LG Corporation

Corporate brand

South Korean multinational conglomerate whose affiliated companies operate across electronics, chemicals, batteries, telecommunications, displays, and related services.

Last updated October 29, 2026

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Overview

LG Corporation, commonly known as LG or LG Group, is a South Korean multinational conglomerate headquartered in Seoul. Its modern corporate identity developed from two businesses established by the Koo family: Lak Hui Chemical Industrial Corp., founded in 1947, and GoldStar, an electronics company created in 1958. The two businesses were brought together under the Lucky-Goldstar name in 1983, and the group adopted the shorter LG identity in 1995. The group operates primarily as a holding company and corporate house for affiliated businesses rather than as a single-product manufacturer. Its principal areas include consumer electronics, home appliances, display technology, electronic components, chemicals, rechargeable batteries, telecommunications, information technology, and artificial intelligence research. Major affiliated companies associated with the group include LG Electronics, LG Chem, LG Energy Solution, LG Display, LG Uplus, LG Innotek, Zenith, and LG AI Research. These businesses serve consumers, industrial customers, telecommunications subscribers, automakers, technology companies, and other enterprises. LG's roots are in chemicals and consumer necessities. Lak Hui's early products included cosmetics, soaps, detergents, toothpaste, and plastics. Its entry into plastics in 1952 helped establish a domestic industrial base at a time when South Korea's manufacturing sector was still developing. GoldStar subsequently expanded into radios, televisions, appliances, and other electronics, becoming one of the country's best-known technology manufacturers. The electronics and chemicals businesses later developed distinct capabilities in displays, batteries, advanced materials, components, and large-scale manufacturing. The LG brand is internationally associated most strongly with televisions, OLED displays, refrigerators, washing machines, air conditioners, monitors, smartphones historically, and other household electronics. At the corporate level, however, the group's scope is broader. Chemical and battery affiliates supply materials and energy-storage products, while telecommunications operations provide mobile, broadband, and related services in South Korea. LG also has interests and activities in areas such as real estate, management services, sports, bottling, and research. The group has maintained a family-controlled governance tradition through successive generations of the Koo family. Koo In-hwoi led the original business until his death in 1969, followed by Koo Cha-kyung and then Koo Bon-moo. After Koo Bon-moo's death in 2018, his adopted nephew and successor, Koo Kwang-mo, became the group's leader. The transition continued the group's established ownership and management pattern while coinciding with a period of strategic emphasis on batteries, advanced materials, artificial intelligence, connected devices, and other growth businesses. LG's public positioning is expressed through the phrase "Life's Good," which links the corporate name with a consumer-oriented promise of practical innovation and improved everyday living. Its global brand system spans multiple affiliated companies, so products and services may be marketed by individual subsidiaries while retaining the LG identity. The group also uses sponsorships, sports ownership, advertising, and a recognizable audio signature to reinforce global brand awareness. LG remains an active international conglomerate with operations and subsidiaries in more than 80 countries.

History

LG's history begins in 1947, when Koo In-hwoi established Lak Hui Chemical Industrial Corp. in South Korea. The company initially focused on consumer necessities and chemical products, including cosmetics. Its early success helped create the foundation for a broader industrial group. In 1952, Lak Hui entered the plastics industry, becoming the first South Korean company to do so. This move expanded the business from consumer goods into industrial materials and positioned it to benefit from the country's later manufacturing growth. In 1958, the group established GoldStar Co. Ltd. GoldStar became the electronics arm of the emerging group and produced South Korea's first radio. It subsequently developed televisions, household appliances, and other consumer-electronics products. The GoldStar name became particularly familiar in international electronics markets, while Lucky remained associated in South Korea with soaps, detergents, toothpaste, cosmetics, and other household or personal-care products. The two names reflected the group's separate chemical and electronics origins. Lak Hui and GoldStar were consolidated under the Lucky-Goldstar name in 1983. The combination gave the group a recognizable umbrella identity while preserving a broad industrial portfolio. Over subsequent decades, its affiliated companies expanded into display panels, semiconductors and components, telecommunications, industrial chemicals, pharmaceuticals, batteries, and advanced materials. The group also developed business activities beyond manufacturing, including real estate, consulting, bottling, and sports. Koo In-hwoi led the business until his death in 1969. His son Koo Cha-kyung then assumed leadership, followed by Koo Bon-moo in 1995. That same year, the group adopted the shorter LG name and connected it to the English tagline "Life's Good." The rebranding helped present the formerly separate Lucky and GoldStar businesses as one international corporate brand. LG's global expansion continued through subsidiaries and affiliates operating in many countries and serving both consumer and industrial markets. Brand modernization continued during the 2010s. LG introduced a new corporate wordmark on 30 December 2014, replacing the previous Helvetica-based lettering with the LG Smart typeface. The group's recognizable advertising jingle, introduced in 2008, also became part of its international identity and was used in advertising and on devices. Koo Bon-moo died in May 2018. In July of that year, Koo Kwang-mo, his nephew and adopted son, was announced as the next group leader. The succession reflected the Koo family's long-standing role in LG's governance. In the following period, LG's businesses continued to emphasize sectors such as electric-vehicle batteries, advanced chemicals, displays, connected appliances, telecommunications, and artificial intelligence. LG AI Research was launched in December 2021. Its EXAONE program represented an effort to build large-scale language and multimodal artificial-intelligence capabilities within the group. By 2023, LG described improvements to model memory use, inference speed, content quality, and operating costs. These initiatives illustrate the group's attempt to extend its technology portfolio beyond hardware into software, data, and research. Today, LG Corporation functions as a holding and coordinating company for a network of more than 30 businesses in electronics, chemicals, and telecommunications. Its affiliated companies operate in more than 80 countries. The group remains best known to consumers for LG-branded televisions, appliances, displays, and electronics, while its industrial significance also rests on batteries, chemicals, components, telecommunications infrastructure, and research activities. LG Group traces its origins to 1947, when Koo In-hwoi founded Lak Hui Chemical Industrial Corporation in South Korea. The company's earliest activities centered on consumer chemicals, including cosmetics. Its first widely noted product was Lucky Cream, a Korean cosmetic cream. Lak Hui later entered plastics in 1952, becoming an early South Korean participant in that industry and establishing capabilities that eventually supported the group's modern chemical and materials operations. The electronics side of the group began in 1958 with the creation of GoldStar. GoldStar manufactured South Korea's first radio and expanded into televisions, household appliances, telecommunications equipment, and other consumer electronics. For many years, GoldStar was the group's principal electronics identity, while Lucky was used for selected consumer and hygiene products in the domestic market. These businesses gave the group a dual foundation: chemical and consumer-goods manufacturing through Lak Hui, and electronics through GoldStar. Lak Hui and GoldStar were combined under the Lucky-GoldStar name in 1983. The merger created a more coherent corporate structure and linked the group's chemical, consumer, and electronics operations. Over subsequent decades, the group diversified into displays, components, telecommunications, industrial materials, batteries, services, and international distribution. LG Electronics became the best-known operating company, but other affiliates developed substantial positions in chemicals, displays, batteries, telecom services, and component manufacturing. In 1995, Koo Bon-moo renamed the group LG. The change replaced the longer Lucky-GoldStar name with a concise global identity and was accompanied by the “Life's Good” brand platform. LG subsequently invested heavily in international subsidiaries, product development, manufacturing, and marketing. Its consumer businesses became particularly visible through televisions, appliances, mobile phones, and digital products, while LG Chem and related companies supplied materials, batteries, and industrial chemicals. The group continued to develop a holding-company model in which LG Corporation coordinates its interests in major affiliates. The broader organization came to include LG Electronics, LG Display, LG Uplus, LG Innotek, LG Chem, LG Energy Solution, Zenith, and other companies. It also maintained associated relationships with businesses that later became separate Korean groups, including GS, LS, LIG, and LX. Alongside industrial activities, LG has operated or supported real estate, management services, sports teams, and bottling-related businesses. Leadership passed through successive generations of the Koo family. Koo In-hwoi led the original company until his death in 1969. Koo Cha-kyung then headed the group, followed by Koo Bon-moo from 1995. After Koo Bon-moo died in 2018, Koo Kwang-mo became chairman and chief executive. The transition preserved the group's family-linked ownership and governance tradition while LG's operating affiliates continued to make their own strategic and investment decisions. In the 2020s, LG expanded its focus on growth areas including electric-vehicle batteries, advanced materials, displays, connected appliances, automotive components, and artificial intelligence. LG AI Research was launched in 2021 and introduced EXAONE, a large-scale AI initiative intended to support research and business applications. The group also reported efforts to improve model inference efficiency and multimodal performance. LG's contemporary structure therefore combines mature consumer brands with industrial technologies and newer digital research activities, making it one of South Korea's major diversified multinational groups. LG’s history began in South Korea in 1947 with the establishment of Lak-Hui Chemical Industrial Corporation by Koo In-hwoi. The original business was rooted in chemicals and consumer products, but the group gradually diversified into manufacturing fields that would later define its international identity. GoldStar, established as an electronics business, introduced South Korean-made radios, televisions, home appliances, and other electrical products to domestic and overseas markets. The combination of Lak-Hui’s materials and chemical capabilities with GoldStar’s electronics operations created the foundation for the later LG structure. During the postwar industrialization of South Korea, the group expanded its production base and business scope. Electronics became increasingly important, while chemicals remained a strategic industrial foundation. The group also developed interests in telecommunications and other infrastructure-related activities. For many years, overseas consumers primarily encountered the GoldStar name on appliances and electronics, while the corporate group maintained separate identities for different businesses. In the 1990s, the group adopted LG as a unified global identity. The name connected the historical Lak-Hui and GoldStar businesses while providing a shorter, more internationally usable brand. The group’s slogan and visual identity helped establish LG as a recognizable technology brand beyond South Korea. LG Electronics became the principal consumer-facing vehicle for televisions, appliances, displays, air solutions, and later mobile devices, while affiliated companies continued to operate in chemicals, telecommunications, displays, and materials. LG expanded its international manufacturing, research, sales, and distribution network through subsidiaries and regional operations. Its business portfolio moved beyond traditional consumer hardware into commercial displays, automotive components, batteries, smart-home systems, software platforms, and industrial solutions. Premium design and display technology became important parts of LG Electronics’ positioning, particularly through OLED televisions and the SIGNATURE line. ThinQ connected appliances and related services extended the brand from individual products toward an integrated smart-life ecosystem. The group has also experienced strategic retrenchment. LG Electronics discontinued its smartphone business in 2021 after years of competition in a rapidly changing mobile market. The company redirected resources toward areas it viewed as more attractive, including home appliances, media entertainment, air solutions, vehicle solutions, commercial displays, and platform-based services. This decision illustrated a broader emphasis on portfolio discipline and businesses where LG could combine hardware, software, manufacturing expertise, and recurring customer relationships. Leadership continuity remains a significant feature of the group. Koo Bon-moo served as chairman until his death in 2018, when Koo Kwang-mo assumed the chairmanship. At LG Electronics, executive leadership has increasingly emphasized a transition from a conventional appliance and electronics manufacturer toward a broader smart-life solutions company. The company’s current corporate material describes AI transformation across homes, factories, commercial environments, and data-center cooling, alongside continued investment in vehicle and eco-oriented solutions. Today, LG is best understood as a group identity rather than a single product line. LG Corporation functions as the listed corporate entity associated with the wider group, while operating affiliates serve distinct sectors. LG Electronics supplies consumer and commercial technology; LG Chem and LG Energy Solution address chemicals, materials, pharmaceuticals, and batteries; LG Display works in display technology; and LG Uplus operates telecommunications services. This diversified structure gives LG exposure to consumer demand, industrial materials, mobility, energy transition, communications, and enterprise technology, while also making precise brand and corporate attribution important.

2026
Don Kwack takes charge of LG Electronics North America
[6]Don Kwack named President and CEO, LG Electronics North Americalg.com
Don Kwack begins serving as president and CEO for LG Electronics operations in the United States and Canada.
2021
LG AI Research is launched
[1]LGen.wikipedia.org
The group created a dedicated artificial-intelligence research organization and announced the EXAONE initiative.
2021
LG Electronics leaves the smartphone market
[4]LG Electronics corporate informationlg.com
LG Electronics winds down its mobile-phone business and reallocates resources to other growth areas.
2018
Koo Kwang-mo becomes group leader
[1]LGen.wikipedia.org
Koo Kwang-mo succeeded Koo Bon-moo as chairman and chief executive of LG Corporation after the latter's death.
2014
Corporate wordmark is modernized
[1]LGen.wikipedia.org
LG replaced its earlier Helvetica-based wordmark typography with the custom LG Smart typeface.
2008
LG advertising jingle is introduced
[1]LGen.wikipedia.org
A distinctive five-note advertising signature began appearing in LG commercials and on devices.
1995
The LG name is adopted
[1]LGen.wikipedia.org
Under Koo Bon-moo, Lucky-Goldstar adopted the shorter LG name and introduced the "Life's Good" corporate tagline.
1995
The group becomes LG
[1]LGen.wikipedia.org
Koo Bon-moo introduces the LG name and the Life's Good identity.
1990
LG identity becomes the international group brand
[4]LG Electronics corporate informationlg.com
The group consolidates the Lak-Hui and GoldStar heritage under the LG name for global expansion.
1983
Lucky and GoldStar are combined
[1]LGen.wikipedia.org
The chemical and electronics businesses were brought together under the Lucky-Goldstar identity, creating the immediate predecessor to the modern LG group.
1958
GoldStar is established
[1]LGen.wikipedia.org
GoldStar was created as the group's electronics company, produced South Korea's first radio, and later became LG Electronics.
1952
Entry into plastics
[1]LGen.wikipedia.org
Lak Hui entered South Korea's plastics industry, becoming the first South Korean company to do so and expanding from consumer products into industrial materials. Lak Hui expands into plastics, creating an important foundation for the group's later chemical and materials businesses.
1947
Lak Hui Chemical Industrial Corp. is founded
[1]LGen.wikipedia.org
Koo In-hwoi established the business that became the chemical foundation of LG, initially producing consumer goods such as cosmetics; its first widely noted product was Lucky Cream. Koo In-hwoi establishes Lak Hui Chemical Industrial Corporation, the original business from which LG Group develops.

Products and positioning

A South Korean technology and industrial group positioned around premium consumer electronics, connected smart-life products, advanced materials, mobility, energy, telecommunications, and increasingly AI-enabled business solutions.

Consumer electronics and home appliances · 1958
LG Electronics
LG Electronics is the group's best-known consumer-facing affiliate. Its portfolio includes televisions, OLED products, monitors, refrigerators, washing machines, air conditioners, kitchen appliances, and other connected home devices. The business has historically also produced mobile phones and a broad range of digital electronics. LG Electronics connects the LG corporate identity with practical household innovation and premium display technology.
Display technology
LG Display panels
LG Display develops and manufactures flat-panel display technologies for televisions, monitors, mobile devices, vehicles, and commercial applications. It is associated with large-scale display manufacturing and has supported LG's position in LCD and OLED supply chains. Its products are primarily components or panels supplied to device manufacturers and brand businesses. LG Display manufactures display panels and related technologies for televisions, monitors, mobile devices, vehicles, and other applications. It serves both LG-affiliated businesses and external customers, making it an important component and technology supplier within the wider group.
Chemicals and advanced materials · 1947
LG Chem
LG Chem is the historical chemical foundation of the group. Its activities span petrochemicals, industrial materials, specialty chemicals, cosmetics-related materials, rechargeable-battery materials, pharmaceuticals, and surface or decorative products. The business links LG's original consumer-goods heritage with newer industrial and technology applications.
Rechargeable batteries · 2020
LG Energy Solution batteries
LG Energy Solution focuses on rechargeable batteries and energy-storage technologies. Its business serves applications including electric vehicles, mobility, consumer devices, and stationary energy storage. The affiliate represents LG's strategic expansion from chemicals and electronics into the electrification and energy-transition markets. LG Energy Solution develops rechargeable batteries for electric vehicles, mobility applications, consumer electronics, and stationary energy storage. The business extends LG's chemical and materials expertise into a strategic growth area serving automotive and energy customers. LG Energy Solution develops rechargeable battery cells, modules, packs, and energy-storage technologies for electric vehicles, mobility, consumer products, and stationary storage. The business represents LG’s participation in electrification and energy-transition markets.
Telecommunications
LG Uplus telecommunications
LG Uplus provides telecommunications services in South Korea, including mobile communications, broadband connectivity, and related digital services. It extends the LG portfolio into recurring subscription services and network-based businesses rather than manufactured products. LG Uplus provides mobile, broadband, and related telecommunications services in South Korea. It forms the group's principal telecom platform and complements LG's consumer electronics, connected-device, and digital-service businesses.
Electronic components
LG Innotek
LG Innotek develops and manufactures electronic components and modules used in consumer electronics, mobile devices, vehicles, and other technology products. Its activities support the group's vertically connected capabilities in components, imaging, sensing, connectivity, and advanced manufacturing.
Artificial intelligence · 2021
EXAONE
EXAONE is LG AI Research's large-scale artificial-intelligence model initiative. It includes language and multimodal work intended to support research, content generation, industrial applications, and broader group capabilities. LG has described later engineering improvements aimed at making inference faster and less costly while improving multimodal output quality. EXAONE is an AI model initiative developed by LG AI Research. The program includes large-scale language and multimodal research intended to support content, scientific, industrial, and enterprise applications. LG has described work on improving inference efficiency and multimodal model performance.
Consumer electronics
LG Electronics televisions and home entertainment
LG Electronics is one of the group's most visible businesses, producing televisions, displays, audio equipment, and related home-entertainment products. Its portfolio has included conventional LCD televisions and premium OLED televisions, alongside connected and smart-TV platforms. These products carry the principal LG consumer identity in many international markets.
Home appliances
LG Electronics home appliances
LG's appliance business covers refrigerators, washing machines, dryers, ovens, dishwashers, air conditioners, vacuum products, and other connected household equipment. The business combines hardware, energy-efficiency features, software, and connected-home services, and is sold across South Korea and international markets.
Chemicals and materials · 1947
LG Chem materials and chemicals
LG Chem is the group's principal chemical affiliate. Its activities have included petrochemical products, plastics, advanced materials, industrial textiles, coatings, pharmaceuticals, and battery-related materials. It represents the continuation of the Lak Hui business that preceded the modern LG identity.
Televisions
LG OLED TV
LG’s OLED television line uses self-emissive display technology and is positioned around deep contrast, thin industrial design, high-end picture quality, and connected television features. It is one of the company’s most visible premium electronics offerings and a major expression of LG’s display expertise.
Connected-home platform
LG ThinQ
ThinQ is LG’s connected-device and smart-service ecosystem. It links compatible appliances and electronics through software, remote controls, automation, diagnostics, and increasingly AI-enabled features. The identity supports LG’s move from selling individual products toward integrated home and service experiences.
Premium consumer electronics and appliances · 2016
LG SIGNATURE
LG SIGNATURE is the group’s premium design-led product family. It has included televisions, refrigerators, washing machines, air purifiers, and related appliances, emphasizing materials, minimalist styling, advanced functionality, and a luxury-oriented presentation.
Gaming monitors
LG UltraGear
UltraGear is LG’s gaming-monitor family, developed for high refresh rates, fast response, gaming-oriented display performance, and advanced image features. It extends LG’s display business into enthusiast and competitive gaming markets.

Controversies

2026
India investigates LG and Samsung over alleged tariff evasion on OLED TV parts
Reuters reports that LG and Samsung are facing an investigation in India over alleged tariff evasion involving OLED TV parts. The report states that the investigation concerns allegations of tariff evasion related to components used in OLED televisions. No further details about the investigation, its participants, or its outcome were provided in the source.
Source
2021
Chemical leak at LG Display factory injures seven
A leak of a hazardous ammonium-containing chemical occurred at LG Display's P8 panel factory in Paju, South Korea, injuring seven people, two of them seriously. LG Display apologized and stated that it would cooperate with the authorities investigating the cause of the incident. The event was reported as a chemical leak at the company's panel manufacturing facility.
Source
2021
GM and LG agree on Bolt EV recall costs
General Motors said it reached an agreement with LG, LG Chem's parent, on Bolt EV recall costs; LG agreed to pay GM up to $1.9 billion.
Source
2021
GM expands Bolt EV and Bolt EUV battery-fire recall
GM said it would conduct a recall covering 2017–2022 Chevrolet Bolt EVs and 2022 Bolt EUVs after GM and LG identified two rare manufacturing defects in the same battery cell as the root cause of battery fires. GM said it would replace defective battery modules and gave customers interim charging and parking instructions.
Source
2021
GM expands Chevrolet Bolt recall over fire risk
General Motors expanded its recall of Chevrolet Bolt electric vehicles over a high-voltage battery fire risk. The expanded recall covers 73,000 vehicles from model years 2019 through 2022.
Source
2021
ParkerVision sues LG over television technology patents
ParkerVision filed suit against LG in the Western District of Texas, alleging that wireless connectivity modules in LG televisions infringed ten ParkerVision patents. ParkerVision is seeking a judgment of infringement and damages; the allegations are not a determination of infringement.
Source
2021
German court rules in LG's favor in patent suit against TCL
The Mannheim Regional Court ruled in favor of LG in a patent suit concerning standard essential patent EP 2627146 B1. TCL can appeal, and a nullity action seeking to revoke LG's patent was pending at the German Federal Patent Court, so the source does not describe the dispute as fully resolved.
Source
2020
LG settles refrigerator compressor class-action lawsuit
LG settled a class-action lawsuit alleging that compressor-related problems could cause nearly 1.6 million refrigerators to stop cooling. LG denied wrongdoing. Under the settlement, qualifying consumers may receive compensation, an extended warranty, and enhanced customer care.
Source
2020
USITC to investigate Neodron patent allegations against technology companies
The US International Trade Commission said it would investigate whether touchscreen devices made by Apple, Amazon and other companies involved alleged patent infringement. Neodron had alleged that the companies infringed four patents it owned; the source reports the investigation was to follow Neodron's February lawsuit.
Source
2019
LG files LTE patent lawsuit against TCL
LG filed a lawsuit against TCL in the German district courts of Mannheim and Dusseldorf, alleging that TCL infringed three LG patents related to LTE technology. The article reports the claims as allegations, not as a court determination.
Source

Marketing campaigns

2008LG audio signature
Global
LG began using a distinctive audio signature in advertising and on selected devices. The short melody became a recurring sonic element of the brand's international communications, establishing a recognizable sonic brand asset.
Outcome. Established a recognizable sonic brand asset.
Source
2008LG brand jingle
Global
LG began using a distinctive musical signature in commercials and on devices. The audio identity was designed to improve recognition across product categories and markets.
Outcome. Established a recurring sonic element of LG communications.
Source
1999Football club sponsorship program
Europe
LG sponsored Girondins de Bordeaux from 1999 to 2000 and later supported Leicester City, Olympique Lyonnais, AEK Athens, Fulham, and Bayer 04 Leverkusen through football-shirt and club partnerships. LG sponsored Girondins de Bordeaux from 1999 to 2000 and later sponsored several European football clubs, including Leicester City, Olympique Lyonnais, AEK Athens, Fulham, and Bayer 04 Leverkusen, expanding LG's visibility through European football partnerships.
Outcome. Expanded LG's visibility through European football partnerships.
Source
1995Life's Good brand platform
Global
LG introduced the shorter LG identity together with the "Life's Good" tagline. The platform unified the group's international presentation after the Lucky-Goldstar era and emphasized optimistic, consumer-oriented innovation, becoming the group's long-running global brand promise.
Outcome. Became the group's long-running global brand promise.
Source

Brand decisions

2021
Create LG AI ResearchStrategy
Background
Artificial intelligence was becoming a strategic capability across consumer products, industrial operations, and digital services.
Action taken
LG launched LG AI Research and began developing the EXAONE model family.
Aftermath
The initiative broadened LG's technology agenda from hardware and materials into advanced software and AI research.
Source
2021
Establish LG AI Research and develop EXAONEStrategy
Background
The group sought to build capabilities in large-scale and multimodal artificial intelligence alongside its established electronics and industrial businesses.
Action taken
LG launched LG AI Research and announced the EXAONE model initiative.
Aftermath
AI became a formal research and innovation pillar within the wider LG portfolio.
Source
2021
Withdrawal from the smartphone businessStrategy
Background
LG Electronics operated in a highly competitive smartphone market with intense pressure on scale, software ecosystems, pricing, and product differentiation.
Action taken
The company decided to close its mobile-phone business and redirect resources toward appliances, vehicle solutions, commercial products, air solutions, and platform-based services.
Aftermath
The withdrawal reduced LG’s direct presence in smartphones while reinforcing its focus on home, automotive, commercial, and connected-life businesses.
Source
1995
Adopt the LG name and Life's Good identityStrategy
Background
The group sought a more concise international identity than Lucky-Goldstar.
Action taken
The company adopted LG as its corporate name and linked it to the Life's Good tagline.
Aftermath
LG became the umbrella identity for the group's electronics, chemical, telecommunications, and related businesses.
Source
1995
Adopt the LG identityStrategy
Background
The Lucky-GoldStar name was lengthy and reflected the group's historical domestic brands rather than a concise global identity.
Action taken
Koo Bon-moo renamed the group LG and introduced the Life's Good positioning.
Aftermath
LG became the common international identity for the group's consumer and corporate activities.
Source
1983
Combine the Lucky and GoldStar businessesStrategy
Background
The group had developed separate chemical and electronics businesses under the Lucky and GoldStar names.
Action taken
The businesses were consolidated under the Lucky-Goldstar identity.
Aftermath
The combination created a unified corporate platform that was later shortened to LG.
Source
1983
Unify Lak Hui and GoldStar under Lucky-GoldStarStrategy
Background
The group's chemical and electronics businesses had developed as related but separately branded operations.
Action taken
LG combined the two identities under the Lucky-GoldStar corporate name.
Aftermath
The move created the immediate predecessor to the modern LG group and linked its chemical and electronics operations.
Source
Expansion of AI-enabled smart-life solutionsStrategy
Background
LG’s corporate strategy increasingly connects hardware, software, services, and business-to-business applications across homes, factories, commercial buildings, and data centers.
Action taken
Under its current electronics leadership, LG is emphasizing company-wide AI transformation, AI Home, data-center cooling, smart factories, and integrated solutions across residential and industrial environments.
Aftermath
The strategy broadens LG’s identity from an appliance and electronics manufacturer toward a technology and solutions company.
Source

Recent events

Unconfirmed
JD.com launches a service standard for 100-inch TVs[19]京东推出百吋电视服务金标准tech.caijing.com.cn
JD.com and industry organizations and television brand partners jointly launched a service standard for 100-inch TVs, setting goals for accurate surveys, on-time delivery and installation, and service quality, and offering free delivery and installation at home.
2026-10-13
Apple launches HomeView, second-generation HomePod mini and upgraded Apple TV 4K smart home products[20]苹果发布HomeView、第二代HomePod mini及升级版Apple TV 4K等智能家居新品ai.zol.com.cn
Reported: 2026-10-13
On the evening of October 13, 2026, Apple officially launched a line of new smart home products: the HomeView smart home hub with a display, the second-generation HomePod mini, and an upgraded Apple TV 4K. Apple also launched with LG and Schneider Electric a complete accessory system covering doorbells, locks, indoor/outdoor cameras, thermostats and environmental sensors for the HomeKit ecosystem. Only the second-generation HomePod mini (priced at 1,099 yuan, going on sale October 30) is initially listed on Apple's mainland China website; the HomeView will not be sold in the EU for now because Siri AI features are not yet enabled there, with Apple stating it is actively communicating with regulators on a compliant technical adaptation, and mainland China users likewise cannot use the Siri AI features at this stage.
Unconfirmed
Apple releases pricing for Apple Home Collection devices designed with LG and Schneider Electric[21]苹果公布与LG和施耐德电气合作设计的Apple Home Collection设备售价engadget.com
Reported: 2026-10-13
As part of its smart home push, Apple released pricing for the Apple Home Collection of devices designed with LG and Schneider Electric; the devices are priced from $199 to $349 and their availability has not yet been announced.
2026-10-13
Apple to hold 'Welcome Home' smart home launch event on October 13, 2026[22]苹果将于2026年10月13日举行“Welcome Home”智能家居发布会theverge.com
Reported: 2026-10-11
Apple's 'Welcome Home' launch event is scheduled to kick off in New York on October 13, 2026, where Apple is expected to announce smart home products, including a new smart home hub, a possible 'homeOS' platform, refreshes to the HomePod Mini and Apple TV, and partner devices from LG. The product details are based on expectations and reports, as the event had not yet taken place when the article was published.
Unconfirmed
Apple reportedly partners with LG to launch smart home devices[23]苹果据报与LG合作推出智能家居设备techcrunch.com
Reported: 2026-10-06
According to a Bloomberg report, Apple is working on a new ecosystem of smart home devices via a partnership with LG. The devices, which include a smart lock, a thermostat, and a doorbell, are designed to integrate with Apple's upcoming smart home hub, which is reportedly set to launch on October 13.
Unconfirmed
India investigates LG and Samsung over alleged tariff evasion on OLED TV parts[8]India investigates LG and Samsung over alleged tariff evasion on OLED TV partsnews.google.com
Reported: 2026-09-23
Reuters reports that LG and Samsung are facing an investigation in India over alleged tariff evasion involving OLED TV parts.
2026-09-04
LG Electronics presents 2026 AI TV lineup at IFA 2026[24]LG电子在IFA 2026展示2026年AI电视产品线finanznachrichten.de
Reported: 2026-08-27
LG Electronics is presenting its 2026 lineup of AI-powered TVs at IFA 2026 in Berlin from September 4-8, centered on the a11 AI Processor Gen3 and featuring personalized AI content features and LG Shield security.
2026-08-25
LG launches UltraGear 25G590B-B 1000 Hz gaming monitor[25]LG推出UltraGear 25G590B-B 1000Hz游戏显示器wccftech.com
Reported: 2026-08-25
LG officially launched the UltraGear 25G590B-B, a 25-inch 1080p IPS gaming monitor capable of 1000 Hz, priced at $999.99 and available for pre-order on its official website.
2026-08-24
LG launches UltraGear 25G590B 1000Hz gaming monitor in the US[26]LG在美国推出UltraGear 25G590B 1000Hz游戏显示器pcmag.com
Reported: 2026-08-24
LG began US sales of the UltraGear 25G590B, a 24.5-inch 1080p IPS gaming monitor it calls the world's first full HD monitor with native 1000Hz refresh rate, priced at $999 with preorders shipping as soon as Sept. 3.
2026-08-17
LG launches xboom Power party speaker series[27]LG 推出 xboom Power 系列派对音箱finance.sina.com.cn
Reported: 2026-08-17
LG Electronics launched its xboom Power flagship party speaker series on August 17, featuring high-power audio, AI karaoke features, Auracast support, and sound tuning by Grammy-winning musician will.i.am.

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