  The company operated as a publicly traded digital-health business until its acquisition by Ziff Davis in 2016.

  Source

• 2010

  Withdraw planned initial public offeringOther

  Background

  Everyday Health had planned to enter the public market in November 2010.

  Action taken

  The company did not proceed with the offering because of changing circumstances in the securities markets.

  Aftermath

  The business remained privately held until its later public offering in 2014.

  Source

• 2008

  Merge with Revolution HealthM&A

  Background

  Waterfront Media sought greater scale in consumer digital health and health-information publishing.

  Action taken

  The company merged with Revolution Health and continued operating under the Waterfront Media name.

  Aftermath

  The combined business became a larger platform for consumer health content and partnerships.

  Reported transaction value. $300 million (October 2008)

  Source

1. 1Everyday Health Groupen.wikipedia.org