LG H&H

LG H&H, formally LG Household & Health Care Co., Ltd., is a South Korean consumer-goods company within LG Group. Its principal activities are organized around three broad areas: cosmetics, household and personal-care products, and beverages. The company operates both mass-market and premium brands, giving it a portfolio that ranges from toothpaste, shampoo, laundry detergent, and fabric softener to prestige skincare, color cosmetics, bottled water, and carbonated soft drinks. The business traces its roots to Lucky Chemical Industrial Corp., established in 1947 by Koo In-hwoi, the founder of the wider LG group. Lucky introduced Lucky Cream, described in company and reference histories as Korea's first domestically produced cosmetics product, and later launched Lucky Toothpaste in 1954. The consumer-products activities subsequently became part of LG Chemical. In April 2001, LG Household & Health Care was separated from LG Chemical and listed on the Korea Exchange, creating the corporate entity that developed the modern LG H&H portfolio. A major transformation followed after Suk Y. Cha joined the company in 2005. Under his leadership, the company pursued premiumization in cosmetics, expanded its brand architecture through acquisitions, and broadened beyond its original cosmetics and household-goods base. The acquisition of Coca-Cola Beverage in 2007 added the Korean Coca-Cola bottling and distribution business and established beverages as a third major operating division. Later beverage acquisitions included Diamond Water in 2009 and Haitai Beverage in 2011. Cosmetics became an important growth engine through the development and acquisition of brands positioned at different price points. Premium labels include The History of Whoo, O HUI, SU:M37, and belif. The acquisition of The Face Shop in 2010 strengthened the company's mass and accessible cosmetics presence, while the purchase of Violet Dream, formerly VOV, in 2012 expanded color cosmetics. LG H&H acquired CNP Cosmetics in 2014 to enter more deeply into the cosmeceutical and dermatologist-associated skincare category. The household-products business is a leading participant in South Korea across personal care and home care. Its personal-care portfolio covers oral care, hair care, and body care; its home-care portfolio includes laundry products, dishwashing detergents, and fabric softeners. Representative brands include Perioe and Bamboo Salt in oral care, Elastine and ReEn in hair care, ON: THE BODY in body care, TECH in laundry care, Jayeonpong in dishwashing, and Saffron in fabric softener. The beverage division manufactures and distributes Coca-Cola system products in South Korea under an exclusive local bottling and distribution arrangement, alongside brands such as Fanta, Sprite, Minute Maid, Sunkist, Georgia, and Powerade. LG H&H therefore combines brand management, manufacturing, distribution, and local bottling capabilities rather than operating as a cosmetics-only company. Its strategic profile is built around premium beauty, recurring household consumption, and beverage scale, with international expansion focused particularly on Asian and other global markets.

LG H&H originated in the consumer-products operations of Lucky Chemical Industrial Corp., founded in 1947 by Koo In-hwoi, who also established the business that became LG Group. Lucky's early consumer innovations included Lucky Cream, identified in reference material as Korea's first cosmetics product, and Lucky Toothpaste, launched in 1954 and described as the country's first toothpaste brand. These products established the company's long-term presence in beauty and daily-use household categories. In February 1995, the company changed its name to LG Chemical Ltd. The household, personal-care, and cosmetics activities were later separated from that broader chemical enterprise. LG Household & Health Care was spun off in April 2001 and listed on the Korea Stock Exchange. The separation gave the consumer business an independent corporate platform and made it possible to pursue a focused strategy in branded consumer products. The company entered a new phase after Suk Y. Cha joined in 2005. Its cosmetics strategy shifted toward a broader ladder of premium, mid-market, and accessible brands, while product development and acquisitions expanded the company's reach. New or strengthened premium labels included The History of Whoo, SU:M37, and belif. The resulting strategy helped make cosmetics a central growth business and supported the company's expansion into overseas markets. The 2007 acquisition of Coca-Cola Beverage, formerly Coca-Cola Korea Bottling Co., Ltd., was a decisive portfolio change. It added the Korean Coca-Cola bottling system and created the beverage division that now sits alongside cosmetics and household goods. LG H&H became the exclusive Korean manufacturer and distributor for Coca-Cola system products. The company subsequently bought Diamond Water in 2009 to reinforce bottled-water activities and acquired Haitai Beverage in 2011, adding one of Korea's established beverage businesses. In cosmetics, LG H&H acquired The Face Shop in 2010. This complemented its prestige brands with a large accessible brand-shop business and produced a portfolio spanning high, middle, and lower price segments. The company acquired Violet Dream, formerly VOV, in 2012 to strengthen color cosmetics, and bought CNP Cosmetics in 2014 to participate in the growing cosmeceutical category. These transactions reflected a repeated strategy of using acquisitions to add brands, channels, and specialized capabilities. The household-goods business remained a core domestic franchise. Personal care includes oral care, hair care, and body care, while home care includes laundry detergents, dishwashing products, and fabric softeners. The company has used differentiated formulations, brand extensions, and category expansion to defend its position in the South Korean household-products market. Today, LG H&H is best understood as a diversified consumer-goods house rather than a single product brand. Its cosmetics portfolio is led by premium names such as The History of Whoo, O HUI, SU:M37, and belif, with THEFACESHOP and other labels serving broader consumers. Its household portfolio covers many routine-use categories, while its beverage division manages a substantial Korean bottling and distribution operation. The company's stated development direction has included further globalization of cosmetics and personal care while maintaining its domestic household and beverage foundations.

• 2014

  CNP Cosmetics acquisition

  [1]LG H&Hen.wikipedia.org

  LG H&H acquired CNP Cosmetics to expand into cosmeceutical and specialized skincare.

• 2012

  Violet Dream acquisition

  [1]LG H&Hen.wikipedia.org

  The acquisition of Violet Dream, formerly VOV, strengthened the company's color-cosmetics activities.

• 2011

  Haitai Beverage acquisition

  [1]LG H&Hen.wikipedia.org

  LG H&H acquired Haitai Beverage, expanding its position in the South Korean beverage market.

• 2010

  The Face Shop acquisition

  [1]LG H&Hen.wikipedia.org

  The company acquired The Face Shop, broadening its cosmetics portfolio into the accessible brand-shop segment.

• 2009

  Diamond Water acquisition

  [1]LG H&Hen.wikipedia.org

  LG H&H acquired Diamond Water to strengthen its drinking-water business.

• 2007

  Coca-Cola Beverage acquisition

  [1]LG H&Hen.wikipedia.org

  The acquisition of Coca-Cola Beverage added the Korean Coca-Cola bottling and distribution business and formed the company's modern three-division structure.

• 2001

  LG Household & Health Care is spun off and listed

  [1]LG H&Hen.wikipedia.org

  The consumer-products business was separated from LG Chemical and listed on the Korea Exchange.

• 1995

  Name changes to LG Chemical Ltd.

  [1]LG H&Hen.wikipedia.org

  The predecessor company adopted the LG Chemical Ltd. name as part of the reorganization of the LG group's chemical and consumer businesses.

• 1954

  Lucky Toothpaste launches

  [1]LG H&Hen.wikipedia.org

  Lucky introduced a toothpaste brand identified as Korea's first toothpaste brand.

• 1947

  Lucky Chemical Industrial Corp. is established

  [1]LG H&Hen.wikipedia.org

  Koo In-hwoi established Lucky Chemical Industrial Corp., the historical predecessor of LG H&H and part of the origin story of LG Group.

• 1947

  Lucky Cream launches

  [1]LG H&Hen.wikipedia.org

  The company introduced Lucky Cream, described in reference material as Korea's first cosmetics product.

A multi-category South Korean consumer-goods house combining premium beauty, mass-market personal and home care, and beverage distribution.

• Premium cosmetics and skincare

  The History of Whoo

  A flagship prestige beauty brand built around premium skincare and cosmetics. It is associated with traditional Korean-inspired luxury positioning and has been an important part of LG H&H's high-end beauty strategy, including strong exposure through Korean duty-free channels.

• Premium cosmetics and skincare

  O HUI

  A premium cosmetics and skincare brand in LG H&H's high-end portfolio. It serves consumers seeking sophisticated skincare and beauty products and complements The History of Whoo within the company's prestige segment.

• Premium skincare

  SU:M37

  A premium skincare label included in LG H&H's post-2005 cosmetics expansion. The brand is positioned around specialized skincare and fermentation-oriented beauty concepts and helped broaden the company's prestige offering.

• Skincare

  belif

  A skincare brand within LG H&H's international and premium-to-masstige beauty portfolio. It gives the company a more contemporary skincare proposition alongside its heritage-oriented luxury labels.

• Mass-market cosmetics

  THEFACESHOP

  An accessible cosmetics and skincare brand acquired by LG H&H in 2010. Its addition gave the company a strong mass-market and brand-shop presence and helped complete a cosmetics portfolio spanning prestige, mid-market, and lower-priced products.

• Cosmeceutical skincare · 2014

  CNP Cosmetics

  A specialized skincare business acquired in 2014. CNP expanded LG H&H's participation in cosmeceuticals and dermatologist-associated skincare, adding technical and professional positioning to the broader cosmetics portfolio.

• Household and personal care

  Personal and home-care portfolio

  This division covers oral care, hair care, body care, laundry, dishwashing, and fabric-softener products. Representative brands include Perioe, Bamboo Salt, Elastine, ReEn, ON: THE BODY, TECH, Jayeonpong, and Saffron.

• Beverages · 2007

  Coca-Cola system portfolio

  LG H&H's beverage business manufactures and distributes Coca-Cola system products in South Korea. The portfolio includes Coca-Cola, Fanta, Sprite, Minute Maid, Sunkist, Georgia, and Powerade, supported by the company's Korean bottling and distribution operations.

• 2014

  Acquire CNP CosmeticsM&A

  Background

  Cosmeceutical and specialized skincare were emerging growth areas within beauty and personal care.

  Action taken

  LG H&H acquired local cosmeceutical company CNP Cosmetics.

  Aftermath

  The transaction expanded LG H&H's presence in specialized skincare and supported category diversification within cosmetics.

  Source

• 2010

  Acquire The Face ShopM&A

  Background

  LG H&H was building a cosmetics portfolio that could cover premium, mid-market, and accessible consumer segments.

  Action taken

  The company acquired The Face Shop, a prominent accessible cosmetics brand-shop business.

  Aftermath

  The acquisition strengthened the company's mass-market cosmetics reach and complemented its premium beauty brands.

  Source

• 2007

  Acquire Coca-Cola BeverageM&A

  Background

  LG H&H had historically centered on cosmetics and household goods and sought to broaden its consumer-goods platform.

  Action taken

  The company acquired Coca-Cola Beverage, formerly Coca-Cola Korea Bottling Co., Ltd., adding Korean bottling and distribution rights for Coca-Cola system products.

  Aftermath

  Beverages became a third major operating division and an important part of the company's diversified portfolio.

  Source

1. 1LG H&Hen.wikipedia.org
2. 2LG H&H official websitelghnh.com