Loaf 'N Jug
An American convenience-store and gasoline-station chain operating primarily in the Rocky Mountain and northern Great Plains regions.
Last updated August 24, 2026
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Overview
Loaf 'N Jug is an American convenience-store and fuel-station brand with roots in southern Colorado. The chain was established by five local businessmen and developed as a regional operator serving motorists and nearby communities. Its stores generally combine convenience retail with gasoline sales, offering packaged food and drinks, tobacco and nicotine products, basic household necessities, and other products commonly associated with roadside and neighborhood convenience stores. Kroger acquired Loaf 'N Jug in 1986, bringing the brand into a larger portfolio of convenience-store banners. Around the same period, Loaf 'N Jug acquired Mini Mart, a Wyoming convenience-store chain founded in Casper in 1968. Mini Mart's headquarters later moved from Casper to Pueblo, Colorado, and beginning in 2005 its locations were progressively converted to the Loaf 'N Jug name. This conversion expanded the reach of the Loaf 'N Jug identity while reducing the number of separate banners within the acquired network. During Kroger's ownership, Loaf 'N Jug operated alongside brands including Kwik Shop, Quik Stop, Tom Thumb, and Turkey Hill Minit Markets. In 2006, Kroger introduced a common visual identity across several of its convenience-store businesses. Kroger also removed the Conoco branding from gasoline sold at many of its convenience stores, including Loaf 'N Jug locations, as part of a broader change in fuel branding. By 2008, the chain had approximately 175 stores. Its principal markets were Colorado and Wyoming, with additional locations in Montana, Nebraska, New Mexico, North Dakota, Oklahoma, and South Dakota. The business later withdrew from Oklahoma. Loaf 'N Jug remained a regional rather than nationally distributed chain, with its presence concentrated in the interior western United States. Kroger announced in February 2018 that it would leave the convenience-store business and sell the division to EG Group, a United Kingdom-based fuel and convenience retailer, for $2.15 billion. The transaction closed on April 20, 2018. Loaf 'N Jug became part of EG America's portfolio, but its individual stores generally retained their existing name, graphics, and local-market identity. EG America's headquarters were later located in Westborough, Massachusetts, following EG Group's acquisition of Cumberland Farms. EG America subsequently expanded its Loaf 'N Jug presence through acquisitions. In November 2020, EG Group agreed to acquire 18 Schrader Oil locations in Fort Collins, Colorado; those stores were subsequently rebranded as Loaf 'N Jug locations. The brand has therefore combined inherited stores with selective additions while remaining closely associated with Colorado and neighboring states. In 2026, EG Group began a Colorado campaign to retire the Loaf 'N Jug name and convert locations in the state to the Cumberland Farms banner. The reported rebranding began with the chain's first location in Fowler, with the converted Colorado stores expected to use Shell fuel branding. This initiative may substantially reduce the future visibility of the Loaf 'N Jug name in its historic home market, although the brand's final status and the scope of any remaining operations require confirmation.
History
Loaf 'N Jug originated in southern Colorado, where five businessmen established the convenience-store business. The available historical record does not identify the founders individually or provide a definitive founding year. The brand developed as a combined convenience-store and gasoline-station operator, a format designed to serve both local communities and passing motorists. Kroger acquired Loaf 'N Jug in 1986. The acquisition placed the Colorado chain within Kroger's broader convenience-store portfolio. Within two years of the acquisition, Loaf 'N Jug also bought Mini Mart, a convenience-store business founded in Casper, Wyoming, in 1968. Mini Mart's headquarters moved from Casper to Pueblo in 1998. Starting in 2005, Kroger and Loaf 'N Jug began converting Mini Mart locations to the Loaf 'N Jug name, gradually consolidating the two identities. In 2006, Kroger introduced a shared visual identity for several of its convenience-store brands, including Loaf 'N Jug, Kwik Shop, Quik Stop, Tom Thumb, and Turkey Hill Minit Markets. Around the same period, Kroger removed Conoco branding from gasoline sold at many of its convenience stores. These changes gave the individual banners a more coordinated corporate appearance while allowing Loaf 'N Jug to continue operating under its regional name. The chain reached a reported scale of about 175 stores by 2008. Its strongest presence was in Colorado and Wyoming, with additional stores in Montana, Nebraska, New Mexico, North Dakota, Oklahoma, and South Dakota. Loaf 'N Jug later exited Oklahoma. The network's geographic concentration meant that its identity remained particularly connected with the Rocky Mountain region rather than with the United States convenience-store market as a whole. Kroger's ownership ended as part of the company's decision to leave the convenience-store sector. On February 5, 2018, Kroger announced the sale of its convenience-store business to EG Group for $2.15 billion. The transaction closed on April 20, 2018. Loaf 'N Jug became an EG America banner, and stores generally retained their existing signage, imagery, and brand names rather than being immediately converted to a single EG identity. EG America's headquarters were initially in Cincinnati and later moved to Westborough, Massachusetts, after EG Group acquired Cumberland Farms. EG Group continued to develop the network through acquisitions. In November 2020, it agreed to acquire 18 Schrader Oil locations in Fort Collins, Colorado. Those sites were rebranded as Loaf 'N Jug stores, strengthening the chain's presence in its historic Colorado market. The brand entered a potentially transformative phase in 2026, when EG Group began converting Colorado Loaf 'N Jug locations to the Cumberland Farms name. The reported rollout began at the first Loaf 'N Jug location in Fowler. The converted Colorado sites are expected to use Shell fuel stations. The long-term effect on stores outside Colorado, and whether the Loaf 'N Jug name will remain in other states, is not established by the available reference material.
- 2026
Colorado rebranding to Cumberland Farms begins
[1]EG Group began retiring the Loaf 'N Jug name at Colorado stores, starting with the Fowler location, with Cumberland Farms branding and Shell fuel stations planned for converted sites.
- 2020
Fort Collins locations added through Schrader Oil acquisition
[1]EG Group agreed to acquire 18 Schrader Oil locations in Fort Collins, Colorado, which were later rebranded as Loaf 'N Jug.
- 2018
EG Group acquires Kroger's convenience-store business
[1]Kroger announced the $2.15 billion sale on February 5, and the transaction closed on April 20. Loaf 'N Jug joined EG America while retaining its banner identity.
- 2008
Chain reaches approximately 175 stores
[1]Loaf 'N Jug was reported to operate about 175 stores, primarily in Colorado and Wyoming, with additional locations across several neighboring states.
- 2006
Kroger introduces a common convenience-store identity
[1]Kroger reimaged Loaf 'N Jug and several other convenience-store banners under a common logo and also removed Conoco fuel branding from many locations.
- 2005
Mini Mart conversions begin
[1]Loaf 'N Jug began converting Mini Mart stores to the Loaf 'N Jug banner.
- 1998
Mini Mart headquarters moves to Pueblo
[1]Mini Mart's headquarters relocated from Casper, Wyoming, to Pueblo, Colorado.
- 1986
Kroger acquires Loaf 'N Jug
[1]Kroger purchased Loaf 'N Jug and brought it into its convenience-store portfolio.
- 1986
Loaf 'N Jug acquires Mini Mart
[1]Within two years of Kroger's acquisition, Loaf 'N Jug bought the Mini Mart chain.
- 1968
Mini Mart is founded in Casper
[1]Mini Mart, a separate Wyoming convenience-store chain later acquired by Loaf 'N Jug, was founded in Casper, Wyoming.
Products and positioning
A regional, practical convenience-and-fuel retailer focused on motorists and everyday shopping needs in Colorado, Wyoming, and surrounding states.
Convenience retail
Convenience-store merchandise
Loaf 'N Jug stores provide the everyday merchandise associated with regional convenience retail, including packaged snacks, drinks, coffee, tobacco and nicotine products, basic grocery items, household necessities, and automotive-related supplies. The precise assortment varies by location and local regulations.
Foodservice
Prepared food and beverages
The chain's convenience format includes ready-to-consume food and beverage purchases such as coffee, fountain drinks, packaged food, and other quick-service items. Available selections can differ among stores and are not documented consistently in the reference material.
Fuel retail
Gasoline and motor fuels
Gasoline sales are a central part of the Loaf 'N Jug format. The chain historically operated fuel stations alongside its stores. Kroger removed Conoco branding from many locations during its 2006 convenience-store reimaging, while Colorado locations being converted to Cumberland Farms in 2026 were reported to use Shell fueling stations.
Marketing campaigns
- 2026Colorado Cumberland Farms conversion
Colorado
EG Group began a campaign to retire the Loaf 'N Jug name at Colorado stores and convert them to Cumberland Farms locations.
Outcome. The campaign began at the Fowler store. Converted locations were reported to use Shell fueling stations; the complete scope and final outcome remain unconfirmed.
- 2006Kroger convenience-store brand reimaging
United States
Kroger introduced a common logo and visual treatment for Loaf 'N Jug and several other convenience-store banners in its portfolio.
Outcome. Loaf 'N Jug stores received a more coordinated group identity while continuing to operate under their individual banner.
- 2005Mini Mart conversion program
Colorado · Wyoming
Beginning in 2005, Loaf 'N Jug started converting Mini Mart stores to the Loaf 'N Jug banner after the earlier acquisition of the Wyoming chain.
Outcome. The program consolidated stores under the Loaf 'N Jug identity and reduced the separate use of the Mini Mart name.
Brand decisions
2026
Retire the Loaf 'N Jug name in ColoradoStrategyBackground
EG Group began reorganizing its Colorado convenience-store portfolio around the Cumberland Farms banner.
Action taken
The company began converting Colorado Loaf 'N Jug stores to Cumberland Farms, starting with the Fowler location, with Shell fuel stations planned for the converted sites.
Aftermath
The campaign may reduce or eliminate the Loaf 'N Jug presence in Colorado, but the final network-wide outcome is not established.
2020
Add Schrader Oil locations in Fort CollinsM&ABackground
EG Group sought to expand its convenience-store and fuel network in Colorado.
Action taken
EG Group entered into a binding agreement to acquire 18 Schrader Oil locations in Fort Collins, Colorado, which were later rebranded as Loaf 'N Jug.
Aftermath
The acquisition added 18 Colorado locations to the Loaf 'N Jug network.
2018
Sell Kroger's convenience-store division to EG GroupM&ABackground
Kroger announced that it was exiting the convenience-store business.
Action taken
Kroger agreed to sell the division, including Loaf 'N Jug, to EG Group for $2.15 billion. The transaction closed on April 20, 2018.
Aftermath
Loaf 'N Jug became part of EG America and largely retained its existing store branding.
Transaction value. $2.15 billion (Announced February 5, 2018; completed April 20, 2018)
2006
Reimage convenience-store banners under a common logoStrategyBackground
Kroger operated several convenience-store brands and sought a more unified visual identity.
Action taken
Kroger introduced a common logo treatment for Loaf 'N Jug and related banners, while also removing Conoco branding from gasoline at many locations.
Aftermath
The stores received a more consistent corporate appearance, but the individual Loaf 'N Jug name remained in use.
2005
Convert Mini Mart stores to Loaf 'N JugStrategyBackground
Loaf 'N Jug had acquired Mini Mart, a Wyoming chain with roots in Casper.
Action taken
Beginning in 2005, stores operating under the Mini Mart name were progressively converted to Loaf 'N Jug.
Aftermath
The move consolidated the regional network under one principal banner.
1986
Kroger acquires Loaf 'N JugM&ABackground
Kroger was expanding its presence in convenience retail and gasoline stations.
Action taken
Kroger purchased Loaf 'N Jug and operated the chain within its convenience-store division.
Aftermath
Loaf 'N Jug became part of a multi-banner convenience-store portfolio and later acquired Mini Mart.
Sources1 sources
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