EG Australia
Corporate brand
UnclaimedAn Australian petrol-station and convenience-store network that developed from Woolworths' fuel business and was acquired by EG Group in 2019.
Last updated August 24, 2026
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Overview
EG Australia is an Australian fuel-retailing and convenience-store network whose origins lie in Woolworths Group's entry into petrol retailing during the 1990s. The first Woolworths Plus Petrol station opened in Dubbo, New South Wales, in 1996. The business expanded through organic development and site leases, including a 2001 arrangement involving 69 Liberty Oil locations. After those sites were converted, Woolworths operated approximately 260 petrol stations, giving it a significant presence in the Australian fuel market. In 2003, Woolworths formed a joint venture and branding alliance with Caltex Australia. Fuel supply was provided by Caltex, while the outlets were marketed under the Caltex Woolworths name. The arrangement brought together Woolworths' supermarket-linked customer proposition and Caltex's fuel infrastructure. More than 300 Woolworths Plus Petrol locations and over 130 selected Caltex sites near Woolworths supermarkets were subsequently rebranded or incorporated into the alliance. A central feature of the network was its supermarket fuel-discount program, through which eligible Woolworths customers could redeem vouchers or loyalty benefits at participating stations. The relationship between Woolworths and Caltex evolved over time. In 2014, the companies revised arrangements affecting Caltex-operated locations. Some sites adopted Star Mart or Star Shop convenience-store branding while continuing to participate in Woolworths fuel discounts, while others left the alliance. The network later expanded its loyalty integration: Everyday Rewards members could earn points at Caltex Woolworths outlets from 2016, and additional Caltex locations joined the discount and rewards ecosystem in 2018. Woolworths attempted to exit direct petrol-station ownership in the late 2010s. Its proposed sale of company-operated sites to BP for A$1.75 billion was blocked by Australia's competition regulator in 2017, which expressed concern that the transaction could reduce competition and increase petrol prices. BP withdrew from the transaction in 2018 after determining that the concessions needed for approval would make the deal commercially impractical. In November 2018, Woolworths announced the sale of approximately 540 stores to the British retailer EG Group for about A$1.72 billion. The transaction was completed on 1 April 2019. The acquired business was initially operated under the EG Caltex name, while a long-term commercial agreement preserved Woolworths fuel discounts, Everyday Rewards benefits and wholesale supply of food and groceries to the stations. The Caltex identity became complicated after Caltex Australia separated from Chevron's Australian brand arrangements and adopted the Ampol name. EG and Ampol became involved in a legal dispute over the future use of the Caltex trademark and the disclosure of information surrounding the branding transition. The parties settled the dispute in April 2022 without continuing the court proceedings. The settlement maintained Ampol as the exclusive fuel supplier to the EG network and enabled a progressive transition to EG Ampol branding between July and December 2022. EG Australia combined fuel sales with convenience retail, loyalty-linked discounts and, at some newer locations, partnerships with fast-food operators. Its offer included petrol, diesel, packaged food, drinks, grocery-style convenience products and other roadside services. In August 2025, EG Group announced an agreement to sell its Australian operations to Ampol. Reference material states that the transaction received regulatory approval in June 2026 at a value of $789 million, subject to Ampol divesting 41 sites to Metro Petroleum. Under the announced post-transaction plan, Ampol would remove the EG identity and migrate locations to its Foodary and U-GO brands.
History
Woolworths entered Australian petrol retailing in 1996 when it opened a Woolworths Plus Petrol station in Dubbo, New South Wales. The company expanded its network during the following years, including through the lease of 69 Liberty Oil sites in July 2001. Their conversion increased the Woolworths Plus Petrol estate to roughly 260 locations and established Woolworths as a substantial participant in the national petrol market. The major structural change came in 2003, when Woolworths entered a joint venture and co-branding arrangement with Caltex Australia. Caltex supplied fuel and the outlets were marketed under the Caltex Woolworths identity. The arrangement covered all 305 Woolworths Plus Petrol stations and more than 130 selected Caltex stations located near Woolworths supermarkets. The model linked fuel retailing to Woolworths' supermarket customer base and made fuel discounts a central component of the proposition. The alliance was adjusted in 2014. Ninety-two Caltex-operated locations were rebranded as Star Mart or Star Shop convenience stores while retaining access to Woolworths fuel discounts; other locations left the alliance. Further locations were added to the discount network in 2015. From August 2016, Everyday Rewards members could earn points for spending at Caltex Woolworths locations, extending the relationship beyond voucher redemption. In December 2016, Woolworths announced a proposed A$1.75 billion sale of its company-operated petrol stations to BP. The Australian Competition & Consumer Commission opposed the transaction in August 2017 because of concerns that it would reduce competition and potentially lead to higher petrol prices. BP abandoned the proposal in July 2018, stating that the concessions required for approval would make the acquisition commercially unviable. Woolworths subsequently reached an agreement with EG Group. Announced in November 2018 and completed on 1 April 2019, the sale transferred approximately 540 stores to EG for about A$1.72 billion. The parties also established a 15-year commercial arrangement under which Woolworths fuel discounts would continue across the network, customers could earn Woolworths Rewards points on fuel, and Woolworths would supply food and grocery products to the stations. The acquired network was initially associated with the EG Caltex name. Caltex Australia's transition to Ampol created a branding and contractual conflict. EG alleged that Ampol had made misleading or deceptive representations regarding the future of the Caltex trademark and had not fully disclosed the status of discussions with Chevron when the EG acquisition was completed. The dispute was resolved by agreement in April 2022, with the proceedings discontinued. Ampol remained the exclusive fuel supplier under the relevant arrangement, and EG locations moved from Caltex-related branding to EG Ampol between July and December 2022. The network operated as a fuel and convenience retailer, selling petrol and diesel alongside food, drinks, packaged groceries and other convenience products. Some newer sites also incorporated partnerships with fast-food businesses. In August 2025, EG Group announced the proposed sale of its Australian operations to Ampol. The supplied reference material records regulatory approval in June 2026, with a reported value of $789 million and a condition requiring the divestment of 41 sites to Metro Petroleum. The proposed successor branding would replace EG signs with Ampol's Foodary and U-GO formats.
- 2026
Regulatory approval reported
[1]The proposed Ampol transaction is reported as approved subject to the divestment of 41 sites to Metro Petroleum.
- 2025
Ampol acquisition announced
[1]EG Group announces the planned sale of its Australian operations to Ampol.
- 2022
Transition to EG Ampol
[1]Following settlement of the Caltex branding dispute, the network is progressively rebranded EG Ampol.
- 2019
EG Group completes acquisition
[1]EG Group completes the purchase of Woolworths' petrol and convenience business.
- 2017
BP acquisition blocked
[1]The ACCC blocks Woolworths' proposed sale of its company-operated sites to BP on competition grounds.
- 2016
Everyday Rewards earning launches at participating sites
[1]Everyday Rewards members begin earning points at Caltex Woolworths outlets.
- 2003
Caltex Woolworths alliance begins
[1]Woolworths and Caltex Australia establish a joint venture and co-brand a large group of petrol stations.
- 2001
Liberty Oil sites join Woolworths network
[1]Woolworths leases 69 Liberty Oil sites and converts them to its petrol-station format.
- 1996
Woolworths opens its first petrol station
[1]Woolworths begins petrol retailing with a Woolworths Plus Petrol station in Dubbo, New South Wales.
Products and positioning
A supermarket-connected fuel and convenience network emphasizing broad site coverage, everyday roadside convenience and loyalty-based fuel savings.
Fuel · 1996
Petrol
Petrol was the network's core retail product throughout its Woolworths Plus Petrol, Caltex Woolworths, EG Caltex and EG Ampol phases. Stations sold fuel for passenger vehicles and other road users, with the customer proposition often tied to supermarket-issued discounts and loyalty programs.
Fuel
Diesel
Diesel was offered alongside petrol at the network's service stations. It supported the needs of diesel-powered passenger vehicles, commercial vehicles and other road users using the Australian roadside-fuelling network.
Convenience store
Convenience retail
The stores complemented fuel sales with drinks, packaged food, grocery-style items and other everyday roadside purchases. Convenience retail became increasingly important as the network operated under EG branding and developed selected locations with food-service partnerships.
Loyalty and pricing offer · 1990
Woolworths fuel discount program
Eligible customers could obtain fuel discounts through qualifying Woolworths purchases, fuel dockets, Everyday Rewards cards or the Everyday Rewards app. The established offer generally provided a four-cent-per-litre reduction, with the possibility of a higher discount when qualifying in-store purchases were also made.
Marketing campaigns
- 2016Everyday Rewards integration
Australia
Everyday Rewards members gained the ability to earn points at participating Caltex Woolworths outlets, adding loyalty accumulation to the existing fuel-discount proposition.
Outcome. The rewards relationship continued as part of the commercial arrangements associated with the EG acquisition.
- 1990Woolworths fuel docket program
Australia
Woolworths linked supermarket spending with fuel discounts, creating a recurring promotional mechanism that helped connect grocery customers with its petrol network.
Outcome. The offer became a defining feature of the network and continued through later ownership under contractual arrangements with EG Group.
Brand decisions
2025
Sell Australian operations to AmpolM&ABackground
EG Group announced a planned exit from its Australian fuel and convenience operations.
Action taken
EG Group announced an agreement to transfer the Australian business to Ampol.
Aftermath
The supplied reference material states that approval was later granted subject to divestments and that Ampol planned to replace EG branding with Foodary and U-GO formats.
Reported transaction value. $789 million (Regulatory approval reported June 2026)
2022
Move from Caltex-related branding to EG AmpolGeneration changeBackground
Caltex Australia's transition to Ampol changed the branding environment inherited by EG Group.
Action taken
Following settlement of the branding dispute, EG progressively replaced EG Caltex signage with EG Ampol branding.
Aftermath
Ampol continued as exclusive fuel supplier and the rebranding was carried out between July and December 2022.
2018
Sell the petrol business to EG GroupM&ABackground
After the failed BP transaction, Woolworths continued to pursue an exit from direct ownership of its petrol-station operations.
Action taken
Woolworths agreed to sell approximately 540 stores to EG Group for about A$1.72 billion, with continuing discount, rewards and wholesale-supply arrangements.
Aftermath
The acquisition completed in 2019 and the network moved into EG Group ownership.
Acquisition value. A$1.72 billion (Announced November 2018; completed 1 April 2019)
2016
Extend loyalty earning to fuel purchasesStrategyBackground
The network already offered Woolworths-linked fuel discounts and sought to deepen customer engagement through its rewards program.
Action taken
Everyday Rewards members were allowed to collect points at Caltex Woolworths outlets.
Aftermath
The fuel network became more closely integrated with Woolworths' broader loyalty ecosystem.
2003
Create a Caltex Woolworths joint ventureStrategyBackground
Woolworths sought to expand its fuel presence while Caltex supplied fuel and operated an established service-station network.
Action taken
The companies formed a joint venture and co-branded hundreds of Woolworths and selected Caltex locations.
Aftermath
The Caltex Woolworths identity became the principal operating format for the alliance.
Sources2 sources
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